CONSCIOUSNESS AND CREATIVITY FOR CHANGE

The ancient Sanskrit root for yoke is ‘YUJ’ युज् which is the root word of yoga योग.

The word yoga means ‘to be yoked’ - the spiritual concept of

‘being yoked’ means to join or connect, to form a bond, to unite.

WHAT IS YOKE?

YOKE is a refreshing new print magazine, unique in an exciting and challenging era. Interested in the power and manifestation of creativity, YOKE is a magazine that brings together yogic and creative thinking to inspire consciousness and change.

It’s an explosive mix of many delicious things, wrapped up in beautifully-designed printed issues, packed with insightful and unexpected blends of imagery and interviews with people, artists and yogis. It’s a tantalising playground and a connection between both art and yoga.

At the root of this magazine are two things: a celebration of humanity and an exploration into creativity and process; how we shape nature and how it shapes us. A reminder that without consciousness and a daily practice of observation and looking at the world we risk becoming more and more isolated.

Each issue will contain stories, interviews, photo essays, reflections and conversations with content related to people & spaces, the arts and photography, ancient philosophies, food & wellbeing, along with adventurous travel destinations with a purpose.

WHY YOKE?

YOKE appreciates that we are living through an exciting – and at times challenging – age. Technology is connecting humans around the planet, allowing us to be and do more than ever before. However, one could argue that this digital age has made us more superficial than ever before, lacking human interaction.

At the same time, this planet and its growing population are in serious need of love and nurturing.

YOKE magazine offers readers a blend of art, culture and the ancient philosophy of yoga, and ultimately seeks to explore ways we can stay grounded and true to our planet, our loved ones and ourselves. Believing that Art is one of the most profound mirrors of the human psyche, both individually and collectively, and that yoga is as much off the mat than on.

As a growing number of people, including creatives, are turning to yogic philosophies as a life-long way to feel grounded and connected to themselves and their artistic process, we think this is an exciting time to merge yogic and creative life in one charming publication.

WHO IS YOKE FOR?

YOKE appeals to a young and young-at-heart audience, creatives, artists, yogis and food and travel enthusiasts, seeking out inspiration and adventure for a more balanced, fulfilling and creative lifestyle, to empower themselves and at the same time, their community.

YOKE is about giving you something to think about, evoking feelings in you and allowing you to redefine who you are and where you want to be, through insights, examinations and intelligent reading. It’s for those with a desire for knowledge and a thirst for real-life content.

It’s for those who want to know what other people are doing and how they are doing it. How mindfulness plays a role in creativity. How artists and yogis are loving and living at different times of their lives, through success and failures, milestones and mindfulness.

YOKE is about sharing the many benefits of consciousness and creativity alike, and filling a void in the newsstand.

WHO IS BEHIND YOKE?

Multi-talented designer, marketer, and digital creative, Cynthia Sciberras also has a background in dance and having practiced and studied yoga for over a decade, is dedicated to living a yogic life.

Believing in the power of possibility and that through creativity you can have an impact – in fact, you can change the world – Cynthia hopes to reinvigorate and inspire ways of living a fulfilling life through creativity and consciousness.

She admits her passion for books and magazines, the touch and smell of quality paper, and excellent imagery and story-telling. She believes there is a place for beautiful design, and that print and new media can undoubtedly work together in this digital age.

YOKE is not just Cynthia, it is a collaboration of amazing international writers and photographers, with a strong emphasis on text and imagery, with interviews, features and specially commissioned creative works.

WHERE IS IT AVAILABLE?

YOKE magazine will be available for sale online for single issues and wholesale packs. Sold through various independent local bookshops, speciality shops and yoga studios around the globe.

Distributed in the USA by Ubiquity; within the Asian Pacific regions by Eight Point Media; Korea by World Magazines.

Issue 2 of YOKE is an explosive exploration of balance. It embraces the craziness of life and our continuous ambitious desire to find and hang onto balance. It interrogates the lived and conceptual relationships between balance and truth, the spirit, and healing. Is balance something that can be lost and then remodified and adapted? Is it even something that really exists?

The ‘Balance’ issue brings together global leaders in the world of balance, while honing in on local, Aussie voices and homegrown perspectives on balance: from culinary culture to permaculture, from physical performance to philosophy, from ancient Ayurveda to Wirradjiri wisdom.

Featuring interviews with: Aboriginal elder Minmia; renowned Sydney-based Ashtanga yoga teachers: Paul Frechtling, Eillen Hall and Fiona Pullen; Sydney’s foremost female creatives: Kerri Glasscock, Sibella Court, Sarah Goodes, Eliose King; mantra-musicians Edo and Jo; B. Allan Wallace; Australian Indigenous artist Christian Thompson; choreographer Ryan Heffington; Physical performers: Danik Abishev, Kathryn Puie, Lilikoi Kaos, Mark Winmill (Captain Kidd), and Tara Gower; Tibetan Buddhist nun Jetsunma Tenzin Palmo; Permaculturist Cecilia Macaulay; Chef Matt Stone, Dr Max Malev, naturopath Emily Rose Yates, barman Bobby Carey; Ayurvedic physician Robert Svoboda.

Photo Series from: Andrew Quilty (AUS); Claire Letitia Reynolds (AUS); Dean Chalkley (UK); Antoine Bruy (FRA).

Articles, travel stories by: Melita Rowston; Noula Diamantopoulos; Bridgette Di Ferdinando; Veronica Layunta Maurel.

Book excerpt from: Under the Quandong Tree by Minmia.

Illustrations from: Artist Laurent Sanguinetti (FRA)

The themes of love and loss are filtered through the pages of this first issue of YOKE, as a little reminder and celebration that we all connect with love and loss during our lifetime, and that how we learn to love and let go is an intrinsic and vital function of being human.

Featuring in-depth interviews with: Michael Hall; Reverend Graham Long; Petrina Hicks; The Bondi Food Collective; Emma Beech; Jennifer Lynch; International yogis, Gregor Maehle, Cat Kabira, Simon Borg-Olivier, Daniel Aaron.

Conversations with artists and friends: Tommy Bradson & Paul Capsis in conversation with Veronica Bolzon; Timothy Cummings with Luke Anthony; Nell and Lionel Bawden; Tiffany Shlain with Melita Rowston.

Portrait Series from: Andy Richter (USA); Michael Hall (AUS); Laura Pannack (UK); Manjari Sharma (USA); Sofia Lopez Mañan (Argentina).

Articles, short stories and shared travel adventures with: Alison Teal; Walter G; Melita Rowston; Bridgette Di Ferdinando; Lauren Glucina; Noula Diamantopoulos.

Book excerpts from: ‘Love over Hate’ - Finding life by the Wayside by Graham Long.

Illustrations from: Emma Magenta (AUS).

ISSUE 01LOVE - LOSS

CURRENT ISSUE ISSUE 02BALANCE

Editor, Art Director: Cynthia SciberrasSub Editor: Dominique Antarakis Proofreading: The Copy CollectivePrinter: Whirlwind Print, Australia

Periodicity: BiannualLaunch: January 2014City/Country: Sydney/AustraliaDimensions: 265 mm x 200 mmNumber of Pages: 128RRP $15

Stock: 100% Recycled Post Consumer waste; Process Chlorine Free; CMYK inks used are based on a mixture of soy and linseed vegetable oils. By printing this publication on ecoStar 100% recycled paper the environmental impact was reduced by the Carbon Neutral Company.

Advertisements: YOKE is an independent magazine which does not accept advertising. We are a reader-supported publication, promoting creative and independent journalism and the collaboration of talented creatives to bring it to life.

Publisher: This is a subscriber-supported, independently produced high-quality eco-friendly print magazine. Published and distributed by YOKE PUBLICATIONS based in Sydney, Australia.

Distributors: YOKE is independently published in Australia and is distributed in the USA by Ubiquity; within the Asian Pacific regions by Eight Point Media; Korea by World Magazines.

We would love you to help support this newly subscriber-based publication and become a stockist in your city. facebook.com/yokemagtwitter.com/yoke_meinstagram.com/yokemagyokemagazine.com

Contact: Cynthia Sciberras Email: cynthia@yokemagazine.com Phone: +61 (0) 407 288 464

SPECIFICATIONS