Year 13 Media & Communication

8/14/2019 Year 13 Media & Communication

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Treatment

Year 13 Media &Communication


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IntentionsI will be exploring the level ofabuse that football referees sufferI want to examine what effects

this has on referees.How footballers behaviour canaffect the next generation offootballers.

Supports the claim thatdisrespectful behaviour ishaving a negative effect onthe game.Interviews with grass rootreferees and several otherpeople in football


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Content of Idea My topic is based on the

Respect The Ref campaignin football.

I aim to educate my

audience and about thecampaign and what it is

trying to achieve in football.

I feel that the unique sellingpoint of this documentary is the

fact that it is also a subject infootball that has not yet beenaddressed fully and there has notbeen a documentary about thisbefore.

Debate Referees deserve

respect VS they dont because ofpoor decisions


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Structure & Running Order1. Introduction Voice over and archive footage.2. Presenter talks about the subject and giving an exposition.

3. Vox pops outside West Ham game.4. Interview with Ian Hendon

5. Archive footage of referee abuse. I.E. Paolo Di Canio, RoyKeane etc.

6. Interview with Grass roots referee.

7. Vox pops with Players at the west ham academy8. Presenter gives closing statement.


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My Target Audience

Age

Age group 16 24.

Gender Target 50% male & 50% female.

Appeal wider target audience, women

enjoy football as well as men, by involving

women it strengthens appeal.

Location Location United Kingdom

BBC three airs only in the united kingdom

Only people in UK will be able to watch

Wider audience.

Hobbies

Football, Going out, Video games.

Appeal popular conversation topic, majority

of population watch it, referee respect is a

good conversation topic.


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My Target Audience

Education.

Targeting people in college and

going into university.

I will be using language that will

be more understandable.

Socio-Economic Group A lot of my audience in groups C2, D & E.

More people in this group will be playing

sports

They will be able to relate to some of the

abuse referees suffer.

Spending Power.

My targets audience spending power is around 50

a month at aged 16

400 a month at aged 24

Football fans pay a lot of money to go to a game and

sometimes feel cheated by a poor referreeing

decision.


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My Target Audience

Ethnicity

All Ethnicities

ReligionAll Religions

Current Media Consumption Top Gear

The Gadget Show

Inside Sport

Political Views

Credit Crunch

Street violence

Relation to football


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Explanations of Research

Questionnaires Research Type Questionnaire

Audience I used to find out what my audience thought of the topic and what documentaries they already watched.

There was a mixture of quantitative and qualitative data in my results.

Most people thought documentary was a good idea.

Original topic that has not been heard much about.

Most of my target audience watch nature documentaries.

Useful for my documentary as I can use similar conventions of the documentaries that people like

I know from the fact people find the topic new and original I know that this will be a strong and interesting documentary.


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Facts & Figures By researching different facts and figures I aimed to find

various pieces of information that I could include in mydocumentary to make it stronger.

This piece of research was focused entirely on the content ofmy documentary and was entirely secondary.

Most of the data that I researched was qualitative data.

What I found out On average, 7,000 referees quit football every year at

because of the abuse they receive from player. The new premierships rule is that intimidation or harassment

of the referee by three or more players from one team willlead to fines of up to 250,000. One final important fact isthat the Football Association have announced plans to investa record 200million into the grassroots of their sport over

the next five years.


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Textual Analysis I analysed other 3 different documentaries. One similar to

mine from the BBC, One similar to mine from over 5 years agoand one documentary with a similar layout to what I want

mine to be. I did this so that I could find out what conventions are used in

documentaries that have a similar topic to what I am doing.

By finding out what conventions and techniques are used I canmake my documentary stronger


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Technical Viability Camera Tripod Microphone Tapes Batteries for camera I-mac Final Cut

Crew : Camera man Not decided yet. Presenter - Me Director - Me


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Practical Viability The main expert - Ian Hendon, Barnet Manager, who I will

able to gain access to as he knows a family member.

Will be filmed at either his or my house - informalenvironment.

West ham academy vox pops with players and referees.

Archive footage Paolo di canio pushing referee, Thierry

Henry hand ball, etc. I will get these videos off of youtube


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Legal and Regulatory

Considerations I feel that the BBC editorial guidelines effect my work

positively. This is because I can ensure that mydocumentary will not offend anyone if I follow their rules,such as always telling the truth, making each opinion fairand making sure that it is suitable for children to watch.

By following OFCOMs regulations I canensure that my documentary is not in any riskof getting me into trouble. This is becausethat by following these regulations I will makesure that things such as any possiblereconstructions will be fair and accurate, anypossible offensive material must be justifiedand any secret filming has to be approved ofbefore hand.

By following the media law guidelines I canensure that any interviews will have permissionfrom the contributor, and any private andconfidential information will not be included in

the feature unless given permission to do so


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Legal and Regulatory

ConsiderationsOFCOM

Secret filming

must havepermission todo so fromproducer.

OffensiveMaterial must

not show anymaterial thatwill offendanyone.

BBC EditorialGuidelines

Truth & Accuracy I must makesure all the factsare given .

Fairness allopinions must beaddressed andmy piece has tobe fair andunbiased.

Media Law

Defamation I

must not sayanythinguntruthful aboutanyone in mydocumentary.

Confidence andPrivacy I mustnot include anyconfidential andprivate informationof any of my

contributorswithout permission


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Marketing Texts that have a similar target audience to

mine are programmes such as Top Gear,Inside Sport and The Gadget Show.

I am trying to make my text more unique bytalking about a topic that has never really beentalked about before and needs more awarenessraised on the matter.

This feature would cost around 7 pound for atravel card to go to Upton park, which would beover one day.


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Marketing BBC Ethos

This text will be educational as it will teachpeople about the history of the respect theref campaign and what it stands for.

I will also try to make it entertaining bykeeping this feature quite light hearted andinformal by having funny voice overs andfriendly presenters.


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Questions for theAudience

How can I make this appeal tomore to females?

Have you had any experiences offootball violence or know anyonewho has?

How do you feel about this topic?

Year 13 Media & Communication

Documents

Transcript of Year 13 Media & Communication