Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
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Making Cent$ of Technology @mattdollinger
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Transcript of Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology
Making Cent$ of Technology
@mattdollinger
Courtesy of @robhahn via www.7DSAssociates.com
ROI is NOT a Four Letter Word
Online Presence
Lead Generation
Client Communicati
on
Business Management
Local /National
Engagement
What are you looking to do?
Sphere of Influence
Online Lead Generated
Direct Mail, Farm,
Advertising
Referral Business
Networking
Your Current Business
Social Media
Blogging
Website
Advertising
Medium
Space
Outlet
Content
Frequency
Measurement
Selected Business Sources
What?Where
(macro)Where (micro)
Topic Sources
How Often?
Analytics
Who?
Sphere of Influence
Online Lead Generated
Social Media
Established Business New Business
New Business Outlet
* We have decided on “Social Media” as our outlet in this example due to the fact that it will allow us to market BOTH targets.
Sphere of Influence
(Established)
Online Lead Generation
(Development)
Social Media
FacebookPersonal
PageKeeping Current Matters
Business Page
Time Out Chicago
2 x Week 2 x Week
Hootsuite.com
Medium
Space
Outlet
Content
Frequency
Measurement
Selected Business Sources
“How do I get people
here?”
• What is a “Like” worth?• What is a comment worth?• What is a “fan” worth?• What is the ROI of your actions?
Focus on 1 established market and 1 new business market
Pick ONE new technology that you feel fits into your business
model.
Perform a business audit when selecting your new strategy.
Spend the time to create a plan.
Execute the plan… consistently.
Set goals and measure results – try to define a value for each
action.
And most importantly…
Courtesy of David Armano – www.DavidArmano.com
Thank you
Matt DollingerV.P. of Strategic Development
