December 10, 2015

Senior Program Manager

Kap Wilkes

Writing Value Propositions:

Start with Knowing your Customer

Rural HIT Workforce Network Program

Rural Health Innovations (RHI), LLC, is a subsidiary of the National Rural Health Resource Center (The Center), a non-profit organization. Together, RHI and The Center are the nation’s leading technical assistance and knowledge centers in rural health. In partnership with The Center, RHI connects rural health organizations with innovations that enhance the health of rural communities.

Rural Health Innovations Purpose

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• Identifying the importance of clear and

focused value propositions

•Providing you with a tool to gather information

and insights about your specific customers

•Discerning value propositions based on what

you know about your customers

•Discovering how one rural health network

developed value propositions and how they are

using the value propositions within their

marketing efforts

Objectives

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Terminology

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Product / Service

Customers, Audience,

Stakeholders

Members

HIT Workforce Program Marketing Cycle

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Phase 1

• Planning

• Developing

Phase 2

• Enroll: Recruit Students

Phase 3

• Learning: Retain Students

Phase 4

• Internship or Practicum: Recruit, Retain Preceptors

Phase 5

• Hiring Organization: Recruit, Retain Workforce

How to be Sustainable

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Bottom line:

Provide products and services that people and organizations are willing to participate in with their time and resources.

Therefore every product or service must:

• Provide value from the perspective of each particular audience, customer, or stakeholder

• To the extent that they are willing to participate with their time and resources.

Value Proposition Worksheet

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HIT Workforce Program Marketing Cycle

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Phase 1

• Planning

• Developing

Phase 2

• Enroll: Recruit Students

Phase 3

• Learning: Retain Students

Phase 4

• Internship or Practicum: Recruit, Retain Preceptors

Phase 5

• Hiring Organization: Recruit, Retain Workforce

Students

Hiring Organizations

Internship Organizations

Customer Needs Assessment: List of Problems

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Checking for Pains and Gains

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Identify your Products and Services

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Relieving Pain and Creating Gain

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Writing Value Propositions

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Next Steps?

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Your homework is to use the Value Proposition Worksheet for each of your customer groups: students, internship organizations, and hiring organizations.

Bring your value propositions with you to our Peer Group Call on 12/17/2015, 1:00pm CT

• We will share our value propositions and begin to talk about ideas for using them within marketing and business planning.

Questions?

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@RHRC

http://www.ruralcenter.org

Kwilkes@ruralcenter.org

218-216-7026

Senior Program Manager

Kap Wilkes

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