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Becoming an Employer of ChoiceEmployer Branding

` Engage MeAn OverviewEngage Me, your experts in organisational culture, employee engagement and happiness.

Who We Are:

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What We Do:

Inform,Inspire&Entertain

EngageMeMagazine

WorkwithPurpose

EngageMeConsulting

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Engage Me Magazine: Designed to Inform, Inspire & Entertain

“FromworkandHRtrends,towellnessandlifestyle,EngageMeisyourone-stopresource

forpioneeringcontentdesignedtoinform,inspireand

entertain.”

BrettSmyth,Founder

www.engageme.online

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Engage Me Consulting: Driving organisation culture & identity

By establishing strong Employer Brands & Employee Value Propositions (EVP’s)

Bringing Organisational Cultures to Life

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Organisational Culture & IdentityEVP & Employer BrandingThe What, Why & How in building high performance, driven by happy employees & becoming an employer of choice.

What is an Employer Brand & EVP?

EmployerBrandingistheartofmarketingyourinternalcultureinordertoattractnotonlythebest,butalsothe

RIGHTtalenttoyourbusiness.

EmployerValueProposition(EVP)isyourpromisetobothexistingand

prospectiveemployees– essentially,it’saconcretesetofattributesthatoutlineyour

valueofferingtoemployees.

Whatisyourstory?

Whatisyourpromise?

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Practical Employer Branding Examples – Career Page

AirBNB

Zappos

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Why is it important to establish an Employer Brand & EVP?

§ Agingpopulation§ GenerationYvalues§ Global/flexiblemarketplace

WARFORTALENT

§ Socialmedia

TRANSPARENCY

§ ProfitAmbassadors

ENGAGEDEMPLOYEES

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Youremployerbrandbringsyourcultureto

life,makingittangible.

Who are your key drivers?

CEO/MANAGEMENT HUMANRESOURCES COMMUNICATIONS MARKETING

ORGANISATION-WIDE ENGAGEMENT

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How do you establish a sound EVP & Employer Brand?

Byfollowingaunique4-stepculturecreationapproachtobuildhigh-performanceorganisationspoweredbyhappy,motivatedemployees

CultureReview EmployeeEngagementStrategy

AssessSuccessCultureIdentity(EmployerBranding)

EMPLOYERBRANDING

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What should you be aware of?

ü Knowyourtargetmarket

ü Createsynergywithyourcorporatebrand

ü Deliveryourbrandexperience

ü “WalktheTalk”

X Don’trushtheprocess(jumpintoofast)

X Onlytalktohappyemployees

XMakefalsepromises

X Neglectanyofthetouchpoints

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How does this translate into tangible best practice?

The emotional & tangible connection between companies and employees

EVPEngagementthroughtheEmployeeLifecycle

RESEARCH APPLICATION&INTERVIEW

CHOOSE JOIN WORK ACHIEVE LEAVE

EVP,COMMUNICATIONSANDYOURBRAND’SESSENCE- THEWOWFACTOR!

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Recommended core areas of EVP & Employer branding focus:

RESEARCH APPLICATION&INTERVIEW

CHOOSE JOIN

• Jobboards&ads• Friends&family• Careerfairs• Website(Careerspage)• Facebook• Twitter• LinkedIn

• Submissionprocess- SLA’s

• CandidateQ&A’s-Keypointofcontact

• Structuredinterview

• Offerletter• Benefitspack-

Sitevisit

• Relocationguide• Welcomekit

Onboardingpack/• process

OrientationeventWelcomelunch/dinner

• Buddysystem

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Recommended core areas of EVP & Employer branding focus:

WORK ACHIEVE LEAVE

• Communications• Engagementstrategy• Employeeevents• CSRprograms• Manager/leadertoolkits–

Mentoring• Employeesurveys

• Talentmanagement• Careerdevelopment• Reward&recognition

• Exitinterviews• Alumninetwork

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What are you aiming to achieve?

Theemployeeconstantlyspeakspositivelyabouttheorganisationtocolleagues,potentialemployeesandcustomers.

Theemployeehasanintensedesiretobeamemberoftheorganisationdespiteopportunitiestoworkelsewhere.

Theemployeeexertsextraeffortandexhibitsbehavioursthatcontributetobusiness

success.

SAY

STAY

STRIVE

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Office Mobile: +971 56 809 5288 Office Landline: +971 (0) 4 557 3086Email: brett@engageme.onlineWebsite: www.engageme.online

Engage Me Headquarters:Address: 904, Tower A, PO Box 390273, Prime Business Centre, JVC, Dubai, UAE

CONTACTUS

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