Writing a Winning Business Plan October 3, 2007 Brad Weinberg Providence Health Solutions .
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Transcript of Writing a Winning Business Plan October 3, 2007 Brad Weinberg Providence Health Solutions .
Writing a Winning Business Plan
October 3, 2007
Brad Weinberg
Providence Health Solutions www.provhealth.com
The Business Plan
Helpful Hints
• Evolving document
• It takes more than you
• You only have one shot
• This is exciting! (albeit painful sometimes)
Timeline
• Deadline April 7
• Now to February – Do something
• February and March – 200+ hours on plan
The Structure• Not a rigid format• Use resources section on web site • Advice from Jack Derby
– 1. Executive Summary– 2. Introduction to the business– 3. Definition of products & services– 4. Overview of markets– 5. Overview of sales & marketing plans– 6. Overview of products and roadmap– 7. Summary of manufacturing & operations– 8. Management team bios– 9. Four pages of financials
The Story
• It’s your story– The people– The problem– Your solution– Potential customers– The competitors
• Know it better than anyone else!
Implementation
• Marketing strategy
• Organizational plan
Financials
• Tell your story
• Make sure it’s realistic (ask an expert)
• Revenue
• Expenses
• Cash Flow
• Look at sample financials on web site
Last Thoughts
• Talk to successful entrepreneurs
• Learn as much as you can
• Show what you can do
October 3, 2007
Brad Weinberg
The Co-Founders
• Rajiv Kumar– Co-founded Adopt A Doctor– Founded Shape Up RI– B.S. in Economics from Brown University– Medical student at Brown University
• Brad Weinberg– Founded alumni database and event management company– Work experience includes:
• Decision Resources• Brown University Investment Office• Goldman Sachs
– B.S. in Economics from Brown University– Medical student at Brown University
Obesity Trends Among U.S. Adults1985
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Obesity Trends Among U.S. Adults1986
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Obesity Trends Among U.S. Adults1987
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Obesity Trends Among U.S. Adults1992
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Obesity Trends Among U.S. Adults1998
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Obesity Trends Among U.S. Adults1999
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Obesity Trends Among U.S. Adults2000
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Obesity Trends Among U.S. Adults2001
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Obesity Trends Among U.S. Adults2002
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Obesity Trends Among U.S. Adults2003
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Obesity Trends Among U.S. Adults2005
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Obesity Trends Among U.S. Adults1990, 1995, 2005
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The Health Impact of Obesity
• Type II Diabetes
• High Cholesterol
• High Blood Pressure
• Heart Disease
• Cancer
• Sleep Apnea
• Osteoarthritis
Cost of Obesity to Employers
Source: Burton, Wayne N. MD; Chen, Chin-Yu PhD; Schultz, Alyssa B. MS; Edington, Dee W. PhD. The Economic Costs Associated With Body Mass Index in a Workplace. Journal of Occupational & Environmental Medicine. 40(9):786-792, September 1998.
• Obese employees cost employers:– $3,316 more in health claims annually– $1,230 more due to increased sick days
• Inactivity increases health claims $614 per employee per year
A Huge Industry
$600M
$4.5B $2.0B
$1.5B
• $17 billion dollars and growing
Our Solution: Use Teamwork
• Focus on lifestyle and corporate culture change
• Team-based health competitions– Exercise– Weight loss– Walking
Shape Up The Nation
• A robust, scalable wellness program
• 12 week, online, team-based exercise and weight loss competition
Why Our Model Works
• High Participation Rates
• Inclusive and Inviting
• Easy to Implement
• Affordable and No Upfront Cost
• Supported By Medical Research
• Tested, Proven, Award-Winning Program
Proof of Concept: Shape Up RI
• Founded in 2006
• 6,918 participants
• Major corporations including national banks, hospitals, universities and Fortune 500 companies.
Milestones
• October 2007: Organizational development
• November 2007: Close 1st round financing
• December 2007: 1st major contract signed
• January 2008: 10+ clients signed
• February 2008: Launch Shape Up The Nation