PITCH YOUR STORY

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WHAT MAKES A CONVINCING PITCH?

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WHAT TO CONSIDER FOR YOUR PITCH?

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WHAT SITUATION?

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WHAT TARGET GROUP?

Needs

Desires

Values

Fears

Motivators

Influencers

Role

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WHAT MESSAGE?

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STRUCTURE

Slide no. 7

• An often used structure is:• Situation – ‘for a long time, we have …’• Complication – ‘recently, the situation has

changed’• Question – ‘ So what should we do?’• Answer – ‘We need to …!’

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BRAINSTORM

Slide no. 8

• What is your objective?• Why would your audience care about that?• What do you need from your audience to make that

happen?

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• A "hook” – start with something that makes them want to hear more

• Main take-aways (max 3)• Passion – why is this important to you?• A request – what do you want from them?

• And think about the follow-up: what will their response be?

ELEMENTS OF YOUR PITCH

Slide no. 9

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• Write down the elements of your story + summarize the essence in one sentence (30 min)

• Practice in first group (30 min)• Rewrite / adjust (30 min)• Practice in second group (30 min)

LET’S PRACTICE!

Slide no. 10