Workshop 3: Implement

BUSINESS THROUGH CIRCULAR DESIGN

CIRCO

CIRCOIMPLEMENTWORKSHOP


CIRCO

9:00 - 9:30

9:30 - 10:00

10:00 - 10:45

10:45 - 11:00

11:00 - 12:30

12:30 - 13:15

13:15 - 14:00

14:00 - 14:45

14:45 - 15:00

15:00 - 17:00

17:00 - 17:30

WelcomeIntroductionCustomer Storyboard

Break

Assessment Part 1

Lunch

Assessment Part 2Roadmapping

Break

Pitch StorytellingWrap-up & Drinks

AGENDA - IMPLEMENT WORKSHOP


CIRCO

INSIGHTS

AMBITIONS&


CIRCOBUSINESS THROUGH

CIRCULAR DESIGN

CIRCOHOW THE FRONTRUNNERS DO ITBUSINESS THROUGH

CIRCULAR DESIGN

CIRCO

AssembleCustomer

1st HandProduction

Spare Parts

Repair/Refurbish

BUY BACK

BUY BACK

RESELL

RESELL

4 Years

Customer2nd Hand

4 Years

Customer3rd Hand

4 Years

100% Initial Price

($1000)

10-15% Initial Price ($100-$150)

50% Initial Price

($500)

25% Initial Price

($250)

5-7,5% Initial Price ($50-$75)

5% Initial Price

($50)

BUY BACKMODEL

Cash flow Buy-Back scheme:approx. 50% increase in profit


CIRCO

CUSTOMER STORYBOARD


CIRCO

CUSTOMER JOURNEY

WHAT NEEDS TO HAPPEN ON THECOMPANY SIDE

CUSTOMER COMPANY STORYCOMPANY:

CUSTOMER STORYBOARD

Think from a user perspective - What actions do the customers take?

What needs to happen by your company to support these actions?

Think of further actions on the next level.

1

2

3

CUSTOMER JOURNEY - EXAMPLE

CUSTOMER JOURNEY


CUSTOMER COMPANY STORYCOMPANY: RICOH


CUSTOMER JOURNEY



FIND OUT ABOUT SERVICE


CUSTOMER JOURNEY




DECIDE FOR CUSTOMIZED

SERVICE PACKAGE


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS

INFORM RICOH ABOUT MAINTENANCE

NEEDS


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS

RECEIVE NEW MATERIAL (PAPER; TONER)


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS


RECEIVE INFORMATION

ON NEW PRINTEROFFERS


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS


SEND BACK OLD PRINTER

RECEIVE INFORMATION



NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION


PROVIDE INFORMATION VIA RELEVANT CHANNELS


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION



ASSESS CUSTOMER

NEED

SET UP SERVICE PACKAGE


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION


PRODUCTION


ASSESS CUSTOMER

NEED


PRINTER;TONER;

ADD ONSTECHNICIAN

DELIVERY AND

INSTALLATION

MATERIAL MACHINERY


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION


PRODUCTION


ASSESS CUSTOMER

NEED


PRINTER;TONER;

ADD ONSTECHNICIAN

DELIVERY AND

INSTALLATION

PROVIDE POSITIVE

CUSTOMER SERVICE

EXPERIENCE

SPARE PARTS

MATERIAL MACHINERY


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION


PRODUCTION RECYCLING


ASSESS CUSTOMER

NEED


PRINTER;TONER;

ADD ONSTECHNICIAN

DELIVERY AND

INSTALLATIONCOLLECTION

BOX

REVERSELOGISTICS

PROVIDE POSITIVE

CUSTOMER SERVICE

EXPERIENCE

SPARE PARTS

MATERIAL MACHINERY


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION




ASSESS CUSTOMER

NEED


PRINTER;TONER;

ADD ONSTECHNICIAN

DELIVERY AND


BOXTONER; PAPER

REVERSELOGISTICS

PROVIDE POSITIVE

CUSTOMER SERVICE

EXPERIENCE

SPARE PARTS

MATERIAL MACHINERY


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS



RECEIVE INFORMATION




ASSESS CUSTOMER

NEED


PRINTER;TONER;

ADD ONSTECHNICIAN

DELIVERY AND


BOXTONER; PAPER

REVERSELOGISTICS

COMMUNICATE ADVANTAGE

OVER COMPETITORS

PROVIDE POSITIVE

CUSTOMER SERVICE

EXPERIENCE

SPARE PARTS

MATERIAL MACHINERY


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES


CUSTOMER JOURNEY





SERVICE PACKAGE

RECEIVEPRINTER AND

ADD ONS


NEEDS

COLLECT&

GET RID OF EMPTY

CARTRIDGES



RECEIVE INFORMATION


2ND MARKETPRODUCTION RECYCLING

REFURBISH-MENT/

RECYCLING


ASSESS CUSTOMER

NEED


PRINTER;TONER;

ADD ONSTECHNICIAN

DELIVERY AND


BOXTONER; PAPER

REVERSELOGISTICS

REVERSELOGISTICS

COMMUNICATE ADVANTAGE

OVER COMPETITORS

PROVIDE POSITIVE

CUSTOMER SERVICE

EXPERIENCE

SPARE PARTS

MATERIAL MACHINERY


CIRCO

ASSESSMENT


CIRCOASSESSMENT CARDS

POSITIVE IMPACTPOTENTIAL CHALLENGESWhat criteria should be explored further in order to make your concept a success?

What criteria are already incorporated in your concept?

How could these criteriabe turned into positive impact?

POSSIBLE SOLUTION

CAN YOU

THINK OF

A SOLUTION?

driv

ers

& b

arrie

res

CIR

CU

LARIT

Y E

NER

GY

- How much does your project

use/generate renewable

energy?

- If so, is the method

transferable to other

projects/sectors?

- Do you/could you cascade

energy? (e.g. heat, light)

driv

ers

& b

arrie

res

CIR

CU

LARIT

Y M

ATER

IAL - How well are your materials

suited for their purpose? (In regard to function, duration of its use)

- Do the materials cause pollution at any time? Toxicity?

- Could you substitute it with more efficient materials? (e.g. less embedded value, recyclable)

- Is your material suited for a closed loop? Could you optimize the usage by reducing waste or cascading?

driv

ers

& b

arrie

res

CIR

CU

LARIT

Y S

YSTE

M LE

VEL

- How does each stakeholder benefit?

- Could you collaborate with competitors to save money and scale up circular impact? (e.g. production, reverse logistics, technology or research)

driv

ers

& ba

rrier

esU

SER N

EED

/ R

ELA

TIO

NSH

IP - How well does this concept

address an important

user/customer need?

- Does this concept address a

new target group and how

much do you already know

about them?

- What needs to happen to

stimulate a need for what you

offer?

- Are interactions with the

customer supporting a good

customer experience?

driv

ers

& b

arrie

res

FIN

AN

CIA

L IM

PACT

- What is the initial investment outlay (new equipment, installation, etc.)?

- What is the expected operating cash flow?

- When do you expect the return on your investment?

- Can terminal-year cash flows (potential salvage value at the end of a machine's life) be expected?

driv

ers

& ba

rrier

esTE

CHN

ICA

L FE

ASI

BIL

ITY - How much needs to be done

to enable this change in terms

of research, development and

technology?- Does the technical effort justify

the added revenue?- Are there existing or emerging

technologies within your company, your industry or other

industries that can meet the

need?

- Could you collaborate with

someone in the development /

usage of new technology?

drive

rs &

barri

eres

OVE

RALL

FACT

ORS - Are there any additional risks

that result out of this innovation?

- Does this solve some

additional problems and could

create additional revenue?

(e.g. by selling your ideas)

- How could you prevent a

worst case scenario?

- What changes in your supply

chain does this entail?

- Are there any policy barriers

that need to be addressed?

drive

rs &

barri

eres

CIRC

ULA

RITY

BUS

INES

S M

ODE

L

- Could the product/material

cycle in a smaller and thus

higher value loop? (e.g. repair

instead of recycling)

- Do all design strategies match

the chosen business model and

vice versa?

- Could you incorporate

additional services (such as

gap exploiter) for more revenue

and feedback?

driv

ers

& ba

rrier

es

Consider each criteria and ask yourself:Could this be relevant for my envisioned concept?

And how can I solve this issue so it has a positve impact?

Problem-solve your way to the strongest form of your idea!

Consider each criteria and ask yourself:Could this be relevant for my envisioned concept?

List unresolved issues under ‘potential challenges’- then think about possible solutions.

Write down already solved issues in the ‘positive impact’ box.

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2

3


CIRCO

LOOKING AHEAD - ROADMAPPING


CIRCO

ASSOCIATIONS/COMMUNITIES

MEDIA

OTHER ORGANIZATIONS

COMPETITORS

GOVERNMENT

CUSTOMERS

IN-COMPANY

CURRENTTIMESTA

KEH

OLD

ERS

COMPANY:AMBITION:

NEAR TERM FUTURE( YRS)

SUPPLIERS

ROADMAPPING

ROADMAPPING

What needs to happen in order to realize your envisioned concept in short term and long term?

Plan concrete actions and list them on the roadmap!

Actions that affect stakeholders you are not in direct contact with should be planned in the long term.

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2


CIRCO

ASSOCIATIONS/COMMUNITIES

MEDIA

OTHER ORGANIZATIONS

COMPETITORS

GOVERNMENT

CUSTOMERS

IN-COMPANY

CURRENTTIMESTA

KEH

OLD

ERS

COMPANY:AMBITION:

NEAR TERM FUTURE( YRS)

SUPPLIERS

ROADMAPPING

ACTION 3: CHECK WITH SUPPLIERS

ACTION 1: PRESENT TO CEO

ACTION 6: DISCUSS WITH MINISTRY

ACTION 5: TRAIN STAFF

ACTION 8: MEET COMPETITORS

ACTION 4: FIND PARTNER ORGANIZATION

ACTION 2: USER TEST

ACTION 7: RELEASE AT DUTCH DESIGN WEEK

ROADMAPPING - EXAMPLE

STEP INTOTHE ARENA

Workshop 3: Implement

Design

Transcript of Workshop 3: Implement