Search (SEO) & Social Media Working Together: DMA Days Presentation
Working in social media
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Transcript of Working in social media
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WORKING IN SOCIAL MEDIA: REACHING YOUR STUDENTSHannah Schmidt, Marketing Communication Intern Purdue University
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Today’s Agenda
Students’ perspective on Social media and Career Services
Developing a plan to communicate using Social Media
Overarching rules Building a relationship
Facebook, Twitter, LinkedIn Neat sites for managing your Social
Media
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What do your students use Social Media for?
Connecting with friends
Finding out what your friends are doing
Learning about hobbies/activities
Quick information-pressed for time
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What do they expect from a Career Center through social media
Networking! Professional Other students
Information Basic information Reminders
Advice Career Professionalism
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Student Concerns in Social Media
Privacy Information
Overload Creating Profiles Lengthy amounts
of information
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Building your Social Media Strategy
Define your goals Narrow your focus Develop an office
routine Create specific
measureable goals
Don’t let new media frustrate you
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Relationship Building
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Overarching Rules
Offer something unique
Listen and act within 24 hours
Promote your social media sites outside of the web
Start conversations, don’t control them
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Overarching Rules
Clear communication is key
Speak with students in person as well
Don’t assume all platforms are the same
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The Three Major Players and their roles
•Daily UpdatesTwitter
•Weekly/Monthly UpdatesFacebook
•Long term UpdatesLinkedIn
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Posts Direct Messages TwitPics Lists
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Create your Profile
Learn the language Create a solid
description Use official
background and image
Network with as many career development tweeple as you can
Give credit where due
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Strengths--
Weaknesses--
Opportunities--
Threats--
Strengths-Growing usage among students-Great for building personal relationships-Great way to introduce social media savvy students to networking and job searching via social media
Weaknesses-140 characters-Newsfeed-Student dislike
Opportunities-Use Twitpics to give students live updates on career related events-Tweet helpful articles to students-Give quick advice to students-Manage lists for students to help the find job tweets and industry experts online-Promote special events to students-Connect with employers
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Status updates Fan Page
Tabs The Wall FBML
Messaging Discussion Tabs
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Creating your Profile
Learn FBML Add as much
audio, visual content as possible
Create a Landing Page
Constantly Update
Look to corporate fanpages for ideas
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Strengths-High Usage among students-Easy to create pages-Reach out quickly to large audience
Weaknesses-Strong Competition-Students hesitant to connect-Students dislike constant updates
Opportunities-Creating Events for your events-Linking to student groups-Create content that clearly defines your purpose to your students-Update fans through status updates-Visually show what your career center does through photos-Become a source of quick information
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CareerExplorer Follow Companies Groups Networking Questions Headlines & News
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Create your Profile
Create a Group Post discussion
topics Templates Subgroups Group Rules Newsfeed
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Linked In
Strengths-Best long term network building-Allows students to separate personal/professional life-Develop Personal Brand
Weaknesses--Strong Learning Curve-Small amount of students use it (even fewer actively)-students are “afraid” to use it
Opportunities-Encourage employers, alumni, and students to actively participate in discussions-Workshops with students on how to interact on LinkedIn-Encourage students to use Questions, and create profiles-LinkedIn Q&A discussion-Use the neat applications to help students build personal brand
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Social media Sites worth your time Flicker CoTweet,
HootSuite Bit.ly Klout
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Recap
Students’ perspective on Social media and Career Services
Developing a plan to communicate using Social Media
Overarching rules Building a relationship
Facebook, Twitter, LinkedIn Neat sites for managing your Social
Media
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?Questions