Better Working Through Social Media
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Better Working Through Social Media Nedra Weinreich
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18-Sep-2014 -
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Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.Nedra WeinreichWeinreich Communicationshttp://[email protected] @Nedra
Transcript of Better Working Through Social Media
Better Working Through Social Media
Nedra Weinreich
Welcome to the Social World
Slide Credit: wearemedia.org
The People Formerly Known as
the Audience
Photo: http://www.flickr.com/photos/arendpictures/1165255854
Photo: http://www.flickr.com/photos/waxypoetic/274724321/
184 million bloggers
73% of active online users have read a blog
45% have started their own blog
57% have joined a social network
55% have uploaded photos
83% have watched video clips
39% subscribe to an RSS feed
Source: Universal McCann Comparative Study on Social Media Trends April 2008
Slide Credit: wearemedia.org http://www.flickr.com/photos/dotpolka/34311984/
SOCIAL MEDIA USE IS GROWING
How Can Social Media Help You Do Your Job Better?
• Stay on top of breaking news and events in your field
• Network with your academic/research community
• Work collaboratively with your team
• Mine your network for information
• Establish yourself as a thought leader
• Spread the word about your research
Social Media Tools
• Blogs
• Social Networks (Facebook, LinkedIn, Ning, etc.)
• Wikis
• Photo/Video Sharing Sites (YouTube, Flickr, etc.)
• Social Media Monitoring Tools
Stay on top of what’s happening in your field
• Examples:– Academic and policy news relevant to your research– Reports from academic conferences and other events– New practice resources– Important conversations/controversies– Insights into successful research projects
• Tools:– Blogs– Twitter– Social Media Monitoring
News/Resources
Conference Tweets
Learn About Grant Opportunities
Upcoming Events
Network with Colleagues
• Examples:– Conversations - professional and personal– Find new partners– Share insights– Build professional community
• Tools:– Twitter– LinkedIn– Facebook
Conversation
Networking
Mine Your Network for Information
• Examples:– Crowdsourced answers– Useful resources
• Tools:– Twitter– Delicious– Hashtags– Social Media Monitoring
Information Mining
Crowdsourcing
Establish Yourself as a Thought Leader
• Examples:– Commentary/punditry on news– Report on your research/projects– Create and share useful resources– Answer questions
• Tools:– Blog– Twitter– LinkedIn– Online video
Commentary
Expert Insight
Work Collaboratively
• Examples:– Pool collective wisdom– Collaborate on research, articles,
presentations– Share information
• Tools:– Wikis– Ning– Google Wave
Pool Collective Wisdom
Spread the Word About Your Research/Institution
• Examples:– Announce news/events– Share research results– Discuss lessons learned– Influence grantmakers and policymakers
• Tools:– Blog– Twitter– Facebook– Video/photo sharing
Institutional Outreach
Share Techniques
Information Gathering via Social Media Monitoring
http://www.flickr.com/photos/bionicteaching/3629084631/
•RSS Feed Reader
•Google Alerts
•Blog monitoring
•Twitter Search
Questions?
Photo: http://www.flickr.com/photos/oberazzi/318947873/
Photo: http://www.flickr.com/photos/livenow/146066254/
ListenPhoto: http://flickr.com/photos/yogi/1394932433/
Set Up Your Tools
Photo: http://www.flickr.com/photos/ebarney/3348965007
Choosing Your Tools
Twitter People who want info/networking/
stimulation
Meet interesting people, build relationships, news
Provide value, give interesting things they can share
Facebook People you know - friends and family
Keep in touch, express brand/cause affiliations
Show their fam/friends what they care about
LinkedIn Professionals - colleagues in same field
Professional networking, info sharing
Help them do their jobs better, answer Qs
Ning People with a shared niche interest
Connect with others who care about topic
Enable connections, build community
Blog Peers, people interested in your field
Learn more about the topic, get your perspective
In-depth analysis, updates, insights
Tool Audience Why They Use It What to Give Them
Join the Conversation
Photo: http://flickr.com/photos/whyswomen/143360770/
Social Currency
Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886
Share
Photo: http://www.flickr.com/photos/angela7/534883941/
Questions?
Photo: http://www.flickr.com/photos/oberazzi/318947873/
Nedra Kline Weinreich
Email [email protected]
Phone 310.286.2721
Twitter @Nedra
www.social-marketing.comWeinreich Communications
