Wms Student Research Conference 2008 Presentation (F Niemi)
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Conducting research in the blogosphere... Do traditional qualitative methods work in blog-based research? Fa Martin-Niemi University of Otago School of Business, Department of Management Dunedin, New Zealand 12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 1 20 October 2008
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Transcript of Wms Student Research Conference 2008 Presentation (F Niemi)
Conducting research in the blogosphere...
Do traditional qualitative methods work in blog-based research?
Fa Martin-NiemiUniversity of Otago School of Business, Department of ManagementDunedin, New Zealand
12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand
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20 October 2008
Why blogging? Why now?
Blogging is the next generation of computer-mediated communication (CMC)
Online communities Aspects of social networking Increasing popularity Increasing organisational use
12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand
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20 October 2008
Why research blogs in management?
To investigate:
Connections to knowledge management Relationships with communities of
practice Blogger motivations in knowledge
transfer Potential organisational benefits
12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand
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20 October 2008
Blogging research challenges...
Most challenges stem from lack of FTF contact, including:
Gaining access Gaining trust Interacting with community
members Generating rich data
12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand
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20 October 2008
My research plan – step 1
Enculturation and gaining access to a blogging community
Starting a research blog Developing relationships Reading other blogs Attracting a readership Networking via online social
networking12th Annual Waikato Management School Student
Research Conference – Hamilton, New Zealand5
20 October 2008
My research plan – step 2
Conducting blog-based interviews (blogoviews)
Posts on my blog Comments on other blogs Memes using the blogroll
12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand
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20 October 2008
My research plan – step 3
Using my blog for fieldnotes
Documenting observations Linking to other sites Collaborating with other internet
researchers
12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand
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20 October 2008
