William Arruda Press Kit Apr 2016 - The Personal Branding...

“THE PERSONAL BRANDING GURU” Entrepreneur Magazine

“Business gurus like William Arruda and Tom Peters teach their disciples how to market their unique abilities. Position yourself as a premium product (the Prada of product managers or dairy consultants), and premium opportunities and hefty paychecks follow.” Susan Catto, Elle Magazine

Call or email to discuss your event or training needs: 1.212.537.9120;; [email protected]

Bio ......................................................................................... 2

Clients ................................................................................... 3

Testimonials .......................................................................... 4

Media ..................................................................................... 6

Keynotes/ workshops ............................................................ 8

Books .................................................................................... 10

About Reach .......................................................................... 11

Why Reach?.....................................................................……12

Contact ................................................................................... 13


TABLE OF CONTENTS

“Thank you! Thank you! Thank you! Your presentation was everything I knew it would be. Your presence was extraordinary. You walk your talk.” Carolyn Parrott, Consulting Leader, Spherion Consulting

Call or email to discuss your event or training needs: 1.212.537.9120;; [email protected] 1

“What makes you unique makes you successful.” William Arruda

Personal Branding Pioneer. Motivational Speaker. Author. A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth! A corporate branding veteran and accomplished entrepreneur, William is the founder and President of Reach, the global leader in personal branding with representatives in 48 countries and products that have been used by more than a million people around the world. William is a personal branding pioneer with more longevity than anyone in the field and has been credited with turning the concept of personal branding into a global industry.

William loves people, believes that business is a truly human endeavor and has seen first-hand how personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. He’s passionate about helping global brands and professional associations engage and activate their talent through the power of personal branding. American Express, British Telecom, Gucci, IBM, J&J, Microsoft, Pepsi and Target are just a few in a long list of clients. Audience members leave William’s high-energy events inspired and ready to take action to increase their success while delivering greater value to their teams and organizations.

As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel, Fox News Live and NPR and he’s been featured in countless publications including Time, Fast Company, the Wall Street Journal and Entrepreneur. He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and he writes a regular column for Forbes focused on personal branding, social media and LinkedIn. He holds a Master’s degree in Education.

William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.

BIO




CLIENTS

”William’s personal branding process is the perfect addition to my leadership program. He possesses this unique, engaging presence that literally transforms the way you look at the significance of your personal brand." Laura Tessinari, Senior Partner, Ogilvy

William’s clients are an outstanding group of companies and organizations that sit atop lists like InterBrand’s “World’s Strongest Brands,” and Fortune’s “Most Admired” and “Best Places to Work.” They recognize the importance of human capital and strive for innovation. Here are just a few:


"The Reach approach to branding is spot on. William has captured the evolution of brands. In the past, the corporate brand was everything. Yet it’s really the leaders that make the brand come alive and enable the company to thrive." Patricia Hume, Senior Vice President, Alliances, Critical Path


TESTIMONIALS

Credentials and experience are important, but it’s what clients think that really counts. Here’s what clients have to say about William: “William's keynote presentation to our global business partner community in Paris exceeded our very high expectations. His passion is contagious, his style is engaging and his material is valuable. His presentation set a new standard for our programs. If you have not experienced William in action, you must!” Luanne Tierney, VP Global Partner Marketing, Cisco

"William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought-provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London." Zoe Arden, Managing Director, Golin/Harris Public Relations

“William Arruda is one of the most passionate and enthusiastic presenters I have ever worked with for our Executive events. He delivered a dynamic, authentic, humorous and most importantly insightful presentation to our team. Superb feedback has flooded in from those who attended the event and everyone thought William's performance was fantastic. I recommend him to any organization that seeks to invigorate, motivate and engage their management teams.” Jane Swift, Director, Executive Network, British Telecom

"William Arruda gave a Personal Branding presentation to the Cornell Johnson School Executive MBAs in January 2011 and I am still receiving rave comments - "Amazing presentation - should be mandatory!" For anyone interested in presenting their business and personal brand in the most effective way, William Arruda's presentation should not be missed. This was a non-stop hour of interesting and new information." Lynne Allen, EMBA and Alumni Career Director

"William exudes endless energy and a fervent interest in branding. He provided our group with humorous insights and actionable advice on how to use the concepts of branding for career success while providing greater value to Microsoft. His presentation was so valuable, we have already booked him for another keynote and two workshops." Tamara Pesic, Director, Speaker Series, Microsoft, Seattle



TESTIMONIALS cont.

“If you’re looking to offer the absolute best development opportunity with the world’s foremost expert in personal branding, I suggest you contact William Arruda. His programs are both inspiring and actionable. He combines his vast expertise on the topic with his understanding of how to build effective educational programs to create custom learning experiences that engage and activate leaders. Being the leading authority in personal branding, our expectations for William’s programs were high;; and he exceeded them on every level!” Laura Tessinari, Executive Vice President, Global Knowledge Officer, Weber Shandwick Worldwide “William Arruda delivered passionate, articulate and compelling reasons why all of us should be concerned about our own personal brand. Our members found his book, ‘Career Distinction,’ to be a valuable and motivating blueprint for managing and maximizing individual potential." Melissa A. Ungar, Director Pittsburgh Technology Council "The Reach personal branding methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd and at the same time "remember" one's personal values and ethics." Jean Mourain, Director e-Business Strategy, IBM “Thank you for the phenomenal keynote speech at the IIT conference. At least a dozen attendees came up to thank me for inviting you to speak. I know you have a packed speaking schedule;; I feel honored that you agreed to speak at our event. You made a stunning impact.” Raj Menon, President IITNT “When it comes to personal branding, William Arruda is the real deal. We are consistently impressed with his personal branding and social media expertise, as well as his contagious enthusiasm and sense of humor. His high-energy style really set the tone for our McDonalds Hispanic Employees leaders conference.” Gus Viano, Director Global Diversity and Inclusion, McDonald’s


"The Reach approach to branding is spot on. William has captured the evolution of brands. In the past, the corporate brand was everything. Yet it’s really the leaders that make the brand come alive and enable the company to thrive." Patricia Hume, Senior Vice President, Alliances, Critical Path


MEDIA

“With about 1,000 clients a month, William Arruda is a leader in the growing field of personal-brand consultants, who help people pitch themselves in the job market and the dating arena.” Jeninne Lee-St John, Time Magazine

Image Doctor – Forbes Magazine “Big companies tap Arruda to lead charisma-boosting workshops. Starwood Hotels recently hired him to speak to 300 execs. He has business from American Express, JPMorgan Chase and Microsoft. And when he isn't doling out doses of oomph, he is busy recruiting coaches [for his personal branding certification program].” Suzanne Hoppough

William has a regular column at Forbes.com and has written for - and contributed to - literally hundreds of publications, including: Advertising Age Chicago Tribune Elle Entrepreneur Fast Company Financial Times Forbes GQ Huffington Post Men’s Health

Money National Review New York Times Politico Strategies (France) Time Training and Development Trends (Belgium) Veja (Brazil) Wall Street Journal



MEDIA cont.

“With about 1,000 clients a month, William Arruda is a leader in the growing field of personal-brand consultants, who help people pitch themselves in the job market and the dating arena.” Jeninne Lee-St John, Time Magazine

Package Deal - enRoute Magazine “I’m having lunch with the world’s leading Personal Brander, William Arruda. Arruda gives off a motivational glow. A trim, elegant man in a smart grey suit, he has a radiant type of confidence and a lightly tanned, business-class ease of manner that I associate with those philosophers of daytime TV. And, like those folks, Arruda doesn’t talk about himself much. He’s always turning matters back to the client.” Timothy Taylor Personal Branding – The Examiner “William Arruda and Tom Peters are considered foremost experts in the field of personal branding.” Laura Smith-Proulx William has also been featured in broadcast media and is frequently asked by journal-ists to comment on today’s most fascinating personal brands, including, Miley Cirus, Tiger Woods, Madonna, Lady Gaga, Richard Branson and Donald Trump.

It’s a Brand-You World – Time Magazine “Arruda is not some New Age self-help shaman. After two decades of promoting corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach Personal Branding to help ordinary people figure out how to market themselves.” Jeninne Lee-St John


KEYNOTES AND WORKSHOPS


“Fresh ideas presented with humor, enthusiasm and energy. The feedback from attendees has been glowing and we are already getting requests to have you back. This has been among our best events ever!" Katarina Lind, IBM Professional Development Manager, Europe

William’s high-energy, actionable presentations are critical to today’s fast moving, talent-centric organizations. All programs are designed to help professionals build their confidence, increase self-awareness and enhance their visibility, presence and leadership skills. Topics include: Building Brand YOU! Three Steps to a Winning Personal Brand Personal branding is increasingly recognized as a must-have skill for every leader. It’s about being yourself – your best self – in support of your career, your team and your organization. In this highly interactive, informative and actionable presentation, William takes you through his proven, three-step personal branding process so you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation is ideal for customer-facing employees, leaders and emerging leaders. It enables them to increase their confidence and use their innate strengths to build strong and enduring relationships. It’s also perfect for consultants and small business owners who must build their brands so that they can stand out from the competition and engage their ideal clients. Personal branding provides the sense of stability;; empowerment, value-creation and recognition leaders need to succeed in today’s increasingly dynamic marketplace. Build Your Brand in Bits and Bytes™ — Social Media Branding Today, if you don’t show up in Google, you don’t exist. Building your personal brand on the web is not only important to career success, it’s critical to being able to do your job, lead your team and support your company. In this presentation, William explains the social branding phenomenon and provides the roadmap for building a powerful online presence – taking advantage of all the social media tools available. Having a virtual brand that reinforces and extends your real-world brand helps you increase job performance. William shows you how easy it is to use LinkedIn, Facebook, Twitter, YouTube, Blogs and other social media to grow your brand and increase the value you deliver to your employer. He takes the mystery out of social networking and shares his secrets for the easiest and most effective ways to build your brand in bits and bytes. The result: You gain competitive advantage, grow your network, expand your leadership presence and increase your influence.


KEYNOTES AND WORKSHOPS cont.


“Fresh ideas presented with humor, enthusiasm and energy. The feedback from attendees has been glowing and we are already getting requests to have you back. This has been among our best events ever!" Katarina Lind, IBM Professional Development Manager, Europe

Be LinkedIn or Shut Out Be lazy, be an imposter and be secretive — just some of the counterintuitive but wildly valuable advice you will experience in William’s keynote focused on the power of LinkedIn. In a world where people learn about you online before meeting you in person, LinkedIn has become the most powerful online tool for expressing your personal brand. Not having a LinkedIn profile sends a message that you aren’t serious about your career;; but just having a profile is not enough. You need to understand how to use LinkedIn to manage your career and deliver greater value to your team and your company. You need your profile to stand out from myriad others to attract the attention of decision makers. You need a connection strategy that will rocket you towards your goals. And you need to know how to integrate LinkedIn into your comprehensive social media plan. This innovative presentation gives you critical tools you can use to build a stellar profile and use LinkedIn to expand your thought-leadership, build and nurture your network and enhance your performance at work. Ditch. Dare. Do! — 3D Personal Branding for Executives Taken from his latest book, this fun and inspiring presentation shows you the impact of integrating these three provocative verbs into your daily actions. Ditch, Dare. Do! is William’s definitive (and irreverent) keynote for defining, aligning, and living the power of brand. In this presentation, he asks the audience to challenge long-held assumptions and habits, daring them with a series of ditches — mindsets that must be shattered, dares — challenges to up their game, and a dos — critical actions must be accomplished to ensure success. William convinces you that when you take on these challenges — daily — you advance your career, and deliver greater value to your team and your company. He encourages audience members to record their ditches, and dares – and to do them as soon as they exit the auditorium.


Daniel H. Pink, author of Drive and A Whole New Mind

BOOKS

“Hands down, this is the bible on branding for your career!" Susan Britton Whitcomb, Author of Job Search Magic.


Did you know that 9 minutes a day, 5 days a week adds up to nearly 40 hours – one work week – over the course of a year? 9 minutes is not very much time, but according to the authors of Ditch. Dare. Do! that’s all the time you need to make a significant difference in your life. This book is packed with quick-execute tips that will help you identify what you stand for, what you’re good at and what you want to be remembered for, and then make the most of that information in your career. This book issues a rousing challenge – are you up for it?

William is the co-author of the book, Ditch. Dare. Do! 3D Personal Branding for Executives.

William is also the co-author of the bestselling book, Career Distinction: Stand Out by Building Your Brand. “Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want the inside track to distinguishing themselves from the competition.” L. Michelle Tullier, Ph.D., Vice President, Right Management and author of The Unofficial Guide to Landing a Job


ABOUT REACH


“I am a big fan of Reach and their unique personal branding process. I have a much greater focus for my business after having gone through the process.” Samantha Collins, Managing Director, Aspire and one of the UKs Top Ten Coaches

Founded in 2001 by William Arruda, Reach helps individuals and organizations build and nurture winning brands. From building comprehensive programs to turn your entire brand community into brand ambassadors to designing and delivering workshops on how to apply the principles of branding to your employees, Reach puts people in the equation and shows you how to leverage your human brand assets to drive business results. Personal Branding and Social Media Savvy Whether you're a sales manager incorporating your personal style into presentations, a senior leader seeking to use social media to engage with your company’s stakeholders or an employee building your reputation through the consistent expression of your personal brand, we show you how to expand your success and the satisfaction you gain from your work. Our programs and consulting services are designed to enable you to use who you are to drive results for yourself, your team and your organization.


WHY REACH? –THE TOP TEN REASONS

Reach has more experience in building and implementing personal branding programs for enterprise clients than any other talent development company. Reach: 1. Focuses exclusively on the human side of branding. 2. Has been around for over a decade - longer than any company focused on personal branding. 3. Is the recognized global leader in personal branding with business in the Americas, Europe, Asia and Africa. 4. Builds all programs using a structured methodology that’s based on William Arruda’s 25+ years’ corporate branding experience. The methodology has been proven with hundreds of thousands of clients all over the world. 5. Launched the first personal branding survey, 360Reach™;; it has been used by over a million people. 6. Was founded by William Arruda who is credited with turning the concept of personal branding into a global industry. He is a bestselling author and is the most sought-after speaker on the topic of personal branding. 7. Provides personal branding programs for 20% of the Fortune 100, including;; American Express, Coca Cola, Fedex, GE, Gucci, IBM, J&J, l’Oreal, Microsoft and Starwood Hotels. Reach maintains ongoing relationships with our clients. 8. Provides keynotes for leading Universities including, Cornell, Harvard, NYU, UC Berkeley, UCLA and Wharton. 9. Has a broad and deep bench of resources. Reach has delivered over 1,000 certifications to coaches and trainers with varied backgrounds and experience in 48 countries. 10. Customizes every keynote and workshop to meet client needs. Reach’s single measure of business success is client satisfaction.


"William’s events are extremely popular with the students – resulting in both high attendance and high evaluation scores. He is an upbeat speaker who is able to connect with the audience no matter how large.” Lara Klein, Career Services Director, NYU Stern


CONTACT


Work: 1.212.537.9120 Email: [email protected] Web: www.williamarruda.com www.personalbranding.tv www.reachpersonalbranding.com Twitter: @williamarruda LinkedIn: www.linkedin.com/in/williamarruda Forbes: http://www.forbes.com/sites/williamarruda/ William travels from New York City or Miami.

“William has a unique combination of coaching, and branding skills which enables him to work with executives to develop differentiated personal brands. Working with him has been valuable to my business." Christophe Ginisty, Founder and Managing Director, Rumeur Publique


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