Branding Your Business by Attraction Branding
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Branding Your Business Friday, July 8, 2011
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Transcript of Branding Your Business by Attraction Branding
BrandingYour Business
Friday, July 8, 2011
THE WORD “BRAND”
began simply as a way to tell one person's cattle from another by means of a hot iron stamp.
Friday, July 8, 2011
BRANDING ORIGINATED to
★ insure honesty,
★ provide quality assurance,
★ identify source or ownership,
★ hold producers responsible,
★ differentiate,
★ as a form of identification and
★ to create emotional bonding.
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Interestingly, people value brands for many of the
same reasons today.
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A brand is...
★ your company’s face to the world
★ the company’s name, logo, personality
★ a kind of promise
★ the fundamental principles as understood by anyone who comes into contact with a company
★ example: Apple
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Your brand is everything about you
Brand = Reputation
Your brand involves every touch point involving all stakeholders who include: owners, managers,
employees, suppliers and customers.
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branding in the marketplace
★ Differentiate. Successful branding programs are based on the concept of singularity. The object is to create in the mind of the prospect the perception that there is no other product on the market quite like your product.
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what’s in a name
★ a company name should be hard to forget and easy to spell
★ it should explain in part what the business does
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Your company image
★ people quickly make assumptions about who someone or what something is, based on their own set of experiences
★ a first impression is the “make or break” moment
★ a positive first impression is vital to your potential customers
★ if you blow it right off the bat, you’ll have to do double-duty (undo negative impressions, rebuild trust and confidence)
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An effective brand identity will...
★ be bold, memorable and appropriate★ be immediately recognizable★ provide a clear and consistent image of the company★ communicate the company’s persona★ be legally protectable★ have enduring value★ work well across media and scale★ work both in black and white and in color
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The importance of a logo
★ your company’s logo should immediately explain what the company does
★ the most effective logos capture the nature of the product or service through a visual graphic and appropriate business name
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how to create a powerful brand identity
★ hit them right between the eyes
★ be specific with what you want
★ let them know what you do
★ select the right font
★ evoke emotive response
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Myths that will bring your business down
★ my cousin can design my brand identity
★ designing a custom brand identity is too expensive
★ I do not need a brand identity
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★ is your marketing sending a message your customers what to hear?
★ show the heart and soul of your brand
how to send the right message
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questions
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Contact US
AttractionBranding.com
Friday, July 8, 2011
