How to Use SlideShare for Personal Branding (3 STEPS TO A STELLAR SLIDESHARE) by William Arruda

Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved.

3Steps to a Stellar Slideshare

Created by William Arruda Reach Personal BrandingCopyright 2015. William Arruda/Reach

Personal Branding. All Rights Reserved.

KNOWSHOWGROW

1.2.3.

Kyo

ur m

essa

ge

NOW


Be clear about what you want to say

Know your target audience

Define the value you’re offering

1. KNOW

Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

Be clear about what you want to say

What?

Define your theme.Identify your top 3 points.

Repeat your theme for emphasis.


Know your target audience

Know who they are.Understand what’s important to them.

Know where to reach them.


Who?

Define the value you’re offering

What do you want them to know?

How do you want them to feel?

What do you want them to do?


Why?

S HOW yo

ur s

tyle


Captivate

2. SHOWUse fonts creatively

Add color for memorability

Use images to tell the story


Use fonts creatively

fontsAvoid common fonts.

Choose only 2 or 3 max! I’m using Cholla & Verdana here.

Combine fonts for visual appeal.


Add color for memorability

Go to: bit.ly/brandcolor to identify your brand color. Use it consistently.

Avoid using all colors of the rainbow!


Use images to tell the story

Choose photos or illustrations.

Reinforce the message.

Repeat images for emphasis.Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.

G ROW yo

ur fan

s

3. GROWMake it easy to find

Share it on LinkedIn

Direct people to you


“keywords”

Include keywords in the filename.

Add keywords to the description and tags.

Repeat keywords multiple times in the presentation.

Make it easy to find


Add it to your activity feed.

Share it with all relevant groups.

Include it in a LinkedIn long-form publishing post.

Share it on LinkedIn


Make it easy for them to reach out.

Provide contact details.

Include info about you in the copyright line on every slide.

Direct people to you



williamarruda(at)reachcc.com

@williamarruda

linkedin.com/in/williamarruda

youtube.com/williamarrudareach

www.williamarruda.com

www.forbes.com/sites/williamarruda

www.slideshare.net/williamarruda

To contact me:

How to Use SlideShare for Personal Branding (3 STEPS TO A STELLAR SLIDESHARE) by William Arruda

Marketing

Transcript of How to Use SlideShare for Personal Branding (3 STEPS TO A STELLAR SLIDESHARE) by William Arruda