Wild West Land Grab, The Rules of SEO
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Transcript of Wild West Land Grab, The Rules of SEO
Copyright 2012 | rfi|Marketing
The new Wild wild west
Get The Virtual Land Before Your Competitors Do!
Search Engine Optimization Services from rfi|Marketing
Copyright 2012 | rfi|Marketing
Top Spot WantedSearch Engine Optimization
A.K.A.
SEOSEM
Top O’Google2
Copyright 2012 | rfi|Marketing
What Is SEO?Search engine optimization
(SEO) is the process of improving the visibility of a website or a web page in search engines via the
"natural" or un-paid ("organic" or "algorithmic") search
results.
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Source: http://en.wikipedia.org/wiki/Search_engine_optimization
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Why SEO Your Site?
RevenueBrand Awareness
SalesProduct Education
Beat Your Competition
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White Hat(Good)
Hidden TextOff Screen Words Bogus Backlinks
CloakingLink Farm Use
Irrelevant ContentRedundant URLsKeyword StuffingDuplicate Content
Black Hat(Evil)
Clear KeywordsClear DescriptionsRelevant ContentCredible Backlinks
Clear URLsUse Of CSS
Single Topic Pages
SEO Tactics
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SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design (white hat), and those techniques of which
search engines do not approve (black hat).
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know the facts
These are some facts you should know about SEO.
Copyright 2012 | rfi|Marketing
Source: 2010 SEO Report | Jupiter Research
Of Searchers Click On The Top Link
42%7
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Source: 2010 SEO Report | Jupiter Research
Of Searchers Click On A Link On The First Page
62%8
Copyright 2012 | rfi|Marketing
Source: 2010 SEO Report | Jupiter Research
Of Searchers Click On Links After Page One
28%9
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Source: 2010 SEO Report | Jupiter Research
Of SEO Campaigns Achieve Returns Greater
Than 500%
40%10
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Source: http://www.slowseo.com/articles/search-engines/click-percentage-search-engine-positions.html
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Top 10 POsitions
Top Spot47%
2nd13%
3rd9%
4th7%
5th5%
6th5%
7th4%
8th3%
9th3%
10th3%
Percentage of clicks per link position of page one
Copyright 2012 | rfi|Marketing
What is the process?
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1. Evaluate Your Website
2. Pick Pages And Keywords
3. Write SEO Content
4. Update Website*
5. Reevaluate Page Rankings
*Implementation is a additional service offered by rfi|Marketing
Copyright 2012 | rfi|Marketing
why rfi’s seo? 1. Real-Time Ranking Reports
2. “White Hat” SEO Tactics
3. Local/USA SEO Writers
4. Reasonable Pricing
5. Experienced Marketers
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Just Login to our 24/7 SEO interface and see real-time reports on your SEO. You can see where you rank and how
your site is staying at the top spot.
Real-time reports
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RFI’s White Hat SEO
We are a marketing company that will create effective
content that will help rank your webpages higher and will be understandable for humans, not just computers.
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Copyright 2012 | rfi|Marketing
Local & USA Writers
rfi|Marketing is located in Fort Collins, Colorado. Our writers are local and United States based writers. We
believe in thinking globally and hiring locally.
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Copyright 2012 | rfi|Marketing
Almost 10 yearsWe started marketing,
designing, and creating great advertising and marketing for our clients. We have
grown and continued to offer great service for our clients since we opened our doors
in 2004.
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Copyright 2012 | rfi|Marketing
SEO Package• Receive complete copy rewrites for five (5) web pages of your choice
• Copy rewrites will be based on three (3) keywords of your choice per page
• Receive up to a 1-hour phone interview with our experienced SEO copywriter
• Receive your rewrites in a downloadable pdf document and rich-text format
• Includes six (6) months of on-going analytics of rankings emailed to you weekly
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$1800or $325 monthly for 6 months