The Perfect StormThe Perfect Storm

How Technology ,Demographics ,and Global How Technology ,Demographics ,and Global Economics are converging for first economics Economics are converging for first economics

for first Category 6 business Revolutionfor first Category 6 business Revolution LecturerLecturer ：： flying sheepflying sheep

OutlineOutline

IntroductionIntroduction The new webThe new web The demographic watershed growing up The demographic watershed growing up

collaborationcollaboration Collaboration economyCollaboration economy Riding the perfect stormRiding the perfect storm

Introduction(1/2)Introduction(1/2)

Sony BMGSony BMG 為了防止使用者 盜拷光碟，在音為了防止使用者 盜拷光碟，在音樂光碟的數位版權管理軟體（樂光碟的數位版權管理軟體（ digital rights mdigital rights managementanagement ；； DRMDRM ）採用了）採用了 RootkitRootkit 技術，技術，在 使用者不知的情況下讓在 使用者不知的情況下讓 RootkitRootkit 潛入使用潛入使用者電腦。 者電腦。

Sony BMG(Sony BMG( 新力摶德曼音樂新力摶德曼音樂 ))

Introduction(2/2)Introduction(2/2)

Doctorow’s publishingDoctorow’s publishing 「「 bits exist to be copiebits exist to be copiedd 」」

As new Web and Net Gen collide with globaliAs new Web and Net Gen collide with globalization ,we enter zation ,we enter 「「 Perfect StormPerfect Storm 」」– TechnologyTechnology ：： The new webThe new web– DemographicsDemographics ：： Net GenNet Gen– Global economicsGlobal economics ：： Coase’s law, business webCoase’s law, business web

The New Web(1/9)The New Web(1/9)

Digital newspaper vs shared canvasDigital newspaper vs shared canvas Static Web vs programmable Web Static Web vs programmable Web

– Flickr beat webshotsFlickr beat webshots– Wikipedia beat BritannicaWikipedia beat Britannica– Blogger beat CNNBlogger beat CNN– Epinions beat Consumer-ReportEpinions beat Consumer-Report– Upcoming beat eviteUpcoming beat evite– Google Maps beat MapQuestGoogle Maps beat MapQuest– MySpace beat friendsterMySpace beat friendster– Craigslist beat MonsterCraigslist beat Monster

The New Web(2/9)The New Web(2/9)

Blogosphere(Blogosphere( 部落格空間部落格空間 )) Blog is the biggest coffeehouse on earthBlog is the biggest coffeehouse on earth Blog can capture people’s thoughtsBlog can capture people’s thoughts Blog turning the static document into runninBlog turning the static document into runnin

g conservationg conservation Firm use blog for “listening in ” customerFirm use blog for “listening in ” customer Blog using a technique called Blog using a technique called RSSRSS,it turns ,it turns

the web into something like the web into something like TivoTivo

The New Web(3/9)The New Web(3/9)

RSSRSS(Really Simple Syndication)(Really Simple Syndication)

是透過是透過 XMLXML 所制定的一種格式，是將網頁內所制定的一種格式，是將網頁內容抽取出來，由讀者訂閱容抽取出來，由讀者訂閱 RSS FeedsRSS Feeds ，即可，即可直接取得有興趣的資訊，如：新聞、直接取得有興趣的資訊，如：新聞、 BlogBlog 、、WikiWiki 等等。軟體：等等。軟體： SharpReaderSharpReader

TiVoTiVo 是一種「技術」、一種「服務」，同時是一種「技術」、一種「服務」，同時也有實體的「硬體產品」。也有實體的「硬體產品」。 TivoTivo 的功能 的功能

The New Web(4/9)The New Web(4/9)

TechnoratiTechnorati ：提供網誌：提供網誌 ( blog ) ( blog ) 內容檢索的內容檢索的網站網站

IceRocketIceRocket ：可尋找：可尋找 Blogs ,MySpace ,News ,Blogs ,MySpace ,News , Image Image

The New Web(5/9)The New Web(5/9)

Your network is FilterYour network is Filter 群眾的智慧群眾的智慧 (the wisdom of crowds)(the wisdom of crowds) 、集體、集體

的意識的意識 (the hive mind)(the hive mind) 、集體的智能、集體的智能 (the col(the collective intelligence) lective intelligence)

Example 1Example 1 ：： AmazonAmazon ReviewReview and and enjoyenjoy

Example 2Example 2 ：： GoogleGoogle頁面分析頁面分析 and and PageRankPageRank

The New Web(6/9)The New Web(6/9)

When people tag content collaboratively, it called When people tag content collaboratively, it called Folksonomy Folksonomy

tagging or social book marking tagging or social book marking

如使用者可以新增 如使用者可以新增 metadata metadata 並以 並以 tags tags 來組織他來組織他們自己的數位典藏、將別人的內容加以分類、以及們自己的數位典藏、將別人的內容加以分類、以及建立由下而上的建立由下而上的 (bottom-up) (bottom-up) 分類系統 分類系統

tag cloudtag cloud

顯示出網站內最熱門的幾個 顯示出網站內最熱門的幾個 tagstags del.icio.usdel.icio.us ：社會性書籤網站：社會性書籤網站

The New Web(7/9)The New Web(7/9)

Tagging has been extended to document,phTagging has been extended to document,photos,videos,otos,videos,podcastspodcasts,e-mail,blog.,e-mail,blog.

Podcast Podcast – 「「 PodcastPodcast 」這個名詞是由廣播」這個名詞是由廣播 (Broadcasting)(Broadcasting)

及及 iPodiPod 所衍生來的 所衍生來的 – PodcastPodcast 則是一種用聲音取代文字的則是一種用聲音取代文字的 Blog Blog

The New Web(8/9)The New Web(8/9) 製作與收聽製作與收聽 PodcastPodcast 節目的流程節目的流程

將節目錄製成音訊檔

將音訊檔上傳到網路主機

產生 Podcast RSS

發佈 Podcast RSS

下載並使用支援Podcast的接收軟體

(如 iPodder)

訂閱 Podcast RSS

接收軟體自動檢查並下載最新的 Podcast節目

接收軟體自動將Podcast節目儲存至指定的目錄或

MP3隨身裝置上。

The New Web(9/9)The New Web(9/9)

Today’s Web companies can plug and play becauToday’s Web companies can plug and play because cost are less.se cost are less.

LAMP (LinuxLAMP (Linux 、、 apacheapache 、、 MySQLMySQL 、、 PHP)PHP)

a free infrastructurea free infrastructure For today’s new web companies, For today’s new web companies, building trustbuilding trust is is

controlling customercontrolling customer .. 43Things43Things ： 就像是一個巨大、全球性的 ： 就像是一個巨大、全球性的 to-do listto-do list FlickrFlickr ：數位影像的儲存及管理網站：數位影像的儲存及管理網站

The demographic watershed The demographic watershed growing up collaboration(1/3)growing up collaboration(1/3)

「「 Baby-boom echoBaby-boom echo 」、「」、「 Net GenerationNet Generation 」」 born between 1977-1996 dominate 21 centuryborn between 1977-1996 dominate 21 century More youngsters use net in china than USAMore youngsters use net in china than USA Children are authorities on the digital revolutioChildren are authorities on the digital revolutio

n that is changing every institution n that is changing every institution Net Generation will rewrite the rules for worldNet Generation will rewrite the rules for world

The demographic watershed The demographic watershed growing up collaboration(2/3)growing up collaboration(2/3)

The shared SpaceThe shared Space– Adult control the home, the schoolAdult control the home, the school– Teens do not see home as their private space.Teens do not see home as their private space.– The new private space is on lineThe new private space is on line

The demographic watershed The demographic watershed growing up collaboration(3/3)growing up collaboration(3/3)

Changing the world one peer at a timeChanging the world one peer at a time– A exampleA example 「「 TakingITGlobalTakingITGlobal 」 」 – It’s next task inIt’s next task in reforming education reforming education – If N-Geners can transform the future of educatioIf N-Geners can transform the future of educatio

n system , how about entire economyn system , how about entire economy ？？

Collaboration economy(1/4)Collaboration economy(1/4)

如果市場可以決定價格、在有限資源創造效如果市場可以決定價格、在有限資源創造效益、符合供需、那為什麼要有公司？益、符合供需、那為什麼要有公司？為了降為了降低交易成本。低交易成本。

交易成本交易成本 (Transaction cost) (Transaction cost) 分為三類分為三類11 、搜尋成本（、搜尋成本（ search costsearch cost ） ） 22 、契約成本（、契約成本（ contracting costcontracting cost ） ） 33 、協調整合成本（、協調整合成本（ coordination costcoordination cost ））

Collaboration economy(2/4)Collaboration economy(2/4)

Coase’s LawCoase’s Law

定義：一個廠商可持續發展，直到每增加一定義：一個廠商可持續發展，直到每增加一筆交易時會增加的內部成本等於將此筆交易筆交易時會增加的內部成本等於將此筆交易外包的成本 。外包的成本 。

Collaboration economy(3/4)Collaboration economy(3/4)

Music b-web

Chips(Motorola)

digital music

iPod(Foxconn)

iTunes(apple)

MP3 b-web

MP3.com

Rio MP3 player

Nepster

Teenager

The Business Web (b-web)The Business Web (b-web)– A new kind of A new kind of inter-inter-enterprise collaborationenterprise collaboration

ExampleExample ：： a MP3 b-web and Apple b-weba MP3 b-web and Apple b-web

Collaboration economy(4/4)Collaboration economy(4/4)

The Global Playing FieldThe Global Playing Field Mapping the Global FutureMapping the Global Future 「「 1919 世紀是美國世紀；世紀是美國世紀；

2121 世紀將會是世紀將會是 China and IndiaChina and India 世紀」世紀」故稱「故稱「 ChindiaChindia 」 」

Example ICIC Bank is India's second largest Example ICIC Bank is India's second largest

retail bank retail bank self-service propositionself-service proposition low Indian labor costslow Indian labor costs Server running open source softwareServer running open source software

Riding the perfect storm(1/1)Riding the perfect storm(1/1)

What is perfect stormWhat is perfect storm ？？– A global platform for collaborationA global platform for collaboration– A generation that grew up collaboratingA generation that grew up collaborating– A global economy that enable new forms A global economy that enable new forms

economic cooperationeconomic cooperation What are business managers to make of this perfeWhat are business managers to make of this perfe

ct stormct storm ？？ How can company adaptHow can company adapt ？？ It is global or die It is global or die ？？

Thank youThank you

for attention for attention

Q&AQ&A