@#!$%*

Why Twitter is Essential to World class Recruiting Organizations

Today

•  What’s the big deal?

•  Ok, so how do I get started?

•  How do I reach candidates on twitter?

•  What about spammers, scammers, evildoers & assassins?

•  chillax

@peopleshark

#SMAgc

Hello!

What’ s the big deal?

•  500 Mm registered, 127 MM active •  13% of internet users •  59% Women •  59% college degree •  51% age 34+ •  54% mobile •  36% tweet at least once a day

Source:    Online  MBA  

Only old people use email

•  Real-time search

•  Technology and ecosystem

•  Relevant conversations

•  Industry insiders and trendsetters

•  Organized chaos

•  Global, mobile, ubiquitous

Getting started

What’s your objective?

•  Listen, observe, learn, collect intelligence

•  Find candidates and prospects

•  Promote your employer brand

•  Participate fully, be part of the conversation

•  Post your jobs

Following

•  Be promiscuous •  Go outside of your industry and interests •  Follow celebrities, ceos & other notables •  Follow companies , organizations & events •  Follow the 39% •  Use search, lists & alerts to hone in on

conversations

followers

•  Tweet interesting stuff and they will come •  Follow and they will come •  The number of followers isn’t all that

important •  Cultivating the right audience is important •  Search out and target potential candidates

and leads

Do this, not that

•  Use your name

•  Don’t lock your account

•  As a recruiter, combine the personal and professional

•  As a company, define your identity or “voice”

•  Authenticity, transparency, openess is key

tweets

•  Multiple topics, personal and professional

•  Track Most productive times of day

•  Respond, make friends

•  Give credit where credit is due

•  Share, share, share

retweets

•  Ensure that your tweets are retweetable

•  The auto retweet vs. the manual retweet

•  Add editorial comment

•  Curate good content, check links

•  Mind your manners, say thank you!

Finding candidates and prospects

X-ray search site:twitter.com intitle:on shopify developer -job -jobs

lists

•  Create lists as a public service

•  Create private lists to follow candidates

•  Explore lists to find groups of candidates or prospects

•  Conference or event lists

hashtags

•  Used to organize or categorize tweets

•  Great for searching and connecting with specific audiences

•  Common job seeker hash tags #jobs, #job, #cityname, #positiontitle

•  Virtually attend events like this

Fear

Don’t be scurred

•  Work with pr, marketing and legal •  Follow others, watch, observe, ask

questions •  Research, collect examples •  the spammers & pron bots might follow you

– it’s ok •  Unfollow, if it gets weird

Didn’t we learn our lesson in the 90s?

Source:  Globalspec  Report:  Social  Media  Use  in  the  Industrial  Sector    

Credit:  Peter  Shankman    

If it gets out of control, tweet me

• @peopleshark

• @recruittoolbox

•  carmen@recruitingtoolbox.com

•  www.recruitingtoolbox.com

•  www.linkedin.com/in/carmenhudson

Thank you!