#SMX @chiefmartec

Everything I Know About Martech, I Learned As A Search Marketer

WHY SEARCH MARKETERS WILL

INHERIT THE EARTH(World, Planet, Globe, …)

OR AT LEAST MARTECH

#SMX @chiefmartec

Everything I Know About Martech, I Learned As A Search Marketer

WHY SEARCH MARKETERS WILL

INHERIT THE EARTH(World, Planet, Globe, …)

OR AT LEAST MARTECH

#SMX @chiefmartec

Program Chair

Editor

VP Platform Ecosystem

AuthorScott Brinker PreviouslyCo-founder & CTO

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

SEO is dead.

Martech will consolidate.

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vs. vs.

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Three rank trackers enter. One rank tracker leaves.

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Best-of-Breed Marketing Technology Stacks

> 2X more popular than single-vendor suites

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Do you have someone explicitly in charge of

marketing technology?

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60.7%

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9 ReasonsWhy Search MarketersMake Totally AwesomeMarketing Technology

Leaders

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive!) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec70

#SMX @chiefmartec71

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-digital-marketing/

#SMX @chiefmartec

1. Managing an evolving, diverse marketing technology toolset

2. Taking an analytical approach to performance-based marketing

3. Embracing A/B testing at the crossroads of marketing art & science

4. Running agile marketing to quickly iterate with feedback loops

5. Crafting effective user experience (conversion optimization)

6. Operating digital marketing campaigns at (massive) scale

7. Adapting to major environmental changes (e.g., Google algorithms)

8. Strategically blending paid, owned, and earned media

9. Designing contextual customer journeys across multiple touchpoints

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

#SMX @chiefmartec

SEO is dead.

Martech will consolidate.

**

#SMX @chiefmartec

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