Why It Pays To Be Likeable

@DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook

Social Media Realities

•  Social media is not free

•  Social media will not bring you instant results

•  Social media cannot make up for a bad product or service

Likeable Social Media

•  Allows brands to engage in and ignite conversation

•  Creates a meaningful channel to reach audiences

•  Develops a dedicated fan base

Listen First, and Never Stop Listening

•  Listening should always be 50% of the conversation

•  There’s a different between listening and monitoring

•  What’s the cost of not listening?

Case Study Example: Best Buy

•  Listening got them:

•  41847 followers

•  40% increase in sales

•  Customer service Twitter account @Twelpforce

•  Respond to customer concerns, complaints, and questions

•  Non-promotional, solely helpful

•  Customer service Twitter account @Twelpforce

Understand Your Customer

•  What do your customers want?

•  What do your customers like?

•  EdgeRank

Case Study: Cumberland Farms Chill Zone

•  Incentivized fans to take action

•  Created meaningful engagement leading to an increase in sales

•  Free Chill Zone day increased sales 23% over previous Friday

•  50% of sales attributed to Facebook

Provide Value

•  Free value builds trust, reputation, and sales

•  Stay consistent

•  5% off is marketing, 50% off is value

Get the Like

•  Why do customers Like?

•  What does a Like do for you?

•  Expanding your network leads to potential customers!

Value

TrustedNetwork

Don’t Sell—Compel Customers to Buy

•  Facebook apps to sell with

•  TWEET

•  Trust-building •  Wisdom •  Ears open •  Establish your brand •  Teach the world about what you do

Don’t Sell—Compel Customers to Buy

•  Facebook Sales Funnel

•  Broadcast buying opportunities through social engagement

Baseball Roses

•  Spent $200 on Facebook Ads

•  Led to over $1000 in revenue

•  400% ROI

Brian Carter, Author of The Like Economy

Driving Sales Through Increased Social PR

•  Listen and engage

•  Know your fans

•  Provide value

•  Increase Likes that matter

•  Entice customers with purchasing power

•  Be Likeable!

•  Measure, adjust, repeat

Thank You! Questions?

@DaveKerpen FB.com/LikeableMedia

@LikeableMedia dave@likeable.com

212-660-2458