Why It Pays To Be Likeable #AMAVES
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Why It Pays To Be Likeable @DaveKerpen, CEO, @LikeableLocal Author of two @LikeableBook’s [email protected] SlideShare.com/DaveKerpen #AMAVES 7 Simple Social Media Concepts To Drive Results
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Transcript of Why It Pays To Be Likeable #AMAVES
Why It Pays ToBe Likeable
@DaveKerpen, CEO, @LikeableLocal Author of two @LikeableBook’s [email protected] SlideShare.com/DaveKerpen
#AMAVES!
7 Simple Social Media Concepts To Drive Results
#AMAVES!
Social Media Realities"
- Social Media cannot make up for a bad product or service.
- Social Media is not free. - Social Media will not bring you instant results.
#AMAVES!
11 Simple Social
Concepts to Build a
Likeable Business"
#AMAVES!
7 Simple Social Media Concepts to Drive Results"Listening
Storytelling
Advertising (Better) Value Gratefulness
Authenticity
Responsiveness
#AMAVES!
Listen First and Never Stop Listening."“When people talk, listen completely.
Most people never listen.” - Ernest Hemingway
#AMAVES!
Listen to Your Prospects."
#AMAVES!
Your Customers are Asking For You."
#AMAVES!
Listen to Your Customers."
#AMAVES!
Respond."
“Life is ten percent what happens to you and ninety percent how you respond to it.”
- Charles Swindoll
To Everyone."
#AMAVES!
Responsiveness is No Longer Optional."
#AMAVES!
LAST: Listen, Apologize, Solve, Thank"
#AMAVES!
The 4 Most Important Words in Social Media:
Iʼm Sorry & Thank You"
#AMAVES!
Use Your Unique Brand Voice"
#AMAVES!
#AMAVES!
Respond to Positive Comments Too."
#AMAVES!
“Storytelling is the most powerful way to put ideas into the world today.”
- Robert McAfee Brown
Tell, Donʼt Sell."
#AMAVES!
My"Story"
#AMAVES!
Every Brand Has Many Stories to Tell"- Your humble beginnings
- Employee challenges
- Community & charity partnerships
- Inside the lives of leadership
- Customers who have overcome obstacles
#AMAVES!
Use Social & Online Tools to Tell Your Story" Website
Online Video
Webinars eBooks & Whitepapers Tweets
Pictures
Social Networks
“For sale: Baby shoes. Never worn.” - Ernest Hemingway
#AMAVES!
Inspire Your Customers to Tell Your Story"
#AMAVES!
“I had no idea that being your authentic self could make me as rich as I’ve become. If I
had, I’d have done it a lot earlier.”
- Oprah Winfrey
Authenticity:"Just Be You."
#AMAVES!
Be Vulnerable. Be Real."
#AMAVES!
Be You. "Online & Offline. In Public & In Private"
@dens
#AMAVES!
Show Your Brandʼs Personality"
#AMAVES!
“Many a small thing has been made large by the right kind of advertising.”
- Mark Twain
Advertise. (Better)."
#AMAVES!
Use LinkedIn to Target Professionals"by Subtitle, Skills, & Location"
#AMAVES!
Use Hypertargeting & Nanotargeting on
Facebook & LinkedIn"
#AMAVES!
92% of People Trust Their Friendsʼ Recommendations"
#AMAVES!
“Strive not to be a man of success, but rather to be a man of value
- Albert Einstein
Give Away Value."
#AMAVES!
10% Off ="Marketing
50% Off ="Value
100% Off ="Loyal customers for life
#AMAVES!
Provide B2B ValueThrough Facebook, Webinars, Articles, and White Papers"
#AMAVES!
“I would maintain that thanks are the highest form of thought, and that gratitude is
happiness doubled by wonder.
- GK Chesterton
Be Grateful"
#AMAVES!
The Value of “Thank You”"
#AMAVES!
Donors Choose, R.O.I. of Gratitude!Those who received
handwritten thank you notes were 38% more likely to donate again!
The Original Social Media "
#AMAVES!
Listen first and never stop listening.
Share and inspire stories.
Advertise better.
Give away value.
Be grateful.
Be real and be you.
Respond to everyone.
Likeable Content: "Exclusive Access"
#AMAVES!
#AMAVES!
Thank You!"Feedback/Grand Prize
“How dare you settle for less when the world has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal [email protected] LinkedIn.com/in/DaveKerpen
