A Likeable Expansion into China

A Likeable

China

expansion into

© Stephany Zoo

Even with only 0.01% market share,

every ten days Likeable is losing

$2.6m© Stephany Zoo

American Population

Users on

Weibo<

© Stephany Zoo

Scale

Matters© Stephany Zoo

What about Censorship?

(only political)

© Stephany Zoo

Motivations for Social Media are

Different

© Stephany Zoo

Understanding Chinese Culture

=Optimizing Social

Media Use© Stephany Zoo

Facebook Renren, Kaixin, Qzone

Twitter Sina Weibo

Foursquare Jiepang

YouTube + Hulu Youku

© Stephany Zoo

+ 294m blogs+ 148m BBS

© Stephany Zoo

Why Now?

© Stephany Zoo

The commercialization of Social Media happens

faster in China

$$$$$$$© Stephany Zoo

He who hesitates

is lost

© Stephany Zoo

Why Likeable?

© Stephany Zoo

The Chinese respectAmerican business

( already in China)

© Stephany Zoo

Reputation in most populous

country Worldwide Brand

Recognition© Stephany Zoo

China is at a pivot of exponential growth

© Stephany Zoo

Business licensing in China is difficult BUT

connections into gov + US commercial service

© Stephany Zoo

七次倒下 , 起来八次

© Stephany Zoo

Business