A Likeable
China
expansion into
© Stephany Zoo
Even with only 0.01% market share,
every ten days Likeable is losing
$2.6m© Stephany Zoo
American Population
Users on
Weibo<
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Scale
Matters© Stephany Zoo
What about Censorship?
(only political)
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Motivations for Social Media are
Different
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Understanding Chinese Culture
=Optimizing Social
Media Use© Stephany Zoo
© Stephany Zoo
Facebook Renren, Kaixin, Qzone
Twitter Sina Weibo
Foursquare Jiepang
YouTube + Hulu Youku
© Stephany Zoo
+ 294m blogs+ 148m BBS
© Stephany Zoo
© Stephany Zoo
Why Now?
© Stephany Zoo
© Stephany Zoo
© Stephany Zoo
The commercialization of Social Media happens
faster in China
$$$$$$$© Stephany Zoo
He who hesitates
is lost
© Stephany Zoo
Why Likeable?
© Stephany Zoo
© Stephany Zoo
The Chinese respectAmerican business
( already in China)
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Reputation in most populous
country Worldwide Brand
Recognition© Stephany Zoo
China is at a pivot of exponential growth
© Stephany Zoo
How?
© Stephany Zoo
We will team up with a Chinese Agency
© Stephany Zoo
The Digital Landscape is fragmented but….
© Stephany Zoo
© Stephany Zoo
Develop browser optimized for
mobile use© Stephany Zoo
Why me?
© Stephany Zoo
Cultural understanding + Likeable training = China Social Media
Success
© Stephany Zoo
Business licensing in China is difficult BUT
connections into gov + US commercial service
© Stephany Zoo
七次倒下 , 起来八次
© Stephany Zoo
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