WHO AM I? · SOCIAL MEDIA MANAGEMENT SYSTEM OR TOOLS (SMMS/SMMT) What is a Social Media Management...
Transcript of WHO AM I? · SOCIAL MEDIA MANAGEMENT SYSTEM OR TOOLS (SMMS/SMMT) What is a Social Media Management...
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WHO AM I? • Chair of the Texas
Association of School
Librarians
• Librarian for 23 years
• TCEA Top Librarian 2011 and
2013
• WISD Technology Trainer
specializing in Web
Development, Mobile
Renee Dyer
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THE
CELL PHONE
GAME
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You keep your cell right next
to you-possibly even on
your face at night
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YOU KEEP YOUR CELL UNDER
YOUR PILLOW- SO ITS WITHIN
EASY ACCESS
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YOU KEEP YOUR CELL ON
YOUR NIGHTSTAND- YOUR
NOT A SAVAGE
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YOU KEEP YOUR CELL WHERE YOUR
LANDLINE IS/USED TO BE- BECAUSE
THAT’S WHERE THE PHONE GOES
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WHO ARE OUR PATRONS?
• GI Generation 1901-1926
• Silent Generation 1927-1945
• Baby Boomers 1946-1964
• Generation X 1965-1980
• Generation Y/Millenniums 1981-2000
• Generation Z/ Boomlets Born after 2000
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SOCIAL MEDIA USE BY AGE GROUP
OVER TIME
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SOCIAL MEDIA USE OVER TIME
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SOCIAL MEDIA USER
DEMOGRAPHICS
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WHO ARE OUR PATRONS?
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WHO ARE OUR PATRONS?
2015 Data • On average kids are getting their 1st cellphones at age 6
• 53% of kids have a cell phone by age 7
• 75% of kids 13-17 have a smartphone
• 91% of school age kids go online daily
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GEN Z
• They are our under 20 group- almost ALL school age
students
• They have never lived a day without their mobile phones
• Most could “Swipe before they could walk”
• They have laptops in elementary school
• They use Google Drive for homework assignments
• They make online friends around the world on video
games and social networks
• They prefer IMAGES to Text
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SCHOOL AGE PATRONS
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SO ALL YOU HAVE TO DO IS POST
INTERESTING CONTENT TO ALL OF
THESE PLATFORMS SEVERAL TIMES A
DAY
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HOW TO POST TO
MULTIPLE SOCIAL
MEDIA APPS W/O
LOSING
YOUR
MIND
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TRY
Within the Platform
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SOCIAL MEDIA MANAGEMENT
SYSTEM OR TOOLS (SMMS/SMMT) What is a Social Media Management System or Tool
(SMMS/SMMT) can help you manage your many
social channels by monitoring, posting and
delegating tasks within a team.
Popular SMMS
1. Hootsuite
2. Buffer
3. Tweetdeck
4. Sprout Social
5. Adobe Social
6. Sprinklr
7. Shoutlet
8. Spredfast
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Manage multiple Twitter, Facebook (profiles and
pages), LinkedIn, WordPress, Foursquare and Google+ and now
INSTAGRAM networks all from one place
Schedule updates (including on a calendar and even upload from a
spreadsheet (csv file)
Collaborate as a team (delegate replies, tweets, mark as done, track
messages etc)
Mobile apps (iOS & Android)
Customized analytics (including scheduled reports)
RSS integration (post updates from an RSS feed)
Helpful and comprehensive support pages and friendly customer
support team
HOOTSUITE
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Manage multiple Twitter, Facebook (profiles and
pages), LinkedIn, WordPress, Foursquare and Google+ and now
INSTAGRAM networks all from one place
Schedule updates (including on a calendar and even upload from a
spreadsheet (csv file)
Collaborate as a team (delegate replies, tweets, mark as done, track
messages etc)
Mobile apps (iOS & Android)
Customized analytics (including scheduled reports)
RSS integration (post updates from an RSS feed)
Helpful and comprehensive support pages and friendly customer
support team
HOOTSUITE
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Manage the following types of accounts:
Facebook: Profile, Page, and Group (for groups you do have to be the admin)
LinkedIn: Profile and Company Page
Twitter: Profile
Google+: Business Pages
Pinterest accounts (On Awesome and Business)
Schedule updates (including on a calendar and even upload from a spreadsheet (csv file)
Mobile apps (iOS & Android)
Customized analytics (including scheduled reports)
BUFFER
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IF THIS THEN THIS
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IF THIS THEN THIS
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WE ARE
LIBRARIANS
WE LOVE
DATA
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SUMALL
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CROWDFIRE
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SOURCES/ RESOURCES
http://www.nielsen.com/us/en/insights/news/2014/mobile-
millennials-over-85-percent-of-generation-y-owns-
smartphones.html
http://www.entrepreneur.com/article/234531
http://sproutsocial.com/insights/gen-z-vs-gen-y/
http://www.pewinternet.org/2015/04/09/teens-social-media-
technology-2015/
http://www.sitepoint.com/buffer-hootsuite/
https://blog.dashburst.com/best-social-media-management-
tools/
http://www.imore.com/how-automatically-post-instagram-
photos-directly-facebook-page
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GET THIS PRESENTATION
https://goo.gl/NS8FzS