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RespageWhat Do for You

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Respage Social Media Platforms for the Multifamily Industry

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The Changing Landscape of Multifamily Marketing

Newspapers

Apartment guides

Internet listing sites

Property management and community websites

SEO and PPC

Social Media

timeline

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How Social Media Shifts the Conversation

Any consumer can easily (and at no cost) use the web as a publishing platform

You no longer control the conversation… and by the way, your prospects are more likely to trust a complete stranger than you

Responses are time stamped so timely responses are required

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Challenges of Marketing in a Social World

Building brand and reputation in a world where you don’t control the conversation

Responding to consumers talking about you in a timely and appropriate manner

Social networking platforms preferred by younger residents – need to build systems to manage customer communication

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Opportunities of Marketing in a Social World

Allows you to sell your “softer side”

Additional platforms provide search engine optimization opportunities

Build interaction and engagement within resident community

Eliminate printed communications/go “green”

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Facebook and Twitter

More than 800 million active users

More than 50% of active users login every day

More than 900 million Facebook objects

(business pages, events, etc.)

More than 300 million users

300 million tweets and 1.6 billion

search queries every day

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Blogs

What is a blog? A website that allows users to

easily publish information Optional built-in commenting

functionality Generally more informal than a

marketing website

Blog benefits Share community information Share other information of interest

to your residents Resident interaction Search Engine Optimization Gives you complete control over your social

network

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What is Respage?

Respage is a social media management solution created especially for the multifamily industry

Full service and self service social media management platforms available

Respage is used by Hundreds of apartment communities Some of the largest and most well-

respected national and regional property management companies

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Why Respage Full Service Solutions?

You don’t have timeYou’re not sure where to startYou want site level to stay focused on leasing and resident relationsRespage knows the multifamily industry 9+ years as a multifamily vendor Managing hundreds of social media campaigns for apartment

communities

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How Respage Can Help

Effective, easy to implement service that helps property managers communicate with, listen and respond to their residents.Help implementing the social media initiatives you don't have the time or expertise to execute in house.Goals: help you facilitate communication, improve customer service and resident retention, increase leads

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Exactly What Do You Get with Respage?

Posting of your content to social networks(e.g. Facebook, Twitter, blogs & more)

We monitor and respond to comments made on your social media pages

Service option: develop 4 or 8 blog posts per month

Property and community level account management

Dashboard that provides access to analytics and self service posting and monitoring social media tools

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Posting

Submit new posts to

support@respage.com or use our online

form

One email is all you need to post to your

blog, Facebook, Twitter & more

All posts made within one business day

Login available for last minute /

emergency posts

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Monitoring

No need to monitor social media pages throughout the day

Respage will respond to general comments or get in touch with you when specific answers are required

All comments read and manually classified to ensure accurate reporting on social media usage and sentiment Notification sent when responses are made on your behalf

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Blog Writing

4-8 posts made on your behalf each monthStandard or optimal (unique) blog post options availableIn house editorial team curates content and oversees a team of highly qualified professional writersTopics include Local restaurants Local attractions and events Lifestyle articles

• Health and fitness• Going green• Saving/managing your money• Travel• & more

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Account Management

Account managers assigned at both the community and property management/marketing level

Rollout includes web-based training for site personnel

Monthly calls to discuss strategy and results as well as provide retraining

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Results with Respage

Better communication More consistent and timely Encourages bi-directional communication Lets residents communicate their preferred way Requires less of your time

Keep focused onsite prospect/resident interactions Avoid time consuming day-to-day social media posting and

monitoring management Limits interruptions

Consistent content creation

More web traffic and better SEO

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Introducing Respage Express

Self service social media platform

Key features Post to Facebook, Twitter,

WordPress blogs, YouTube and more

Monitor and respond to comments posted on Facebook, Twitter, YouTube and your blog

Monitor your reputation on major rating and review sites including ApartmentRatings.com and Yelp

Reputation monitoring via Google Alerts

Email alerts

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Introducing Respage Express

Manage social media for multiple communities Easily monitor and manage social media for one or hundreds of communities Additional logins available so property and regional managers can access their

campaigns and analytics

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Frequently Asked Questions

What is your minimum contract length?

3 months

Do I need to use your moderation or content service?

No, both moderation and content services are optional and can be easily added or subtracted from your service

Can you customize our blog?

Yes, we have a very talented web design team that can customize your blog for an additional fee

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For More Information

Schedule webinar support@respage.com

Get more information www.respage.com