What is Mobile Live Broadcasting? #Meerkat #Periscope Use Cases!
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What are Meerkat & Periscope? What is Mobile Live Broadcasting!
What is MOBILE LIVE Broadcasting?
Presented by Brian Fanzo @iSocialFanzMay 5, 2015Social Media Webinar
Meerkat & Periscope Tips & Use Cases!1Brian Fanzo Millennial Keynote SpeakerChange Evangelist Technology & Social Business MillennialWorked for Department of Defense for 9 years managing Cyber Security & Social Business ProgramsGrew a Cloud Startup from 256 to 600+ employees as a Technology Evangelist responsible for:Social Business, Digital Marketing, Community Engagement, Social Media Marketing, Influencer Engagement, Social Selling & Personal Brand Building.Partner of Broadsuite Media Hub:Host #SbizHour & #CloudTalk Twitter Hangout ChatsCo-Host #SMACtalk Live PodcastHost #iSocialTalks Podcast2@iSocialFanz Talks Fast & Tweets Faster2Broadcast Live Streaming isnt New!UstreamYouTubeLiveStreamGoogle Plus HangoutsJustin.TVQiK
Live MOBILE Broadcasting IS NEW!Feb 27thiOS only with browser commentingNew Users (after March 14) must manually follow other streamers!Android Beta May 20154March 26thiOS only browser viewing no commentsNew Users can automatically follow all twitter followersAndroid Beta TBD
Whats so NEW?Mobile Enabled with 1-ClickCell Phones are powerful enough to streamData Networks are strong enoughIntegrated & Published to existing social network (Twitter)Live Comments on Screen create engagement between audience & streamer in app on mobile device!5Too Early to Say Who Will Be the Winner or If There Will Be!6
Data from Adweek post on April 20, 2015: http://www.adweek.com/socialtimes/meerkat-vs-periscope-how-close-is-the-race/619007
Use Cases: Breaking News9
@Hootsuite HootsuiteLife Campaign live stream from every office!10
Schedule Go Live Save - Analyze12
Too Early to Call One a Winner:Startup vs Social Network BackedMeerkatStartup FlexibilityUpdated FrequentlyBasic User InterfaceComments posted to TwitterGamification FocusedSchedule PostsAllows #Katch to save videos if streamer wantsPeriscopeTwitter BackedProfessional User InterfaceSeamless Video ExperienceAllows Private StreamsComments can be limited to follower OnlyVideos viewable for 24 hours after stream13Personal Branding & Storytelling14
Boardroom Lockeroom - Backstage16
Interview Stream Q & A17
Live Streaming Success:Think Like A FanBackstage or Behind-the-Scenes AccessQ & A with the CommunityBreaking Exclusive NewsProduct Release AnnouncementsOmni-Channel w/ Hangouts / Webinars /Virtual Events!Comment & Engage in Community & Partners Live Streams
19Focus on a Video Strategy Not a Tool Strategy!The Apps and Technology will change but a strategy for video & live events is key.What can & cant be put on video?How do we make sure people around the live video understand its live and broadcasting?What types of content would our audience like to see? (Think like a fan)Who else can we empower to create video and streams? (Influencers, Different Locations/Departments)DONT OVER THINK VIDEO!20Tips & Things To Know MeerkatYou can Schedule Meerkats 24 hours in advanced!Meerkat has open API which allows other apps & software to leverage & support the community!You can RT Streams to TwitterComments you can post to twitter or toggle off.You can custom your end of stream message.21
Things to Know PeriscopeHearts are from viewers who tap the screen showing they like the streamShare Stream with FollowersNo Prescheduled PostsInitial Live broadcast is posted to twitterComments visible during replay of videoReplay of video available on app by followers for 24 hours after stream.22Q & A Brian Fanzo@iSocialFanz703-659-5018Bfanzo@Broadsuite.comPodcasts: SMACtalk & iSocialTalkswww.iSocialFanz.comwww.MillennialCEO.com