Meerkat vs. Periscope

@ianmartinadams

Live streaming from mobile devices

Meerkat Periscope

Ownership

Release date

Platform/s

Save Video to camera roll

Web player

Private streaming

Stream viewable after

Gamification

Life On Air, Inc

March 27, 2015

iOS (Android coming)

Yes

Desktop only

No

No

Yes Point/Leaderboard

Twitter, Inc

March 26, 2015

iOS (Android coming)

Yes

Desktop only

Yes

24 hours will ‘expire’

No

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@ianmartinadams

Current uses

Tourist attractions Celebrity captures Emergency events Live tech reviews

One to group chats Award shows Live music Fashion shows

Meerkat Periscope

Unique FeaturesSchedule Live stream.

Posts tweet out to accounts followers to when a live stream will happen.

Twitter engagements Favourite, comment (with post to twitter option) and Retweet stream.

Point system Gamification through a points system, more points higher up streamers are on the leaderboard.

Hearts Viewers can give to streamers that appear in the bottom right corner. (Will be a new engagement metric)

Post-stream analytics Retention, Viewers, time watched. Also users and how many hearts given.

@ianmartinadams

Twitter, Inc

xx

March 26, 2015

iOS

Yes

No

Overall issues

1. Bandwidth - This is going to be an issue for all live streaming mobile services especially during music events where coverage is stretched.

Meerkat was always having issue ‘Grabbing live stream’ and Periscope did do better. However with a Mashable stream the limit of viewers was around 1.1k and comments were disabled to a small group.

2. Repeat users - The content is a novelty. However over time with celebrities and brands uptake with more quality content we will see this being like Twitch.tv (Game streaming) for the masses.

3. Only iOS and Desktop - Not just an issue for Android users but also TV users. The content should be accessible or streamable on more then these devices. Chromcast would be the next step for these apps.

@ianmartinadams

Pericope will win the race, backed by twitter ecosystem and user base.

Better search features (Trending topics, locations, users)

Brands experiments Pepsi, Nandos, News channels, Buzzfeed, Redbull, Music venders, TV shows all providing

exclusive for example behind the scenes content.

Sponsored streams

Mobile providers pressured to improve internet infrastructure

Improvements video quality (720p/1080p)

Celebrities streams

Paid for streams or Donations to streamer

Upload to Vine

Connected cameras through bluetooth for more POVs

Predictions

Further uses Weddings, Live converts, Protests, Black Friday sales, New year fire works,

Fashion show cat walks, Tech keynotes, government speeches, music discovery, red carpet event interviews, terrorist attacks, #fridgeview, tourist boards, airlines, travel providers, cooking shows, art shows, NASA, Private

group chats, charity streams, football play interviews, beach/ocean streams, clothing selections, dash cams, weather cams, product reviews, product

demonstrations..

Early adopters (Periscope) Brands:

@Hellmanns @MonsterEnergy @redbull @sony @spotify @Starbucks @Ubisoft @advertisingweek

TV Shows: @TheXFactor @AmericanIdol @Bravotv @broadcity @FallonTonight @GameofThrones @LateNightSeth @LastWeekTonight @midnight

@NBCTheVoice @TheDailyShow @TODAYShow

Celebrities: @AlRoker @AaronPaul_8 @AdamShapiro @CarsonDaly @Nerdist (Chris Hardwick) @DrSanjayGupta @iJustine @JaredLeto @JimmyFallon @KevinJonas @MarioBatali

@MarkCuban @NickKroll @RyanSeacrest @Schwarzenegger @ShondaRhimes @TyraBanks

Have I missed anything?

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