Content to Change an Industry, Driven by Leaders that Inspire. · Meerkat. Periscope. And now,...

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Register Online www.CFXtvsummit.com Reception Sponsor: Sponsored by: ® Thursday, September 22, 2016 230 Fifth Venue, NYC www.CFXtvsummit.com Agenda 8:00 - 10:00 a.m. | Cablefax Program Awards & Top Ops Breakfast Join Cablefax for the Program Awards and Top Operators Breakfast. This outstanding event brings together those who create amazing content and those who excel in bringing it to the viewers. Read profiles of the 2016 Top Operators in Cablefax: The Magazine and view the Program Awards winners and honorable mentions. Awards Breakfast included in All Access Pass Separate tickets also available 10:00 - 10:40 a.m. | Registration, Networking Breakfast and Sneak Peek 10:40 – 10:45 a.m. | Welcome 10:45 - 11:05 a.m | The OTT Economy: Seeking Order in the Chaos Whether going it alone as a standalone OTT app, sticking to the big bundle or trying to have it both ways, media companies are doing plenty of soul searching these days. Meanwhile, distributors face their own existential questions. We’ll sit down with one of the industry’s top researchers and analysts, MoffettNathanson’s Craig Moffett, to explore the business strategies driving the new TV ecosystem—and which ones are likely to survive. He’ll answer: • How many OTT apps can the market bear, and how niche is too niche? • What do fluctuating video sub loss numbers in recent earnings reports tell us about the staying power of the traditional bundle? • Can online channel packages like Sling TV and Playstation Vue gain traction with viewers and become self- sustaining businesses? • How will regulatory actions such as the FCC’s set-top proposal and the net neutrality court case influence future strategies? • What new OTT models are on the horizon—and how are consumers likely to react? • How do new technologies like 4K and Virtual Reality affect bandwidth economics in an OTT world? SPEAKER: Craig Moffett Principal MoffettNathanson With Cablefax’s TV Innovation Summit, the idea isn’t to assemble an echo chamber of like-minded media executives. Our mission is to include new voices who can add new perspective to the conversation. And that’s exactly what we have done. Innovation includes understanding the intersection of marketing, technology, strategy and tactics that will enable this industry to keep pushing forward and monetizing every platform despite enormous economic disruption. We’re being tested. And while short-term setbacks are a welcome part of the learning process, long-term failure is never an option. That’s why seeing the full picture of what’s happening in the marketplace has never been more important. Cablefax’s Innovation Summit on September 22 in NYC will give industry executives the skills to integrate new techniques and vital takeaways that will supercharge their business and career strategies. #CFXSummit Content to Change an Industry, Driven by Leaders that Inspire. Let’s Talk Innovation... So what defines innovation in the TV space? Is it high risk tolerance? A willingness to fail? Outside- the-box thinking? All of the above, of course!

Transcript of Content to Change an Industry, Driven by Leaders that Inspire. · Meerkat. Periscope. And now,...

Register Online www.CFXtvsummit.com

Reception Sponsor:Sponsored by:

®

Thursday, September 22, 2016 • 230 Fifth Venue, NYCwww.CFXtvsummit.com

Agenda

8:00 - 10:00 a.m. | Cablefax Program Awards & Top Ops BreakfastJoin Cablefax for the Program Awards and Top Operators Breakfast. This outstanding event brings together those who create amazing content and those who excel in bringing it to the viewers. Read profiles of the 2016 Top Operators in Cablefax: The Magazine and view the Program Awards winners and honorable mentions.Awards Breakfast included in All Access Pass – Separate tickets also available

10:00 - 10:40 a.m. | Registration, Networking Breakfast and Sneak Peek

10:40 – 10:45 a.m. | Welcome

10:45 - 11:05 a.m | The OTT Economy: Seeking Order in the ChaosWhether going it alone as a standalone OTT app, sticking to the big bundle or trying to have it both ways, media companies are doing plenty of soul searching these days. Meanwhile, distributors face their own existential questions. We’ll sit down with one of the industry’s top researchers and analysts, MoffettNathanson’s Craig Moffett, to explore the business strategies driving the new TV ecosystem—and which ones are likely to survive.

He’ll answer:• How many OTT apps can the market bear, and how niche is too niche?• What do fluctuating video sub loss numbers in recent earnings reports tell us about the staying power of the

traditional bundle?• Can online channel packages like Sling TV and Playstation Vue gain traction with viewers and become self-

sustaining businesses?• How will regulatory actions such as the FCC’s set-top proposal and the net neutrality court case influence future

strategies?• What new OTT models are on the horizon—and how are consumers likely to react?• How do new technologies like 4K and Virtual Reality affect bandwidth economics in an OTT world?

SPEAKER:Craig Moffett Principal MoffettNathanson

With Cablefax’s TV Innovation Summit, the idea isn’t to assemble an echo chamber of like-minded media executives. Our mission is to include new voices who can add new perspective to the conversation. And that’s exactly what we have done.

Innovation includes understanding the intersection of marketing, technology, strategy and tactics that will enable this industry to keep pushing forward and monetizing every platform despite enormous economic disruption. We’re being tested. And while short-term setbacks are a welcome part of the learning process, long-term failure is never an option. That’s why seeing the full picture of what’s happening in the marketplace has never been more important.

Cablefax’s Innovation Summit on September 22 in NYC will give industry executives the skills to integrate new techniques and vital takeaways that will supercharge their business and career strategies.

#CFXSummit

Content to Change an Industry, Driven by Leaders that Inspire.

Let’s Talk Innovation...

So what defines innovation in the TV space? Is it

high risk tolerance? A willingness to fail? Outside-the-box thinking? All of the

above, of course!

September 22, 2016 • 230 Fifth Venue, NYC

Agenda

Register Online www.CFXtvsummit.com

11:05 - 11:35 a.m. | The OTT Economy: Digging Deeper into the ChaosAfter our discussion with Craig Moffett, we’ll delve even deeper into these issues with a panel of experts prepared to put their own spin and perspective on these vital industry topics:

• How many OTT apps can the market bear, and how niche is too niche?• What do fluctuating video sub loss numbers in recent earnings reports tell us about the staying power of the

traditional bundle?• Can online channel packages like Sling TV and Playstation Vue gain traction with viewers and become self-

sustaining businesses?• How will regulatory actions such as the FCC’s set-top proposal and the net neutrality court case influence future

strategies?• What new OTT models are on the horizon—and how are consumers likely to react?• How do new technologies like 4K and Virtual Reality affect bandwidth economics in an OTT world?

SPEAKERS:Barbara Kalosieh SVP, Content Distribution Scripps Networks Interactive

Craig Moffett Principal MoffettNathanson

Austin Powers President Olympusat Telecom

11:35 - 11:50 p.m. | Think Tank Brainstorm Session

11:50 - 12:10 p.m. | Marketing Content in Multiscreen AgeWe’ll sit down with EPIX CEO Mark Greenberg to discuss the premium net’s unique multiscreen strategy from appointment viewing to anytime/anywhere access. It’s all about building buzz around the digital water cooler, and we’ll drill down on winning strategies and tactics, including scheduling, sampling, leveraging extended content for social media platforms—and even how to exploit new technologies like Virtual Reality. Get ready to take notes on this one!

SPEAKER:Mark Greenberg CEO EPIX

12:10 - 12:55 p.m. | Networking Lunch & Brain Breather

Multiple networking breaks & cocktail

reception give old friends a chance to connect and the opportunity for new

professional relationships to develop.

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September 22, 2016 • 230 Fifth Venue, NYC

Agenda

Register Online www.CFXtvsummit.com

12:55 - 1:25 p.m. | The SVOD Revolution: Getting Creative with OTT Business ModelsLaunching a standalone SVOD service is no longer an act of rebellion, with even traditional content players taking the OTT plunge. But companies big and small are learning fast that life beyond the world of carriage deals and reliable license fees requires more savvy than ever. And with consumer desires and behavior shifting by the hour, only the most innovative players will survive in this newly competitive SVOD marketplace.

Join us as we tackle how to:• Overcome hurdles facing both major and indie content providers.• Master broad versus narrow targeting—and analyze the pros and cons of both.• Grasp recent developments around content discovery, artificial intelligence, social and brand integration, and more.• Work the OTT component into traditional carriage deals.• Leverage SVOD marketing case studies and strategies to evaluate potential revenue streams.• Analyze cord cutting, shaving and cobbling trends—and devise strategies to succeed no matter what.

SPEAKERS:Lee Culver Asst. VP, Strategic Partnerships AT&T Entertainment Group

Mike AragonGeneral Manager, VRVEllation

Paresh TrivediSenior Counsel Proskauer

1:25 - 2:05 p.m. | The Monetization Game: Mining Revenue from Every PlatformAs the industry continues to exploit linear TV and mobile platforms to full effect, savvy programmers and distributors are getting inventive to maximize dollars across screens and devices. It’s never been trickier. While programmatic advertising has created new efficiency and automation that can supercharge ROI across platforms, consumers are finding ways to avoid or block ads all as Madison Avenue takes a new look at digital fraud. Only the most inspired companies will thrive in this complicated environment.

In this session, we’ll explore fresh ideas on how to:• Better target and effectively manage consumer mindshare.• Find new monetization methods can bring OTT and TVE content together in original ways.• Leverage the emerging and fast-evolving Virtual Reality platform.• Execute leading-edge strategies to win over brands and media buyers.• Make a convincing case for advertising and marketing strategies that leverage every platform.

SPEAKERS:Lee Boykoff SVP, Analytics & CRM A+E Networks

Scott Braley GM of AdTech Platforms Ooyala

Andrea Clarke-Hall Director, Global Business Development Tubi TV

Mark LiebermanCEOViamedia

Chris PizzurroHead of Product, Sales & MarketingCanoe

“Year over year a great, informative

event” – VP of Marketing,

Armstrong

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September 22, 2016 • 230 Fifth Venue, NYC

Agenda

Register Online www.CFXtvsummit.com

2:05 - 2:25 p.m. | Infinity and Beyond: How Niche Can You Go?In this intensive conversation, we’ll explore how micro-niche content is likely to fare as audiences fragment into smaller bundles and more SVOD options. Do the economics support endless targeting to smaller and smaller slices of consumers? And if so, what innovative strategies are most poised for success?

2:25 - 2:40 p.m. | Interactive Brainstorm Session

2:40 - 3:10 p.m. | Innovation Showcase & Networking

3:10 - 3:40 p.m. | The Seven Year Itch: Satisfying Consumers in a World of TemptationConsumers are starting to stray. But while SVOD players like Netflix, Amazon and Hulu all offer incredible customer experiences unhindered by legacy set-top boxes, traditional players are fast catching up with interfaces that match—and even exceed—the navigation and features found within app-based content environments. For distributors and programmers alike, it’s all about the customer experience. And the customers aren’t only always right—they’re always expecting more than you gave them last week.

In this session, the experts will discuss the latest trends on:• Leveraging recommendation engines for full effect.• Using Big Data, machine learning and other personalization tools to change the game.• Crafting experiences that enhance rather than confuse.• Communicating the latest bells & whistles to consumers and cutting through the noise.• How the latest search technology is helping consumers navigate an unprecedented sea of content.• Identifying the navigation features that will drive innovation in the future?

SPEAKERS:Vicki Jones SVP, AT&T Entertainment Group and Consumer Mobility Support AT&T Services Inc.

David McNaughton SVP, Marketing Mediacom

3:40 - 4:00 p.m. | Staying Flexible: The Ever Evolving BundleSay goodbye to the old days when big and broad bundles ruled the roost. In the new TV economy, consumers increasingly demand flexibility in how they interact with their favorite networks and shows. We’ll explore new ways distributors and networks are innovating around the packaging of programming content--and how it affects the entire business.

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September 22, 2016 • 230 Fifth Venue, NYC

Agenda

Register Online www.CFXtvsummit.com

2:05 - 2:25 p.m. | Infinity and Beyond: How Niche Can You Go?In this intensive conversation, we’ll explore how micro-niche content is likely to fare as audiences fragment into smaller bundles and more SVOD options. Do the economics support endless targeting to smaller and smaller slices of consumers? And if so, what innovative strategies are most poised for success?

2:25 - 2:40 p.m. | Interactive Brainstorm Session

2:40 - 3:10 p.m. | Innovation Showcase & Networking

3:10 - 3:40 p.m. | The Seven Year Itch: Satisfying Consumers in a World of TemptationConsumers are starting to stray. But while SVOD players like Netflix, Amazon and Hulu all offer incredible customer experiences unhindered by legacy set-top boxes, traditional players are fast catching up with interfaces that match—and even exceed—the navigation and features found within app-based content environments. For distributors and programmers alike, it’s all about the customer experience. And the customers aren’t only always right—they’re always expecting more than you gave them last week.

In this session, the experts will discuss the latest trends on:• Leveraging recommendation engines for full effect.• Using Big Data, machine learning and other personalization tools to change the game.• Crafting experiences that enhance rather than confuse.• Communicating the latest bells & whistles to consumers and cutting through the noise.• How the latest search technology is helping consumers navigate an unprecedented sea of content.• Identifying the navigation features that will drive innovation in the future?

SPEAKERS:Vicki Jones SVP, AT&T Entertainment Group and Consumer Mobility Support AT&T Services Inc.

David McNaughton SVP, Marketing Mediacom

3:40 - 4:00 p.m. | Staying Flexible: The Ever Evolving BundleSay goodbye to the old days when big and broad bundles ruled the roost. In the new TV economy, consumers increasingly demand flexibility in how they interact with their favorite networks and shows. We’ll explore new ways distributors and networks are innovating around the packaging of programming content--and how it affects the entire business.

4:00 - 4:20 p.m. | Livewire Act: Harnessing the Social Live Video RevolutionMeerkat. Periscope. And now, Facebook Live. The explosion of live video across digital, mobile and social media has created reinvigorated and reinvented the power of pushing content live. But what’s the secret to gaining maximum mindshare on live platforms? What strategies will stand the test of time as consumer habits around live media evolve across mobile, digital and traditional platforms?

In this quick, rapid-fire session, we’ll take a hard look at:• Which live video platforms work best in particular situations.• What companies and brands are best using live video.• Innovative ideas for direct and indirect monetization across live video platforms.• How premium, branded and user-generated live video co-exists in the marketplace—and how relationships might

evolve in the future.

SPEAKER:Tania Yuki Founder & CEO Shareablee

4:20 - 4:45 p.m. | Glimpsing the Future: The Evolution of Multiscreen Content, Version 2.0Now that services like Netflix and Amazon fully entrenched in the TV ecosystem, it’s time to ponder what new disruptions still lie in wait. How will fast-evolving changes around social media, Virtual Reality, regulatory intervention and more affect the future of this business? We’ll recap insights from the day and look at the future of TV innovation.

In this session, we’ll hit the following hot topics:• Virtual Reality – How will creators and distributors monetize VR and augmented reality applications and services?• Regulatory Disruption – With actions ranging from net neutrality to the more recent set-top proposal, how will

distributors and programmers cope in 2017 and beyond?• Social Serendipity – What are the best strategies to manage multiple brands across a fast-changing landscape of

social platforms as they continue to evolve?

SPEAKERS:Sarah Iooss SVP, Business Development Viacom

Joiava Philpott VP, Regulatory Affairs Cox Communications

Chris Phoenix CEO Phoenix Media Group

4:45 - 5:45 p.m. | Networking Cocktail ReceptionAfter a long day of learning & networking, unwind on the gorgeous rooftop of 230 Fifth during the Olympusat sponsored cocktail reception. There will be plenty to talk about is a perfect time to ask the experts final questions and socialize with colleagues.

Don’t Miss the TV Innovation Summit!Let’s face it: Not all conferences are created equal. Your time is limited. So choose wisely. And let us prove to you that you can get more out of a one-day conference than you ever thought possible—all while making new contacts and re-energizing your strategic vision. See you there!

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September 22, 2016 • 230 Fifth Venue, NYC

Agenda

Register Online www.CFXtvsummit.com

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