What is Inbound Marketing?: An Overview of the Inbound Philosophy, Methodology, and Process.
What is Inbound Marketing
Transcript of What is Inbound Marketing
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Colin Fitzpatrick
Inbound Marketing Specialisthubspot.com
What is Inbound Marketing?
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STOP FORCING leads through your decision process.
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START ATTRACTING consumers through relevant,
useful, easy-to-find content when they need it.
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START RESPONDING
to how customers make their decisions.
Interested in…
Readinessto buy…
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The Inbound Marketing MethodologyCreating Marketing That People Love
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START ATTRACTING CONSUMERS THROUGH RELEVANT, USEFUL, EASY-TO-FIND CONTENT WHEN THEY NEED IT.
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CREATE MARKETING PEOPLE LOVE.
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CONTEXT IS PERSONAL, NOT ONE SIZE FITS ALL.
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Personalise to increase responces
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TAILOR CONTENT TO YOUR PERSONAS
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Have effective calls to action appealing to people in different stages of the
buying cycle
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BUILD MARKETING ASSETS.
Blog & eBooks Tools Photos Videos & Podcasts Presentations
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LinksEmail: [email protected]: @collymonsterLinkedIn:ie.linkedin.com/in/colly
HubSpot Blog:blog.hubspot.comMarketing Grader:marketing.grader.comSlideshare:slideshare.com/hubspotCulture Code:culturecode.com