WhatYouCanLearnfromShift’sInboundMarketingStrategy

In thispost, I willprovide acomprehensiveinboundmarketingaudit forShift.

S U B S C R I B ET O T H EB L O G !

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B R O W S EM A R K E T I N GT O P I C S

Before wedive intotheinboundmarketing audit,let’s coverthebasics…

WhoisShift?Shift is aSalesforce.comPlatinum CloudAlliancePartnerthat Iselectedfrom theSalesforceAppExchange. Theyare headquarteredin Toronto,have anoffice inVancouverandregionalpresencein Ottawa,New YorkState andLosAngeles. Shift

MarketingEntrepreneurshipFeaturedHigh GrowthLeadGenerationLeadNurturingLocal SEOMarketingAutomationMarketingResourceGuidesMobileMarketingMost SharedOperationsPodcastEpisodesReferralMarketingSellingSEOSocial MediaSpeakingandCommunicationSplit TestingTrafficGenerationTrafficReportsVideoMarketingWebsiteWebsiteAudits

Angeles. ShiftdeliversexpertserviceandflawlessrapidimplementationsofSalesforcefrom startto end.Think ofShift as astrategicgrowthengine foryourbusiness.Withpersonalizedservice,strategy,implementation,andsupportfor theSalesforce/Force.complatform,you cantruly turnpositivechangeintopositiveROI.

Audits

WhyShift?Likeeveryoneworking ininboundmarketing,we alloverlookor missthings(even thebasics).The goal ofthis post isto helpShift, andothers, tolearn waysto improvetheironlinemarketing,as well asto give athird-partyperspectiveon asuccessfulcompany.

To be fair,“audit”sounds likea terribleword, but

word, butin this caseI ask thatyou thinkof “audit”as ametaphorfor “beinghelpful”.Thepurpose ofthis auditis to giveanoutsider’sview of agreatcompany. Ihope thatJason andhismarketingteam findthis posthelpful.

DisclaimerBefore Ijump intothe nittygritty oftheinboundaudit, it’simportantto note

to notethat I havenoaffiliationwith Shift.Shift didnot ask meto performthis audit.As a result,I don’thaveaccess toany of thesite’sanalyticsorwebmastertoolsaccounts,and I don’thaveaccess toany oftheir backendmarketingautomationsystems –if theyhave one.

In a typicalaudit, Iwouldbegin bysiftingthrough

throughthe dataand thennarrowingin onproblemissues. So,if I makewildlyinaccurateobservations,I blame mydata fromthird partytools(Quicksprout,Moz, etc…).Thesetools areveryhelpful;however,first partytools doprovidebetterinformation.

The goal ofthis auditis to helpShift. Theaim isnever tocritique ina non-constructive,harmful

harmfulway, butinstead, tohelp Shiftto improvetheirinboundmarketingby givingthem theperspectiveof anobjectivethird party.With thosedisclaimersout of theway, let’sbegin.

Note: Ifyou havequestions,please usethecommentformbelow.

Since thispost willbe fairlylong, hereis asummaryof what I’vecovered tohelp you

help youunderstandwhere youarethroughoutthis audit.

Website1. Home

pageoptimization

TrafficGeneration

1. Blogging

2. SEO

LeadGeneration

1. CallstoAction

2. LandingPages

3. PremiumContentOffers

4. ListBuilding

SocialMedia

1. Twitter

1. Twitter

2. LinkedIn

Summary1. Key

takeaways

WebsiteIf you hadto pick justone reasonto have awebsite,whatwould itbe? Formostcompanies,I would saythat itwould beto giveprospectivecustomersinformationabout yourcompanyso thatyou canhelp themto becomecustomers.

In otherwords, the

primarypurpose ofa websiteshould betogenerateleads forthe salesteam toclose.

When itcomes toleadgeneration,the homepage isn’tactuallythe mostimportantpart of thewebsite;however,as thehome pageusuallygets alargeamount oftraffic, it’sstill aprettyimportantpage to getright.

As we’ll seelater in my

later in myaudit, theblog is theplacewheremost leadsarecaptured,and so Iwill bepayingspecialattentionto Shift’sblog in justa bit.

But first…let’s talkaboutShift’shomepage.

Overall, Iquite likeShift’swebsite. Theirsite runsonWordPressand uses amobileresponsivetheme.The sitelooksmodern, is

modern, iswelldesigned,and willdisplayproperlyon anydevicethanks tothe themethey areusing.

WhatTheyDoRightAbove thefold ontheir homepage, theyhave twoways tocaptureleads; aneBook anda form torequest aconsultation.

Below thefold they

fold theydo aterrific jobof ensuringthat a firsttime visitorknows thatthey are aSalesforce.complatinumpartnerand theyalsodisplay afew of theclientsthey workwith. Froma socialproofperspective,this isexcellent.

Then,below that(highlightedin red)they havesome copythat tellsthe visitorthat theyare therightSalesforceconsultantto help

to helptransformyourorganization.

Overall,Shift hasdone apretty darngood jobof theirhomepage. It ismuchbetter thanmost that Isee.

WhereTheyCouldImproveIf I wasbeingreally nitpicky, Iwouldsuggestthefollowing.

See thearea I have

area I havehighlightedin red? Iwouldsuggestthat theychange thewordinghere a bit…but givenhow fardown thepage thisis, it’sreally notthat big ofa deal. Thereason Ithink thatthere isroom forimprovementin thissnippet ofcopy isthat itdoesn’treally uselanguagethat apotentialclientwould useto describetheirproblems.

For

Forexample,let’sassumethat acommonproblemfor Shift’spotentialclients isthat theystrugglewithconvertingleads tocustomers(a prettycommonproblem).

If that wasthe case,and it wasa toppriority fora largenumber ofthecompaniesin thetargetmarketShift isgoing after,I wouldchange thewording tosomething

somethinglike this:

CompaniescometoShiftwhentheyarehavingtroubleconvertingleadsintocustomers.This isoftentheresultofhavinggapsintheirsalesprocessaswellas anunderutilizedimplementationofSalesforce.comsoftware.Ourbest

bestclientsarecompaniesthatrelyonSalesforce.comand adirectsalesteamto sellhighvalue,complexofferingstosophisticatedbuyersthatarelikelytoremainclientsforyears.Forcompanieslikethis,ouraward-winningteambrings

technical,strategic,andindustry-specificexpertisetoyourSalesforce.comimplementationorenhancementprojecttoensureyougetthebestresultspossible.

Whenwritingcopy likethis, thekey is todescribetheproblemyou solveusing thesamewords thatyourcustomerwould use

to describetheproblem.

I wouldalso movethe link tothe blogfrom thesmallersecondarynavigationbar to themainnavigationbar. Withheat maptesting, wecouldeasilydetermineif a movelike thisgeneratedmoreclicks.

The onlyother areaof thehome pagethat I thinkwouldbenefitfrom someminortweakingwould be

would betherequest aconsultationform at thevery top. Ido like theidea ofofferingvisitors thiscall toaction;however,I’m not afan on howmuch realestate theyhave usedfor it.

If I wereredesigningthatportion ofthe homepage, Iwouldemulatewhat I’veshown inthe twoexamplesbelow.

ExamplesofHighly

ofHighlyOptimizedHomePagesBelow arescreenshotsof HubSpotandCopyblogger.I knowbothcompaniesvery welland theyare bothextremelysuccessfulwith theironlinemarketing.

I haveincludedthesescreenshotsbecausebothcompanieshave donea verygood jobof theirhomepages(plus Iknow they

know theyboth splittest likecrazy soyou can besure thatwhateverthey aredoing isworkingvery well).

InHubSpot’scase, theymake itveryobviousthat theyarefocused onhelpingtheircustomersto growtheirbusiness,and theyhave11,500customersas proof.It’s prettyhard toargue withthat kindof proof.

For a callto action,they offereither afree trial oftheirsoftware,or link tolearn moreabout thesoftware.As well, alink totheir blogisprominentlydisplayedon the navbar.

InCopyblogger’scase, theyarepromotingtheir newRainmakerplatformand theheadlinethey’vechosentells

tellsvisitors thatif they areusingWordPress,theirRainmakerplatform isgoing togreatlysimplifytheir lives,at anaffordablecost. Theircalls toactioninclude theoption towatch avideo(which isVERY welldone), takea tour, orsign up fora free trial.

TrafficGenerationNow thatwe have

we havespentsome timereviewingtheir homepage, let’shave alook atwhat Shiftis doing togeneratetraffic. If asite isn’tgettingmuchtraffic, itcan’t begeneratingvery manyleads, sotraffic isprettyimportant.

As you cansee below,Shift’straffic rank(data fromAlexa) is1,022,694.In otherwords,they aren’tgettingvery muchtraffic.

When asite isn’tgeneratingmuchtraffic, it isgenerallyfor one oftworeasons:

1. Notenoughcontent

2. Contentnoonewantstoread

With only145indexedpages,Shiftdoesn’thave a lotof content,so that ispart of theproblem.However,you’llnotice thatour ownsite has

just 207pages ofcontent,yet we getthe mosttraffic ofthe fivesites I’vecomparedbelow.

I’ll touchmore onthereasonsfor thiswhen Iaudit theirblog a littlefurtherdown.

To giveyoucontext onhow Alexarankingrelates totraffic,Groove’ssite, whichis rankedat 104,805for traffic,received

received12,070visitors inthe 30daysleading upto Sep 25,2014.

BloggingAs you cansee fromthescreenshotbelow,bloggingcan have adramaticimpact ontheamount oftraffic andleadsgeneratedso it’sincrediblyimportantto ensurethat yourbloggingstrategy isaneffectiveone.

one.

The reasonthat Shift’ssitereceives solittle trafficis thatthe contentthey arepublishingto theirblog isn’tgettingtraction.While Idon’t haveaccess totheiranalytics,I’m quitesure myassumption

Source:Hubspot’s

2013MarketingBenchmarksSurvey(clickthis

imageto get

thesurvey)

assumptionis correctbecausethe poststhat theyhavepublishedhave verylittle in theway ofsocialshares. Ifthe posts weregettingread,peoplewould besharingthem ontheir socialnetworks.

There area numberof possiblereasonswhy theirblog isn’tgettingtraction.

The mostlikelyreason isbecausethey arepublishingcontent

contentthat noone caresabout.WheneverI see this,it’sgenerallybecausetheyhaven’tinvestedthe time tocreate aninboundmarketingstrategy.There is averyspecificprocess tobefollowedwithinboundmarketing,and itstarts withstrategy.

The veryfirst step increatingthisstrategy istounderstandwho you

who youare tryingto attract(buyerpersona),what theycare about,and thequestionsthey areasking.Skip this,and yourefforts arelikely tofail – asappears tobe the casewith Shift’sblog.

Here’s alist of their5 mostrecentblog posttitles:

SalesforceCRM asanexperiencemanagementtool

Usability:Acriticalcomponent

componentof CRMsoftware

Salesforcehealthcaresolutions:Asupplychainasset?

UserInterface:Ourtake onsalesforce.comSummer’14Release

Manybusinesseshaveyet todeployCRMprograms

The posttitles youchooseare incrediblyimportant becauseif yourpost titlefails tograb theattention

of yourtargetaudience(buyerpersona),they aren’tgoing toread it.

For thepurposesof thisaudit, let’sassume forthemomentthat Shifthas done agood jobofidentifyingtopics theirtargetmarket isinterestedin (which Idon’tbelievethey havedone). IFthat wasthe case,then someheadlinesthat I thinkwouldgenerate

more pageviewswould beas follows:

3 WaystoLeverageSalesforceCRM asanExperienceManagementTool

IsUsabilityaCriticalComponentof CRMforToday’sLeadingOrganizations?

AreSalesforceHealthcareSolutionsMakingYourSupplyChainSick?

5 WaysSalesforce.com’sNew

UserInterfaceWillBoostProductivity10-20%orMore

TheRealCost ofNotHavinga CRMinToday’sCompetitiveMarketplace

As afurtherexample oftheimportanceof blogpost titles,have alook at thelast fivepost titlesonHubSpot’s(very)popularblog:

Want to

Want toImproveYourBlog’sConversionRates?11Tests toTry

AreThesetheBestCampaignsof theYear?GrandCLIO’s2014AwardWinners

How(andWhy) toSimplifyYourSalesIncentivePlan

LanguageMatters:How toCommunicateMoreEffectivelyWith

YourTeam

How toUseNewAnonymousTargetingto GetSalesFaster

How toGetClicksAneffectiveblog posttitle makesthe readercuriousenough toclickthroughand readthe post.Of course,if the postis crap,they won’tstayaroundlong, sogetting thepost rightis also anincredibly

incrediblyimportantpart ofsuccessfulblogging.

For Shift, itlooks likethe biggerproblemwith theirblog is thatthey aren’tcreatingcontentthatpeople areinterestedin reading.This ismost likelybecausetheyhaven’tidentifiedtheir targetbuyerpersonas aswell as alist oftopics thatthey areinterestedin reading.

To do thisrequiresanorganizationto thinkmore like amediacompany.

Thinkinglike amediacompany –like amagazine –requiresthat youfocus onpublishingcontentthat yourtargetaudienceactuallywants toread. Thatcansometimesmean thatyou arepublishingcontentthat hasnothing todo withyour

yourproduct.

Forexample,Field &Streampublishesa widevariety ofarticlesthat are ofinterest toit’s targetaudience.Then, tomonetizetheirpublication,they selladvertisingaround thearticles.

Think ofyour bloglike amagazinewith yourcompanyas one ofit’sadvertisers.If you onlywritearticlesabout yourproduct,most

mostpeoplewon’t care.

To besuccessful,you needto writeaboutwhat theywant toread asdoing sowill allowyou tobuild anaudiencethat willthen giveyoupermissionto sendthemmarketingmessagesabout yourproductsandservices.

BloggingSummaryGettingtraffic isn’thard onceyouunderstand

understandtheprocess, andyou avoidsomeprettycommonmistakes.The key isto beinteresting toyour targetpersonas.

SEOWhen itcomes togettingtraffic,morecontent isbetter.

Source:Hubspot’s

2013MarketingBenchmarksSurvey(clickthis

imageto get

the

With morecontent,you createan opportunityfor moreinboundlinks, andas you cansee below,Shift’s sitehas only17 backlinks.

A lownumber ofbacklinksis anotherindicatorthat veryfew peopleareinterestedin thecontentyou arepublishing.If peoplelove yourcontent,they link toit.

survey)

While notasimportantas theyused to be,inboundlinks dostill play arole inSEO.

LeadGenerationWhen itcomes toleadgeneration,the #1influenceris content(morecontent =moretraffic),and theeasiestway toconsistentlycreatemorecontent isto have ablog.

blog.

In lookingat Shift’sblog posts,I noticedthat noneof the onesthat Ilooked athad agraphicalcall toaction.Withoutthis inplace, it’ssimply notrealistic tohope thatpeople willread ablog post

Source:Hubspot’s

2013MarketingBenchmarksSurvey(clickthis

imageto get

thesurvey)

blog postand thennavigatetheir wayover thethe‘contact us’page.

This is verylikely killingtheirconversionrate.

If you aregoing tosuccessfullyconvert aportion ofyourwebsitetraffic intoleads,there is aspecificprocess tobefollowed inorder tomaximizeyourconversionrate. Tosee ashiningexample ofperfection,have a

have alook at anyblog postonHubSpot’sverypopularblog.

When youdo, you willsee thatthere is acompelling Callto Actionat thebottom ofevery blogpost.Generatingleads withway is alsovery costeffective!

CallstoActionHere’s anexample ofa call toaction. Weput these

put theseat thebottom ofevery blogpost. SodoesHubSpot.So doesAppirio onthis post.

Withoutapropercalltoactioninplace,it’sveryunrealistictoexpectthatmorethanabout0.5%ofyourtotal

trafficisgoingtoconverttoleads.Withoptimizedcallstoactioninplace,converting2-3%oftotaltraffictoleadsisquiteachievable.

When itcomes toquicklyincreasingconversionrate,addingblog

blogarticleswith callsto action isthe lowhangingfruit.

LandingPagesAs withcontent,the morelandingpages asite has,the moreleads it willgenerate.

When

Source:Hubspot’s

2013MarketingBenchmarksSurvey(clickthis

imageto get

thesurvey)

clicked, acall toactionshouldtake thevisitor to alandingpage.

I was onlyable tofind onelandingpage onShift’s site.As you cansee fromthe dataabove,havingmorelandingpagesgeneratesmoreleads.

Below is ascreenshotof Shift’slandingpage. Ihavehighightedin red theclickableareas thatshould be

should beremoved.Whenevera visitorhas toomanyoptions toclick, theconversionrate goesdown.

WhattheyDoRightAs far asdesigngoes,theirs is anOK landingpage. Ihavedefinitelyseen muchworse. Theuse ofimagesand coloris verygood.

good.

WhatTheyCouldImproveThelandingpage hasfew areastoimprove:

Headline/ eBookTitle

eBookcoverimage

Sign upform

Socialsharing

Headline: Theheadline It’sa bird….it’syourplan….it’sYOURCUSTOMERdoesn’tcreate anycuriosity,nor does ittell me

tell mespecificallywhy Ishoulddownloadthe eBook.(What’s init for me?)

Accordingto thesales copy,the eBooklooks to beabout howtheconsumerhasdrasticallychangedover thelast 10years.Somepossibletitles thatwouldcreatemorecuriositymightinclude:

5 WaysCustomersHaveRadicallyChanged

ChangedandWhyYourMarketing Isn’tWorking

UnderstandToday’sConnected(andEmpowered)CustomerandHowYouCanBetterCaptureTheirInterest

TheModernSalesPlaybook:How toUseTechnologyto DriveNewCustomerRevenue

PowerShift:How toKeepUp withToday’s

Today’sEvolvedConsumer

CoverImage: Inaddition toimprovingthe title ofthe eBook,conversionswould alsoincreasewith animprovedcoverdesign.HubSpothasa helpful eBook onthis topic.

Sign upform: Theweb formonly asksfor anemailaddressand thebuttondoesn’tdrawmuchattention.Improvingthe buttondesign will

design willincreaseconversions.Asking formoreinformationwillincreasethe qualityof leads.Here atGroove,when westarted toask formoreinformationon ourlandingpages,conversionsdiddecreaseslightly,but thequality ofour leadsimproved.

Socialsharing: Bynot havingany socialsharingbuttons onthe page,they aremissing

missingout onadditionaltraffic andconversions.

With aproperlyoptimizedlandingpage,conversionsshould bein the 30-50% range.

PremiumContentOffersPremiumcontent ismosttypically adownloadableeBook thatis offeredon alandingpage (likethe oneabove).

As Imentionedpreviously,Shift hasonly one

only oneeBook thatI couldfind. Plus,they havefailed tousegraphicalcalls toaction atthe bottomof eachblog postto bringattentionto theirpremiumcontentoffers(eBooks).As a result,I’d guessthat theirsite-wideconversionrate is wellunder 1%.

When itcomes topremiumcontent,the moreoffers youhave, themore leadsyou willcapture.

capture.Helpingour clientsto figureout whattypes ofpremiumcontent tocreate isjust one ofthe thingswe cover inanInboundMarketingGamePlan.

ListBuildingThere is nomorepowerfulway toincreasethe flow ofqualifiedleads thanto build anemail list.The easiestway tobuild anemail list isto offerpremium

content fordownloadvia landingpages.

When avisitordownloadsa freereportfrom yoursite,they convertinto asubscriber,and whenthathappens,all sorts ofamazingthings startto happen.

With a listofsubscribers,you can:

Drivetrafficto yourblog ondemand

Inviteprospectsto awebinar

Send

Sendprospectsto anewlandingpageofferingpremiumcontent

Segmentandnurtureyourprospectsbasedonwhatevercriteriayou likeusingleadscoring

And somuchmore…

By offeringdownloads,Shift isbuilding anemail list;however,withoutaccess totheirsystems, I

can’tcommenton theirmarketingautomationsolution’sability tonurturethoseleads.

If yourcompanydoesn’thave amarketingautomationsolution inplace, it’svery likelythat leadsare notbeingnurtureddownthroughthe funnel.

A top offunnel leadis a verydifferentlead thana bottomof funnellead.

The goal ofusing amarketingautomationsystem istoautomatea leadnurturingprocessthat willconvert asmany topof funnelleads intobottom offunnelleads aspossible.Withouthaving thisin place,conversionof leads tocustomersis likelymuchlower thanitotherwisecould be.

SocialMediaWhen itcomes todrivingtrafficby promotingyourcontent,socialmedia canbe a verypowerfultool. ForB2Bcompanieslike Shift,TwitterandLinkedInare theway to go.

TwitterThegreater acompany’sTwitterreach, themoretraffic theywill get.

As you cansee below,Shift’shas just75 followers.With sofewfollowers,Twitter reallyisn’t goingto do themmuch goodand this isa missedopportunityfor moretraffic andleads.

One of

Source:Hubspot’s

2013MarketingBenchmarksSurvey(clickthis

imageto get

thesurvey)

One oftheircompetitors,Appiriohas done abetter jobof buildinga followingof just over11,000, sobuilding alargerTwitterfollowingin theirindustry isdefinitelydo-able.

ToimprovetheirresultsfromTwitter,some oftheactivitiesthat Shiftshouldpursueinclude:

Focuson

onsharingtheirown(andother’s)content

PromotetheirTwitterprofiletoincrease theirfollowing

Engagein someinfluencermarketingto buildrelationshipswithpeoplewhoalreadyhave alargefollowing

LinkedInShift’sLinkedIncompanypage(shownbelow) isjust fine.

just fine.Although iftheyworked onincreasingtheirfollowing,they wouldget moreexposurefor theircontent.

Probablymoreimportantthanimprovingtheircompanypagewould beto improvetheLinkedInprofiles fortheir staff.In lookingatJonathonMillman’s(Director

(DirectorofMarketing)profile,there are afew tweaksthat couldbe made.

SyndicateBlogContent: Shiftshould takeadvantageof the newpublishingcapabilitiesof LinkedInandsyndicatetheir blogposts toeachexecutive’suserprofile.(See myprofile asanexample.)

PromotePremiumContent: Thisis thebyproductofsyndicating

blogcontent;however,as I havedone onmy profile,Jonathonand hiscolleagues couldalso bepromotingtheirpremiumcontentoffers onthepublicationssection oftheirrespectiveprofiles.This wouldcreateopportunitiesfor leadcaptureevery timesomeoneviewedtheirprofile.

SummaryIf you haveread

everythingin thisauditexample, Iam trulyimpressed.If you haveskippedstraightdown tothissection,that’s ok,too. Eitherway, thissectioncontains asummaryof my mostimportantobservationsfor Shiftand tipsfor you asyou audityour ownsite.

WhatY

YouCanLearnformShift’sIn

nboundMarketingStrategy#c

MakeYourHomePageCount

1. Ensureyouhave a

contentmarketing

CLICKTOTWEET

have amodernlookinghomepagethatanswersthreekeyquestions:Whatdoesyourcompanydo?Whatproblemsdoyousolve?Whydo Ineedyourhelp?

TrafficGeneration

1. Thekey tosteadilyincreasingtrafficis tosteadilypublish

publishcontent.Bloggingisideal forthis.

2. If youaregoingtostartblogging,makesureyouhaveclearlyidentifiedyourtargetaudienceandwhattheyareinterestedinreading.DoNOTjustwriteaboutyourcompany’sproductsand

servicesonyourblog.Peoplewon’tcare.

3. SEO issimplya byproductofbloggingdonecorrectly.

LeadGeneration

1. Put acall toactionat thebottomofeveryblogpost.Makethatcall toactionlink toalandingpage.

2. Createoptimized

optimizedlandingpageswherevisitorscandownloadyourpremiumcontent.

3. Createpremiumcontentthat isgoingtocapturetheinterestofyourtargetaudience.Morepremiumcontent=moreleads.

4. Useyourpremiumcontenttobuilda listof

ofsubscribersanddoeverythingyoucan toengagethatlist.Theseareyourbestprospects.Treatthemright,andtheywillrewardyou.

SocialMedia

1. ForB2Bcompanies,focusonTwitterandLinkedIn.

2. Ensureall

allyourprofilesarecompletedandoptimized.

3. Usesocialmediatopromoteyourblogpostsanddriveadditionaltargetedtraffic.

FinalThoughtsInboundmarketing,when donecorrectly,can have adramaticimpact onwebsitetraffic andleadgeneration.I hope thisaudit has

audit hasgiven youinsight intohow tosucceedwithinboundmarketing.Building asuccessfulcompanyis a hugechallengeforanyone,and I havethe utmostrespect fortheentrepreneursbehindShift forbuilding asuccessfulorganization.My hope isthat theywill be ableto use thisinformationto becomeeven moresuccessful.

This audithas proventhreethings:

things:

1. Nocompanyisperfect.Eventhebestcompanieshavetoconstantlymonitortheironlinemarketing.Thisshouldbeencouragementfor usall.

2. Inboundmarketingrequiresa veryspecificset ofskills.Youcan beabrilliantentrepreneur,but ifyouhaven’t

haven’tstudiedwhatittakestosucceedwithinboundmarketing,youwillneedto findhelp.

3. Youcanbuildasuccessfulcompanywithoutbeinggoodatinboundmarketing.Inboundmarketingjustmakesiteasiertosucceed.

I will be

I will bedoing alimitednumber ofinboundmarketingauditseachmonth. Ifyou wouldlike torequestone foryour firm,fill out theform here.

If you arewith Shiftand wishto call meto talkabout thisaudit, I canbe reachedat 208-391-2057.

Hey,thanksfortheinfo.Nowwhat?

what?If you needany helpwithcontentcreation,we havetons offreeresourcesto get youover thehump. Please subscribeto thisblog belowto ensurethat younever missan article.

Havequestionsorcomments?Pleasecontact usby emailor phone.

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