1 What is Inbound Marketing? Chris Wilson @chrisleewilson.
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Transcript of 1 What is Inbound Marketing? Chris Wilson @chrisleewilson.
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What is Inbound Marketing?
Chris Wilson @chrisleewilson
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Humans Are Changing
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Interruptions get ignored …
CALLER ID: 800-555-1234
AnnoyingSalesperson
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Information is found…
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TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral VideosFreemium
Trials
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Later I’ll tell you why all this is worthless.
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We all want to be first on Google…
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VS.
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$$
Visitors
Leads
Customers
Marketers have to think like CEOs
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Get Found Convert Analyze
SEO (Search Engine)BloggingSocial Media
Traffic to LeadsLeads to Customers
Where are customers coming from?
Three easy steps….
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Create
Convert
Optimize
Promote
Convert
Analyze
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Circle of life / Inbound Marketing
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What is Inbound Marketing?
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• Blog.HubSpot.com
• YouTube.com/HubSpot
• Slideshare.com/HubSpot
• Flickr.com/HubSpot
• HubSpot.TV
Creating ContentA
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Optimizing B
“100 AWESOME Marketing
Stats, Charts & Graphs” vs. “100 Charts”
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PromotingC
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Inbound Marketing= depth of creativity
(ish)
Entice with something
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ConvertingD
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Yes. Things have changed.
Create Content
Optimize Content
Promote Content
A
BC
4D Convert Visitors to Leads
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Why did I say this was worthless?
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You must
Convert
Why be on Facebook? Why use twitter? Why blog? Why do webinars? Why advertise on Google?
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To generate Customers.
$$
Visitors
Leads
Customers
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5,000+
customers
300employees
$65Mfrom VCs
40,000+
new leads per month
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Thank You.Chris Wilson@chrisleewilson