What is a Social Media Community & How to Nurture it?
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Transcript of What is a Social Media Community & How to Nurture it?
@iBadawi
Jan 26th, 2015
Dubai, UAE
@01Govt
#CMADCommunity Management
@SMCUAE
#SMCUAEMeetup
©Exantium, exantium.com , [email protected]
0The “Following 0” Syndrome
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What Is A Community Management?
Photo: http://www.toprankblog.com/wp-content/uploads/blog-community.jpg
•Gathering of a people with a like-minded
interests
•Usually have at least a single common
purpose
•Could be around a product or company,
idea or cause, celebrity, lifestyle etc..
•Network of people!
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What Is A Community Management?
Photo: http://www.toprankblog.com/wp-content/uploads/blog-community.jpg
•Rather than “managing”, better focusing
on “Curating” or “Nutriting” online
communities
•Should NOT treat them as just consumers
•Should NOT aim at “dictating” the
conversation
•They are “empowered and connected
people”
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©Exantium, exantium.com , [email protected]
#MyNYPD
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Building Up a Nation-Wide Community
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New Practices Needed
http://www.thegovernmentsummit.ae/ar/knowledge-hub/
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#CMAD Hangout
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Managing Vs. Nurturing A Community?
•Can we simply call our “fans” or “followers” on
social media a “community”?
•What are businesses’ most common mistakes in
terms of CM and the way they approach it?
•Internal Vs. external communities, do they overlap?
Or even collaborate?
©Exantium, exantium.com , [email protected]
12
Thanks!
@iBadawi
@01Govt @TheExantium
@SMCUAE
#SMCUAEMeetup