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Transcript of NYC COMMUNITY MEDIA 2013 MEDIA KIT
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYCCOMMUNITYMEDIAMEDIA KIT 2013
At NYC CommuNitY media we have a simple but important mission — to serve the residents,
visitors and workers of the communities we report on with the most relevant news, information and
opinions that affect their lives.
Being a part of the neighborhood matters.
Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013
“Newspapers continue to reign supreme in the delivery of local news. If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to a significant portion of its residents.”
Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers.
Warren E. Buffett on the importance of community newspapers
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit
DOWN
G
C
EAST NEWS.COM
www.thevillager.com
nowCh le seawww.chelseanow.com
THEVILLAGER.COM
TOWNEXPRESS.COM
AYCITYNEWS.COM
HELSEANOW.COM
VILLAGER
NYCCOMMUNITYMEDIAIn Print and Online
The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized NYC Community Media with more than 155 awards over the past ten years.
AWARD WINNING LOCAL NEWS
NYC Community Media is the proud publisher of five of the most acclaimed and respected community newspapers and
websites serving the city.
Our mission is dedicated to providing New York residents with in-depth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work.
Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy.
Connecting you and your business with your market, your community and your neighbors is what we do best.
Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.
We offer our (local, regional and national) advertisers an incredibly diverse array of
effective options that include:
• Print display ads• Website advertising• Email newsletters• Dedicated eBlast• Live Events and Promotions• Social Media• Advertising design and production• Digital Media marketing services including Search Engine Optimization & Reputation Management
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : The Villager
THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933
Legal and Public Notice Advertising
The Villager is the paper of record for all Legal and Public Notice advertising in New York City.
MAUREEN DOWDELL Director of Public Relations
Schola Cantorum on Hudson
“Our account exec couldn’t have been more helpful in launching a campaign to get the results we needed. We were delighted.”
DEMOGRAPHICS
Male 50%Female 50%Median Age 38Ages 25-34 18%Ages 35-54 57%Median HHI $87,500HHI $50K+ 64%
HHI $75K+ 43%College Educated 66%Employed 75%Working Full-Time 68%Professional 65%Married 27% With Kids 33%SOURCE: Pulse Research
AUDIENCE
Print EditionReaching over 30,000 readers, The Villager is distributed every Thursday, available in newstands and by subscription. Print edition includes legal ads. The print edition is also available online at www.thevillager.com.
Monthly Web Traffic
Over 470,000 Page ViewsOver 118,000 Unique Visitors
Over 400,000 Visits
T he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy- the neighborhoods covered by The Villager
are among the most dynamic, colorful, contentious and exciting places on the planet.
It’s the people who live, work and play here that make this area of the city such a desirable market.
The Villager covers it best, winning 9 awards in the New York Press Association’s 2012 Better Newspaper Contest — including First Place Best Column, First Place Art Photo and awards for News Story, Feature Story, Arts Coverage, Feature Photo, Spot News Photo and Editorial Cartoon.
For over 70 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged audiences, making it the perfect environment for businesses to connect with their customers.
The Villager is available exclusively as a paid publication, sold by subscription
and at newsstands.
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Downtown Express
The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade
DOWNTOWN EXPRESS
Male 52%Female 48%Median Age 37Ages 25-34 30%Ages 35-54 62%Median HHI $112,500HHI $50K+ 62%
HHI $75K+ 74%College Educated 61%Employed 93%Professional 65%Married 29% With Kids 45%SOURCE: Pulse Research
DEMOGRAPHICS
AUDIENCE
Print EditionReaching over 100,000 readers, Downtown Express is distributed every other Wednesday with a residential focus in 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The print edition is also available online at www.downtownexpress.com.
Monthly Web Traffic
Over 529,000 Page ViewsOver 129,000 Unique VisitorsOver 320,000 Visits
BOB TOWNLEY Executive DirectorManhattan Youth
“Downtown Express helps spread the word about our youth programs, brings in new participants and is critical in creating a sense of community downtown. It is a must-read every week for its local news, and forceful and independent editorials.”
D owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, in-depth information about quality-of-life, civic and
political events, schools and business.
We’re proud recipients of the NYPA’s first place award for Spot News Coverage and the second-place winner for editorials.
Downtown Express reaches an incredibly diverse mix of residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their community.
As lower New York continues its breathtaking pace of development with the addition of significant residential projects and the completion of the World Trade Center, the positive impact on the economy of these neighborhoods will be considerable. Downtown Express is a leading influence and resource to its residents and workforce.
Downtown Express is the only publication focusing exclusively on all the neighborhoods below Canal Street: Tribeca, the Financial District, City Hall, the Seaport, Chinatown and Battery Park City.
515 CANAL STREET • NYC 10013 • COPYRIGHT © 2013 NYC COMMUNITY MEDIA, LLC
VOLUME 25, NUMBER 21 MARCH 20-APRIL 2, 2013
Downtown Express photo by Scot Surbeck
TOWERING RUN
About 15,000 runners raced by the Freedom Tower on St. Patrick’s Day for the NYC Half Marathon Sunday.
The race fi nished up at the Seaport.
BY KAITLYN MEADE
Lady Liberty will reopen
by Independence Day, in
time to catch the second
half of summertime traf-
fi c. In a teleconference on
March 19, U.S. Secretary
of the Interior Kenneth
Salazar said that statue was
on track to open by July 4
of this year, bringing back
much-needed jobs and tour-
ism to Lower Manhattan.
The iconic statue
has been closed since
Superstorm Sandy roared
into the harbor on Oct.
29, 2012.“Hurricane Sandy infl ict-
ed major damage on facili-
ties that support the Statue
of Liberty — destroying the
docks, crippling the ener-
gy infrastructure on Ellis
Island and wiping out the
security screening system
— but we are fully commit-
ted to reopening this crown
jewel as soon as it’s safe for
visitors and not a second
later,” said Salazar.
Senator Charles
Schumer, who was on
the press call, was excit-
ed about the impact the
reopening would have on
the city’s economy.
“Being open for the sum-
mer tourism season isn’t
just important symbolically,
it’s a boon to the city’s
economy and businesses, as
the statue attracts millions
of tourists from all over the
B Y TERESE LOEB
KREUZER
On April 24, 1913, U.S.
President Woodrow
Wilson pushed a but-
ton in Washington,
D.C. that fi red up dynamos
in the basement of the newly
fi nished Woolworth build-
ing at 233 Broadway in
New York City. The lights
in the building fl ashed on
all at once as thousands of
people in City Hall Park
watched. Thousands more
stood on the New Jersey side
of the Hudson River to see
the spectacle. Newspaper
accounts said that people
out at sea, 100 miles away,
witnessed the fl ash of elec-
tric light. At the time, the Woolworth
building at 792 feet was the
tallest building in the world.
It remained so until 1930,
when the Chrysler building
surpassed it.As the Woolworth build-
ing celebrates its centennial,
it is, of course no longer
anywhere near the tallest
building even in New York
City, but many people still
consider it to be one of the
city’s most beautiful sky-
scrapers. The exterior, with
its delicate tracery of terra
cotta ornamentation and its
copper-clad roof, is a well-
known feature of the skyline.
The interior of the Lower
Manhattan building is less
well known except to the
RARE PEEKS ATTHE WOOLWORTH BEFORE
THE BUILDING’S CENTENNIAL
STATUE OF LIBERTYTO OPEN JULY 4
Continued on page 26
Continued on page 27
HEALTH AND
FITNESS SPECIAL
P 10 - 14
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
GAY CITY NEWS Serving Gay, Lesbian, Bi and Transgender New York
PARTNERS
NYC COMMUNITY MEDIA 2013 Media Kit : Gay City News
DEMOGRAPHICS
AUDIENCE
Male 50%Female 50%Median Age 37Ages 25-34 18%Ages 35-54 66%Median HHI $68,500HHI $50K+ 63%HHI $75K+ 47%
College Educated 62%Employed 87%Working Full Time 78%Professional 58%Married 26%Significant Other 42%
With Kids 39%
SOURCE: Pulse Research
Monthly Web Traffic
Over 1,000,000 Page ViewsOver 290,000 Unique VisitorsOver 710.000 Visits
Print EditionReaching over 100,000 readers, Gay City News is distributed every 14 days (Wednesday) throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also available online at www.gaycitynews.com.
BEN SMITHPolitico.com
Gay CIty News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.”
G ay City News boasts America’s most experienced and pioneering team in GLBTQ journalism, a team that since the 1980’s has chronicled cross-currents,
struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic.
Gay City News is dedicated to providing the most insightful, informative and up-to-date coverage about New York City’s diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.
Sponsorship & Partner Opportunities: As one of the nation’s leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations for a variety of dynamic events and promotions. For complete details, contact the marketing department at (646) 452-2496.
Gay City News speaks to the core of ”America’s most influential untapped market” according to The Wall Street News, reaching more GLBTQ New Yorkers than all national gay magazines combined. Gay City News is distributed throughout Manhattan as well as select neighborhoods in Brooklyn and Queens.
Sandy's Direct Hits 12 Other Opera Capitals 28
Mr. Maloney Goes to Washington 33 GENDA in 2013? 11
FREEVOLUME ELEVEN, ISSUE TWENTY THREE
NOVEMBER 7 - 20, 2012
Four-State Marriage Equality Sweep!Election Coverage, pages 14-19, 32-33
KEEP REACHING,KEEP FIGHTING”
“
ELECTION
2012
Phot
o co
urte
sy o
f Chi
p So
mod
evill
a / G
etty
Imag
es
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
CHELSEA NOW The West Side’s Community Newspaper
NYC COMMUNITY MEDIA 2013 Media Kit : Chelsea Now
DEMOGRAPHICS
AUDIENCE
Male 52%Female 48%Median Age 37Ages 25-34 26%Ages 35-54 37%Median HHI $84,500
HHI $50K+ 62%HHI $75K+ 47%College Educated 65%Professional 71%Married 19%
With Kids 28%
SOURCE: Pulse Research
Monthly Web Traffic
Over 417,000 Page ViewsOver 100,000 Unique VisitorsOver 210,000 Visits
Print EditionReaching over 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway plus high-traffic indoor locations including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also available online at www.chelseanow.com.
M anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. It’s mix of residents-from
families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing growth and development.
Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the most exciting places to live and visit anywhere in the world. Chelsea has also become home to America’s most innovative tech firms making it epicenter of the east-coast silicon valley.
Chelsea Now provides advertisers with the direct connection to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be.
ANNE WACHNICKIMarketing Manager
New Museum Manhattan
”We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful
program! We had a record 240 guests in attendance...”
Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the most esoteric and breaking news, plus art and entertainment coverage that is simply unmatched. Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA awards.
515 CANAL ST., UNIT 1C • MANHATTAN, NY 10013 • COPYRIGHT © 2013 NYC COMMUNITY MEDIA, LLC
VOLUME 5, NUMBER 11 THE WEST SIDE’S COMMUNITY NEWSPAPER
FEBRUARY 6 - 19, 2013
PROGRESS REPORT 2013Hudson Yards • High Line • Hoylman • Gallery District
Courtesy of Related Companies and Oxford Properties
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
T he East Villager & Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by its boundaries that run
from Broadway to Avenue D, 23 rd Street to Delancey where change has been a constant.
This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors here find a community that offers some of the most exciting cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe.
A rich population of students from a number of acclaimed colleges and universities make their homehere as well.
THE EAST VILLAGER& Lower East SiderEast & West Village, Lower East Side, Soho, Noho,
Little Italy and Chinatown
NYC COMMUNITY MEDIA 2013 Media Kit : East Villager
DEMOGRAPHICS
AUDIENCE
Male 48%Female 52%Median Age 38Ages 25-34 20%Ages 35-54 64%Median HHI $52,500HHI $50K+ 41%
College Educated 63%Employed 79%Professional 30%Married 26%
With Kids 36%
SOURCE: Pulse Research
Print EditionReaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also available online at www.eastvillagernews.com.
Monthly Web TrafficOver 240,000 Page ViewsOver 32,000 Unique VisitorsOver 88,000 Visits
“This is a great addition to the East Village. Love the coverage.”
HARRY HANSONHanson Fitness
The East Village and Lower East Side make up one of the most densely populated neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods and services.
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Advertising Calendar
ADVERTISING CALENDAR NYC Community Media Print Publication Dates
Space reservations close 7 calendar days prior to publication date.Ad materials due 5 calendar days prior to publication date.
Jan 3
Jan 10
Jan 17
Jan 24
Jan 31
Feb 7
Feb 14
Feb 21
Feb 28
Mar 7
Mar 14
Mar 21
Mar 28
Apr 4
Apr 11
Apr 18
Apr 25
May 2
May 9
May 16
May 23
May 30
Jun 6
Jun 13
Jun 20
Jun 27
Jul 4
Jul 11
Jul 18
Jul 25
Aug 1
Aug 8
Aug 15
Aug 22
Aug 29
Sep 5
Sep 12
Sep 19
Sep 26
Oct 3
Oct 10
Oct 17
Oct 24
Oct 31
Nov 7
Nov 14
Nov 21
Nov 28
Dec 5
Dec 12
Dec 19
Dec 26
Jan 3
Jan 17
Jan 31
Feb 14
Feb 28
Mar 14
Mar 28
Apr 11
Apr 25
May 9
May 23
Jun 6
Jun 20
Jul 4
Jul 18
Aug 1
Aug 15
Aug 29
Sep 12
Sep 26
Oct 10
Oct 24
Nov 7
Nov 21
Dec 5
Dec 19
Jan 9
Jan 23
Feb 6
Feb 20
Mar 6
Mar 20
Apr 3
Apr 17
May 1
May 15
May 29
Jun 12
Jun 19
Jul 3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 11
Sep 25
Oct 9
Oct 23
Nov 6
Nov 20
Dec 4
Dec 18
nowCh le sea
Jan 2
Jan 16
Jan 30
Feb 13
Feb 27
Mar 13
Mar 27
Apr 10
Apr 24
May 8
May 22
Jun 5
Jun 26
Jul 10
Jul 24
Aug 7
Aug 21
Sep 4
Sep 18
Oct 2
Oct 16
Oct 30
Nov 13
Nov 27
Dec 11
Dec 25
Jan 9
Jan 23
Feb 6
Feb 20
Mar 6
Mar 20
Apr 3
Apr 17
May 1
May 15
May 29
Jun 12
Jun 19
Jul 3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 11
Sep 25
Oct 9
Oct 23
Nov 6
Nov 20
Dec 4
Dec 18
For more information contact Francesco Regini, Sr. VP Sales and [email protected] ∙ 646 452 2496 ∙ 212 229 2790 (Fax)
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Advertising Calendar
SPECIAL SECTIONS JANUARY
Progress Report:Featured in The Villager, East Villager, Downtown Express, Chelsea Now
FEBRUARY
Wedding Pride:Featured in: Gay City News
JUNE
Pride:Featured in: Gay City News, Chelsea Now, The Villager, East Villager
Summer Festivals Directory:Featured in: Downtown Express, The Villager, Chelsea Now
JULY
2013 Handbook:Featured in: Downtown Express, The Villager, East Villager,Chelsea Now, Gay City News
MARCH
Senior Health:Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News
AUGUST
Fringe NYC:Featured in: Chelsea Now and Gay City News
APRIL
Tribeca Film Fest:Featured in: Downtown Express, The Villager, Chelsea Now
SEPTEMBER
Fall Festivals Directory:Featured in: Downtown Express, The Villager, East Villager,Chelsea Now
The Villager 80th Anniversary
MAY
Taste of Tribeca:Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News
NOVEMBER
Holiday:Featured in: Downtown Express, The Villager, East Villager,Chelsea Now, Gay City News
OCTOBER
Upcoming Elections:Featured in: Downtown Express, The Villager, East Villager, Chelsea Nowl, Gay City News
Small Business:Featured in: Chelsea Now
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
DISTRIBUTION Regional Distribution by Zip Code
NYC COMMUNITY MEDIA 2013 Media Kit : Distribution Map
THE VILLAGER:10001, 10003, 10012, 10013, 10014
EAST VILLAGER:10002, 10003, 10006, 10007, 10009, 10010, 10012
CHELSEA NOW:10001, 10011, 10016, 10018, 10019
DOWNTOWN EXPRESS:10002, 10004, 10007, 10014, 10038, 10280
Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & Queens
MANHATTAN: 10001, 10002, 10003, 10004, 10006,
10007, 10009, 10010, 10011, 10012, 10013, 10014,
10016, 10017, 10018, 10019, 10021, 10022, 10023,
10025, 10026, 10027, 10028, 10029, 10034, 10036,
10038, 10128, 10280
QUEENS: 11101, 11109, 11355, 11367, 11368
BROOKLYN: 11201, 11205, 11215, 11231
GAY CITY NEWS:
READERSHIP
THE VILLAGER30,000
GAY CITY NEWS100,000
DOWNTOWN EXPRESS100,000
CHELSEA NOW75,000
EAST VILLAGER20,000
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
AVERAGE HOUSEHOLD INCOME
The
Villager
Gay City
News
Downtown
Express
Chelsea
Now
The East
Villager
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
MEDIAN HOUSEHOLD INCOME
The
Villager
Gay City
News
Downtown
Express
Chelsea
Now
The East
Villager
100,000
80,000
60,000
0
DEMOGRAPHICS AT A GLANCEA Diverse and Affluent Audience
NYC COMMUNITY MEDIA 2013 Media Kit : Demographics
READERSHIP DEMOGRAPHICS
Male
50%
50%
52%
52%
48%
Female
50%
50%
48%
48%
52%
With Kids
33%
39%
45%
28%
36%
Married
27%
26%
29%
19%
26%
College Ed
66%
62%
61%
65%
63%
Median Age
38
37
37
37
38
The Villager
Gay City News
Downtown Express
Chelsea Now
The East Villager
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
ADVERTISING Print Ad Creation and Submission
BLACK AND WHITE
The following standards are recommended for black and white newspaper ads:
• Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%.
• Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow.
• All continuous tone images should be at least 170 ppi at their final output size.
• Line art should be at 1016 ppi.• All supplied ads should have a minimum of 5%
in the highlight and a maximum of 80% in the shadow area.
• Any part of the ad not intended to print solid black should be created at a maximum of 75%.
• A minimum of 20% contrast between foreground and background is suggested.
• Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.
• All type intended to print solid black should be set at 100% black.
• Surprinted type should be solid black and contrasted against a 30% or less black screen.
• Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher.
• Fine serif typefaces should be avoided.• We will not modify PDF files.
FOUR-COLOR
• We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auburn over an auburn background.• Tone (or Contrast) Reproduction• Newsprint offers less contrast than text matte or
coated stocks. The darkest four color area should not exceed 240%, the dot percentage should not exceed 90%.
• Dot gain is approximately 30%.• Reversed type or four-color black type should be at
least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.
FONTS
• Since we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.
RESOLUTION AND LINE SCREEN
• Images @ 203.2 dpi (8 pixels/mm)• Line Art @ 1016 ppi (40 pixels/mm)• Output screen ruling @ 100 lpi
TO SUBMIT FILES BY DISK
PDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.
TO SUBMIT FILES BY EMAIL (25MB OR SMALLER)
CAMERA-READY MATERIALS DEADLINE
Noon on the business day following space reservation deadline.
INSERTS
$97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.
Four-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF files.
NYC COMMUNITY MEDIA 2013 Media Kit : Demographics
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
ADVERTISING Rate Card and Ad Dimensions
NYC COMMUNITY MEDIA 2013 Media Kit : Advertising
For more information contact Francesco Regini, Sr. VP Sales and [email protected] ∙ 646 452 2496 ∙ 212 229 2790 (Fax)
*Page 2, Page 3, & Inside Cover
1x 6x 13x 26x 52x
FULL PAGE4CBW
HALF PAGE4CBW
QTR PAGE4CBW
EIGHTH PAGEBWONLY
BILLBOARD4CONLY
FULL PREMIUM*4CBW
$2090$1675
$1860$1445
$1770$1355
$1515$1100
$1670$1255
$1355$1045
$1200$895
$1145$835
$995$685
$1100$790
$860$655
$785$580
$750$545
$645$440
$720$515
$420 $360 $345 $275$315
$1195 $1090 $1030 $935$990
$2458$1970
$2188$1700
$2082$1594
N/AN/A
N/AN/A
AD DIMENSIONS
BILLBOARD
W 9.875” X H 2.0”
1/41/8
1/4: W 4.85” X H 5.63” 1/8: W 4.85” X H 2.75”
1
FULL: W 9.875” X H 11.4”
1/2 V
1/2 H
1/2 V: W 4.85” X H 11.4”1/2 H: W 9.875” X H 5.63”
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Front Page Bilboards
ADVERTISING Front Page Billboards
Front-page billboards in your community newspaper allow you to maximize your ad by putting it in the spotlight of the front page.
$1,195
$1,090
$1,030
$990
$935
1x rate/ad
6x rate/ad
13x rate/ad
26x rate/ad
52x rate/ad
BILLBOARD
COVER
BILLBOARDDIMENSIONSW 9.875” X H 2.0”
RATES (4C ONLY)
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
ADVERTISING Web Ads and eNewsletter
Approved artwork is due 7 days prior to publication date.
EMAIL all ad creatives to: [email protected]. FLASH FILES ARE NOT ACCEPTABLE FOR eNEWSLETTERS.
1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your account executive. No flash ads accepted for eNewsletters.
2. Files must be no larger than 30k.
975 X 121 PIXELS
1 website
2 websites
3 websites
4 websites
5 websites
$989
$1,679
$2,369
$2,969
$3,209
LEADERBOARD
300 X 250PIXELS
SQUARE
1 website
2 websites
3 websites
4 websites
5 websites
$719
$1,229
$1,729
$2,159
$2,339
300 X 600PIXELS
RECTANGLE
1 website
2 websites
3 websites
4 websites
5 websites
$1,079
$1,849
$2,599
$3,239
$3,509
975 X 121
WEBSITE MASTHEAD
300 X 250
NEWS ARTICLE
WEBSITE FOOTER
300 X 600
NYC COMMUNITY MEDIA 2013 Media Kit : Web Ads
THE VILLAGER
2,000+ Subscribers
$159
DOWNTOWN EXPRESS
8,000+ Subscribers
$269
GAY CITY NEWS
17,000+ Subscribers
$529
CHELSEA NOW
2,000+ Subscribers
$159
975 X 121
EMAIL BLAST MASTHEAD
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EMAIL BLAST
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eNEWSLETTERS
Our eNewsletters are a smart and effective way to reach a concentrated, opted-in audience of dedicated readers. Your ad will be surrounded by updated editorial from the most recent online issues of our papers.
DEADLINES & SPECS
300 X 250
300 X 250
30 day duration
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
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NYC COMMUNITY MEDIA 2013 Media Kit : VIP Partners
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
SAY WHAT? Client Testimonials
NYC Community Media delivers just that - Communities where our customers live, work and play.
DANA THAYERSenior Vice President, MarketingChelsea Piers
Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations. With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year.
Thank you!
HOLLY REDHEFFERNational Sales Management & Marketing Project Manager American Golf Corporation
Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities. We raised more than $20,000 in just 3 hours. Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support.
Thank you so much,AYAKO ALLEN
The Villager is a great avenue to build community support for our youth softball and baseball programs. The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar. We’ve enjoyed a long and fruitful relationship and look forward to many years to come.
DANIEL MILLERPresidentGreenwich Village Little League
I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward. We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course it’s hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown.
ALICIA SALZER MDCo-Founder, Medhattan Immediate Medical Care
NYC COMMUNITY MEDIA 2013 Media Kit : Client Testimonials
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM
NYC COMMUNITY MEDIA 2013 Media Kit
FRANCESCO REGINISENIOR VP OF SALES & [email protected]