$1,471bn were transacted online in 2014

CONTENT EMPOWERING TRANSAC-TIONSNYC media & tech

Founded in: 1851Market Cap: $2.37B (June 2015)

Founded in: 2006Valuation: > $10B

(at IPO based on

industry multiples)

We live in a different world – accept it!

And there’s a revolution and you’re not part of it!

News & media aggressively shifting to digital models

Digital is overwhelmingly on mobile

Digital is dominated by new players that you

are not set up to compete with

In the US print is 4% of time spent but 18 % of ad spend, mobile is 24% of time spent but only 8% of ad spend

In the meantime others start giving away curated news for free

At a scale….

…. and sophistication that is hard to match on the monetization side!

By partnering are you permanently shifting the control over monetization?

But even for the most innovative startups making money in

this new world is a challenge

8

500,000 sources parsed

40,000,000 piecesof content processed

Over 800,000 piecesof content published

> 50 active accounts

Current product live since early 2014

the leader in the enterprise content curation market

is introducing TRANSACTION CONTENT to solve this problem

Transaction Content: a continuous, automated process to predict the right content for the

right persona on the right channel to drive traffic & revenue

Map the buyer

journey

Create micro

personas

Publish the

right con-tent

Drive traffic

Measure impact

Transaction driven metrics• Opentopic

aggregates analytics across all your campaigns and channels

• We present the analytics in a transaction driven way

Effective campaigns• Opentopic enables

paid and owned campaigns across all channels from one platform

Opentopic provides one smart technology platform for:

Content marketplace• Opentopic offers a

marketplace for owned, original, curated or syndicated content

• Our content is optimized and measured as a function of campaigns

Paid & Owned Campaigns Curated & Original content

Campaign targeting & CTAs Advanced analytics

Opentopic’s is the only content marketing campaign platform for all your needs

Generate traffic

Use cases for publishers

Recommendations Micro hubs

Mobile magazine templates

Build micro hubs for specific niche topics with original and curated

content

A proprietary algorithm for best in class content recommendation

<= Curated influencers

<= curatedTwitter

Curatednews =>

Curatedcontent ========>

High res pictures

Dynamic template

Curatednews =>

Call to actionbuttons

3 Opentopic publisher case studies

• Goal: Aggregate all soccer news from various internal publications

• Approach: Mobile template to represent image of the brand

Leading French wellness and healthy living

publication

Leading publisher

Leading niche luxury publication

• Goal: Offer the best information and news on healthy living and wellness

• Approach: Created curated blogs around these topics

• Goal: Use curated content to own the voice of the market for the luxury market

• Approach: Integration as blog on main website

To summarize: 1) To survive you need large scale broadcasting at dramatically lower

costs

2) You need to become a master of mobile

3) You need to predict what your reader wants

4) And the only way for you to get these skills and tech, is from the leading startups

in the world

Christian Jörgchristian@opentopic.com

+1 (917) 385-7075

Don’t miss this train!