How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q
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Transcript of How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q
“How to build, nurture and mantain a Community within the Collaborative Economy”
Report #iCollDay3QBy Lucía Hernández
Translated by: Elena Giroli
What’s a Community?
“Communities are a collections of committed individuals with a common objective aligned on the way on how to
reach that objective”“It’s a state of trust”
“A brain connected 24h ”“It’s start online and it becomes
stronger offline”
Conclusions from the Attendees
¿What’s attract you most in being part of a Community?
1. Social Motivation:
• Meeting People• Share decisions, responsibilities and
obligations• Collaborate to reach a common
objective• Give and Take• Have fun
2- Personal and Professional Motivation:
• Continuous learning, personal growth and development
• Stimulating contacts, exchange of knowledge and experiences
• Access to current• Synergies• Productivity• Savings
3- Change Motivation:
• Optimization of resources• Sustainability• Environmental Care• Another way to consume and
produce
Why would you stop to belong to a Community ?
• Changing of the values or the cause that united the Community
• No longer adds value• When there is only an economic
interest to perceive• You do not fit the Community
anymore and/or the role is very passive or static
• Bad experience or not money back
• Lack of resources • Cyclical Changes• Relationship value obtained /
lesser involvement
What kind of role would you like to play in the
Platform?
From the Platform Point of view
• Innovative and creative Ideas Generator
• Improvement of web usability• Content Generator
From Social point of view
• Event Organisation• Ambassador• Influencer/Leader
From a Support point of view
• Councelor• Mentor• Leader (?) • Conector
From Service Use point of view
• Bring values • Resources optimisation
Differentiation of Roles and Tasks
Do not want a fixed role, a responsibility that falls on a person but they want to have tasks that can start and finish without the obligation of having the same person doing always the same thing.
Conclusions from the Experts
¿How do you face your current challenges in order to create Communities ?
• Active Listening• Rating System • Users Empowerment• Collaboration with users and service
providers• Observation• Personal attention• Recognition towards: active
members, those who help others and those proactive
What roles you give to your users?
• Involvment in the event organisation• As Conectors to creat synergies• Company Culture Transmitters• As supporter to other members• Idea Generators throwing challenges
From what mistakes are you learning to manage your Community?
• Lack of knowledge of a scaling model• No balance between automated process/ad-hoc
attention• No distinction between individual or general
complaints • Not knowing enough the members• Lack of assertiveness• Lack of attention towards relationships among
members
“We need to look for Relationships not
transactions, both On-line and Off-line”
.
What kind of online and offline tools do you think could be made available to the members in order to build and maintain
their Community?
On-Line
• Web platform to connect with Companies
• Active listening and Proactive communication
• Closed Groups on Facebook• Valueble Content creation, Blog and
Newsletter• Merits recognition system• Launch challenges• Empower the Super Members
• Rating: Services, Offers, Events, Quality and Care
• Clear Corporate Identity• Collaboration with other similar web
platforms• Presence of Influencers and Leaders• Chat 24/7• Matrix/matching System among
members by profile and synergies• Community Gardener
Off-Line
• Events:- Meeting, Talks and Workshop- Meeting between members- Meeting between Influencers/Leaders and Super Members• Co-creation- Members empowerment through meet-ups - Check of technical operations and needs- Workshops• Merchandising