What do sponsors look for?

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Marketing services for success of your business. | www.noticetheelephant.com CHEAT SHEET: SPONSOR’S NEEDS Create awareness and exposure Shape attitudes and reposition the brand Create prestige and celebrity endorsements Target their product Gain access and enhance relationships Sell their product Upselling their product Rewards and special offers exposure on all promo materials, galleries on Facebook, exclusive newsletter to your customer base, free advertising, media deals, free PR, naming rights for your event, an iternational press room, lounge, a speaker or VIP room, an awards reception, educational programs, banners, beach flags, program leaflet, badge holders, audio visual equipment, display screens, shuttle buses, napkins, drink cups, door hangers, banner on the event website, contest on social media, production of point-of- sale material for sponsor to distribute, prize games, donation of events revenue to the charity, perimeter signage, event signage, signage on staff uniforms, hospitality, coupons, vouchers, discounts, sampling, goodie bags, sells in venue, branded kiosk, branded vending machine, merchandising rights, offer venue for their business party, play at their Christmas party, host their next team building, give away VIP tickets for your events, overall naming rights, naming rights to a physical, section, area or group, official product status, preferred supplier status, product endorsement, demonstration or display opportunities, early bird tickets, access to database for direct mailing, ticket entitlements, introductions to celebrities (‘talent’), customized hospitality event ...

Transcript of What do sponsors look for?

Page 1: What do sponsors look for?

Marketing services for success of your business. | www.noticetheelephant.com

Cheat sheet:

sponsor’s needs

Create awareness and exposure

shape attitudes and reposition the brand

Create prestige and celebrity endorsements

target their product

Gain access and enhance relationships

sell their product

Upselling their product

rewards and special offers

exposure on all promo materials, galleries on Facebook,exclusive newsletter to your customer base, free advertising, media deals, free PR, naming rights for your event, an iternational press room,

lounge, a speaker or VIP room, an awards reception, educational programs, banners, beach flags, program leaflet, badge holders, audio visual equipment, display

screens, shuttle buses, napkins, drink cups, door hangers, banner on the event website, contest on social media, production of point-of-sale material for sponsor to

distribute, prize games, donation of events revenue to the charity, perimeter signage, event signage, signage on staff uniforms, hospitality, coupons, vouchers, discounts, sampling, goodie bags, sells in venue, branded kiosk, branded vending machine, merchandising rights, offer venue for their business party, play at their Christmas party, host their next team building, give away VIP tickets for your events, overall naming rights,

naming rights to a physical, section, area or group, official product status, preferred supplier status, product endorsement, demonstration or display opportunities, early bird tickets, access to database for direct

mailing, ticket entitlements, introductions to celebrities (‘talent’), customized hospitality event ...