What do sponsors look for?
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Transcript of What do sponsors look for?
Marketing services for success of your business. | www.noticetheelephant.com
Cheat sheet:
sponsor’s needs
Create awareness and exposure
shape attitudes and reposition the brand
Create prestige and celebrity endorsements
target their product
Gain access and enhance relationships
sell their product
Upselling their product
rewards and special offers
exposure on all promo materials, galleries on Facebook,exclusive newsletter to your customer base, free advertising, media deals, free PR, naming rights for your event, an iternational press room,
lounge, a speaker or VIP room, an awards reception, educational programs, banners, beach flags, program leaflet, badge holders, audio visual equipment, display
screens, shuttle buses, napkins, drink cups, door hangers, banner on the event website, contest on social media, production of point-of-sale material for sponsor to
distribute, prize games, donation of events revenue to the charity, perimeter signage, event signage, signage on staff uniforms, hospitality, coupons, vouchers, discounts, sampling, goodie bags, sells in venue, branded kiosk, branded vending machine, merchandising rights, offer venue for their business party, play at their Christmas party, host their next team building, give away VIP tickets for your events, overall naming rights,
naming rights to a physical, section, area or group, official product status, preferred supplier status, product endorsement, demonstration or display opportunities, early bird tickets, access to database for direct
mailing, ticket entitlements, introductions to celebrities (‘talent’), customized hospitality event ...