Week 5 - channels, competitors, guerilla mktg

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VENERA SCUDERI MANUEL RIBEIRO ADRIAN YTTERDAL 1 WEEK #5

Transcript of Week 5 - channels, competitors, guerilla mktg

Page 1: Week 5 - channels, competitors, guerilla mktg

VENERA SCUDERI

MANUEL RIBEIRO

ADRIAN YTTERDAL

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WEEK #5

Page 2: Week 5 - channels, competitors, guerilla mktg

MARKETING CHANNEL #1

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Our clients want help through online platform

Number of visits in our landing pages

At least 200 visits and 50 emails

259 views and 98 emails (data of November 4, 2015)

ONLINE PLATFORM

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MARKETING CHANNEL #2

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We can spread our offer through social networks

Number of likes on facebook page

At least 70 likes

74 likes (data of November 4, 2015)

SOCIAL NETWORKS

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MARKETING CHANNEL #3

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Universities and schools want to collaberate with us

Receive positive answers to emails and calls

At least 2 contacts

Escola Secundária Artística António Arroio (Lisbon) –

Academy of Art University (San Francisco)

UNIVERSITIES AND SCHOOLS

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COMPETITORS

SPECIALIZED CO-WORKING

SPACE

COACHING/MENT

ORING

NETWORKING

ACTIVITIES

LIMITED

ACCESS

STARTUP LISBON No Yes Yes Yes Yes

INOVISA Agriculture Yes Yes Yes Yes

MADAN PARQUE No Yes Yes No No

FFWD Tech, marketing,

finance Yes Yes Yes Yes

BATHTUB2BOARDROOM No Yes Yes No No

DAYDREAM INCUBATOR Fashion & Design Maybe Yes Yes Yes

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GUERILLA MARKETING IDEA

DREAM LAMP

LIGHT UP YOUR DREAMS

WHAT: It is a Big lamp made of small lamps

HOW: people can turn on the lights by writing

their ideas in tablets connected to the lamp

WHERE: Main squares (Praça Dom Pedro V in

Lisbon)

WHEN: Christmas time

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THANK YOU!

ANY

QUESTIONS?