Week 5 - channels, competitors, guerilla mktg
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Transcript of Week 5 - channels, competitors, guerilla mktg
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VENERA SCUDERI
MANUEL RIBEIRO
ADRIAN YTTERDAL
1
WEEK #5
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MARKETING CHANNEL #1
2
Our clients want help through online platform
Number of visits in our landing pages
At least 200 visits and 50 emails
259 views and 98 emails (data of November 4, 2015)
ONLINE PLATFORM
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MARKETING CHANNEL #2
3
We can spread our offer through social networks
Number of likes on facebook page
At least 70 likes
74 likes (data of November 4, 2015)
SOCIAL NETWORKS
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MARKETING CHANNEL #3
4
Universities and schools want to collaberate with us
Receive positive answers to emails and calls
At least 2 contacts
Escola Secundária Artística António Arroio (Lisbon) –
Academy of Art University (San Francisco)
UNIVERSITIES AND SCHOOLS
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5
COMPETITORS
SPECIALIZED CO-WORKING
SPACE
COACHING/MENT
ORING
NETWORKING
ACTIVITIES
LIMITED
ACCESS
STARTUP LISBON No Yes Yes Yes Yes
INOVISA Agriculture Yes Yes Yes Yes
MADAN PARQUE No Yes Yes No No
FFWD Tech, marketing,
finance Yes Yes Yes Yes
BATHTUB2BOARDROOM No Yes Yes No No
DAYDREAM INCUBATOR Fashion & Design Maybe Yes Yes Yes
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6
GUERILLA MARKETING IDEA
DREAM LAMP
LIGHT UP YOUR DREAMS
WHAT: It is a Big lamp made of small lamps
HOW: people can turn on the lights by writing
their ideas in tablets connected to the lamp
WHERE: Main squares (Praça Dom Pedro V in
Lisbon)
WHEN: Christmas time
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7
THANK YOU!
ANY
QUESTIONS?