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Transcript of Website Analysis Report
Website Analysis
Improving Search Engine Rankings with a SEO Optimized Website Report.
Get your Website
Analysis now to gain
impressive search
engine rankings!
Summary report for seogoogleguru.com
Good
Overall
The overall score for this website.
Good
Accessibility
How accessible the website is to mobile and disabled users.
Good
Content
The quality of the content of this website.
Good
Marketing
How well this website is marketed online.
Very good
Technology
How well designed and built the website is.
Good / bad points
Few websites link to this website, making it hard to find
This website does not rank well in search engines for selected keywords
Most images don't have defined sizes
Some images do not specify alternative text
This website is ranked 325,110th in the world for popularity
This site appears to use one page design throughout
100 webpages found
This website appears fully spiderable
Keywords and content are well matched for search engines
All of this website uses Google Analytics v2 to monitor visitor behavior
No broken links were found
On average this website appears to be updated every 1.2 weeks
This website is quick to use
This website appears optimized for printing
This website handles all chopped URLs
URLs are very well formatted
This site uses CSS for layout throughout
W3C compliance
Very poor
No pages are W3C compliant. (What is W3C compliance?)
The website could experience problems working on some web browsers, and may be
difficult or impossible for users with certain disabilities to operate.
W3C compliant
0% (0 of 100)
Number of errors
3,895
Search placement
Very poor
This website does not rank well in search engines for selected keywords.
Results outside of the top 10 are of limited value, as they do not appear on the first
page of search results.
You can review your placement for each keyword below.
Recommendations
Consider whether the keyword website traffic is viable. There is a lot of competition for
this keyword (147,000,000 results).
Consider whether the keyword what is seo is viable. There is a lot of competition for this
keyword (104,000,000 results).
Consider whether the keyword protect website is viable. There is a fair amount of
competition for this keyword (81,400,000 results).
Consider whether the keyword website structure is viable. There is a fair amount of
competition for this keyword (59,400,000 results).
Consider whether the keyword google seo is viable. There is a fair amount of
competition for this keyword (55,500,000 results).
Consider whether the keyword seo services is viable. There is a fair amount of
competition for this keyword (51,100,000 results).
Consider whether the keyword website score is viable. There is a fair amount of
competition for this keyword (36,200,000 results).
Consider whether the keyword alt text is viable. There is a fair amount of competition for
this keyword (35,500,000 results).
Consider whether the keyword url format is viable. There is a fair amount of competition
for this keyword (32,400,000 results).
Consider whether the keyword website anatomy is viable. There is a fair amount of
competition for this keyword (18,300,000 results).
Consider whether the keyword keyword analysis is viable. There is a fair amount of
competition for this keyword (14,900,000 results).
Consider whether the keyword website ranking is viable. There is a fair amount of
competition for this keyword (13,100,000 results).
Consider whether the keyword link checker is viable. There is a fair amount of
competition for this keyword (10,400,000 results).
Consider whether the keyword seo help is viable. There is a fair amount of competition
for this keyword (2,750,000 results).
Consider whether the keyword seo training is viable. There is a fair amount of
competition for this keyword (1,710,000 results).
Consider whether the keyword affordable seo is viable. There is a fair amount of competition for this keyword (1,150,000 results).
Rankings
100 found (only showing top 10)
Search engine Keyword Rank Number of results Score
Bing > US buy seo 3 Bing won't say
Yahoo > US buy seo 3 9,540,000
Yahoo > Global buy seo 4 9,540,000
Bing > Global buy seo 4 Bing won't say
Bing > US website analysis 6 Bing won't say
Bing > US protect website 7 Bing won't say
Yahoo > US website analysis 8 74,300,000
Yahoo > Global seo google 9 2,800,000
Bing > Global seo google 9 Bing won't say
Bing > US seo google 9 Bing won't say
Incoming links
Poor
About 479 other websites were found linking to this website.
Generally the more links to a website; the higher it will rank in search engines. Good
websites will tend to accumulate links naturally over time.
Google links
6
Yahoo links
479
Links
Poor
A large amount (16.2%) of links in this site could be defined better.
2329 links use duplicate text to point to different pages. Links should not repeat the
same text to link to different pages. Usually this is a problem where a link is non-
descriptive (e.g. 'More').
Note that it is possible to change the text a link points to without changing the
appearance of the link. For example, Read more could be a valid link, if you add a title description to it.
Recommendations
Ensure that all links either use appropriate link text, or specify appropriate text in the title
attribute for the link where this is not appropriate.
Links
14,342
Duplicate text links
2,329
Poor
This website has been linked to 60 times recently on Twitter, 3 times during
the last month.
This suggests a very limited amount of interest in this online brand.
This website has a dedicated Twitter account which links to content in this website
frequently (12% of tweets). Little attempt appears to have been made to message
people individually. These can an effective means of engaging with your audience and
building credibility for your brand.
You can review what people are saying about this website below, and who the most
influential commentators are.
Recommendations
Consider using your Twitter feed to message individuals directly more often. Focus on the
most influential tweeters listed here first.
Review what people are saying about your website and brand on Twitter.
Average all tweets
3.0 times / month
Average own tweets
4.2 times / week
Own tweets by type
People talking most about this site
3 found
Photo Name Influence Hits
Randi Thornton 1 26
Bellingham SEO 0 2
SEO Blog News 0 2
Most popular pages
40 found (only showing top 10)
Page Tweeted Hits Score Clickthrough
Affordable SEO is Finally a Reality
:: SEO Google Guru 7 5 15.03 66.7%
Real Estate Optimization :: SEO
Google Guru 2 2 13.82 100.0%
Real Estate Optimization Study ::
SEO Google Guru 3 2 13.67 50.0%
SEO Google Guru 5 3 13.60 50.0%
Site Ranking Traffic SEO Report
Tips
1 2 13.40
Turn your website into a Real 1 2 13.40
Page Tweeted Hits Score Clickthrough
Estate Marketing Machine.
Website Optimization | You Must
Be Joking! 1 2 13.39
SEO Training Events that are now
affordable 3 3 13.32 100.0%
seo services 3 3 13.29 100.0%
Website Analysis | Power
Website Marketing | Get Turned
On
1 2 13.29
Owner's tweets
100 found (only showing top 10)
Photo Content Score
Links
to
site?
Check out BingTweets about seogoogleguru http://bit.ly/H8x0C #bing.
Should i be happy or sad for 77 results? YOURS??? OPINION? 13.78
Real Estate SEO Study Discussion http://ff.im/-4yQWe 13.62
Requesting an invite for Tweetboard Alpha (http://tweetboard.com) by
@140ware, for my site: http://SocialMediaRE.com 13.61
HEY! Who can provide me with a logo for this site: http://socialmediare.com/
a social media learning platform? Site is not ready for public! 13.59
Are you using @MrTweet yet? Besides recommending you to relevant folks,
he also helps you discover them as well! http://mrtweet.com?v=12 13.58
I subscribed to ChannelTechSmith's channel on YouTube
http://www.youtube.com/user/ChannelTechSmith?feature=autoshare_twitter 13.23
I favorited a YouTube video -- Affordable SEO. What You Can Expect.
http://youtu.be/pAVT2NG2s8o?a 13.22
Online Courses - Social Media SEO Labs http://ff.im/-eMVnV 13.20
Photo Content Score
Links
to
site?
revolutionary recruiting with social media http://ff.im/-5dv4I 13.14
Just added myself to the http://wefollow.com twitter directory under: #seo
#internetmarketing #google 12.98
Image usage
Poor
Most images (50.6%) don't have defined sizes, some (0.1%) are not in a
web-friendly format.
Defining an image size allows the webpage to display layout correctly before loading
all of the images. Not specifying an image size often causes the layout of pages to
change as the page loads.
This is not a critical issue, however we recommend image sizes are defined wherever
possible.
Images that don't use a standard 'web-friendly' format may not appear consistently in
all browsers, particularly on mobile devices. Web-friendly images tend to load much
quicker than other image formats.
Readability
Average
This website has an average reading age of 19. A person will need about 14
years of formal education to understand the writing in this site.
You may find some of your content is unnecessarily difficult to understand, and would
benefit from being written more clearly.
Pages by reading age
Flesch-Kincaid Reading Ease
39.52
Gunning-Fog Index
14.02
Visual interest
Average
Overall this site has a fair amount of visual interest. Pages generally look
similar to each other.
Not every webpage of every website needs to look visually compelling. However, for a
number of websites this is an important and competitive concern.
You can view a list of the most and least interesting pages below.
Most interesting score
95.0%
Least interesting score
5.4%
Page visual interest
100 found (only showing top 10)
Page Visual interest Uniqueness Importance
www.seogoogleguru.com/ 66% 60%
www.seogoogleguru.com/seo-training/ 39% 32%
www.seogoogleguru.com/seo-
services/organic/ 36% 29%
www.seogoogleguru.com/seo-
services/tools/ 39% 29%
www.seogoogleguru.com/seo-packages/ 6% 3%
www.seogoogleguru.com/seo-
packages/buy-seo/ 6% 3%
www.seogoogleguru.com/website-analysis/ 6% 4%
www.seogoogleguru.com/website-
analysis/report-example/ 38% 33%
www.seogoogleguru.com/website-
analysis/score/ 46% 36%
www.seogoogleguru.com/website-
analysis/ranking/ 45% 33%
Search engine results
Average
Only some of the pages in website will appear clearly in search engine
results. Some refinements would encourage more people to visit this site.
A website can control most of the text that appears in search engine results, seen
below. Well chosen titles and descriptions for each page will encourage people to click
on your entry in search engine results, increasing the traffic to your site.
Search Engine Results
100 found (only showing top 10)
- Search Engine Result Issues Importance
SEO Google Guru | Services, Optimization, Tips
and Tools
Smart Google SEO Optimization for online marketing. SEO services, tools, tips, tricks and how to guides. Taking your search ranking UP!
www.seogoogleguru.com/
SEO Training. Learn SEO from a Expert.
Affordable.
SEO training for website owner to do it right. Learn SEO from the Google guru. Implement tactics for
- Search Engine Result Issues Importance
higher rankings. Affordable and Powerful.
www.seogoogleguru.com/seo-training/
Learn Why Organic Search is Best Method for
SEO Marketing.
Organic Search and how it compares for SEO. The cost of an organic SEO project can be substantially less than paid search. Learn how to get found on ...
www.seogoogleguru.com/seo-services/organic/
Description is too long.
SEO Tools | Smart Optimization Resource
Useful SEO tools help you benefit from SEO Optimization and impact your profits! Learn what you need to know to change your website search rankings.
www.seogoogleguru.com/seo-services/tools/
SEO Packages | Serious Optimization Savings
SEO packages offer additional savings. Pick the one that matches your needs. Website analysis, SEO training, reports, tools, new website builder. ...
www.seogoogleguru.com/seo-packages/
Description is too long.
Buy SEO. Affordable Search Engine Marketing.
SEO packages allow you to pick the perfect one that matches your needs. Affordable SEO just became ridiculously smart. Find out more here.
www.seogoogleguru.com/seo-packages/buy-seo/
Website Analysis Ranking Traffic SEO Report Tips
Website Analysis personalized ranking report with SEO tips based on findings. Increase website traffic, visitors, ranking and generate revenues here.
www.seogoogleguru.com/website-analysis/
Website Analysis Report | Example Details
40 unique website analysis report outlines different Google SEO ranking factors to help you quickly remove and fix problematic issues. Example factors.
www.seogoogleguru.com/website-analysis/report-example/
Improve Your Website Score with Smart SEO
Tips
Website Score identifies optimization and ranking problems. Critical SEO Tips and Tools. Learn what
- Search Engine Result Issues Importance
really matters for search optimization rankings.
www.seogoogleguru.com/website-analysis/score/
Website Ranking | Take Yours Up | SEO Ranking
Report
Your website ranking can have a dramatic impact on your bank account. Revealing SEO ranking report details with must know tips and advice. Smart.
www.seogoogleguru.com/website-analysis/ranking/
Alternative text
Average
A significant amount (43.8%) of images do not have alternative text
specified for users with visual disabilities.
The website may be harder to use for some disabled users, and therefore in violation
of legislation in many countries (e.g. UK, US, Australia).
Also 0.1% of text equivalents do not appear to be appropriate (for example, reading
"click here" to blind users).
Popularity
Average
This website is ranked 325,110th in the world for popularity (source: Alexa).
In the last 3 months, this website has become slightly less popular.
This is reasonable and shows the website is fairly well visited.
Alexa gathers relative popularity information on all websites from a sample of
browser users. Alexa's traffic rankings are for top level domains only (e.g.
domain.com) - separate rankings are not possible for subpages within a domain (e.g.
www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com).
Popularity rank
325,110th
3 month change
Down 8.0%
Freshness
Good
This site appears to have been updated fairly recently (3.3 weeks ago). On
average, this site appears to be updated every 1.2 weeks.
Up-to-date content creates a positive impression of a website and gives visitors more
reason to visit often.
This analysis is an estimate, based on dates mentioned within the website - the same
dates that real visitors will see, such as article dates and blog comments. Only the
appearance of up-to-date content is considered, not images or page designs.
Recommendations
Consider updating the site with new, relevant content. This site appears to have been last
updated 3.3 weeks ago.
Update frequency
Every 1.2 weeks
Most recent update
3.3 weeks ago
Perceived age
Link states
Good
Links always change appearance when they are hovered over. This aids
usability by clarifying what areas of the screen are clickable.
Links change appearance when they have been visited. This aids usability by
showing users where they have already visited.
Links change appearance when selected 13.4% of the time. Focused links are
links which the user has selected, for example by clicking on them or selecting them
with the keyboard. For people who are unable to use a mouse, focused links are their
primary means of seeing what they have selected. For optimal accessibility it is
recommended to distinguish focused links - for example, by changing their color.
This site appears to be using an old approach for focused links (active links).
This approach only works in old versions of Internet Explorer (7 and older) - all other
browsers do not support it.
Recommendations
Specify a distinct focus CSS pseudo class for all links, wherever appropriate.
Note that the active CSS pseudo class should be complimented with the standards compliant focus style for modern browsers.
Hovered-over links
100.0%
Focused links
13.4%
Visited links
100.0%
Active links
35.3%
Flash usage
Very good
Flash animation was found on 95.0% of pages. All Flash was used
appropriately.
Search engines and users without Flash should be able to make some or full use of
this website.
Flash detection was not found on this website. Users without Flash would not be
handled appropriately (note: it is possible - but unlikely - that an unrecognised means
of Flash detection is being used).
Pages by Flash usage
Pages using Flash
95.0% (95 of 100)
Pages requiring Flash
0% (0 of 100)
URL format
Excellent
Overall, URLs are very well formatted.
An effective URL format has many benefits: webpages are more likely to appear
highly in search engines, are easier to exchange socially, and easier to understand for
users.
Good URL format
Good web addresses
e.g. www.seogoogleguru.com/section/example-page
Use natural language
Separate words with dashes
Use lowercase
Avoid query parameters unless needed
Avoid file extensions
Bad URL format
Bad web addresses
e.g. www.seogoogleguru.com/example_pg.jsp?id=124
Are not understandable by users
Separate words with underscores
Mix uppercase and lowercase
Use query parameters where not needed
Use file extensions
URLs
100 found (only showing top 10)
Score Page Recommendations Importance
www.seogoogleguru.com/
www.seogoogleguru.com/seo-training/
www.seogoogleguru.com/seo-
services/organic/
www.seogoogleguru.com/seo-
services/tools/
www.seogoogleguru.com/seo-packages/
www.seogoogleguru.com/seo-
packages/buy-seo/
www.seogoogleguru.com/website-
analysis/
www.seogoogleguru.com/website-
analysis/report-example/
www.seogoogleguru.com/website-
analysis/score/
www.seogoogleguru.com/website-
analysis/ranking/
Content keywords
Excellent
Content is well matched to the desired keywords for this site. This is an
excellent step towards high search engine rankings for these keywords.
Overall appropriate emphasis has been given to keywords using page titles, headings
and links.
Desired keywords
24 found (only showing top 10)
Score Keyword Frequency Emphasis
website analysis 7.4 6.4
alt text 1.3 1.3
seo training 5.6 4.9
website anatomy 1.1 1.1
what is seo 1.6 1.6
seo services 4.2 3.3
affordable seo 3.6 3.3
seo help 1.3 2.2
site ranking 1.0 1.1
organic search 2.7 2.9
Most optimized keywords
100 found (only showing top 10)
Keyword Frequency Emphasis Strength
Seo 54.9 49.5 252.7
Website 36.5 30.3 157.7
Google 21.9 18.6 96.4
search engine 14.2 10.0 54.3
seo google 9.2 9.6 47.5
google guru 9.0 8.6 43.5
seo google guru 8.0 8.6 42.5
Keyword Frequency Emphasis Strength
website analysis 7.4 6.4 33.2
google seo 7.2 5.4 28.8
seo training 5.6 4.9 25.0
Headings
Excellent
All pages were found to use correctly defined Headings.
This is a crucial step towards optimizing this website for search engines, and ensuring
accessibility for users with disabilities.
Some Headings (1.7%) were found to be empty, or incorrectly defined.
Empty or invalid Headings are of no value to search engines and make a website less
accessible.
Pages with Headings
100% (100 of 100)
Bad Headings
1.7% (17 of 997)
Amount of content
Perfect
100 webpages were found and tested. All pages contain a meaningful
amount of text content.
Not all pages need to contain extensive text, but a reasonable volume of substantial,
relevant text content is crucial for good performance in search engines and helps to
serve users.
Recommendations
Develop more substantial content for this website, particularly content that would attract visitors.
Page breakdown
Pages with substantial content
19
Pages with some content
81
Analytics
Perfect
Every page in this website is using Google Analytics v2.
This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics used
Broken links
Perfect
No broken links were found in this site.
All links responded with appropriate headers, which will help ensure they appear in
search engines and to users behind proxies.
Domain name
Perfect
There are no apparent signs that this domain name is being abused by
domain squatters.
If this website attracts high volumes of traffic, you may wish to pre-emptively register
potential mis-spellings of your domain names. For most websites, this is not a
practical concern.
Possible domain typos
22 found
- Domain name Status
www.seogoogleguru.com This website
www.seogoogeguru.com Domain not registered
- Domain name Status
www.seogooleguru.com Domain not registered
www.seooogleguru.com Domain not registered
www.seogooglguru.com Domain not registered
www.seogogleguru.com Domain not registered
www.seogoogleuru.com Domain not registered
www.seogooglegur.com Domain not registered
www.seogoogleguu.com Domain not registered
www.seogooglegru.com Domain not registered
www.segoogleguru.com Domain not registered
www.sogoogleguru.com Domain not registered
www.seogoolgeguru.com Domain not registered
www.seogogoleguru.com Domain not registered
www.seoogogleguru.com Domain not registered
www.segooogleguru.com Domain not registered
www.seogoogelguru.com Domain not registered
www.seogooglgeuru.com Domain not registered
www.seogoogleguur.com Domain not registered
www.seogooglegruu.com Domain not registered
www.seogoogleugru.com Domain not registered
- Domain name Status
www.soegoogleguru.com Domain not registered
Printability
Perfect
This entire website appears to be optimized for printing.
Wherever possible, a website should define specific stylesheets for printing. Printable
stylesheets allow for extensive control over the printed version of a webpage, for
instance removing navigation and adjusting the layout to fit. They are faster and
remove the need for maintaining separate versions of a webpage (e.g. "Click here to
print this page").
Optimized for printing
∞ (0 of 0)
Best practice
Best practice
All content pages in the site should have print-specific styles defined using CSS. Use this
stylesheet to hide navigation and other irrelevant areas of the page (such as Flash, which doesn't
print).
Redirections
Perfect
No client-side redirections were found on this website.
Client-side redirections generally break the Back button - when users click Back they
are stuck on the current page. This can frustrate users and prevent them from finding
their way around a site.
Site structure
Perfect
The first 100 pages of this website have a shallow page structure. The
average page is 1.5 clicks away from the homepage.
The deepest pages are 2 clicks away from the homepage.
Not all pages in this website were tested, so this information may not be
representative. For more accurate details, re-test this site with a higher number of
pages.
Note that client-side redirections (e.g. Meta Refreshes, Javascript) count as 'clicks' to a page. These should be avoided where possible as they slow down the load speed of
a website, particularly for homepages.
Average distance
1.5
Maximum distance
2
Click distance
Pages by path
11 found (only showing top 10)
Path Pages
www.seogoogleguru.com/ 100
www.seogoogleguru.com/tag 51
www.seogoogleguru.com/website-analysis 13
www.seogoogleguru.com/category 9
www.seogoogleguru.com/seo-services 6
www.seogoogleguru.com/blog 5
www.seogoogleguru.com/website-analysis/link-checker 3
www.seogoogleguru.com/seo-training 3
Path Pages
www.seogoogleguru.com/build-website 2
www.seogoogleguru.com/seo-packages 2
Speed
Perfect
This website is quick to use (on a 2Mb broadband connection).
On average pages take 0.3 seconds to download on a 2Mb broadband connection.
Time to download
Pages by file size
100 found (only showing top 8)
Page Size Files Est. seconds Importance
www.seogoogleguru.com/ 27.3k 43 0.6
www.seogoogleguru.com/seo-
training/ 45.9k 52 0.8
www.seogoogleguru.com/seo-
services/organic/ 44.9k 42 0.7
www.seogoogleguru.com/seo-services/tools/
35.6k 39 0.6
Page Size Files Est. seconds Importance
www.seogoogleguru.com/seo-
packages/ 26.9k 37 0.5
www.seogoogleguru.com/seo-
packages/buy-seo/ 30.0k 38 0.6
www.seogoogleguru.com/website-
analysis/ 34.4k 46 0.7
www.seogoogleguru.com/website-
analysis/report-example/ 39.8k 41 0.6
Spiderability
Perfect
This website appears fully spiderable via conventional methods.
This is a crucial first step for any website, as it ensures search engines, users with
disabilities and users without Javascript enabled can access all of the pages. This will
help search engine rankings and accessibility.
It is possible that some part of this website is non-spiderable, but that the means
used to access that content is beyond my ability to detect it. (For example, a login
area that I don't have details for). You can optionally choose to add these sections
yourselves. Read the Help for more information.
Spiderability
Spiderable pages
100% (100 of 100)
Stylesheets
Perfect
This website correctly uses Cascading Stylesheets (CSS) for layout for all
pages.
Websites built using stylesheets are generally faster, more accessible and easier to
maintain. Stylesheets have been accepted best practice since 2001; any websites not
using them now are usually extremely out of date, or poorly written.
External stylesheets are used throughout. External stylesheets are considered best
practice for ensuring sites is maintainable and quick to load.
URL chopping
Perfect
This website handles 'chopped' URLs correctly.
A chopped URL is where part of an address is cut off at a forward slash, for example
reducing www.example.com/news/acticle1/ to www.example.com/news/.
Handling these chopped addresses will aid both users and search engines visiting this
website. Users may experiment with chopping parts of the URL out manually,
particularly if they are using a popular plugin like Google Toolbar, which allows them
to do this with a single mouse click. Some search engines also experiment with
chopping up URLs to explore more pages.
Cookies
Not scored
This website does not appear to use cookies at all.
Cookies are used to persist information from one page to another. They are widely
used to track users and some interactive applications, such as e-commerce websites.
Not requiring cookies is perfectly acceptable.
Note that cookies set using Javascript cannot be detected here.
Design variations
Not scored
One page design was detected. All pages appear to have the same consistent
design.
This does not mean all pages look exactly the same, only which all pages appear to
have a consistent appearance. You can monitor this test to check for unexpected
variations in design, for example if a page is broken, or not updated following a
redesign.
Different designs
One found
Screenshot Example Name Pages %
Screenshot Example Name Pages %
www.seogoogleguru.com/ Design #1 100 100.0%
No of designs
1
Design distribution
Appendix: Summaries
How summary scores for this report were calculated.
Overall Score
Good
The overall score for this website.
This is a summary score, comprised of all other tests weighted for importance. It can
be useful as a quick, rough indicator of how good this website is - however for a full
understanding you should review the individual tests listed below.
Derived from
28 found
Score Test Extra penalty* Weight
W3C compliance
0.5
Search placement
1
Incoming links
1
Links
1
0.5
Image usage
0.5
Readability
1
Visual interest
1
Search engine results
1
Alternative text
1
Popularity
1.75
Link states
0.75
Freshness
2
Flash usage
1.5
URL format
0.8
Score Test Extra penalty* Weight
Content keywords
1
Headings
1
Analytics
0.5
URL chopping
0.25
Amount of content
1
Stylesheets
1
Spiderability
1
Speed
2
Site structure
0.5
Broken links
1
Redirections
1
Printability
1
Cookies
0.5
*An Extra penalty is applied where a particular test score is so bad, that it has a far greater
impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Content Score
Good
The quality of the content of this website.
This is a summary score, comprised of other tests weighted for importance. It can be
useful as a quick, rough indicator of the quality of this website - however for a full
understanding you should review the individual tests listed below.
Derived from
10 found
Score Test Extra penalty* Weight
Links
0.5
Score Test Extra penalty* Weight
Readability
1.5
Visual interest
1.5
Search engine results
1
Alternative text
0.25
Freshness
2.5
Headings
0.25
Broken links
0.5
Amount of content
2
Site structure
0.25
*An Extra penalty is applied where a particular test score is so bad, that it has a far greater
impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Marketing Score
Good
How well this website is marketed online.
This is a summary score, comprised of other tests weighted for importance. It can be
useful as a quick, rough indicator of the Internet Marketing of this website - however
for a full understanding you should review the individual tests listed below.
Derived from
19 found
Score Test Extra penalty* Weight
W3C compliance
0.25
Search
placement 2
Incoming links
2
Links
1
1.5
Score Test Extra penalty* Weight
Search engine
results 1.5
Alternative text -0.2: Alternative text is an easy win and
fundamental step for SEO with no side effects 1
Popularity
2
Freshness
2
URL format
1.5
Content
keywords 2
Headings
1
URL chopping
0.25
Amount of
content 2
Stylesheets
0.25
Spiderability
1
Speed
0.5
Broken links
0.5
Redirections
1
*An Extra penalty is applied where a particular test score is so bad, that it has a far greater
impact on a website than the Weight usually allows. You should read about each individual test to discover more.
Accessibility Score
Good
How accessible the website is to mobile and disabled users.
This is a summary score, comprised of other tests weighted for importance. It can be
useful as a quick, rough indicator of the accessibility of this website - however for a
full understanding you should review the individual tests listed below.
Derived from
17 found
Score Test Extra penalty* Weight
W3C
compliance 0.5
Links -0.5: Poor quality links make navigating a site
extremely difficult for many users 1
Image usage
1
Readability
1
Search engine
results 0.5
Alternative text
-0.3: Alternative text is a fundamental requirement
for accessibility that is easy to implement with no side
effects
2
Link states
2
Flash usage
2
URL format
0.9
Headings
1
Stylesheets
1
Spiderability
2
Speed
0.8
Site structure
0.5
Redirections
0.75
Amount of
content 1
Broken links
1
*An Extra penalty is applied where a particular test score is so bad, that it has a far greater
impact on a website than the Weight usually allows. You should read about each individual test
to discover more.
Technology Score
Very good
How well designed and built the website is.
This is a summary score, comprised of other tests weighted for importance. It can be
useful as a quick, rough indicator of the quality of this website - however for a full
understanding you should review the individual tests listed below.
Derived from
18 found
Score Test Extra penalty* Weight
W3C compliance
0.5
Links
0.5
Image usage
1
Search engine
results 0.5
Alternative text -0.1: Alternative text is easy to implement and
crucial for search engine placement and accessibility 0.5
Link states
1
Flash usage
1
URL format
0.5
Headings
1
URL chopping
0.25
Stylesheets
0.75
Spiderability
1
Speed
2
Site structure
0.5
Analytics
0.5
Broken links
1
Printability
1
Redirections
0.75
*An Extra penalty is applied where a particular test score is so bad, that it has a far greater
impact on a website than the Weight usually allows. You should read about each individual test to discover more.
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