Website Analysis Report

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Website Analysis Improving Search Engine Rankings with a SEO Optimized Website Report. Get your Website Analysis now to gain impressive search engine rankings! Summary report for seogoogleguru.com Good Overall The overall score for this website. Good Accessibility How accessible the website is to mobile and disabled users. Good Content The quality of the content of this website. Good Marketing How well this website is marketed online. Very good Technology How well designed and built the website is.

description

SEO Optimized website report analysis problems for search engine rankings.

Transcript of Website Analysis Report

Website Analysis

Improving Search Engine Rankings with a SEO Optimized Website Report.

Get your Website

Analysis now to gain

impressive search

engine rankings!

Summary report for seogoogleguru.com

Good

Overall

The overall score for this website.

Good

Accessibility

How accessible the website is to mobile and disabled users.

Good

Content

The quality of the content of this website.

Good

Marketing

How well this website is marketed online.

Very good

Technology

How well designed and built the website is.

Good / bad points

Few websites link to this website, making it hard to find

This website does not rank well in search engines for selected keywords

Most images don't have defined sizes

Some images do not specify alternative text

This website is ranked 325,110th in the world for popularity

This site appears to use one page design throughout

100 webpages found

This website appears fully spiderable

Keywords and content are well matched for search engines

All of this website uses Google Analytics v2 to monitor visitor behavior

No broken links were found

On average this website appears to be updated every 1.2 weeks

This website is quick to use

This website appears optimized for printing

This website handles all chopped URLs

URLs are very well formatted

This site uses CSS for layout throughout

W3C compliance

Very poor

No pages are W3C compliant. (What is W3C compliance?)

The website could experience problems working on some web browsers, and may be

difficult or impossible for users with certain disabilities to operate.

W3C compliant

0% (0 of 100)

Number of errors

3,895

Search placement

Very poor

This website does not rank well in search engines for selected keywords.

Results outside of the top 10 are of limited value, as they do not appear on the first

page of search results.

You can review your placement for each keyword below.

Recommendations

Consider whether the keyword website traffic is viable. There is a lot of competition for

this keyword (147,000,000 results).

Consider whether the keyword what is seo is viable. There is a lot of competition for this

keyword (104,000,000 results).

Consider whether the keyword protect website is viable. There is a fair amount of

competition for this keyword (81,400,000 results).

Consider whether the keyword website structure is viable. There is a fair amount of

competition for this keyword (59,400,000 results).

Consider whether the keyword google seo is viable. There is a fair amount of

competition for this keyword (55,500,000 results).

Consider whether the keyword seo services is viable. There is a fair amount of

competition for this keyword (51,100,000 results).

Consider whether the keyword website score is viable. There is a fair amount of

competition for this keyword (36,200,000 results).

Consider whether the keyword alt text is viable. There is a fair amount of competition for

this keyword (35,500,000 results).

Consider whether the keyword url format is viable. There is a fair amount of competition

for this keyword (32,400,000 results).

Consider whether the keyword website anatomy is viable. There is a fair amount of

competition for this keyword (18,300,000 results).

Consider whether the keyword keyword analysis is viable. There is a fair amount of

competition for this keyword (14,900,000 results).

Consider whether the keyword website ranking is viable. There is a fair amount of

competition for this keyword (13,100,000 results).

Consider whether the keyword link checker is viable. There is a fair amount of

competition for this keyword (10,400,000 results).

Consider whether the keyword seo help is viable. There is a fair amount of competition

for this keyword (2,750,000 results).

Consider whether the keyword seo training is viable. There is a fair amount of

competition for this keyword (1,710,000 results).

Consider whether the keyword affordable seo is viable. There is a fair amount of competition for this keyword (1,150,000 results).

Rankings

100 found (only showing top 10)

Search engine Keyword Rank Number of results Score

Bing > US buy seo 3 Bing won't say

Yahoo > US buy seo 3 9,540,000

Yahoo > Global buy seo 4 9,540,000

Bing > Global buy seo 4 Bing won't say

Bing > US website analysis 6 Bing won't say

Bing > US protect website 7 Bing won't say

Yahoo > US website analysis 8 74,300,000

Yahoo > Global seo google 9 2,800,000

Bing > Global seo google 9 Bing won't say

Bing > US seo google 9 Bing won't say

Incoming links

Poor

About 479 other websites were found linking to this website.

Generally the more links to a website; the higher it will rank in search engines. Good

websites will tend to accumulate links naturally over time.

Google links

6

Yahoo links

479

Links

Poor

A large amount (16.2%) of links in this site could be defined better.

2329 links use duplicate text to point to different pages. Links should not repeat the

same text to link to different pages. Usually this is a problem where a link is non-

descriptive (e.g. 'More').

Note that it is possible to change the text a link points to without changing the

appearance of the link. For example, Read more could be a valid link, if you add a title description to it.

Recommendations

Ensure that all links either use appropriate link text, or specify appropriate text in the title

attribute for the link where this is not appropriate.

Links

14,342

Duplicate text links

2,329

Twitter

Poor

This website has been linked to 60 times recently on Twitter, 3 times during

the last month.

This suggests a very limited amount of interest in this online brand.

This website has a dedicated Twitter account which links to content in this website

frequently (12% of tweets). Little attempt appears to have been made to message

people individually. These can an effective means of engaging with your audience and

building credibility for your brand.

You can review what people are saying about this website below, and who the most

influential commentators are.

Recommendations

Consider using your Twitter feed to message individuals directly more often. Focus on the

most influential tweeters listed here first.

Review what people are saying about your website and brand on Twitter.

Average all tweets

3.0 times / month

Average own tweets

4.2 times / week

Own tweets by type

People talking most about this site

3 found

Photo Name Influence Hits

Randi Thornton 1 26

Bellingham SEO 0 2

SEO Blog News 0 2

Most popular pages

40 found (only showing top 10)

Page Tweeted Hits Score Clickthrough

Affordable SEO is Finally a Reality

:: SEO Google Guru 7 5 15.03 66.7%

Real Estate Optimization :: SEO

Google Guru 2 2 13.82 100.0%

Real Estate Optimization Study ::

SEO Google Guru 3 2 13.67 50.0%

SEO Google Guru 5 3 13.60 50.0%

Site Ranking Traffic SEO Report

Tips

1 2 13.40

Turn your website into a Real 1 2 13.40

Page Tweeted Hits Score Clickthrough

Estate Marketing Machine.

Website Optimization | You Must

Be Joking! 1 2 13.39

SEO Training Events that are now

affordable 3 3 13.32 100.0%

seo services 3 3 13.29 100.0%

Website Analysis | Power

Website Marketing | Get Turned

On

1 2 13.29

Owner's tweets

100 found (only showing top 10)

Photo Content Score

Links

to

site?

Check out BingTweets about seogoogleguru http://bit.ly/H8x0C #bing.

Should i be happy or sad for 77 results? YOURS??? OPINION? 13.78

Real Estate SEO Study Discussion http://ff.im/-4yQWe 13.62

Requesting an invite for Tweetboard Alpha (http://tweetboard.com) by

@140ware, for my site: http://SocialMediaRE.com 13.61

HEY! Who can provide me with a logo for this site: http://socialmediare.com/

a social media learning platform? Site is not ready for public! 13.59

Are you using @MrTweet yet? Besides recommending you to relevant folks,

he also helps you discover them as well! http://mrtweet.com?v=12 13.58

I subscribed to ChannelTechSmith's channel on YouTube

http://www.youtube.com/user/ChannelTechSmith?feature=autoshare_twitter 13.23

I favorited a YouTube video -- Affordable SEO. What You Can Expect.

http://youtu.be/pAVT2NG2s8o?a 13.22

Online Courses - Social Media SEO Labs http://ff.im/-eMVnV 13.20

Photo Content Score

Links

to

site?

revolutionary recruiting with social media http://ff.im/-5dv4I 13.14

Just added myself to the http://wefollow.com twitter directory under: #seo

#internetmarketing #google 12.98

Image usage

Poor

Most images (50.6%) don't have defined sizes, some (0.1%) are not in a

web-friendly format.

Defining an image size allows the webpage to display layout correctly before loading

all of the images. Not specifying an image size often causes the layout of pages to

change as the page loads.

This is not a critical issue, however we recommend image sizes are defined wherever

possible.

Images that don't use a standard 'web-friendly' format may not appear consistently in

all browsers, particularly on mobile devices. Web-friendly images tend to load much

quicker than other image formats.

Readability

Average

This website has an average reading age of 19. A person will need about 14

years of formal education to understand the writing in this site.

You may find some of your content is unnecessarily difficult to understand, and would

benefit from being written more clearly.

Pages by reading age

Flesch-Kincaid Reading Ease

39.52

Gunning-Fog Index

14.02

Visual interest

Average

Overall this site has a fair amount of visual interest. Pages generally look

similar to each other.

Not every webpage of every website needs to look visually compelling. However, for a

number of websites this is an important and competitive concern.

You can view a list of the most and least interesting pages below.

Most interesting score

95.0%

Least interesting score

5.4%

Page visual interest

100 found (only showing top 10)

Page Visual interest Uniqueness Importance

www.seogoogleguru.com/ 66% 60%

www.seogoogleguru.com/seo-training/ 39% 32%

www.seogoogleguru.com/seo-

services/organic/ 36% 29%

www.seogoogleguru.com/seo-

services/tools/ 39% 29%

www.seogoogleguru.com/seo-packages/ 6% 3%

www.seogoogleguru.com/seo-

packages/buy-seo/ 6% 3%

www.seogoogleguru.com/website-analysis/ 6% 4%

www.seogoogleguru.com/website-

analysis/report-example/ 38% 33%

www.seogoogleguru.com/website-

analysis/score/ 46% 36%

www.seogoogleguru.com/website-

analysis/ranking/ 45% 33%

Search engine results

Average

Only some of the pages in website will appear clearly in search engine

results. Some refinements would encourage more people to visit this site.

A website can control most of the text that appears in search engine results, seen

below. Well chosen titles and descriptions for each page will encourage people to click

on your entry in search engine results, increasing the traffic to your site.

Search Engine Results

100 found (only showing top 10)

- Search Engine Result Issues Importance

SEO Google Guru | Services, Optimization, Tips

and Tools

Smart Google SEO Optimization for online marketing. SEO services, tools, tips, tricks and how to guides. Taking your search ranking UP!

www.seogoogleguru.com/

SEO Training. Learn SEO from a Expert.

Affordable.

SEO training for website owner to do it right. Learn SEO from the Google guru. Implement tactics for

- Search Engine Result Issues Importance

higher rankings. Affordable and Powerful.

www.seogoogleguru.com/seo-training/

Learn Why Organic Search is Best Method for

SEO Marketing.

Organic Search and how it compares for SEO. The cost of an organic SEO project can be substantially less than paid search. Learn how to get found on ...

www.seogoogleguru.com/seo-services/organic/

Description is too long.

SEO Tools | Smart Optimization Resource

Useful SEO tools help you benefit from SEO Optimization and impact your profits! Learn what you need to know to change your website search rankings.

www.seogoogleguru.com/seo-services/tools/

SEO Packages | Serious Optimization Savings

SEO packages offer additional savings. Pick the one that matches your needs. Website analysis, SEO training, reports, tools, new website builder. ...

www.seogoogleguru.com/seo-packages/

Description is too long.

Buy SEO. Affordable Search Engine Marketing.

SEO packages allow you to pick the perfect one that matches your needs. Affordable SEO just became ridiculously smart. Find out more here.

www.seogoogleguru.com/seo-packages/buy-seo/

Website Analysis Ranking Traffic SEO Report Tips

Website Analysis personalized ranking report with SEO tips based on findings. Increase website traffic, visitors, ranking and generate revenues here.

www.seogoogleguru.com/website-analysis/

Website Analysis Report | Example Details

40 unique website analysis report outlines different Google SEO ranking factors to help you quickly remove and fix problematic issues. Example factors.

www.seogoogleguru.com/website-analysis/report-example/

Improve Your Website Score with Smart SEO

Tips

Website Score identifies optimization and ranking problems. Critical SEO Tips and Tools. Learn what

- Search Engine Result Issues Importance

really matters for search optimization rankings.

www.seogoogleguru.com/website-analysis/score/

Website Ranking | Take Yours Up | SEO Ranking

Report

Your website ranking can have a dramatic impact on your bank account. Revealing SEO ranking report details with must know tips and advice. Smart.

www.seogoogleguru.com/website-analysis/ranking/

Alternative text

Average

A significant amount (43.8%) of images do not have alternative text

specified for users with visual disabilities.

The website may be harder to use for some disabled users, and therefore in violation

of legislation in many countries (e.g. UK, US, Australia).

Also 0.1% of text equivalents do not appear to be appropriate (for example, reading

"click here" to blind users).

Popularity

Average

This website is ranked 325,110th in the world for popularity (source: Alexa).

In the last 3 months, this website has become slightly less popular.

This is reasonable and shows the website is fairly well visited.

Alexa gathers relative popularity information on all websites from a sample of

browser users. Alexa's traffic rankings are for top level domains only (e.g.

domain.com) - separate rankings are not possible for subpages within a domain (e.g.

www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com).

Popularity rank

325,110th

3 month change

Down 8.0%

Freshness

Good

This site appears to have been updated fairly recently (3.3 weeks ago). On

average, this site appears to be updated every 1.2 weeks.

Up-to-date content creates a positive impression of a website and gives visitors more

reason to visit often.

This analysis is an estimate, based on dates mentioned within the website - the same

dates that real visitors will see, such as article dates and blog comments. Only the

appearance of up-to-date content is considered, not images or page designs.

Recommendations

Consider updating the site with new, relevant content. This site appears to have been last

updated 3.3 weeks ago.

Update frequency

Every 1.2 weeks

Most recent update

3.3 weeks ago

Perceived age

Link states

Good

Links always change appearance when they are hovered over. This aids

usability by clarifying what areas of the screen are clickable.

Links change appearance when they have been visited. This aids usability by

showing users where they have already visited.

Links change appearance when selected 13.4% of the time. Focused links are

links which the user has selected, for example by clicking on them or selecting them

with the keyboard. For people who are unable to use a mouse, focused links are their

primary means of seeing what they have selected. For optimal accessibility it is

recommended to distinguish focused links - for example, by changing their color.

This site appears to be using an old approach for focused links (active links).

This approach only works in old versions of Internet Explorer (7 and older) - all other

browsers do not support it.

Recommendations

Specify a distinct focus CSS pseudo class for all links, wherever appropriate.

Note that the active CSS pseudo class should be complimented with the standards compliant focus style for modern browsers.

Hovered-over links

100.0%

Focused links

13.4%

Visited links

100.0%

Active links

35.3%

Flash usage

Very good

Flash animation was found on 95.0% of pages. All Flash was used

appropriately.

Search engines and users without Flash should be able to make some or full use of

this website.

Flash detection was not found on this website. Users without Flash would not be

handled appropriately (note: it is possible - but unlikely - that an unrecognised means

of Flash detection is being used).

Pages by Flash usage

Pages using Flash

95.0% (95 of 100)

Pages requiring Flash

0% (0 of 100)

URL format

Excellent

Overall, URLs are very well formatted.

An effective URL format has many benefits: webpages are more likely to appear

highly in search engines, are easier to exchange socially, and easier to understand for

users.

Good URL format

Good web addresses

e.g. www.seogoogleguru.com/section/example-page

Use natural language

Separate words with dashes

Use lowercase

Avoid query parameters unless needed

Avoid file extensions

Bad URL format

Bad web addresses

e.g. www.seogoogleguru.com/example_pg.jsp?id=124

Are not understandable by users

Separate words with underscores

Mix uppercase and lowercase

Use query parameters where not needed

Use file extensions

URLs

100 found (only showing top 10)

Score Page Recommendations Importance

www.seogoogleguru.com/

www.seogoogleguru.com/seo-training/

www.seogoogleguru.com/seo-

services/organic/

www.seogoogleguru.com/seo-

services/tools/

www.seogoogleguru.com/seo-packages/

www.seogoogleguru.com/seo-

packages/buy-seo/

www.seogoogleguru.com/website-

analysis/

www.seogoogleguru.com/website-

analysis/report-example/

www.seogoogleguru.com/website-

analysis/score/

www.seogoogleguru.com/website-

analysis/ranking/

Content keywords

Excellent

Content is well matched to the desired keywords for this site. This is an

excellent step towards high search engine rankings for these keywords.

Overall appropriate emphasis has been given to keywords using page titles, headings

and links.

Desired keywords

24 found (only showing top 10)

Score Keyword Frequency Emphasis

website analysis 7.4 6.4

alt text 1.3 1.3

seo training 5.6 4.9

website anatomy 1.1 1.1

what is seo 1.6 1.6

seo services 4.2 3.3

affordable seo 3.6 3.3

seo help 1.3 2.2

site ranking 1.0 1.1

organic search 2.7 2.9

Most optimized keywords

100 found (only showing top 10)

Keyword Frequency Emphasis Strength

Seo 54.9 49.5 252.7

Website 36.5 30.3 157.7

Google 21.9 18.6 96.4

search engine 14.2 10.0 54.3

seo google 9.2 9.6 47.5

google guru 9.0 8.6 43.5

seo google guru 8.0 8.6 42.5

Keyword Frequency Emphasis Strength

website analysis 7.4 6.4 33.2

google seo 7.2 5.4 28.8

seo training 5.6 4.9 25.0

Headings

Excellent

All pages were found to use correctly defined Headings.

This is a crucial step towards optimizing this website for search engines, and ensuring

accessibility for users with disabilities.

Some Headings (1.7%) were found to be empty, or incorrectly defined.

Empty or invalid Headings are of no value to search engines and make a website less

accessible.

Pages with Headings

100% (100 of 100)

Bad Headings

1.7% (17 of 997)

Amount of content

Perfect

100 webpages were found and tested. All pages contain a meaningful

amount of text content.

Not all pages need to contain extensive text, but a reasonable volume of substantial,

relevant text content is crucial for good performance in search engines and helps to

serve users.

Recommendations

Develop more substantial content for this website, particularly content that would attract visitors.

Page breakdown

Pages with substantial content

19

Pages with some content

81

Analytics

Perfect

Every page in this website is using Google Analytics v2.

This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics used

Broken links

Perfect

No broken links were found in this site.

All links responded with appropriate headers, which will help ensure they appear in

search engines and to users behind proxies.

Domain name

Perfect

There are no apparent signs that this domain name is being abused by

domain squatters.

If this website attracts high volumes of traffic, you may wish to pre-emptively register

potential mis-spellings of your domain names. For most websites, this is not a

practical concern.

Possible domain typos

22 found

- Domain name Status

www.seogoogleguru.com This website

www.seogoogeguru.com Domain not registered

- Domain name Status

www.seogooleguru.com Domain not registered

www.seooogleguru.com Domain not registered

www.seogooglguru.com Domain not registered

www.seogogleguru.com Domain not registered

www.seogoogleuru.com Domain not registered

www.seogooglegur.com Domain not registered

www.seogoogleguu.com Domain not registered

www.seogooglegru.com Domain not registered

www.segoogleguru.com Domain not registered

www.sogoogleguru.com Domain not registered

www.seogoolgeguru.com Domain not registered

www.seogogoleguru.com Domain not registered

www.seoogogleguru.com Domain not registered

www.segooogleguru.com Domain not registered

www.seogoogelguru.com Domain not registered

www.seogooglgeuru.com Domain not registered

www.seogoogleguur.com Domain not registered

www.seogooglegruu.com Domain not registered

www.seogoogleugru.com Domain not registered

- Domain name Status

www.soegoogleguru.com Domain not registered

Printability

Perfect

This entire website appears to be optimized for printing.

Wherever possible, a website should define specific stylesheets for printing. Printable

stylesheets allow for extensive control over the printed version of a webpage, for

instance removing navigation and adjusting the layout to fit. They are faster and

remove the need for maintaining separate versions of a webpage (e.g. "Click here to

print this page").

Optimized for printing

∞ (0 of 0)

Best practice

Best practice

All content pages in the site should have print-specific styles defined using CSS. Use this

stylesheet to hide navigation and other irrelevant areas of the page (such as Flash, which doesn't

print).

Redirections

Perfect

No client-side redirections were found on this website.

Client-side redirections generally break the Back button - when users click Back they

are stuck on the current page. This can frustrate users and prevent them from finding

their way around a site.

Site structure

Perfect

The first 100 pages of this website have a shallow page structure. The

average page is 1.5 clicks away from the homepage.

The deepest pages are 2 clicks away from the homepage.

Not all pages in this website were tested, so this information may not be

representative. For more accurate details, re-test this site with a higher number of

pages.

Note that client-side redirections (e.g. Meta Refreshes, Javascript) count as 'clicks' to a page. These should be avoided where possible as they slow down the load speed of

a website, particularly for homepages.

Average distance

1.5

Maximum distance

2

Click distance

Pages by path

11 found (only showing top 10)

Path Pages

www.seogoogleguru.com/ 100

www.seogoogleguru.com/tag 51

www.seogoogleguru.com/website-analysis 13

www.seogoogleguru.com/category 9

www.seogoogleguru.com/seo-services 6

www.seogoogleguru.com/blog 5

www.seogoogleguru.com/website-analysis/link-checker 3

www.seogoogleguru.com/seo-training 3

Path Pages

www.seogoogleguru.com/build-website 2

www.seogoogleguru.com/seo-packages 2

Speed

Perfect

This website is quick to use (on a 2Mb broadband connection).

On average pages take 0.3 seconds to download on a 2Mb broadband connection.

Time to download

Pages by file size

100 found (only showing top 8)

Page Size Files Est. seconds Importance

www.seogoogleguru.com/ 27.3k 43 0.6

www.seogoogleguru.com/seo-

training/ 45.9k 52 0.8

www.seogoogleguru.com/seo-

services/organic/ 44.9k 42 0.7

www.seogoogleguru.com/seo-services/tools/

35.6k 39 0.6

Page Size Files Est. seconds Importance

www.seogoogleguru.com/seo-

packages/ 26.9k 37 0.5

www.seogoogleguru.com/seo-

packages/buy-seo/ 30.0k 38 0.6

www.seogoogleguru.com/website-

analysis/ 34.4k 46 0.7

www.seogoogleguru.com/website-

analysis/report-example/ 39.8k 41 0.6

Spiderability

Perfect

This website appears fully spiderable via conventional methods.

This is a crucial first step for any website, as it ensures search engines, users with

disabilities and users without Javascript enabled can access all of the pages. This will

help search engine rankings and accessibility.

It is possible that some part of this website is non-spiderable, but that the means

used to access that content is beyond my ability to detect it. (For example, a login

area that I don't have details for). You can optionally choose to add these sections

yourselves. Read the Help for more information.

Spiderability

Spiderable pages

100% (100 of 100)

Stylesheets

Perfect

This website correctly uses Cascading Stylesheets (CSS) for layout for all

pages.

Websites built using stylesheets are generally faster, more accessible and easier to

maintain. Stylesheets have been accepted best practice since 2001; any websites not

using them now are usually extremely out of date, or poorly written.

External stylesheets are used throughout. External stylesheets are considered best

practice for ensuring sites is maintainable and quick to load.

URL chopping

Perfect

This website handles 'chopped' URLs correctly.

A chopped URL is where part of an address is cut off at a forward slash, for example

reducing www.example.com/news/acticle1/ to www.example.com/news/.

Handling these chopped addresses will aid both users and search engines visiting this

website. Users may experiment with chopping parts of the URL out manually,

particularly if they are using a popular plugin like Google Toolbar, which allows them

to do this with a single mouse click. Some search engines also experiment with

chopping up URLs to explore more pages.

Cookies

Not scored

This website does not appear to use cookies at all.

Cookies are used to persist information from one page to another. They are widely

used to track users and some interactive applications, such as e-commerce websites.

Not requiring cookies is perfectly acceptable.

Note that cookies set using Javascript cannot be detected here.

Design variations

Not scored

One page design was detected. All pages appear to have the same consistent

design.

This does not mean all pages look exactly the same, only which all pages appear to

have a consistent appearance. You can monitor this test to check for unexpected

variations in design, for example if a page is broken, or not updated following a

redesign.

Different designs

One found

Screenshot Example Name Pages %

Screenshot Example Name Pages %

www.seogoogleguru.com/ Design #1 100 100.0%

No of designs

1

Design distribution

Appendix: Summaries

How summary scores for this report were calculated.

Overall Score

Good

The overall score for this website.

This is a summary score, comprised of all other tests weighted for importance. It can

be useful as a quick, rough indicator of how good this website is - however for a full

understanding you should review the individual tests listed below.

Derived from

28 found

Score Test Extra penalty* Weight

W3C compliance

0.5

Search placement

1

Incoming links

1

Links

1

Twitter

0.5

Image usage

0.5

Readability

1

Visual interest

1

Search engine results

1

Alternative text

1

Popularity

1.75

Link states

0.75

Freshness

2

Flash usage

1.5

URL format

0.8

Score Test Extra penalty* Weight

Content keywords

1

Headings

1

Analytics

0.5

URL chopping

0.25

Amount of content

1

Stylesheets

1

Spiderability

1

Speed

2

Site structure

0.5

Broken links

1

Redirections

1

Printability

1

Cookies

0.5

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater

impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Content Score

Good

The quality of the content of this website.

This is a summary score, comprised of other tests weighted for importance. It can be

useful as a quick, rough indicator of the quality of this website - however for a full

understanding you should review the individual tests listed below.

Derived from

10 found

Score Test Extra penalty* Weight

Links

0.5

Score Test Extra penalty* Weight

Readability

1.5

Visual interest

1.5

Search engine results

1

Alternative text

0.25

Freshness

2.5

Headings

0.25

Broken links

0.5

Amount of content

2

Site structure

0.25

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater

impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Marketing Score

Good

How well this website is marketed online.

This is a summary score, comprised of other tests weighted for importance. It can be

useful as a quick, rough indicator of the Internet Marketing of this website - however

for a full understanding you should review the individual tests listed below.

Derived from

19 found

Score Test Extra penalty* Weight

W3C compliance

0.25

Search

placement 2

Incoming links

2

Links

1

Twitter

1.5

Score Test Extra penalty* Weight

Search engine

results 1.5

Alternative text -0.2: Alternative text is an easy win and

fundamental step for SEO with no side effects 1

Popularity

2

Freshness

2

URL format

1.5

Content

keywords 2

Headings

1

URL chopping

0.25

Amount of

content 2

Stylesheets

0.25

Spiderability

1

Speed

0.5

Broken links

0.5

Redirections

1

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater

impact on a website than the Weight usually allows. You should read about each individual test to discover more.

Accessibility Score

Good

How accessible the website is to mobile and disabled users.

This is a summary score, comprised of other tests weighted for importance. It can be

useful as a quick, rough indicator of the accessibility of this website - however for a

full understanding you should review the individual tests listed below.

Derived from

17 found

Score Test Extra penalty* Weight

W3C

compliance 0.5

Links -0.5: Poor quality links make navigating a site

extremely difficult for many users 1

Image usage

1

Readability

1

Search engine

results 0.5

Alternative text

-0.3: Alternative text is a fundamental requirement

for accessibility that is easy to implement with no side

effects

2

Link states

2

Flash usage

2

URL format

0.9

Headings

1

Stylesheets

1

Spiderability

2

Speed

0.8

Site structure

0.5

Redirections

0.75

Amount of

content 1

Broken links

1

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater

impact on a website than the Weight usually allows. You should read about each individual test

to discover more.

Technology Score

Very good

How well designed and built the website is.

This is a summary score, comprised of other tests weighted for importance. It can be

useful as a quick, rough indicator of the quality of this website - however for a full

understanding you should review the individual tests listed below.

Derived from

18 found

Score Test Extra penalty* Weight

W3C compliance

0.5

Links

0.5

Image usage

1

Search engine

results 0.5

Alternative text -0.1: Alternative text is easy to implement and

crucial for search engine placement and accessibility 0.5

Link states

1

Flash usage

1

URL format

0.5

Headings

1

URL chopping

0.25

Stylesheets

0.75

Spiderability

1

Speed

2

Site structure

0.5

Analytics

0.5

Broken links

1

Printability

1

Redirections

0.75

*An Extra penalty is applied where a particular test score is so bad, that it has a far greater

impact on a website than the Weight usually allows. You should read about each individual test to discover more.

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