WEBSITE ANALYSISOF DEADMAU5

DEADMAU5 WEBSITE ANALYSIS OVERVIEW

The first thing you see when you log onto Deadmau5s website is the home page, on the home page you are shown a huge playable video that dominates almost the entire page, the video featured isn't a song by deadmau5 but from a artist from his label mau5trap. This video helps promote one of Deadmau5s products his label and also promote lesser known artists on it such as eekkoo also the video is playable in the background so you can listen to it whilst still navigating other pages on the website, this tool allows you to multitask and take in more than one product whilst being on the same site. Deadmau5s website design is a minimalist clean cut layout this gives the website the illusion that there isn't a lot on it however there is a vast amount of links and features with every single one of Deadmau5s products and or information about him. With two separate bars with 10 different extensions of the page, this allows the user to clearly navigate around the site with ease and access any content very quickly and easily with just one click.

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On the bottom left hand right corner of the main page is a series of links to all the most popular social media sites and sites that compose of just media that is fan made such as reddit and twitter, these however are not links to the actual site but Deadmau5s page on the site, this shows the vast variety of different platforms that he is on and how much he values social media as a way of advertising his brand

The coffee runs page takes you to a Deadmau5s YouTube series called coffee runs, this an online show where Joel (Deadmau5) interviews known celebrity's and occasionally people close to him such as his lawyer and agent, whilst driving around in a car using a dashcam to record. The player on his site has a scroll down view that allows you to see a playlist of all his previous coffee runs.

The official videos page is a link to all of Deadmau5s official music videos released, again it follows the same format as the coffee runs page and allows you to watch and find all other videos in the playlist, it also allows you to play the video in the background whilst navigating the site.

The mau5trap button is a link to a different site www.mau5trap.com this is Deadmau5s own label and on the site you are taken directly to the home page where you can purchase any album released on the label not just Deadmau5s albums, this is useful as it also gives information on all the artists signed to the label and their own personal touring schedules and other key information, this is a good way to give lesser known artists exposure through Deadmau5s as if you like his music it is assumed by association you will enjoy other artists on his label as he is the one who created the label and is heavily involved in discovering and promoting new artists.

Here is a link to another website wwww.meastro.com this is the websites official sponsor and takes you to their official website, a gaming company it is a very good sponsor as Deadmau5 is heavily involved in gaming and has his own channel on twitch(gaming streaming website) and is heavily involved in the gaming community. This form of advertising is very well-done as it is very small and at the corner of the site giving the sponsor promotion without forcing the consumer to have to watch an advert or have it forced into their face.

The twitch bottom takes you to deadmau5s official page on twitch www.twitch.com/deadmau5 , here you can watch all of his videos on twitch or stay on the website and watch them on there, this keeps the audience still on the website and allows them to be exposed to more areas of deadmau5s creativity/projects.

On the main page of the website the video that is displayed changes everyday, this cycle of different songs allows a wide variety of songs to be displayed over a period of time, also it allows a bigger variety of artists to be on the front page and get the exposure.

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The tour dates page shows you all of the confirmed and available tour dates that are still up for sale or have sold out, this feature like the rest of website allows the fans to get information and have the option to purchase something if they want to. The tour dates are purchasable directly from the site by just clicking the button on sale it will direct you to another page where you can purchase the tickets, and if you have logged into twitch and have a account on deadmau5s website already you can purchase them without typing in any information.

The news page shows you a variety of different information that is happening spanning from 2013 releases to 2016. It shows releases of EPs, LPs and upcoming releases from all artists on the mau5trap label this will give fans of deadmau5 who may have no knowledge of upcoming artists and releases they are unaware of. Diverting attention from Deadmau5 might seem detrimental but highlighting other artists on his label still benefits him as he owns the label and believes in the development of young new talent. Like other pages on the website all releases can be purchased very easily through the website, almost every page on the website has a money making aspect to it, even if not apparent.

The msg board page is the short hand version of message this shows how Deadmau5s main demographic are tech savvy as he even has a 5 in his name to replace the S and the same on Mau5trap. The message board takes you to several different threads that accessible on the website, this shows the huge aspect of community that is prevalent throughout the site as you have the feature to log in and create a account on the site if you already don’t have one on twitch. On the message board you can navigate several threads or create one yourself, the majority of threads are fans interacting with each other asking questions or just putting out statements to discuss, this aspect of community is very unique and not found on most artistes websites that actually provide the forums themselves, this aspect is huge within the gaming community so it is no surprise that deadmau5 uses it and favours it and also provides it for his fans. Forums are like social media specifically for a particular topic or just under the umbrella topic of Deadmau5, this gives fans a chance to interact with each other and get information that may not even exist but instead is just opinions.

The media page shows you a huge variety of pictures hundreds of pictures from each subheading that you can navigate with that include, everything, music, videos, photos and messages. Each subheading has different information whether it be pictures from the tour, behind the scenes of a music video, messages deadmau5 has posted on the website/social medias, a list of songs you can play. The amount of media available is vast to keep fans up to date with every aspect of media produced or released by deadmau5. The media also gives fans an insight into how Deadmau5 spends his time day to day, what occurs on tour giving them incentive to purchase tickets.

The releases page on the site shows you all the content that has been released and Is available to purchase spanning from the starts of the label and of deadmau5.

The mech page takes you to a different website the Deadmau5 this lets you browse the store and purchase any deadmau5 merchandise from t-shirts to watches and coasters.