Web Optimization Workshop
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Dayton Chapter of SCORE SCORE is a Resource Partner with the U.S. Small Business Administration.
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Doug will be presenting this workshop to the folks at SCORE in October.
Transcript of Web Optimization Workshop
Dayton Chapter of SCORE
SCORE is a Resource Partner with the U.S. Small Business Administration.
Professional Business Counseling
Live Your Dream. SCORE
Can Help.
Confidential business counseling/mentoring is done FREE of Charge.
www.daytonscore.org
Call for an appointment : 937-225-2887
Federal BuildingSuite 104, 200 W. Second St.
Dayton, Ohio
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How To
Optimize your Website
on a Shoe-String Budget!
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Why a proper website is important…
The Internet has changed the way people learn about and shop for products and services.
In 2010, consumers begin the decision making process regarding their purchases by looking on the Internet.
To be competitive today, your website needs to easily be found online and offer convincing information.
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Nearly 75% of the US population uses the internet!
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US Population / Internet Users
Every year more and more people are using the web.
Year Population Users % Pop.
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US Internet Users by Age
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Source: Pew Internet & American Life Project, December 2008
Choose a memorable domain name
Maintain simple navigation
Keep your content relevant to your product or service.
Did you keep these things in mind when developing your website?
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When you Purchased your Domain Name. . . Did you make sure you are the owner and administrator of your site?
Did you consider: .com, .net, .biz, .org, .us
Did you consider purchasing additional domains?The most popular Domain Registries:GoDaddy.comNetworkSolutions.com Register.com
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When Developing Content for your Site Did you . . .
Keep the information relevant to the service or product you provide?
Explain how your products/services better benefit those seeking them out?
Keep content simple and to the point?
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Case Study – michaelssalon.com
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80% of internet searches are on Google!
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Search Engines (Google, Yahoo, Bing)
Consumers use search engines to research and purchase products and services.2 kinds of results: organic (natural) or paid resultsWhich is best? OrganicOrganic results are gathered by search engines based on keyword match and links to the site.
Get Found Online
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People click in the organic results 75% of the time!
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Organic vs. Paid Results
Using Key Words for Organic Results
Use keywords that describe your products and services.
Optimize keyword phrases within your site that have a higher a number of searches.
Review your competition’s online presence. Look at the top 10 sites (check out keyword phrases, etc).
85% of searches are 2 words or more.
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Use Keywords in title pages that describe content.
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Optimize Search Engine Results through Directories and Link Building
Submit your website to free submission directories:GoogleYahooBINGYelpMerchant Circle
Link your site to other sites:Manufacturers/SuppliersCompanies that would use your services.Communicate with others in your industry through blogs and
social media (Facebook, Twitter and YouTube).
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Use free tools to make your site more searchable :
Submit site to Google.
Create a free Google Local Listing.
Create a coupon on Google Maps.
Add Google Analytics code to your site (tracks how your site is performing).
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http://www.google.com/submityourcontent/index.html
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Google.com/LocalBusinessCenter
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Michael’s Salon Business Center Page
Track your site’s performance on your Business Center Page
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Create a Free Coupon on Google Local
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Google Analytics
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http://www.google.com/analytics
Test your Website
Websitegrader.com
Websitegrader.com is a service that provides a basic overview of how your site ranks with similar sites.
It will provide you information on missing data and steps you should take to increase your site ranking.
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What grade do you think your site will receive?
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Maintaining your Site’s Ranking
You’ve done all of the rightthings in building your site.
Search engines can easilyfind you.
Now how do you stay on top?
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Get Sticky – hold the viewers interest.
Keep people at your site.
Get return visitors to your site.
How to get sticky?
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Get Sticky tip # 1Social Media
Facebook TwitterLinkedinYouTube
Use social media sites to increase your Search Engine Optimization ‘SEO’.
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Get Sticky tip # 2Update your website regularly.
Weekly updates are best.One way to do this easily, is to add a blog to your website.Blog about your products and services, blog about what your customers are saying about you, blog about your community and charitable organizations you work with.
*Be sure to use relevant key words in your blog!!!
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Get Sticky tip # 3Increase your website traffic with video.
Why videos are so successful in increasing SEO is simple: 80% of people are visual!It’s easier to watch a 1–2 minute video online than to take the time to read data.
75% of web users watch streaming videos!
Host a video on your site, and upload it to YouTube, Vimeo, etc. to increase SEO.
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You only have 10 seconds
to capture your web visitors
attention. . .
you can do it with a video!
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Videos are 51 times more effective than
text in websites.
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Customers sometimes doubt what we say about ourselves, but will believe other
customers.
Videos enhance the online experience and educate the viewer about products and
services.
Get Sticky tip # 4Video testimonials. . .why do consumers find them so powerful?
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Get Sticky tip # 5 Publish your web address on everything. Letterhead Invoices Business Checks Email signatures On hold message Retail bags Business uniforms Sales literature Business Cards
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Thank you for taking part in our workshop.
If you have any questions regarding this presentation, please contact:
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Doug WadeMarketing Director
Dayton Imaging Solutions937-435-4411, ext. 207
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Need Help?
We offer FREE…•Pre-Business Counseling•Professional Business Workshops •Education & Training•Mentoring
SCORE®
Counselors to America’s Small Business
SCORE® Can Help You Achieve Your Goal!
Successful and experienced executives acting as volunteers.National Web site: www.score.org
Provides useful information and resources for small business.Email mentoring
Dayton Web site: ww.daytonscore.org or call 937-225-2887
Seminars and workshopsFree MentoringOne-on-one
About SCORE…
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