Build Your Organization’sOptimization Culture

October 21st, 2015

An Optimizely Online Workshop

Strategic and Technical Support: Amy Herbertson

Amy HerbertsonStrategic & Technical Support

Ehsan MafiCustomer Education Manager

Housekeeping

● Workshop will take about 40 mins ● Will be recorded and available tomorrow● Summary in the Optiverse● Participate and take notes● Daniel in the chat window● Q&A at the end

Incorporate optimization into your company DNA

Challenge: Lots of excitement from implementers, but tests without proper planning lead to disappointing business results

Solution: Created a center of excellence hub in analytics team that set up the testing charter for all different channels

Best Data-Driven Culture

+50% lift in pageviews per visitHGTV.com photo library

+250% increase in saved recipes+400% increase in Pinterest shares

foodnetwork.com recipe pages

After today’s workshop, you will be able to answer the following questions

1. How mature is my testing program?

2. How do I set up cultural processes and procedures?

3. How do I build an optimization team?

4. How can I demonstrate the value of my testing program?

Optimizely Maturity Model

Poll

How mature is your company?

After today’s workshop, you will be able to answer the following questions

1. How mature is my testing program?

2. How do I set up cultural processes and procedures?

3. How do I build an optimization team?

4. How can I demonstrate the value of my testing program?

Ideation

Planning & Prioritization

Development & QA

Results & Iteration

Submission Forms

Contests Interdisciplinary Brainstorming

Ideation

Testing Charter Testing Roadmap

Planning & Prioritization

Internal QA Test Launch Announcements

Development & QA

A B

Which One Will Win?

Socialized Results Accessible Records

Results & Iteration

After today’s workshop, you will be able to answer the following questions

1. How mature is my testing program?

2. How do I set up cultural processes and procedures?

3. How do I build an optimization team?

4. How can I demonstrate the value of my testing program?

Poll

How do you identify?

After today’s workshop, you will be able to answer the following questions

1. How mature is my testing program?

2. How do I set up cultural processes and procedures?

3. How do I build an optimization team?

4. How can I demonstrate the value of my testing program?

Increase Revenue

Improve RPV

Increase Subscriptions

Conversion Rate

Which One Won?

A B

Which One Won?

Question

What is the value of an experiment with losing

variations?

Losing is still winning!

Losing is still winning!● Resources Saved: Minimal developer investment

● Revenue Saved: Affected visitors limited

● Time Saved: Insight reached sooner

After today’s workshop, you will be able to answer the following questions

1. How mature is my testing program?

2. How do I set up cultural processes and procedures?

3. How do I build an optimization team?

4. How can I demonstrate the value of my testing program?

Action Item: Tell us your next step

What topics would you like to see in the future?

Additional Resources

• Optimizely Benchmark Report

• Testing Charter

• Submissions Google Doc

• Testing Roadmap

• Socializing Results

• Autodesk Deck

Question & Answer