WE LOVE SAAS SPECIAL EVENT WITH ACCEL PARTNERS

TheFamily

code: lamifasisi

WIFIWIFI

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DISAGREE ON TWITTER!

#LOVESAAS

PHILIPPE BOTTERI

PARTNER AT ACCEL PARTNERS

@PBOTTERI

#LOVESAAS

THE KILLER SAAS PITCH

#KillerSaaSPitchPhilippe Botteri@pbotteri

Global Platform

The world’s largest social network

India’s largest Internet company

The highest-grossing mobile app ever

IndiaNorth America

Europe

First Partner to EntrepreneursWho want to re-imagine the world

8

We invest from $1m to $100m

We LOVE SaaS

10 Laws of SaaSCAC ratioCracking-the-code@pbotteri

11

10 Words

12

#Alignment

13

14

#BePrepared

“Chance favors the prepared mind”Louis Pasteur

16

#Money#Advice

17

#Backdoor

18

19

#Wow

20

21

#Passion

22

#Story

23

#Engine

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Do customers come to youOR

Do you go to them?

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#Numbers

26

8 C’s of SaaS• CMRR• CAC• Churn• CLTV• Cash

• Cohorts• Concentration• Country

27

#Listen

28

Tip: Spend a week in San Francisco

29

Conclusion

Reliability x Credibility x Intimacy

Self-OrientationTrust =

30

Thank You!

Any Question?

PANEL DISCUSSION “HOW TO BUILD A SUCCESSFUL SAAS

COMPANY? PROVE, FUND, BUILD, SCALE”

#LOVESAAS

FRED DESTIN

PARTNER AT ACCEL PARTNERS

@FDESTIN

MODERATED BY

July 2015

#KillerSaaSPitch

Philippe Botteri

34

10 Words

35

#Alignment

36

37

#BePrepared

38

First Partner to EntrepreneursWho want to re-imagine the world

Global Platform

We Love SaaS

2000 Today

10 Laws of SaaSCAC ratioCracking-the-code@pbotteri

“Chance favors the prepared mind”Louis Pasteur

43

#Money#Advice

44

#Backdoor

45

46

#Wow

47

48

49

#Passion

50

#Story

51

#Engine

52

Do customers come to youOR

Do you go to them?

53

#Numbers

54

8 C’s of SaaS• CMRR• CAC• Churn• CLTV• Cash

• Cohorts• Concentration• Country

55

#Listen

56

Tip: Spend a week in San Francisco

57

Conclusion

Reliability x Credibility x Intimacy

Self-OrientationTrust =

58

Questions?

59

This document has been prepared by Accel Partners Management LLP (hereinafter Accel). Accel is a limited liability partnership incorporated in England and Wales with registered number OC303424, having its registered office at 16 St James’s Street, London, SW1A 1ER. Accel is authorised and regulated by the Financial Services Authority (the "FSA") and is entered on the FSA register with registration number 222503. This document is provided for information purposes only and does not constitute an offer or a recommendation to purchase or sell any security or service. It is not intended for distribution, publication, or use in any jurisdiction where such distribution, publication, or use would be unlawful.This document forms part of a presentation to persons who have been invited to attend such presentation and must be read and considered in the context of that presentation only.This document does not contain personalized recommendations or advice and is not intended to substitute any professional advice on investment in financial products. Before entering into any transaction, an investor should consider carefully the suitability of a transaction to his/her particular circumstances and, where necessary, obtain independent professional advice in respect of risks, as well as any legal, regulatory, credit, tax, and accounting consequences.This document is the property of Accel and is addressed to its recipient exclusively for their personal use. It may not be reproduced (in whole or in part), transmitted, modified, or used for any other purpose without the prior written permission of Accel.

Disclaimer

QUENTIN NICKMANS SERIAL ENTREPRENEUR

& CO-FOUNDER @EFOUNDERS

#LOVESAAS

STAN NIOX-CHATEAU CEO & CO-FOUNDER @DOCTOLIB

JULIEN LEMOINE COFOUNDER & CTO @ALGOLIA

PASCAL COLIN GM & VP @ DOCUSIGN

EXCITING GUESTS

July 2015

#KillerSaaSPitch

Philippe Botteri

62

10 Words

63

#Alignment

64

65

#BePrepared

66

First Partner to EntrepreneursWho want to re-imagine the world

Global Platform

We Love SaaS

2000 Today

10 Laws of SaaSCAC ratioCracking-the-code@pbotteri

“Chance favors the prepared mind”Louis Pasteur

71

#Money#Advice

72

#Backdoor

73

74

#Wow

75

76

77

#Passion

78

#Story

79

#Engine

80

Do customers come to youOR

Do you go to them?

81

#Numbers

82

8 C’s of SaaS• CMRR• CAC• Churn• CLTV• Cash

• Cohorts• Concentration• Country

83

#Listen

84

Tip: Spend a week in San Francisco

85

Conclusion

Reliability x Credibility x Intimacy

Self-OrientationTrust =

86

Questions?

87

This document has been prepared by Accel Partners Management LLP (hereinafter Accel). Accel is a limited liability partnership incorporated in England and Wales with registered number OC303424, having its registered office at 16 St James’s Street, London, SW1A 1ER. Accel is authorised and regulated by the Financial Services Authority (the "FSA") and is entered on the FSA register with registration number 222503. This document is provided for information purposes only and does not constitute an offer or a recommendation to purchase or sell any security or service. It is not intended for distribution, publication, or use in any jurisdiction where such distribution, publication, or use would be unlawful.This document forms part of a presentation to persons who have been invited to attend such presentation and must be read and considered in the context of that presentation only.This document does not contain personalized recommendations or advice and is not intended to substitute any professional advice on investment in financial products. Before entering into any transaction, an investor should consider carefully the suitability of a transaction to his/her particular circumstances and, where necessary, obtain independent professional advice in respect of risks, as well as any legal, regulatory, credit, tax, and accounting consequences.This document is the property of Accel and is addressed to its recipient exclusively for their personal use. It may not be reproduced (in whole or in part), transmitted, modified, or used for any other purpose without the prior written permission of Accel.

Disclaimer

LET’S GRAB A COCKTAIL!

LOVE.

THEFAMILY.CO

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