SaaS 101: Grow Profits by 50% Leslie McGuire, Director Product Marketing, SaaS Platform

Andy Christ, Program Manager, Plesk

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Winning the Cloud

Parallels makes it easier for

service providers to grow and

profit from the SMB Cloud

with service delivery software,

expertise, and our partner

ecosystem

SOFTWARE

Profit from the Cloud!™

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Worldwide, the SMB Cloud Market is $34B and Growing Fast

Hosted

Infrastructure

Web

Presence

Communication and

Collaboration

Business

Applications

Current Market (WW, 2011) = $34B

Estimated WW SMB Market in

2014 = $68B

Source: Parallels SMB Cloud Insights™, 2012

26% CAGR

worldwide

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SMB Cloud Market Trends

2011

2014

Bundled Solution Preference

38% of U.S. SMBs prefer to obtain SaaS

as part of a package/bundle AMI-Partners 2011

2009

2014

SMB Paid Services Growth

Demand 2012 will be year that SMBs see cloud

technologies as the new normal rather than

cutting edge

Top 10 2012 SMB Trends

Ten percent penetration of $40 bundle of apps results in

50% increase in profit for average Cloud Service Provider

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Focus on Up-sell , Cross-sell & Bundles with Core

Anchor Up-Sell Cross-Sell

E-mail, Anti-virus Archive, Collab. LOB

CMS

SEO, Mobile CRM

Server,

Virtualization Backup C&C, LOB

Highly specific to each Business Application

Workloads

Communication &

Collaboration

Web Presence &

Web Applications

Hosted Infrastructure

(IaaS)

Business Applications

Anchor: Lead offerings within the Workload

Up-Sell: Complementary to the core Workload (enhancements)

Cross-Sell: Purchaser of Workload is the same decision maker

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Web Presence and Applications

Web Presence

CMS/Blog

Basic E-mail

eCommerce

SEO/Web Marketing

Mobile Website

Website Security

Call Center

Website Backup

CDN

Project Management

CRM

Desktop Backup

Business E-mail

Collaboration

Anchor Services you lead with.

Up-Sell Complementary to the

core workload..

Cross-Sell Purchaser of workload

is also decision maker

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Protect Website

and SMB

Reputation

Website

Discovery

Accelerate

Websites

Loads fasters

uses less

bandwidth

Offer Bundled Web Services

Website

Backup

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Test

Up-sell Anchor Cross-sell

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300+ Applications

>2M Downloads

65% Growth in Services

Sold

Broad Ecosystem of Services Available Today

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Provisioning Billing

Control Panels

• No Barrier to entry Quickly offer and

license applications to your Parallels

Plesk Panel customers

• Easy Activation Simple as 1, 2, 3

1. Select Apps,

2. Tell us selection and send your logo,

3. We activate your storefront

• Instantly Launch revenue-generating

cloud services to SMBs

• High Demand Apps that SMBs buy

• Turnkey Solution – Pre-negotiated

Business and Technical terms

• Easy Management

Parallels Portfolio – Solutions for Every Level of Maturity

DEMO Building the Store and Stocking the Shelves Andy Christ, Program Manager, Plesk

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Unified Control Panels

• No Barrier to entry Quickly offer and

license applications to your Parallels

Plesk Panel customers

• Easy Activation Simple as 1, 2, 3

1. Select Apps,

2. Tell us selection and send your logo,

3. We activate your storefront

Product Summary

• Instantly Launch revenue-generating

cloud services to SMBs

• High Demand Apps that SMBs buy

• Turnkey Solution – Pre-negotiated

Business and Technical terms

• Easy Management

Offer your Panel customers a wide

variety of applications, without

development effort

Delivers maximum profits for

growing your business

Many Storefronts Launched!

High-demand Applications

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“We provide creative web and mobile

applications, and we really like the

selection of business applications

in the Parallels Plesk Panel 10’s

Storefront, especially UNITY

Mobile’s ability to quickly convert our

customers to the mobile web. These

applications are extremely useful in

helping our business grow.“

- Graham Murray, President

Lookit design

Partner Success

“Parallels Cloud Marketplace

(PACM) is exactly what the market

needs. Hosting companies need to

be able to get their new applications

to market quickly, and customers

need a better way of managing their

applications. PACM accomplishes

both.”

- David Loke, Executive Director,

ReadySpace

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Learn About Available Applications

www.parallels.com/cloudservices

www.apsstandard.org First Tuesday of month

Register now for March 13th

www.parallels.com/webinars

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Join Parallels PartnerNet Community

Knowledge HQ

Partner Program

Excellence in Delivery

• Special Offers

• Event and PR

Assets

• Peer Community

• Research reports

• Case studies

• Go-to-market Templates

• Latest Updates

• Best Practices

• FastTrack

Support

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Attend APS Theater to Learn More

Day 1 Wednesday 12:45 PM ePages

1:00 PM Infratel 1:15 PM SofCloudIT - APS SI

1:30 PM BackupAgent

1:45 PM Scality

2:00 PM Microsoft

2:15 PM Google Apps

2:30 PM Pinnacle Cart

2:45 PM R1Soft

3:00 PM UNITY Mobile

3:15 PM SpamExperts

3:30 PM StopTheHacker

3:45 PM Open-Xchange

Day 2 Thursday 12:45 PM Symantec.cloud

1:00 PM Jelastic

1:15 PM Apptix

1:30 PM Attracta

1:45 PM Global Relay

2:00 PM goMobi

2:15 PM Quest

2:30 PM CloudFlare

2:45 PM MXSweep

3:00 PM McAfee

3:15 PM Asigra

3:30 PM OfficeDesktop

3:45 PM SiteLock

All presentations will be available online post conference

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Recap

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Thank You!

SOFTWARE

Profit from the Cloud!™ Profit from the Cloud!™

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• Demo

Appendix

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Partner Storefront Demonstration + PACM

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