1WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?

2013 CLPP Webinar:Guidance for Grant-Funded

Implementations

Keep America Beautiful

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Welcome

Keep America Beautiful:• Bronwen Evans, Director, Litter Programs• Shannon O’Donnell, Manager, Litter Programs

CLPP National Advisory Team Panelists:• Carol Doss, Keep Southwest VA Beautiful• Lourdes Ferris, Keep Palm Beach County Beautiful, FL• Adam Roberts, Hot Springs/Garland County Beautification Commission, AR• Andrea Rose, Keep Corinth-Alcorn Beautiful, MS• Carolyn Tomlinson, Keep Dorchester County Beautiful, SC

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Corporate Support

Thank you to our funders:• Philip Morris USA, an Altria company• RAI Services Company• Santa Fe Natural Tobacco Company

Our shared goal: reducing cigarette butt & cigar tip litter

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Webinar Outline

• Cigarette Litter Overview & Facts• Website & Resources• Grant Requirements• CLPP Task Force• 4 Proven Program Strategies• Cigarette & Cigar Tip Litter Scans• New Online Storytelling Tool• Q & A

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Cigarette Litter Overview

• What is cigarette butt litter?Dropping cigar tips and cigarette butts to the ground, putting them in planters, and disposing of them in drains and waterways is littering

• Cigarette butts are the most littered item—representing 32% of all items collected*

• Many smokers don’t consider tossing cigar tips and cigarette butts littering

*Source: 2011 Ocean Conservancy International Coastal Cleanup

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Cigarette Litter Overview

The Costs of Cigarette Litter• Residents and businesses pick up the tab

– Requires additional maintenance– Owners bear expense of cleanup

• Community quality-of-life suffers– Decline in tourism, foot traffic,

business, and housing development

• Recreation areas become less attractive – Cigar tips and cigarette butt litter decrease

appeal of nature areas– Creates fire hazard, impacts local wildlife, and

contributes to lost tourism

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Cigarette Litter Overview

Cigarette Littering Misconceptions • Since it’s small, “it doesn’t matter”

• Only 10% of cigarette butts are deposited in litter receptacles*

• 35% of smokers toss five or more cigarette butts per pack on the ground**

• Most cigarette littering occurs at “transition points”• Areas where a smoker must extinguish a cigar or

cigarette before proceeding:• Outside retail stores, hotels, office buildings• Before entering beaches, parks, or recreation

areas• Bus shelters and train platforms• Roadside rest areas and parking lots

*Source: Beverage Industry Environment Council. Community Change Pty Ltd. Understanding Littering Behavior in Australia, June 1997**Source: iQ Research & Consulting, Keep America Beautiful Pocket Ashtray Study, January 2008

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Cigarette Litter Overview

How Can a Community Respond? Implement the Keep America Beautiful

Cigarette Litter Prevention Program

• Goal:• Noticeably reduce cigarette butt and cigar tip

litter

• Four Proven Strategies:• Review & support local litter laws• Build public awareness• Install ash receptacles at transition points• Encourage the use of portable auto and pocket

ashtrays

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Website

www.PreventCigaretteLitter.org

The resources section has everything you need to implement the program, including customizable tools

• Scanning instructions and worksheet• Ash receptacle guide & order forms• Public education materials, media, and photos• Customizable Press Release• Pre-recorded radio PSAs• PowerPoint Presentations

……and much more!

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Grant Requirements

• Spend a minimum of 50% of the grant on the purchase of ash receptacles (not pocket ashtrays)

• No one under the age of 18 being involved in the program

• Implement the four proven strategies for reducing cigarette butt litter

• Conduct three Cigarette Litter Scans: a preliminary scan prior to program launch, a follow-up scan a minimum of eight weeks after the installation of ash receptacles, and a sustainability scan no earlier than six months after the first follow-up scan

• Report your results on time: mid-summer update report due June 28th, final report due September 9th, and the sustainability report due May 1, 2014

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Cigarette Litter Prevention Program Task Force

You can’t do this alone! Gather a task force & involve the

stakeholders

• Elected Officials• Municipal Department Directors• Civic Leaders and Organizations• Media Representatives • Business/Property Owners and

Managers

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Program Strategies – Litter Laws

Review and support local anti-litter laws

• Do they include cigarette butt litter?

• Cigar tips? “smoking waste”• Are they enforced? • What are the penalties?

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Educate the public & build awareness• PSA’s in a variety of media – print, radio, TV,

billboards…• Tee-shirts, bumper stickers, coasters, table tent

cards… • Reach as many people as possible at events,

meetings, Facebook, Twitter, websites etc.

Education, education, education!

Program Strategies – Public Awareness

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Program Strategies – Public Awareness

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Program Strategies – Ash Receptacles

• Free standing?

• Wall mounted?

• Pole mounted?

• Any restrictions? • Check local

ordinances

• Get permission!

Research is required for the best selection - start early!

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Program Strategies – Ash Receptacles

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Program Strategies – Ash Receptacles

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Program Strategies – Ash Receptacles

New for 2013 – Stickers for Ash Receptacles

You’ll receive Don’t Flick It & Keep America Beautiful stickers in the

mail – make sure to put both stickers on each ash receptacle

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Program Strategies – Portable Ashtrays

Portable Ashtray Distribution to Adults

• Aim to distribute at regular intervals from program launch until follow up scan

• A great one-on-one teachable moment – in-person contact ideal

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Cigarette & Cigar Tip Litter Scans

• A scan is not a cleanup, it’s about measuring• Conducted in a smaller, representative section within the

larger CLPP program area

Minimum of 3 required scans for the CLPP grant:1. Preliminary Scan

Prior to implementing the program2. Follow Up Scan

Minimum of 8 weeks after launching your program & installing receptacles

3. Sustainability ScanMinimum of 6 months after launching your program &

installing receptacles

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Cigar Tips – an emerging litter issue

Cigarette & Cigar Tip Litter Scans

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Cigarette & Cigar Tip Litter Scans

Helpful Hints

• Conduct your scan in small representative section of your program area

• Preliminary scan identifies key “transition points” where you’ll want to consider installing receptacles

• Map it & keep good records! You’ll want to make sure to scan the EXACT same area for each of your 3 scans

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Cigarette & Cigar Tip Litter Scans

Scanning at Special Events

• How do we measure program impact at a special event?

• What are meaningful metrics in this type of venue?

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New Online Storytelling Tool

Tell us your CLPP stories!

http://blog.kab.org/

25WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?

Questions

Q & A:

Please share your questions on any aspects of the program

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Thank you!

Thank you for joining us today!

If any questions remain after the webinar feel free to email us: CLPP@KAB.ORG

…and don’t forget to check out the Resources section of www.preventcigarettelitter.org