Business Benefits of Enterprise Communities

Peter H. Reiser
Principal Architect, Oracle Global Industries Business Unit

CAS IT Management FHNW Olten
Business Benefits of Enterprise 2.0

Oracle Safe Harbor Statement

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Main Points: Introduce the disclaimer

Questions: None

Script:A few words to set context about what we will be talking about.

File systems, Databases, Websites, BI, Applications, Exchange

Enterprise 2.0 / Web 2.0 ??????

Web 2.0 Paradigm Shifts

Web centric

People centric

Web 1.0

Web 2.0

Web 2.0 Paradigm Shifts

Web centric

Pull and push

People centric

Mash-up

Web 1.0

Web 2.0

Web 2.0 Paradigm Shifts

Web centric

Pull and push

Downloads & hits

People centric

Mash-up

Social Value

Web 1.0

Web 2.0

Web 2.0 Paradigm Shifts

Web centric

Pull and push

Downloads & hits

Read-only

People centric

Mash-up

Social Value

Read/Write

Web 1.0

Web 2.0

Cultural Paradigm Shifts

Know-How

Know Who knows how

Old World

New World

Cultural Paradigm Shifts

Know-How

Knowledge is Power

Know Who knows how

Sharing is Power

Old World

New World

Cultural Paradigm Shifts

Know-How

Knowledge is Power

Communication

Know Who knows how

Sharing is Power

Communities

Old World

New World

Its about people

and communities and social value

Web 2.0

What is Enterprise 2. 0 ?

How to build vibrant communities

Internal Employees

External CustomerPartnersSuppliers

Web 2.0Social Media

Internal Communities

Enterprise Communities

The Enterprise Communities dilemma

Users View

I am too busy to sharing my content

My time is better spent generating
revenue

(My knowledge is power)

What is in it for me (WIIFM)?

Business View

What is the business case ?

How do measure success ?

How to integrate communities
into our existing business processes ?

What is the RoI?

Communities are a good thing BUT...

What if we can prove to the business the

RoI of Communities
(aka Social Enterprise)
AND
have answers for the users on

WIIFM?

How ?

Objectives

Seamless integrate communties into all core business processes

Establish a standardized Community Framework to support virtual teams and communities

Measure the impact of communties along the business processes

Establish a social value system to evaluate the value of people, content and communties

Core Business Processes

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

Support

Business Processes and Applications

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

Support

Enterprise Community Platform

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

Support

Enterprise Community and Collaboration Framework

Business/Communities Metrics

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

Support

Enterprise Community and Collaboration Framework

Use case example: Sun Microsystems

Re-Use of Content in Opportunity Management

and

Project Delivery

Re-Use of Documents

Project 1

Project 2

Project 3

Re-Use

Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)

Re-Use compared to
Win Rate and Margin

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery

Support

Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)

Win Rate

Forecast

Margin

RoI on Communities (Sun Microsystems)

Up to 14 % better win rate

Up to 20% higher project margin

ROI calculation

Revenue : 11000 Millions

80% of projects in AIM KMS: 8800 Millions

15 % average Re-Use: 1320 Millions

Average win rate improvement : 10 %

ROI: 132 Millions incremental revenue

Social & Business Value per Document

Social Values

Downloads

Ratings

Re-Use

Business Values

Wins Revenue Hours saved

How to build vibrant communities

Architecture MethodologyValue SystemCommunity 1Community 2Community nArchitecture

Scalable Enterprise Architecture

Adoption

What is in it for Me

Any internal or external community

CE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities

Architecture

MethodologyArchitecture Community 1Community 2Community nValue SystemCE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities

Technical Architecture

Attachment Tagging Ontology Blog Search

Rating
Comment

MyShare

My Skills

MyTags

MySocial

MyEquity

MyCommunities

Community Services

Widgets

Web Services Bookmark Feed Syndication

People &
Community
Registry

CommunityEquity

Wiki MyContributions Security & Entitlement Services (IdM)Social
Graph

We are implementing this architecture in a phased approach.You might have notices that we already integrated theCE 2.0 Rating/Comment, Tagging and Attachment service (myShare with the August release for Cepedia. In addition we launched the CE2.0 search services which is the first ture mashup service by showing the related document types, tags, people, communities and email alias in a single search result.With CE2.0/CEC we launch the first pilot of the Social network services. Go tosurl/ceclive and experience it yourself. Lookup the session content, rate and leave your feedback via session forum. Find your peers on the site and add them as friends...

Architecture MethodologyValue SystemCommunity 1Community 2Community nIf You Build it, Will They Come?Architecture

CE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities

Methodology

Architecture MethodologyValue SystemCommunity 1Community 2Community nArchitecture

Community Methodology

MMFI Make Me Feel IncludedWhat is the common cause ?Do you listen to me? Do you understand me?

MMFV Make Me Feel ValuedCan I trust you? Do you trust me?Do you value me? How ?

WIIFM What Is In it For MeCan you provide what I need any time, anywhere on any device?

Value System

Architecture MethodologyValue SystemCommunity 1Community 2Community nArchitecture CE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities

Social Value / WIIFM

Social reputation

Who can I trust?

What is my value?

What is in it for me?

Web 2.0 is a user centric phenomena . People can express themselves through blogs, videos, podcast etc. The community decides what is hot through rating,voting, comments. The community creates a dynamic social value system were good content bubbles up and less interesting content bubbles down.. But how do YOU gain reputation and trust in a virtual world ?

Community Equity

CONTRIBUTION EQUITYAttachmentsWikiBlogsIP

SKILLS EQUITY
EnterpriseUserSkills RatingTraining

PARTICIPATIONEQUITY
RateCommentRe-useTags

ROLE EQUITY
BusinessProjectsFormalInformal

CQ+PQ+SQ+RQ

PersonalEquity

As part of CE 2.0 we are creating a Community Equity System which shows you to value you generate by actively participating in Online communities. AT CEC we running the first pilot of Community Equity ...How do you participate ?Very simple , go to surl/ceclive and rate for sessions you have visited, provide feedback or adding related content to CEC into your myshare. You will automatically see what Contribution or Participation Equity you have got by going to your myProfle and watch the Personal Equity Widget. Furhermore we have a contest for the most active contributor and participant. You can check the current status on the CEC home page.

How it works

Social Equity

Activities

Me

ContributioncreatemodifyTag

ParticipationviewratecommentRe-use

People

Actors

Value per Activity

Sum of Value

Person EquityInformation EquityCommunity Equity

Tag Equity

Info 1IQ=10Info 2IQ=20

JavaTQ=30

RubyTQ=20

Tag Equity

Info 1IQ=10Info 2IQ=20Info 3 IQ=30

JavaTQ=60

RubyTQ=60

Info 4 IQ=40

Tag Equity

Info 1IQ=10Info 2IQ=20Info 3 IQ=30

JavaTQ=60

RubyTQ=60

TQ(Java)=30TQ(Ruby)=20

Info 4 IQ=40

TQ(Java)=30TQ(Ruby)=40

User Benefit (WiiFM)

Social Ranking

Recognition (Incentive)

Expertise and Skills discovery

Benefit Example: Enterprise Search

Expertise Discovery

Personalized Recommendations

Thanks !

peter.reiser@oracle.com

http://blogs.oracle.com/peterreiser

http://twitter.com/peterreiser

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Sun Microsystems Inc. 2000 - 2009

6/24/11

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