Watson-Guptill potter Craft Summer 2011...

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Summer 2011 WATSON-GUPTILL AMPHOTO POTTER CRAFT

Transcript of Watson-Guptill potter Craft Summer 2011...

Page 1: Watson-Guptill potter Craft Summer 2011 amphotoa1018.g.akamai.net/f/1018/19025/1d/randomhouse1.download.akamai... · Master the essentials with the bestselling, best loved author

Summer 2011

Watson-Guptill

amphotopotter Craft

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Master the essentials with the bestselling, best loved

author in photography

UNDERSTANDING EXPOSURE, 3RD EDITION

978-0-8174-3939-2eBook ISBN: 978-0-8174-0029-3

UNDERSTANDING SHUTTER SPEED978-0-8174-6301-4

eBook ISBN: 978-0-8174-0021-7

UNDERSTANDING CLOSE-UP PHOTOGRAPHY978-0-8174-2719-1

eBook: 978-0-8174-0022-4

BRYAN PETERSON’S UNDERSTANDING PHOTOGRAPHY FIELD GUIDE

978-0-8174-3225-6eBook: 978-0-8174-0019-4

LEARNING TO SEE CREATIVELY978-0-8174-4181-4

eBook: 978-0-8174-0023-1

NEW! All available in e-Book format by January 2011

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table of contentsAmphoto

The Art of Engagement PhotographyBy Elizabeth Etienne.......................................................4

Going Pro By Scott Bourne and Skip Cohen...............................5

The New Complete Guide to Night and Low-Light Photography By Lee Frost.......................................................................6

Understanding Flash Photography By Bryan Peterson...........................................................7

Watson-GuptillLearn World Calligraphy By Margaret Shepherd...................................................8

Basic Anatomy for the Manga Artist By Christopher Hart.......................................................9

PotterCraftSewing in a Straight Line By Brett Bara................................................................. 10

Hot Connections Jewelry By Jennifer Chin..............................................................11

Wendy Knits Lace By Wendy D. Johnson...................................................12

Teeny-Tiny MochiMochi By Anna Hrachovec.......................................................13

FOREIGN REPS.............................................................14

ORDERING INFORMATION....................................15

Master the essentials with the bestselling, best loved

author in photography

UNDERSTANDING EXPOSURE, 3RD EDITION

978-0-8174-3939-2eBook ISBN: 978-0-8174-0029-3

UNDERSTANDING SHUTTER SPEED978-0-8174-6301-4

eBook ISBN: 978-0-8174-0021-7

UNDERSTANDING CLOSE-UP PHOTOGRAPHY978-0-8174-2719-1

eBook: 978-0-8174-0022-4

BRYAN PETERSON’S UNDERSTANDING PHOTOGRAPHY FIELD GUIDE

978-0-8174-3225-6eBook: 978-0-8174-0019-4

LEARNING TO SEE CREATIVELY978-0-8174-4181-4

eBook: 978-0-8174-0023-1

NEW! All available in e-Book format by January 2011

.©.Lee.Frost .©.Alexandra.Grablewski

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THE ART OF ENGAGEMENT

PHOTOGRAPHyCreative Techniques for

Photographing Couples in Love

Elizabeth Etienne

Photography.-.Techniques.8-1/2.x.10;.160.pages;.200.full-color..and.black-&-white.photographs978-0-8174-0009-5$29.99.paper.(Canada:.$34.00).eBook:.978-0-8174-4974-2

On sale 6/21/2011

All.rights:.Crown

This beautiful guide to engagement photography will show aspiring and professional wedding photographers how to boost their current income by offering higher-quality engagement sessions (or by adding them for the first time).

Award-winning.photographer.Elizabeth.Etienne.presents.the..first.modern.guide.to.engagement.photography,.offering..portrait.and.wedding.photographers.a.step-by-step.approach..to.shooting.in-demand.engagement.sessions.and.maximizing..an.often-untapped.revenue.stream.

ELIZABETH ETIENNE is.an.award-winning.wedding.and.lifestyle.photographer,.teacher,.speaker,.and.freelance.writer..Her.images.can.be.found.in.many.ad.campaigns,.stock..libraries,.and.fine.art.galleries,.in.such.publications.as..Rangefinder,.AfterCapture,.Photo District News.(PDN),.Southern Bride,.and.Bride World..She.is.a.regular.speaker.at.WPPI,.a.teacher.at.Brooks.Institute.and.Pasadena’s.Art.Center,.and.a.freelance.writer.for.Rangefinder.and.AfterCapture.magazines..Elizabeth.is.an.elite.member.of.Kodak’s.Advisory.Board.and.former.winner.of.PDN’s.Top.Knots.Wedding.Photography.contest..She.can.be.found.at.elizabethetienne.com.National publicity

National print attention

Online Promotion• Shutterbug.com advertising campaign• Cross promote on the author’s

website, ElizabethEtienne.com and on author’s social media platform

• Photography blog outreach

Promotional materials available

Feature title at Photo Plus and Wedding & Portrait Photographers International trade shows

Photography sell sheet available

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GOING PROHow to Make the Leap from Aspiring

to Professional Photographer

Scott Bourne and Skip Cohen

For the many amateur photographers looking to go pro, this comprehensive guide from two industry icons will be the go-to sourcebook, packed with tips and insider advice on how to launch a successful photo business in any genre.

Today’s.combination.of.affordable,.high-quality.camera.gear,..Internet.technology,.and.training.has.allowed.any.weekend..warrior.to.hang.a.shingle.and.open.a.photography.business...As.a.result,.more.amateurs.than.ever.are.looking.to.go.pro...But.how.does.one.start.being.a.professional.photographer?..This.“bible”.to.the.business.from.two.industry.icons.(which..is.fully.illustrated.with.images.from.some.of.today’s.top.photographers).gives.amateurs.all.the.information.they.need,.including.the.most.up-to-date,.comprehensive.guide.to.social.media.available.in.the.category.

SCOTT BOURNE is.president.and.founder.of.Bourne.Media.Group.and.publisher.of.Photofocus.com,.one.of..the.most.widely.read.photography.websites..A.professional.photographer.for.more.than.30.years,.his.work.has.received.more.than.100.awards.and.he.has.led.more.than.150..workshops.and.seminars..Scott.has.been.featured.in..numerous.publications.including.Photo District News.(PDN),.PPA Magazine,.Outdoor Photographer,.and.PhotoMedia..SKIP COHEN.is.president.of.Marketing.Essentials.International,.a.consulting.firm.specializing.in.photography.projects..He.is.past.president.of.Rangefinder.Publishing.Inc.,.where.he.was.responsible.for.Rangefinder.and.AfterCapture.magazines,.the.Wedding.and.Portrait.Photographers..International.(WPPI).Association,.and.the.WPPI.trade..show..He.is.the.founder.of.Skip’s.Summer.School.and.a..consultant.to.PDN..Skip.has.co-authored.five.previous..books.on.photography,.most.notably.The Art of Wedding Photography..He.can.be.found.at.skipsphotonetwork.com.

Photography.–.Careers8-1/2.x.10;.256.pages;.150.full-color.and.black-&-white.photographs978-0-8174-3579-0$29.99.paper.(Canada:.$34.00).eBook:.978-0-8174-4973-5

ON SALE 8/16/2011

All.rights:.Crown

National publicity

National print attention

Online Promotion• Facebook advertising• Banner advertising at

Shutterbug.com• Google search advertising campaign• Major cross promotion

on author’s websites, GoingPro2010.com, photofocus.com and skipsphotonetwork.com, and in social media outlets as well as author’s blog and podcast series

• Major photography blog outreach

Promotional materials available

Academic marketing outreach

Feature title at Photo Plus and Wedding & Portrait Photographers International trade shows

Photography sell sheet available

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THE NEW COMPLETE GUIDE TO NIGHT AND

LOW-LIGHT DIGITAL PHOTOGRAPHy

Updated Edition

Lee Frost

Photography.–.Techniques8-1/4.x.11;.192.pages;.200.full-color.and..80.black-&-white.photographs978-0-8174-4968-1$29.99.paper.(Canada:.$34.00)

ON SALE 7/26/2011

British:.David.&.Charles.Publishers.Ltd..Translation:.David.&.Charles.Publishers.Ltd.First.Serial:.Crown.

Amateur photographers of all levels get indispensable instruction on shooting low-light environments in this classic by a bestselling author, now updated to include digital photography.

Many.amateurs.pack.up.and.head.home.when.the.light.fades.and.night.approaches,.but.this.fully.revamped.update.of.a.classic.bestseller.shows.them.how.to.shoot.stunning.images.in.lower-light.situations,.both.indoors.and.out,.with.simple.steps.for.capturing.a.perfect.digital.exposure.every.time.

LEE FROST is.a.photographer.and.bestselling.author.of.several.photography.technique.books..His.books.have.been.translated.into.10.languages.and.have.sold.more.than.250,000.copies.worldwide..Lee.has.contributed.to.numerous.photography.magazines.and..written.hundreds.of.articles..He.leads.workshops.through.his..company.Photo.Adventures..He.can.be.found.at.leefrost.co.uk..

aLSo BY LEE FRoSt:

the a-Z of Creative photography 978-0-8174-0008-8 $25.99 paper (Canada: $29.99)

photos that Sell 978-0-8174-5512-5 $27.95 paper (Canada: $32.50)

pREVIoUS EDItIoN 978-0-8174-5041-0

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National publicity

National print attention

Online Promotion• Shutterbug.com advertising

campaign• Cross promote on the author’s

website, LeeFrost.co.uk• Photography blog outreach

Promotional materials available

Feature title at Photo Plus trade show

Photography sell sheet available

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Understanding Shutter Speed978-0-8174-6301-4 $25.95 paper(Canada: $30.00)

UNDERSTANDING FLASH PHOTOGRAPHy

How to Shoot Great Photographs Using Electronic Flash and Other

Artificial Light Sources

Bryan Peterson

This guide to on- and off-camera flash picks up where Understanding Exposure leaves off, helping free photographers from the limitations of “auto” to get the images they want when natural light isn’t enough.

For.the.many.amateur.photographers.afraid.to.venture.past..natural.lighting,.here.is.the.book.that.will.finally.help.them..explore.the.exciting.possibilities.of.artificial.light..In.his.trademark.easy-to-understand.style,.Bryan.Peterson.explains.not.only.how.flash.works,.but.how.to.go.beyond.“TTL”.automatic.flash.exposure.to.master.manual.flash,.allowing.readers.to.control.the.quality,.shape,.and.direction.of.light.for.a.perfect.exposure,.every.time.

BRyAN PETERSON.is.a.phenomenon.in.how-to.photography,.with.more.than.half.a.million.books.sold,.including.Amphoto’s.#1.bestselling.title.of.all.time,.Understanding Exposure..He.also.ranks.as.one.of.the.bestselling.authors.in.the.entire.category,.from..any.publisher..A.professional.photographer.and.internationally..known.instructor,.he.is.also.the.author.of.Learning to See Creatively,.Understanding Digital Photography,.Beyond Portraiture,.Understanding Shutter Speed,.Understanding Close-Up Photography,.and.Bryan Peterson’s Understanding Photography Field Guide..He.is.the.founder.of.the.online.photography.school.The.Perfect.Picture.School.of..Photography.(ppsop.com).

Photography.-.Techniques.8-1/2.x.11;.160.pages;..150.full-color.photographs.978-0-8174-3956-9$25.99.paperback.(Canada:.$29.99).eBook:.978-0-8174-4972-8ON SALE 8/30/2011

All.rights:.Crown.

aLSo BY BRYaN pEtERSoN:

Understanding Exposure978-0-8174-3939-2$25.99 paper(Canada: $30.99)

Understanding Close-Up photography978-0-8174-2719-1$25.95 paper(Canada: $30.00 )

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Bryan peterson’s Understanding photography Field Guide978-0-8174-3225-6 $24.99 paper(Canada: $29.99)

National Publicity

National Print Attention

Online Promotion• Advertising on key

photography websites• Outreach to photography bloggers• Targeted search campaign• Cross-promotion on author’s

online photography school The Picture Perfect School of Photography (ppsop.com)

Academic marketing to photography departments and schools

Academic marketing outreach

Feature title at Photo Plus and Wedding & Portrait Photographers International trade shows

Photography sell sheet available

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LEARN WORLD CALLIGRAPHy

Discover African, Arabic, Chinese, Ethiopic, Greek, Hebrew, Indian, Japanese, Korean,

Mongolian, Russian, Thai, Tibetan Calligraphy, and Beyond

Margaret Shepherd

Art.-.Calligraphy.8-1/2.x.10-7/8;.192.pages;..350.full-color.and.190..black-&-white.illustrations978-0-8230-3346-1$24.99.paper.(Canada:.$27.99).eBook:.978-0-8230-8230-8

ON SALE 8/23/2011

All.rights:.Crown

For calligraphy students, teachers, artists, and ardent fans of Margaret Shepherd’s many beloved books on calligraphy and writing.

In.Learn World Calligraphy,.renowned.calligrapher.and.prolific.author.Margaret.Shepherd.provides.a.calligraphy.instructional..text.unlike.any.other..This.comprehensive,.unparalleled.192-page.volume.covers.virtually.all.the.world’s.writing.systems,.ranging..from.Chinese,.Arabic,.Russian,.Korean,.Hebrew,.Thai,.and.Indian.scripts.to.the.alphabets.of.our.earliest.ancestors.in.Africa.and.the.Americas..The.book.features.Shepherd’s.exquisite.hand-drawn.illustrations,.gorgeous.full-color.examples.of.both.traditional.and.modern.calligraphic.designs,.plus.modern.materials.and.projects..Readers.will.also.learn.how.the.basics.of.each.exotic.script.can.be.applied.to.the.English.alphabet.in.order.to.create.readable..calligraphy.with.a.foreign.flair.

MARGARET SHEPHERD is.the.author.of.16.books.on.calligraphy,.including.Learn Calligraphy,.a.classic.in.the.field..She.has.recently.analyzed.written.and.non-written.communication.in.The Art of the Handwritten Note,.The Art of Civilized Communication,.and.The Art of the Personal Letter..Well.known.in.the.Boston.area.for.her.advocacy.of.letter.arts.and.her.Boston.Calligaphy.Trail,.she.is.also.eminent.nationally.and.internationally.as.a.brand.name.in.calligraphy..how-to.books..

National publicity

National print attention

Online Promotion• Google search advertising

campaign• Craft , graphic design and

calligraphy blog outreach• Crafternews enewsletter and

website feature

Promotional materials available

Academic and library marketing outreach

Promotion at Crafts and Hobbies, College Art Association and National Arts Materials Trade Assocation trade shows

Craft sell sheet available

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BASIC ANATOMy FOR THE MANGA ARTISTEverything You Need to Start Drawing

Authentic Manga Characters

Christopher Hart

This most basic and complete book on manga anatomy ever written is targeted to the widest segment of manga fans—beginners.

The.latest.from.bestselling.author.Chris.Hart.is.not.your.father’s.anatomy.book—it’s.an.anatomy.book.strictly.for.the.manga..artist..Packed.with.dynamic.step-by-step.demonstrations..detailing.how.to.draw.correctly.proportioned.manga.faces..and.bodies,.plus.lots.of.tips.and.tricks.of.the.trade,.this..practical.guide.has.everything.aspiring.beginners.need.to..start.drawing.convincing.manga.characters.

CHRISTOPHER HART.is.the.world’s.bestselling.author.of.drawing.and.cartooning.books..His.books.have.sold.3.1..million.English-language.copies.and.have.been.translated.into.20.languages..Renowned.for.up-to-the-minute.content.and.easy-to-follow.steps,.all.of.Hart’s.books.have.become.staples.for.a.new.generation.of.aspiring.artists.and.professionals,.and.they.have.been.selected.by.the.American.Library.Association.for.special.notice.

Art.-.Drawing.8-1/2.x.10-7/8;.160.pages;.90.full-color.and.320.black-&-white.illustrations978-0-8230-4770-3$21.99.paper.(Canada:.$24.99).eBook:.978-0-8230-8227-8

ON SALE 6/21/2011

All.rights:.Crown

aLSo BY ChRIStophER haRt:

Drawing Fantastic Furries978-0-8230-3345-4$19.99 paperback (Canada: $22.99)on sale 3/15/2011

Cartoon Cute animals978-0-8230-8556-9 $21.99 paper(Canada: $25.99)

manga for the Beginner Shoujo978-0-8230-3329-4$21.99 paper(Canada: $24.99)

manga for the Beginner Chibis978-0-8230-1488-0$21.99 paper(Canada: $26.99)

manga for the Beginner978-0-8230-3083-5$21.95 paper(Canada: $24.95)

National publicity

National print attention

Online Promotion • Banner advertising at ICV2.com• Manga, art and parenting

blogger outreach

Promotional materials available

Academic and library marketing outreach

Cross-promotion at College Art Trade Show and Comic-Con

Manga sell sheet available

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SEWING IN A STRAIGHT LINE

Quick and Crafty Projects You Can Make by Simply Sewing Straight

Brett Bara

Crafts.&.Hobbies.-.Sewing.7-7/16.x.10;.160.pages;.50-75.full-color..photographs.and.40-50.illustrations978-0-307-58665-0$22.99.paperback.with.flaps.(Canada:.$25.99)eBook:.978-0-307-58682-7..

ON SALE 7/19/2011

All.rights:.Crown

In just one weekend and using one skill—sewing straight, an entire world of sophisticated, but easily doable projects is open to you.

Just.about.anyone.can.sew.a.straight.line..And.with.that.simple.skill.and.some.basic.guidance,.crafty.expert.Brett.Bara.demonstrates.how.you.can.make.custom.home.decor,.stylish.fashions,.and..one-of-a-kind.gifts..Sewing in a Straight Line.is.a.step-by-step.guide.to.creating.28.deceptively.simple.projects.that.look.like.they.came.from.a.chic.boutique—far.more.impressive.than.you.would..expect.for.such.little.effort!.These.easy-to-make.items.offer.quick.gratification.that.even.the.busiest.among.us.will.appreciate...From.a.flirty.two-hour.miniskirt.to.the.cutest.plush.toys,.many..of.the.projects.take.only.a.spare.afternoon..With.step-by-step.illustrations,.and.loads.of.helpful.hints.and.customization.ideas,.Sewing in a Straight Line.will.quickly.make.a.sewing.enthusiast.out.of.anyone.

BRETT BARA is.a.crafts.and.DIY.lifestyle.expert.who.is.the.host.of.the.PBS.show.Knit and Crochet Now..She.has.appeared.on.The Martha Stewart Show,.Knitty Gritty,.and.Uncommon Threads,.and.her.craft.expertise.has.been.featured.on.ABCNews.com,.Epicurious.com,..the.Associated.Press,.LifetimeTV.com,.and.Etsy.com..She..co-authored.Sweet Serendipity,.a.collection.of.recipes.and.stories.from.the.New.York.City.landmark..She.lives.in.New.York..Visit.her.blog.at.www.manhattancraftroom.blogspot.com.

National publicity

National print attention

Online Promotion• Banner advertising on

Burdastyle.com• Cross promote on author’s

website, manhattancraftroom.com• Crafternews enewsletter and

website feature• Craft & Sewing blog outreach

Promotional materials available

Video available

Feature title at the Crafts & Hobby Association Trade Show

Craft sell sheet available

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HOT CONNECTIONS JEWELRy

The Complete Sourcebook of Soldering Techniques

Jennifer Chin

Crafts.&.Hobbies.-.Jewelry.8-1/2.x.10-7/8;.160.pages;..300.full-color.and..50.black-&-white.illustrations978-0-8230-3336-2$22.99.paper.(Canada:.$25.99)eBook:.978-0-8230-8228-5..

ON SALE 7/12/2011

All.rights:.Crown

For jewelry makers who have had some experience with beading, wireworking, and basic cold-connection techniques (such as riveting) and are ready to move on to the next level and add a core metalworking skill to their creative repertoire.

In.Hot Connections Jewelry,.jewelry.designer.Jennifer.Chin.offers.detailed.instruction.in.the.materials.and.techniques.of.soldering,.supported.by.a.series.of.lessons.and.progressive.projects.inspired..by.her.stunning.jewelry.designs.

Artist,.teacher,.and.metalsmith JENNIFER CHIN.is.the.owner.of.Lush.Metals,.a.jewelry.studio.whose.simple.yet.stylish.designs.in.precious.metals.are.based.on.the.interplay.of.repetitive.geometric.patterns.found.in.nature.and.industrial.motifs..She.studied.stu-dio.arts.at.the.School.of.the.Museum.of.Fine.Arts.in.Boston..Her.award-winning.work.can.be.seen.at.some.of.the.most.prestigious.fine.craft.shows,.museums,.galleries,.and.boutiques.in.the.U.S..and.on.her.website,.LushMetals.com..This.is.her.first.book..

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National publicity

National print attention

Advertising• Step-By-Step Wire Jewelry

Online Promotion• Cross promotion at author’s website,

LushMetals.com• Feature in Crafternews enewsletter

and website• Craft and Jewelry blog outreach

Promotional materials available

Academic marketing outreach

Featured title at Crafts & Hobby Association trade show

Craft sell sheet available

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WENDy KNITS LACEWendy D. Johnson

With 20 original patterns for gorgeous lace shawls, sweaters, scarves, hats, gloves, and, of course, socks, popular blogger and author Wendy D. Johnson provides thorough instruction on the best lace techniques for aspiring and experienced knitters.

Many.knitters.are.intimidated.by.lace,.but.with.a.little.guidance.anyone.can.create.beautiful.pieces..As.she.did.for.the.toe-up.sock.technique,.Wendy.demystifies.lace.knitting.by.thoroughly.explaining.the.basics.and.offering.the.best.techniques.to.create.even.the.most.intricate-looking.patterns..She.shares.a.wealth.of.tips.that.will..help.new.lace.knitters.avoid.any.frustration..Twenty.projects.for..beginners.through.advanced.knitters.include.scarves,.shawls,.afghans,.accessories,.and.sweaters..Ranging.from.a.lightweight.seashell.camisole.for.summer.to.a.thick.cowl.for.winter,.Wendy.presents.projects.that.are.surprisingly.easy.and.fun.to.create,.and.great.to.wear.year-round.

WENDy D. JOHNSON is.a.lifelong.knitter.and.creator.of.WendyKnits.com,.one.of.the.most.popular.knitting.blogs..She..has.been.featured.in.many.major.knitting.magazines.and.has..created.designs.and.taught.classes.for.Knit.Happens,.the..celebrated.yarn.shop.in.Alexandria,.VA..She.is.the.author.of..Wendy Knits,.Socks from the Toe Up,.and.Toe-Up Socks for Every Body..Visit.her.at.wendyknits.net.

Crafts.&.Hobbies.-.Knitting.8-1/2.x.10-7/8;.160.pages;..50.full-color.photographs.and.70.illustrations978-0-307-58667-4$22.99.paperback.with.flaps.(Canada:.$25.99).eBook:.978-0-307-58685-8

ON SALE 8/23/2011

All.rights:.Crown

aLSo BY wENDY D. JohNSoN:

Socks from the toe Up 978-0-307-44944-3 $22.99 paper (Canada: $27.99)

toe-Up Socks for Every Body 978-0-307-46385-2 $22.99 paper (Canada: $27.99)

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National publicity

National print attention

Online Promotion• Banner advertising on Ravelry.com,

Knitty.com, CrazyAuntPurl.com and knittersreview.com

• Cross promote on the author’s website, WendyKnits.com

• Crafternews enewsletter and website feature

• Craft & Knitting blog outreach

Promotional materials available

Featured title at The National Needwork Association Show and the Crafts & Hobby Association trade shows

Craft sell sheet available

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TEENy-TINy MOCHIMOCHI

More Than 40 Itty-Bitty Minis to Knit, Wear, and Give

Anna HrachovecFor advanced beginner to intermediate-level knitters who want fun, witty, irresistibly tiny patterns to make as cute accessories, decorative items, and gifts for friends.

In.Teeny-Tiny Mochimochi,.toy.knits.designer.Anna.Hrachovec.presents.more.than.40.super-cute,.humorous.patterns.for..miniature.toys,.plus.techniques.for.tiny.knitting;.ideas.for..using.the.tiny.knits.as.wearables,.decorations,.and.gifts;..and.instructions.on.how.to.convert.a.pattern.for.a.tiny..project.into.a.bigger.toy.

ANNA HRACHOVEC launched.Mochimochi.Land.(mochimochiland.com),.a.website.and.brand.of.knitted..toy.patterns,.in.early.2007..To.design.her.toys,.Anna.draws.inspiration.from.Japanese.kawaii.(cute).culture.and.children’s.illustrators.such.as.Dr..Seuss..Her.original.knitted.creations.have.been.featured.on.The Martha Stewart Show,.around.the.Web,.and.in.print,.and.have.been.exhibited.in.galleries.in.New.York,.Seattle,.San.Francisco,.and.Tokyo..In.addition.to.her.website,.Anna.maintains.a.blog.(mochimochiland.com/weblog),.a.Flickr.group.(Mochimochi.Land’s.Photostream),.and.a.Ravelry.group.for.her.fans.(Mochimochi.Land.Lovers)..Anna’s.first.book.of.knitted.toy.patterns,.Knitting Mochimochi,.was.published.by.Watson-Guptill.in.June.2010.

Crafts.&.Hobbies.–.Knitting8-5/8.x.8-5/8;.144.pages;..250.full-color.illustrations978-0-8230-2692-0$19.99.paper.(Canada:.$22.99)..eBook:.978-0-8230-8229-2

ON SALE 8/16/2011

All.rights:.Crown

Knitting mochimochi 978-0-8230-2664-7 $19.99 paper (Canada: $23.99)

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National publicity

National print attention

Online Promotion• Banner advertising on Ravelry.com,

Knitty.com, CrazyAuntPurl.com and knittersreview.com

• Cross promote on the author’s blog Mochimochiland.com/weblog

• Crafternews enewsletter and website feature

• Craft & Knitting blog outreach

Promotional materials available

Video available

Featured title at The National Needwork Association Show and the Crafts & Hobby Association trade shows

Craft sell sheet available

aLSo BY aNNa hRaChoVEC:

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BRaZILMr. Joao RiffAgência RiffAvenida Calógeras n° 6, sl 100720030-070 - Centro Rio de Janeiro, RJ Tel: 5521 2287 6299Fax: 5521 2267 [email protected]

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foreign reps ordering informationREtaIL FIELD REpRESENtatIVESAnne McGilvray & Company 312-321-0710 (Chicago) 952-932-7153 (Minnetonka) 214-638-4438 (Dallas)—main office KS, IL, IN, MO, MN, ND, SD, WI,N. KY, OH, W. PA, TX, OK, LA, AR

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oRDERING INFoRmatIoNNew Accounts, Sales Representatives, and General Info.:Random House, Inc.Specialty Retail Division1745 Broadway, M.D. 6-3New York, NY 10019Phone: 800-729-2960Fax: [email protected]

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For accounts wishing to be serviced by a field rep, call our Field Sales Department:Phone: 800-729-2960Fax: 800-292-9071

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When ordering products, please use the Publisher’s ISBN.Crown Group ISBN prefixes (978-): 0-307, 0-517, 0-609, 0-676, 0-7615, 0-8129, 1-4000, 1-55958, 1-57805, 1-58065, 0-8230, and 0-8174.

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Visit CrownPublishing.com

Front cover image: Cover photograph from Bryan Peterson’s Understanding Photography Field Guide

Design by David Vargas

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YOUR BABY IN PICTURES978-0-8174-0003-3

$19.99 (CANADA: $22.99)

MARTHA STEWART’S ENCYCLOPEDIA OF CRAFTS978-0-307-45057-9

$35.00 (CANADA: $40.00)

MARTHA STEWART’S ENCYCLOPEDIA OFSEWING AND FABRIC CRAFTS

978-0-307-45058-6 • $35.00 (Canada: $43.00)

BOTANICAL DRAWING IN COLOR978-0-8230-0706-6 • $24.99 (CANADA: $28.99)

WRAP UP A GREAT

IDEA FOR

MOTHER’S DAY