Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalogue

potter potter craft watson-guptill

SUMMER 2010

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table of contents

clarkson potter5

watson-guptill17

potter craft35

author/title index44

agents46

ordering information47

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www.ClarksonPotter.com

clarkson potter



National publicity

Major national print a� ention

Author events and interviews out of New York and Washington, DC

Online Promotion • Advertising on HistoryChannel.com • Advertising on food and wine websites • Po� er Recipe Club feature • Blogger outreach • Read It Forward feature

Cross-promotion with Norton Vineyards

Winery and wine industry contacts mailing

Masthead mailing to food and wine magazines

Book Group-In-A-Box mailing

Crown Buzz mailing

THE�WILD�VINEA Forgo� en Grape and the

Untold Story of American Wine

Todd Kliman

A rich romp through untold American history peppered with fantastic characters, this is the tale of a li� le-known American grape—born and cultivated only in this country—that rocked the fi ne-wine world of the ��th century and is poised to do so again today, fulfi lling the promiseof top-notch, truly American wine.

The Wild Vine is the very fi rst book to explore the Norton grape, America’s singular claim to fi ne-wine fame. Norton was created in the mid-��s by a widower doctor in Virginia who ardently believed in his young country’s ability to produce a native grape suitable for winemaking. Later that century, a Missouri Norton went on to win a competition in Vienna—long before California wines, made from European varieties, rose to international dis-tinction. A� er the grape’s brief soar to fame, it dissolved just as quickly into oblivion but was kept alive by bootleggers during Pro-hibition. Now, generations later, unique vintners such as Dennis Horton, Jenni McCloud, and others, in �� states of the union, are reviving America’s noble grape—our country’s homegrown answer to Chardonnay and Merlot—and with it the potential for truly American fi ne wine.

TODD KLIMAN is the food and wine editor and restaurant critic of The Washingtonian. He won a James Beard Award in�� for his writing, which has appeared in The New Yorker, Harper’s, Men’s Health, National Geographic Traveler, The Washington Post Magazine, and the Best Food Writing anthologies. Kliman taught English and litera-ture for ��years at American University and Howard University. He lives with his wife and son in the Washington, DC area.

Cooking—Wine & Spirits (CKB��1⁄8 x �1⁄4; � pages��-�-��-��-�� hardcover (Canada: �� )On sale��/�/��

British: Lippinco� Massie McQuilkinTranslation: Lippinco� Massie McQuilkinFirst Serial: Crown

“What’s this stuff we’re drinking, anyway?” somebody asked at one point.

My friend said it was the native grape of America, a grape called Norton.

My wife said, “I thought Concord was the native grape.”

“OK: correction. The native grape that makes a good, drinkable wine.”

“Hey,” someone piped up, “don’t knock Manischewitz.”

Norton? All I could think of was Jackie Gleason’s famously gravelly bellyache: “Hey, Nawwwwwwwwton!”

It didn’t sound like the name of a wine, or anyway, a reputable wine; it sounded like something with cartoon animals on the label of the bo� le. Real wines had French names that rolled off the tongue in an elegant procession of vowels.

Squinting, I scanned the fi ne print on the label for more information, much the way I used to read liner notes as I lay on the fl oor and listened to my father’s old jazz records, in the hope that the words might illuminate some aspect of the music (in the hope, too, that this illumination would, in turn, illuminate some aspect of my father). No illumination, though I did fasten onto one detail: In 1873, at an exhibition in Vienna, a bo� le of Norton was declared one of the great red wines in the world. I turned the bo� le around to look at the front of the label: Chrysalis Vineyards. I had just begun writing a column about food and wine for a weekly paper in Washington, DC, and, drunk though I was, I managed, somehow, to retain this piece of information. There was always another column to write. It might come in handy.

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an excerpt from the wild vine:



Major national publicity


Author events and interviews out of New York and San Francisco

Online Promotion • Advertising on food websites • Advertising on green websites • Advertising on Gothamist Network (Gothamist and SFist) • Cross-promotion at AliceWatersGreenKitchen.com

Promotional materials available for authors featured in book

Buzz mailing to slow food and green organizations, farmers’ markets, and food industry contacts

Video available for online channels

IN�THE�GREEN�KITCHENTechniques to Learn by Heart

Alice Waters

From Alice Waters, bestselling cookbook author, celebrated chef, and champion of the sustainable food movement, comes an indis-pensable resource for cooks of all levels, featuring �� basic cook-ing techniques and corresponding recipes, each demonstrated by chefs and friends of Alice, including Thomas Keller, Deborah Madison, Rick Bayless, Lidia Bastianich, and Dan Barber.

Hailed as one of America’s best and most infl uential chefs by the James Beard Foundation, Gourmet, and the New York Times, Alice’s impact upon the American table is irrefutable and long-lasting. In In the Green Kitchen, Alice assembles �� cooks from across the United States (who came to San Francisco in the summer of ��to participate in Slow Food Nation) to demonstrate universal tech-niques every home cook should know—from boiling noodles and sautéeing greens to making chicken stock and baking bread. With help from her chef friends, Alice teaches readers how to keep a simple, green kitchen, using minimal equipment and focusing on fresh, seasonal ingredients in this collection of �� recipes.

ALICE WATERS’s infl uence on American cooking is unrivaled. Inspired by the markets of Paris, Waters opened Chez Panisse (named Best Restaurant in America by Gourmet) in �� The Café at Chez Panisse in �� and Café Fanny in��. She founded her career on creating dishes around fresh, local, and seasonal ingredients long before sustainability was in vogue. Alice has won many accolades for her food and environmental philosophies, most notably Bon Appétit’s Lifetime Achievement Award and the James Beard Best Chef in America Award, Humanitarian Award, and Lifetime Achieve-ment Award. In �� she created the Chez Panisse Foundation to fund models of edible education in the public school system.

Cooking (CKB�� 7⁄16 x �� pages; �� full-color photographs��-�-��-��-�� hardcover (Canada: ��) ON SALE �/�/��

British: Collins McCormick Literary AgencyTranslation: Collins McCormick Literary AgencyFirst Serial: Crown

The Art of Simple Food��-�-��-��-��hardcover(Canada: ��)

ALSO BY ALICE WATERS

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R APARTMENT�THERAPY’S�BIG�BOOK�OF

SMALL��COOL�SPACESMaxwell Gillingham-Ryan

For the millions of small-space dwellers unwilling to sacrifi ce comfort and style, for millions of fans of the top design website Apartment Therapy, and for the devoted readers of Domino, this beautifully photographed guide is fi lled with creative ways to enlarge the feeling of a space, decorate it with heaps of personality, and make it a true home.

When Maxwell Gillingham-Ryan’s daughter was born, he and his wife were living in a � �-square-foot studio in New York. No stranger to being creative under space constraints, Maxwell founded Apartment Therapy, which has now become the top design website and a thriving online community, hosting more than 3 million unique visitors a month on its main site and satel-lites. Now, this frequently quoted authority on the subject of small spaces presents the most beautiful, inspirational, and informative resource for ideas. Sharing special, diminutive living rooms, kitch-ens, offi ces, kids’ rooms, bedrooms, and more, Maxwell demon-strates that from very li� le space comes infi nite possibility.

“One part interior designer, one part life coach,” MAXWELL GILLINGHAM-RYAN is the cofounder of ApartmentTherapy.com, which launched in April �� and is now one of the most popu-lar and infl uential design blogs in the country. With its satellites, including OhDeeDoh.com (the nursery), Unpluggd.com (home tech), TheKitchn.com, and Re-Nest.com (green home), Apartment Therapy Media reaches � million unique visitors per month. Max-well is frequently interviewed in publications including the New York Times, the New York Post, House Beautiful, the New York Ob-server, and the Wall Street Journal. He is the author of Apartment Therapy and Apartment Therapy Presents.

House & Home—Decorating (HOM��)�7⁄16 x �1⁄2; �� pages; ��-� � full-color photographs��-�-��-��-�� hardcover (Canada: �� )On sale �/��/��

All rights: Crown


National television

National radio

Author interviews out of New York

Author events out of Boston, Los Angeles,San Francisco, and Washington, DC

Online Promotion • Cross-promotion with Apartment Therapy and its

network of websites• Advertising on design websites and blogs• Advertising on lifestyle and gossip sites• Social network advertising

Blow-ups available upon request

Resource mailing



Other People’s Love Letters��-�-��-��-�� paper-over-board(Canada: �� )

Major national publicity



Online promotion • Advertising at USAToday.com • Advertising on gossip and lifestyle websites • Social network advertising • Major promotion at author’s website,

OtherPeoplesRejectionLe� ers.com • Blogger outreach

Buzz mailing to literary, Hollywood, and music agents

OTHER�PEOPLE’S�REJECTION�LETTERS

Relationship Enders, Career Killers, and�� Other Le� ers You’ll Be Glad You Didn’t Receive

Edited by Bill Shapiro

Following in the tradition of Other People’s Love Le� ers, Bill Shapiro presents a colorful panoply of rejection le� ers (many from famous people, such as A-Rod, Jimi Hendrix, and Andy Warhol, among others) that, when taken together, off er humor, insight, the comfort of shared experience, and, yes, even a li� le schadenfreude to anyone who has ever experienced rejection, whether at the hands of a callous lover, potential employer, or countless others with the power to say no.

Other People’s Rejection Le� ers is a collection of actual let-ters by hundreds of Americans presented exactly as they were wri� en—rejections full of sting and bite, disdain and disinterest, misjudgment and mistrust (and, yes, even encouragement). They provide an uncensored look into the myriad types of rebuff s people have experienced. From the smart of being dumped by a lover to the heartbreak of a child’s runaway le� er, from the dis-appointment of not ge� ing a needed job to an insurance com-pany’s denial, every type of rejection le� er was fair game for Bill Shapiro. Ultimately, however, while rejection comes in many forms—personal, institutional, statistical—Other People’s Rejection Le� ers shows that one of the great universals in life is people’s desire for acceptance—and their ability to persevere even in the face of disappointment.

BILL SHAPIRO is the editor in chief of Life.com. He has worked in senior editorial positions in the magazine business for �� years, including at Health, Men’s Journal, Details, Maxim, Self, and Parenting, among others.

Humor (HUM��3⁄4 x 1⁄4�� pages; � � full-color illustrations��-�-��-� ��-�� paper-over-board (Canada:�� On sale �/��/��

British: DeFiore & CoTranslation: DeFiore & CoFirst serial: Crown

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ALSO BY BILL SHAPIRO




National television


Online Promotion: • Advertising on cra� and design websites • Blogger outreach • Cross-promotion at Carlos.Mota.us

Buzz mailing to fl ower shows and botanical gardens

Resource mailing

FLOWERS�CHIC�AND�CHEAP

Arrangements Made with Flowers Picked from the Market or Backyard

Carlos MotaPhotography by William Waldron

Foreword by Margaret Russell

Cheap thrills are having beautiful fl owers around all the time just for the heck of it. With short lists of what you’ll need and clear instructions for what to do, plus more than �� gorgeous and inspirational color photographs, Flowers Chic and Cheap makes decorating with fl owers something you will want to do every day.

Carlos Mota, who has styled hundreds of the world’s most elegant homes for Elle Decor, has a simple, secret weapon for brightening a room with fl owers: a handful of seasonal blooms (no more than four types of fl owers) from a place such as the grocery store, farmers’ market, or your backyard; a simple container—perhaps one found in Wal-Mart, your recycling bin, or heirloom cabinet; and a touch of whimsy. Flowers Chic and Cheap is inspired by our simplest and most popular cookbooks, and each arrangement is accompanied by a brief “ingredient” list, a “recipe” for pu� ing them together, and beautiful color photography that shows the completed arrange-ment. Additionally, there are tips, notes, and ideas throughout that shine with Carlos’s inimitable, friendly, and funny voice.

Editor-at-Large at Elle Decor, CARLOS MOTA has styled and produced feature stories for Vanity Fair, the New York Times, New York magazine, Harper’s & Queen, Travel + Leisure, Vogue, and O, The Oprah Magazine, among others. Carlos is also the designer of Casa Carlos Mota, a collection of six polyester-silk fl ower arrange-ments, sold exclusively through HSN.

Gardening (GAR��3⁄8 x 1⁄4; � pages; �� full-color photographs� -�-��-� � -�� paper (Canada: ��)On sale �/�/��

All rights: Crown

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CULINARY�CAREERSHow to Get Your Dream Job in Food with Advice

from Top Culinary Professionals

Rick Smilow, President and CEO of the Institute of Culinary Education, and Anne E. McBride

Turn a passion for food into a career with this comprehensive guide that explores all facets of being a culinary professional, both in the kitchen and out, for career changers and those just ge� ing started.

Working in food can mean cooking on the line in a restaurant, of course, but there are so many more culinary career paths. No one knows this be� er than Rick Smilow, president of the Institute of Culinary Education (ICE)—the award-winning culinary school located in New York City—who has seen ICE graduates go on to top jobs both in and out of professional kitchens. Tapping into that vast alumni network and beyond, Culinary Careers off ers candid job portraits of dozens and dozens of coveted jobs at all levels. Read about the inspiring—and o� en unconventional—paths individ-uals took to reach their current positions. From whether to a� end culinary school or not to what to expect at a job interview, every career question is answered. Supplemented with tried-and-true advice for anyone looking to break into the food world, Culinary Careers is a must-have resource for fi rst-time job seekers as well as midlife career changers.

RICK SMILOW is the president and CEO of the Institute of Culinary Education (ICE). He acquired ICE from the estate of Peter Kump in �� and has expanded the school substantially since that time. Previously Smilow was an entrepreneur in the consumer products industry and held positions at Nabisco Brands USA. ANNE E. McBRIDE is a writer who has collaborated on two cookbooks with celebrated pastry chef François Payard.

Cooking/Business & Economics—Careers (CKB��/BUS��3⁄8 x ; �� pages� -�-��-��-�� paper (Canada: ��)On sale �/�/��

All rights: Crown

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National publicity

National print a� ention

National radio


Online promotion • Advertising on food and culinary career websites • Blogger outreach • Po� er Recipe Club feature • Eblast to guidance counselors • Cross-promotion with academic marketing

Buzz mailing to culinary schools and food industry contact list



National publicity



Online Promotion • Advertising on parenting websites and blogs • Social network advertising • Books for Be� er Living feature • Blogger outreach

Resource mailing

P.O.P. ��-�-��-�� -��-copy L-card display available�� (Canada: ��

WHAT�TO�DO�WHEN�NO�ONE�HAS�A�CLUE

Advice for the Brave New World of OMFG

Stephanie Pierson and Barbara Harrison

Never before has there been a road map for what to do in the age of Twi� er, legal gay marriage, and genetic tests to gauge your un-born child’s athletic abilities in a “post-racial” America.

In a divorce, it used to be who gets the child? Now it’s Who gets the dog . . . Daddy’s ashes . . . the Kaballah coach? Your partner insists that if you really love him, you’ll give him your password. Should you? The woman in the next stall is yakking on her cell phone—is it okay for her to talk? Is it okay for you to fl ush? It’s dif-fi cult to tell what’s expected of you today when the private is now public; there are few—if any—boundaries. Stephanie Pierson and Barbara Harrison have surveyed the experts to help us manage bizarre modern quandaries—when it comes to technology-induced challenges, modern dating, and dining. What to Do When No One Has a Clue is a humorous guide to handling confusing situations in a collected and smart way.

STEPHANIE PIERSON is a former creative director at a major New York advertising agency. She is also the author of the book Males, Nails, Sample Sales, and has wri� en magazine articles for the New York Times, New York magazine, and Metropolitan Home. BARBARA HARRISON is a direct-marketing specialist. Stephanie and Barbara have a column on contemporary behavior in The Atlantic Monthly and can be found guest blogging on the Huffi ng-ton Post website.

Reference—Etique� e/Humor (REF��/HUM��) �1⁄2 x �1⁄4�� pages; � line drawings��-�-��-��-�� hardcover (Canada: ��)On sale��/��/��

British: The Creative Culture, Inc.Translation: The Creative Culture, Inc.First Serial: Crown

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Do you need to lie to your kids about everything you did in high school?

“ Younger kids want perfect, idealized parents. Later, in their need to separate, they start to see their parents as the most unfair, stupid people on the planet. They will fi nd plenty to complain about no ma� er what, so pick and choose what ammunition you hand out.”

—ALEXIS�JOHNSON� family therapist

“ I’m pre� y honest. I told them that I smoked once in a while. I experimented with pot. And that I had been drunk at a few parties. But I didn’t kill anyone. Until I became a doctor . . . I’m kidding!”

—A top Houston neurosurgeon who has two teenagers and a sense of humor

You’re standing in the dog park, deep in thought, when someone’s Dalmatian stops at your side,

and pees on your leg. What do you do? “ It’s never appropriate for you to discipline someone else’s dog unless the dog is a� acking you (or someone near you) and you need to intervene to save life or limb.”

—PAT�MILLER��Certifi ed Dog Behavior Consultant and Certifi ed Pet Dog Trainer, and author of four books,

including The Power of Positive Dog Training

an excerpt from what to do when no one has a clue



The Whimsical Bakehouse��-�-��- � �-��paper(Canada: ��)

ALSO BY THESE AUTHORS:

National publicity


National television


Online Promotion • Cross-promotion at WhimsicalBakehouse.com

and RivieraBakehouse.com • Advertising on cra� websites • Advertising on food and baking blogs • Food blogger outreach • Po� er Recipe Club feature

Promotional materials available

Resource mailing

KIDS’�CAKES�FROM�THE�WHIMSICAL�

BAKEHOUSEAnd Other Treats for Colorful Celebrations

Liv Hansen and Kaye Hansen

From the mother-daughter baking and decorating team the media loves, this trove of recipes and ideas will help home bakers conjure up a colorful world of pixie dust or pirate’s treasure for their kids.

Chocolate fairies dance atop a woodland cake surrounded by magic cookie wands and tea party cupcakes; extraterrestrial cupcakes orbit a �-D rocket cake; a spooky mummy mask cake watches over pudding-fi lled chocolate cauldrons. No ma� er what a child fan-cies, Kaye and Liv off er unique ideas and kid-friendly confections for everything from birthday parties to sleepovers to holiday get-togethers to everyday occasions—as well as ways to get the kids involved in the simpler steps of these spectacular creations.

KAYE HANSEN is a self-taught baker and the owner of the Riviera Bakehouse in Westchester, the bakery of choice for devoted customers from Albany to New York City. LIV HANSEN was trained as a painter before turning her eye for color and composi-tion to bu� ercream and melted chocolate. The bakery has been featured in the New York Times, and the Hansens have appeared on Today, the Food Network, the Early Show, and The View. Both Kaye and Liv reside in Rockland County.

Cooking—Cakes (CKB��7⁄16 x�� pages; �� full-color photographs and � -�� black & white illustrations��-�-��-��- �� hardcover (Canada: ��)On sale �/�/��

All rights: Crown

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Little Cakes from the Whimsical Bakehouse��-�-��-��- �� hardcover(Canada: �� )

Christmas Cookies from the Whimsical Bakehouse��-�-��-� -�� hardcover(Canada: �� )



PETERSON’S�HAPPY�HOUR

Spirited Cocktails and Helpful Hints to Brighten Daily Life

Valerie Peterson

Peterson’s Happy Hour contains recipes for refreshing pick-me-ups to take the edge off predictably stressful or surprisingly excruciating situations, and to help you make your own Happy Hours on even the darkest day.

Life is full of surprises—and sunny days that quickly turn rainy. Whether expected (tax audit; meeting your fi ancé’s ex-wife; ex-plaining the house arrest to your perfect eHarmony match) or not (spilling coff ee on your lap fi rst thing in the morning; rude post of-fi ce line-cu� ers; the hostage situation in the cafeteria delaying your lunch), life’s minor mishaps, pe� y grievances, and social stresses can o� en be alleviated with the right wet for your whistle.

Now, the author of Peterson’s Holiday Helper presents a brand-new bitingly wi� y yet charmingly upbeat collection—this time of � anxiety-inducing situations that can (and probably will) befall you at any time of year. Each is accompanied by corresponding refreshingly delicious recipes developed to fi x them—or at least to help you temporarily forget them.

VALERIE PETERSON is a writer whose articles have appeared in the New York Times, and a fi lmmaker whose work has received recognition in fi lm festivals. She is the author of Peterson’s Holiday Helper and the coauthor of several books on cookie decorating. A native of Yonkers, New York, she now lives in (and enjoys an occasional) Manha� an.

Cooking—Wine & Spirits (CKB�� x �� pages; �-�� full-color photographs��-�-��- �� -��hardcover (Canada: ��)On sale��/�/��

All rights: Crown

Peterson’s Holiday Helper��-�-��-�� -�� hardcover (Canada: ��

ALSO BYVALERIE�PETERSON

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National publicity



Online Promotion • Advertising on liquor blogs and websites • Cross promote on author’s websites,

ValeriePetersonInk.com and PetersonsHolidayHelper.com, including enewsle� er

• Po� er Recipe Club feature • Read It Forward feature

Promotional materials available

Blow-ups available upon request

Resource mailing



THE�CIAO�BELLA�BOOK�OF�GELATO�AND�

SORBETTOBold, Fresh Flavors to Make at Home

F. W. Pearce and Danilo Zecchin

From the premier gelato and sorbe� o makers in the country, this is the must-have guide to re-creating Ciao Bella’s award-winning unique and classic fl avors—as well as inventing hundreds of your own original combinations.

Supermarkets across the United States sell Ciao Bella’s products. Customers fl ock to their main stores and �� designated pop-ups. Ciao Bella is simply the #� commercial brand of gelato and sorbe� o in the country, and now they will share their secrets with frozen dessert lovers everywhere. Co-founder F. W. Pearce and chef Danilo Zecchin, the mastermind behind many of Ciao Bella’s creative fl avors, celebrate the beauty of using simple ingredients in easy recipes. The magic of this book: By mastering just one base, readers can make an infi nite number of fl avors.

F. W. PEARCE is the founder and DANILO ZECCHIN is the chef and chief fl avor creator of Ciao Bella. Fondly called America’s Gelato, Ciao Bella began in New York’s Li� le Italy in� ��. Ciao Bella has set the dessert standard for innovation and supreme indulgence with its collection of ultra-premium ice cream and sor-bet pints. Oprah chose their Blood Orange sorbe� o as one of her “favorite things,” and the company has received �� awards from the National Association for the Specialty Food Trade. Featured as the subject of a full episode of The Apprentice, Ciao Bella has appeared in hundreds of media outlets.

Cooking—Desserts (CKB��7⁄16 x �; �� pages; �� full-color photographs��-�-��-��-�� hardcover (Canada:��On sale �/�/��

All rights: Crown

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National publicity


Author interviews out of Florida

Cross-promotion with Ciao Bella

Online promotion • Advertising on food websites • Social network advertising • Food blogger outreach • Po� er Recipe Club feature

Promotional materials available for Ciao Bella stores and retail partners

Read It Forward promotion

Resource mailing



National publicity

National print coverage

Online Promotion • Advertising at USAToday.com and Prevention.com • Cross-promotion at AmericanHeart.org • Po� er Recipe Club feature

Promotional materials available for AHA publications, events, and conferences

AMERICAN�HEART�ASSOCIATION

QUICK�&�EASY�MEALSMore Than�� Healthy Recipes and Time-Saving

Tips for Shopping, Planning, and Eating Well

American Heart Association

The American Heart Association presents a revised and retitled edition of its classic Meals in Minutes, with updated health in-formation and more than ��delicious low-fat, low-cholesterol recipes—most of which can be made in�� minutes or less—includ-ing � all-new recipes to please today’s palate and result in big savings for the family.

Americans are busier than ever, and at the end of a long day, they are o� en overwhelmed by the idea of cooking a healthy sit-down dinner. In Quick & Easy Meals the AHA teaches home cooks that healthy meals can be simple, cheap, and prepared in less time than it takes to order out. As all the recipes in this book prove, health-ful food can be low in total fat, saturated fat, and cholesterol—and moderate in sodium—and still look appealing and taste great. Including everything from appetizers to main courses, breakfast dishes to desserts, and updated with new time-saving tricks and tips—this revised edition is the perfect addition to any busy home cook’s kitchen.

THE AMERICAN HEART ASSOCIATION is the nation’s premier authority on heart health. Its bestselling library of cook-books and guides includes: The New American Heart Association Cookbook, �th Edition; American Heart Association No-Fad Diet; American Heart Association Low-Salt Cookbook, �rd Edition; American Heart Association Low-Calorie Cookbook; and American Heart Association Quick & Easy Cookbook.

Cooking (CKB��1⁄8 x �1⁄8; �� pages��-�-��-�� -�� hardcover (Canada:��)On sale �/�/��

British: American Heart AssociationTranslation: American Heart AssociationFirst Serial: Crown

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American Heart Association Complete Guide to Women’s Heart Health��-�-��-� ��-�� hardcover(Canada: ��

The New American Heart Association Cookbook, 7th Edition��-�-��-� �� -�� paper(Canada: ��

American Heart Association Quick & Easy Cookbook��-�-��-��-�� paper(Canada: ��

American Heart Association Low-Salt Cookbook, 3rd Edition��-�-��-��-�� paper(Canada: ��

American HeartAssociation No-Fad Diet��-�-��-��-�� paper(Canada: ��

American Heart Association Low-Calorie Cookbook��-�-��-� -�� paper(Canada: ��

American Heart Association Low-Fat, Low-Cholesterol Cookbook, �th Edition��-�-��- � -�� paper(Canada: ��

ALSO BY�THE�AMERICAN�HEART�ASSOCIATION



National publicity


Author events and interviews out of New York

Online Promotion • Advertising on fashion and fashion-

job-posting websites • Targeted search advertising

Cross-promotion with academic marketing

Eblast to guidance counselors

Design school mailing

Resource mailing

IN�FASHIONFrom Retail to the Runway, Everything You Need to

Know to Break Into the Fashion Industry

Annemarie IversonLand a coveted position at a top-of-the-line company with the help of In Fashion. No other industry promises an exciting mix of beauty, glamour, big bucks, and creativity, but catching a break in this highly competitive industry can be extremely frustrating. With more than �� years inside America’s top magazines and beauty brands, Annemarie Iverson knows all the ins and outs of how to succeed in this industry, and she tells all in this book. Regardless of who or what you know, her advice will help you discover what jobs exist and fi gure out how to get your foot in the door at pres-tigious companies. A practical guidebook, In Fashion has the tools that help you assess your personality and work skills, as well as an exhaustive list of jobs—from clothing designer, photographer, and hair stylist, to magazine editor, buyer, and visual merchandiser—that suit every type of person. You’ll even get a glimpse inside some companies through interviews with people at top companies, such as Nicole Miller, Hearst, and Neiman Marcus. In Fashion is the must-have guide to make your fashion dream job a reality.

ANNEMARIE IVERSON is the former editor in chief of both Seventeen and YM magazines, and for more than eight years she worked as the fashion and beauty news director of Harper’s Bazaar under the legendary Liz Tilberis. Iverson has also wri� en two New York Times bestsellers, Bobbi Brown Beauty and Teenage Beauty, and she helped Liz Tilberis with her autobiography. Currently, she is a consultant for beauty brands, including Clinique, Origins, and Calvin Klein.

Art—Fashion/Business & Economics—Careers (ART��/BUS�� 3⁄8 x 1⁄4 ��pages; �� line drawings and charts��-�-��-��-�� paper (Canada: ��ON SALE �/��/��

All rights: Crown

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THE FOUR FASHION TRIBES

CREATORS are fashion designers and their court. They exist at the center of the fashion universe around which all the other planets orbit.

VISUALIZERS are people who bring fashion to life. Stylists are visualizers, probably the fastest growing, most appealing new role out there. Also among the visualizers are photog-raphers, illustrators, models, hair stylists, and makeup artists. Together, this team of people is charged with the task of presenting next season’s clothes and accessories in advertis-ing and editorial in a compelling way.

CRITICS are anyone who has an opinion about what the creatorcreates and expresses that opinionin fashion magazines, on television, and on the Internet.

SELLERS comprise the business of fashion. The guy helping you “fi nd your size” in jeans at the GAP is called a retail sales associate, but he’s a seller. So are the entire publishing staff s of fashion magazines and the parts of advertising agencies that scare up business and maintain relationships with clients. Public relations, merchan-dising, and marketing also fall under this category: Ultimately their perfor-mances are judged by what sells.

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Everyday Food: Great Food FastThe Editors of Martha Stewart Living Magazine��-�-��-� ��-�� paper with fl aps "CAN$��

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The Art of Simple FoodAlice Waters��-�-��-��-�� hardcover"CAN$��

Rachael Ray’s Book of �Rachael Ray��-�-��-��-�� paper with fl aps"CAN$��

Fresh MexicoMarcela Valladolid��-�-��-� ��-�� paper with fl aps"CAN$��

Larousse GastronomiqueLibrarie Larousse��-�-��-��-��hardcover"CAN$��

Relaxed Cooking with Curtis StoneCurtis Stone��-�-��-��-�� hardcover"CAN$��



watson- guptill

Amphoto Books, Billboard Books,and Watson-Guptill Books


www.Watson-Guptill.com

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National publicity


Promotion at The College Art Association and The National Arts Materials Trade Association trade shows

Academic marketing

MODELING�THE�FIGURE�IN�CLAY��TH�

ANNIVERSARY�EDITIONA Sculptor’s Guide to Anatomy

Sculpture by Bruno Lucchesi; Text and Photographs by Margit Malmstrom

Master sculptor Bruno Lucchesi’s classic anatomy reference book, designed to teach sculptors not only where each bone and muscle goes, but how it is modeled in clay!

Modeling the Figure in Clay is meant for a special group of people who think, see, and understand form best in the round; namely, sculptors. This book off ers readers an opportunity to experience a guided tour of the human form, as one of the foremost contem-porary sculptors creates a fi gure in clay—literally from the inside out—starting with the skeleton, laying on the muscles to show male and female anatomy, and fi nishing with a complete fi gure sculpture with every detail of face and hair carefully modeled.

BRUNO LUCCHESI was born in Lucca, Italy. He studied at the Art Institute in Lucca and later in Florence. Since his arrival in the United States in �� his work has been added to the collections of the Whitney Museum of American Art, the Brooklyn Museum, the Dallas Museum, among many others. Lucchesi has received awards from the National Academy, which elected him a member in �� the National Arts Club, the Architectural League, was a Guggenheim Fellow in� ��–�, a Gold Medal award from the National Academy of Design in�� and was awarded the Polich Tallix Foundry Prize from the National Sculpture Society in ��

Art—Sculpture81⁄4 x �� pages; � � black-&-white photographs978-0-8230-3096-5�� paper (Canada: �� )On sale �//��

All rights: Crown



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National publicity


Online Promotion: • Advertising on PDN.com • Promotion on photo sites such as Smugmug.com,

Rangefi nder.com, and Thisweekinphotography.com • Cross-promotion on author’s website, DaneSanders.com

Academic marketing to photography and art programs

Promotion at PhotoPlus and The Wedding & Portrait Photographers International Convention

FAST�TRACK�PHOTOGRAPHER��

REVISED�AND�EXPANDED

Discover Your Unique Advantage in Professional Photography

Dane Sanders

A groundbreaking approach for aspiring and working photogra-phers in all genres who want to best position their unique strengths for success in today’s competitive photography industry.

This empowering book by popular photographer and speaker Dane Sanders inspires working photographers and other creatives to defi ne their commercial identity based on personality, raw abili-ties, and circumstances, then enables them to devise a foolproof plan for a more fulfi lling, recession-proof approach to the business. Includes free access to an online assesment tool readers can use to identify their key strengths and help defi ne the photographer they were meant to be.

DANE SANDERS is a Southern California–based event photogra-pher. A frequent speaker for Adobe and Pictage, he has been featured in such publications as Rangefi nder, Professional Photographer, and American Photo. He has lectured at PhotoPlus Expo, and speaks regularly at WPPI, Imaging USA, and Kevin Kubota’s Digital Photo Bootcamp, in addition to leading Fast Track workshops nationwide. He can be found at www.danesanders.com; www.facebook.com/people/Dane-Sanders; and www.twi� er.com/danesanders.

Photography—Careers (PHO��) 1⁄2 x 1⁄4; �� pagesISBN/EAN: ��-�-��-��-�� paper (Canada:��)On sale �/��/�

All rights: Crown

If you’re looking for a technical book on how to take be� er photo-graphs, this is not the book for you. This is not a “how to” book, at least not in the traditional sense. This book has lo� ier goals. It is meant to tempt you into a fundamentally diff erent way of approach-ing photography, one that begins not with the photograph but with something far more interesting: you.

The value in these pages has less to do with how to create be� er output and more to do with creating a more valuable photographer behind the lens. It’s about a new approach to becoming a profes-sional photographer at this radically unique moment in the history of commerce. So, if you’re just starting out or if you’re beating your head against the wall wondering why your hard work isn’t working, this is the book for you.

But this is more than a book. It’s a system of thinking that will fi rst alter your take on who you are as a photographer and second, expand what you thought was possible for you in the world of photography. You will learn how to connect where you and your photography are today with what you were meant to be as a professional photographer tomorrow.

The only assumptions this book makes are that you are passionate about photography and that you’re determined to generate wealth from it. With those two commitments fi rmly in place, let’s take a ride that I hope will change much of what you previously believed about this cra� and your potential within it.

from the preface:



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National publicity


Online Promotion: • Advertising on ICv2.com • Outreach to comic and manga blogs • Cross-promotion on author’s website, LiYishan.com

Promotion at New York Comic-Con and San Diego Comic-Con

SHONEN�ART�STUDIOEverything You Need to Create Your Own

Shonen Manga Comics

Yishan Li with Yishan Studio

Targeted to a range of shonen manga enthusiasts—young males typically between the ages of early teens to early twenties.

Shonen manga means boys’ comics—those comics read primarily by boys. This type of manga is more action- and hero-oriented than shoujo, the girls’ manga. Shonen Art Studio demonstrates the myriadways that shonen manga characters and background scenes can be personalized, adapted, and customized, and reveals the secrets of manga storytelling, pacing, and panel and page composition.

The accompanying CD includes gutsy contemporary heroes, cute girls, supporting casts, backgrounds, page layouts, speech bal-loons, tones, speed lines, fonts, and eff ects—everything a budding mangaka could ever need to create his own, professional looking shonen comics.

YISHAN LI is a professional manga artist living in Edinburgh, Scotland. Her work has been published in the UK, US, France, and Switzerland. With many published books under her belt, Yishan also draws a monthly strip, The Adventures of CG! for CosmoGirl!. Her Beijing-based company, Yishan Studio, is made up of a small group of artists who has published many manga titles in the US.

Art—Techniques/Art—Cartooning (ART��/ART��1⁄4 x �� pages; � � full-color illustrations��-�-��-��-�� hardcover (Canada: ��)On sale �/��/��

British: The Ilex Press LimitedTranslation: The Ilex Press LimitedFirst Serial: Crown

Shoujo Art Studio��-�-��-��-�� hardcover(Canada:��

ALSO BY YISHAN LI



ALSO BY CHRISTOPHER HART

National Publicity

Advertising in School Library Journal

Online Promotion • Advertising on ICv�.com • Outreach to family friendly activity sites • Cross-promotion on author’s website,

ChrisHartBooks.com

CARTOON�CUTE�ANIMALS

How to Draw the Most Irresistible Creatures on the Planet

Christopher Hart

For a broad audience of aspiring cartoonists and animators who are looking to infuse personality into their animal drawings and make them irresistibly appealing.

Cartoon animals are the essential subject ma� er for all cartoon-ists and animation artists, whether they are aspiring or professional. From TV animation to animated movies and comic strips, animals are the stars, especially the cutest and most adorable types. Until now, with the publication of Cartoon Cute Animals, there hasn’t been a book that specifi cally focuses on this area of cartoon animals. As bestselling author Chris Hart shares in depth in his latest tutorial, there is a secret to developing charming, cute, and irresistible ani-mals. Each page features heart-melting, appealing characters. Gone are the goofy personalities and vicious predators seen in other car-toon animal tutorials. This book is totally devoted to the warm and fuzzy world of creatures that everyone can’t help but love. And in a fresh twist, the book shows many exotic animals, which also make for wonderfully cute characters. So in addition to many examples of the cuddliest dogs, cats, and bunnies, there are a whole host of charming exotic animals: ferrets, badgers, lemurs, walruses, zebras, sea o� ers, toucans, ostriches, pelicans, and much more!

CHRISTOPHER HART is the world’s bestselling author of draw-ing and cartooning books. His books have set the standard for art instruction, both nationally and internationally. Renowned for up-to-the-minute content and easy-to-follow steps, all of Hart’s books have become staples for a new generation of aspiring artists and professionals, and they have been selected by the American Library Association for special notice.

Art—Cartooning (ART�� 1⁄2 x �� pages; �� black-&-white illustrations��-�-��- �-�� paper (Canada: �� )On sale �/��/��

All rights: Crown

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Humongous Book of Cartooning ��-�-��- ��-� �� paper "CAN$��

How to Draw Cartoon Animals ��-�-��-��- �� paper "CAN$��

The Cartoonist’s Big Book of Drawing Animals ��-�-��-��-� �� paper "CAN$��



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National publicity


Online Promotion: • Advertising on ApartmentTherapy.com • Outreach to DIY sites

Promotion at The Cra� & Hobby Association trade show

Academic marketing

DIY�ART�AT�HOME� Simple Projects for Chic Décor on the Cheap

Lola Gavarry; Photography by Hiroko Mori

For cra� ers and home decorators who want to bring a personal touch to their décor but don’t have the money to purchase origi-nal art—or the time (or talent) to a� end art school.

DIY Art at Home shows how easy it is to create modern master-pieces by using a few simple art supplies and the full-size templates that are also included. The book begins with The Practical Studio, which outlines the materials and tips that you’ll need to get started. The fi ve chapters that follow—Living Room Spirit, Kitchen Inspira-tions, Bedroom Infl uences, Offi ce Décor, and Sweet Expressions—off er� � fresh, beautiful, step-by-step projects for every room, all with a clean, modern aesthetic that will complement virtually every style of decorating.

LOLA GAVARRY is a designer who creates artwork for residen-tial clients throughout France. HIROKO MORI is a commercial photographer based in Paris.

Cra� s & Hobbies—Graphic Arts (CRA��7⁄16 x �� pages; � � full-color illustrations with 15 templates��-��-��-�� paper (Canada:�� On sale �/��/��

British: CrownTranslation: Hache� e Livre S.A.First Serial: Crown



National publicity


Online Promotion: • Advertising on Ravelry.com • Outreach to kni� ing bloggers • Cross-promotion on author’s website,

mochimochiland.com • Cra� ernews e-newsle� er feature

Promotion at The Cra� & Hobby Association and The National NeedleArts Association trade shows

KNITTING�MOCHIMOCHI�� Super-Cute Strange Designs

for Kni� ed Amigurumi

Anna Hrachovec

For beginner and intermediate-level kni� ers seeking the Japa-nese-style cuteness of crocheted amigurumi toys in kni� ed toy designs.

In Kni� ing Mochimochi, kni� ed amigurumi guru Anna Hrachovec off ers instruction on the basic supplies and techniques needed for kni� ing �� colorful (and humorous) pa� erns that have the same fun, wi� y sensibility as their crocheted counterparts—along with how-to on creating an original toy design.

ANNA HRACHOVEC launched Mochimochi Land (mochimochi-land.com), a website and brand of kni� ed toy pa� erns, in early �� To design her toys, Anna draws inspiration from Japanese kawaii (cute) culture and children’s illustrators such as Dr. Seuss. Her original kni� ed creations have been featured on The Martha Stewart Show, around the web, and in print, and have been exhib-ited in galleries in New York, Sea� le, and Tokyo. In addition to her website, she maintains a blog (h� p://mochimochiland.com/weblog) and a Flickr group (Mochimochi Land’s Photostream). There’s even a Ravelry group for Anna’s fans (Mochimochi Land Lovers).

Cra� & Hobbies—Kni� ing (CRA�� 1⁄2 x �� pages; �� full-color illustrations��-�-��-��-�� paper (Canada: ��)On sale �/��/��

All rights: Crown

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Online Promotion: • Advertising on PDN.com and Shu� erBug.com • Cross-promotion at author’s website,

www.CarlHeilman.com

Academic marketing to photography programs

Promotion at PhotoPlus

CONTEMPORARY�LANDSCAPE�

PHOTOGRAPHYProfessional Techniques for Capturing

Spectacular Se� ings

Carl E. Heilman II, with Greta Heilman-Cornell

Amateur photographers interested in capturing stunning land-scape images get up-to-the-minute techniques and inspiration in this lushly illustrated guide from a master photographer.

This gorgeously illustrated book is a complete course in taking professional-caliber photographs of nature and urban landscapes, covering everything from gear and outdoor safety to exposure and composition techniques, lighting options for various wilderness se� ings, creative eff ects, and an entire chapter of post-processing techniques.

Award-winning photographer CARL E. HEILMAN II has been photographing the North American wilderness landscape since �� His photography has been published in Outside, National Parks, Adirondack Life, and other magazines, as well as in nine books of photography, including The Adirondacks (Rizzoli, ��) and The Maine Coast (Rizzoli, ��). He has also presented on PBS and is a skilled outdoorsman, cra� ing his own snowshoes and run-ning outdoor photography courses across the United States. This is his fi rst instructional photography book. Carl can be found at www.carlheilman.com.

Photography—Techniques (PHO�� 1⁄4 x 1⁄4; ��pages; �� full-color photographsISBN/EAN: ��-�-��-��-��paper (Canada: ��)On Sale �/��/��

British: The Ilex Press LimitedTranslation: CrownFirst Serial: The Ilex Press Limited



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National publicity


Online Promotion: • Advertising on PDN.com and Shu� erBug.com • Photo blogger outreach • Cross-promotion at author’s website,

www.M�Media.com

Academic marketing to photography programs


THE�PHOTOGRAPHER’S�LIGHTING�TOOLBOX

A Complete Guide to Gear and Techniques for Professional Results

Brian Stoppee

A comprehensive yet easy-to-follow introduction to lighting gear, setups, and techniques that amateur and semipro photographers will turn to again and again as an essential reference.

Photography is all about light, yet light remains one of the most confusing, intimidating topics for amateur photographers. This practical reference from successful photographer and author Brian Stoppee breaks it all down, from simple explanations of light and its properties to the various kinds of light, exposure techniques, and most important, a comprehensive introduction to lighting gear and techniques for the four main types of lighting: natural, modifi ed, continuous, and fl ash. The result is an indispensable ref-erence for photographers interested in learning to use light for more professional results.

BRIAN STOPPEE is a professional photographer and co-owner (with his wife, Janet) of M2 Media Studios, Inc., based in the Blue Ridge Mountains of Virginia. He is co-author of The Photographer’s Guide to Using Light and Stoppees’ Guide to Photography & Light. He can be found at www.m2media.com.

Photography—Techniques (PHO��1⁄2 x ��; �� pages; �� full-color photographs��-�-��-�� -��paper (Canada: ��)On Sale �//�

All rights: Crown

ALSO AVAILABLE

The Photographer’s Guide to Using Light Ted Schwartz and Brian Stoppee ��-�-��- ��-� �� paper (NCR)



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BAGS�IN�BLOOM�� Customizable Flower Purses with �� Easy Embroidery Stitches and � Simple Pa� erns

Susan Cariello

For sewers and stitchers who are looking for easy-to-sew, stylish purse designs that feature pre� y stitched fl oral motifs.

In Bags in Bloom, accessories designer Susan Cariello shows how to embroider and sew stunning handbags and purses that feature beautiful embroidered fl oral motifs. Following a chapter on fi nding inspiration and an overview of the necessary materials and tools are step-by-step instructions for stitching �� embroidery motifs and sewing and adapting the � purse templates at the back of the book. The �� stylish purse designs and the stitched fl owers that adorn them both follow the seasons and incorporate a wide vari-ety of shapes, colors, and fi bers. The purses are accessible to new sewers, while experienced stitchers looking for fl oral embroidery with a fresh twist will be inspired by the creative potential of com-bining and modifying simple motifs.

SUSAN CARIELLO produces limited-edition collections of handmade, hand-embroidered, and hand-embellished bags and accessories. She is a graduate of Central Saint Martins College of Art & Design in London, and has worked in New York and London as a textile print and embroidery designer.

Cra� s & Hobbies—Embroidery "CRA��1⁄4 x ��1⁄4�� pages; �� full-color illustrations and �� black-&-white illustrations��-��-��-�� paper (Canada: �� )On sale� /�/��

British: Breslich & Foss LtdTranslation: Breslich & Foss LtdFirst Serial: Crown

National publicity


Online Promotion: • Advertising on Cra� ster • Cra� ernews e-newsle� er feature • Cross-promotion on author’s website,

SusanCariello.co.uk • Cra� blogger outreach

Promotion at The National NeedleArts Association and The Cra� & Hobby Association trade shows



National publicity


Author events and interviews out of Provo/Salt Lake City, UT

Online Promotion: • Advertising on Cra� ster and Cra� zine • Cra� blogger outreach • Cross-promotion on author’s website, SherriHaab.com • Cra� erNews e-newsle� er feature

Promotion at The Cra� & Hobby Association Trade Show

THE�ART�OF�METAL�CLAY��REVISED�

AND�EXPANDED��WITH�DVD

Techniques for Creating Jewelry and Decorative Objects

Sherri Haab

For metal clay and polymer clay enthusiasts, jewelrymakers, bead-ers, and other cra� ers who want the latest information on metal clay, from the most authoritative source on the medium.

Since it was fi rst published in �� The Art of Metal Clay has introduced thousands of readers to metal clay—the moldable, malleable clay that becomes pure metal a� er it’s fi red—and become the metal clay classic. Now author and jewelry-making instructor Sherri Haab has updated her bestselling book with the most current information on this revolutionary medium, including: • the new bronze and copper clays, with must-have instructions for

successful fi ring and techniques for creating stunning jewelry • new bead projects: creating beads around silver cores, bronze

beads, and bead caps for lampworked beads • up-to-date, detailed information on fi ring with stones, plus a

new technique for se� ing delicate stones • recently developed methods for water etching and electro-etching • new techniques for working with pigments and enamels • all-new, inspiring galleries of work by prominent metal clay artists • a companion DVD with � bonus projects

SHERRI HAAB is an award-winning author of several adult cra� s titles, including Metal Clay and Mixed Media, The Art of Resin Jewelry, and Beaded Macramé Jewelry, all published by Watson-Guptill. (Among her bestselling children’s titles are The Incredible Clay Book and Nail Art, both of which have sold more than � million copies.) A certifi ed instructor in both Precious Metal Clay and Art Clay Silver, she teaches jewelry-making classes internationally.

Cra� s & Hobbies—Jewelry (CRA��)1⁄2 x ��7⁄8; �� pages; �� full-color illustrations; DVDISBN-��/EAN$��-�-��-��-�� paper with fl aps (Canada: ��)On sale� /� /��

All rights: Crown

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The Art of Resin Jewelry��-�-��-��-� �� paper (CAN: ��

ALSO BY SHERRI HAAB

Beaded Macramé Jewelry ��-�-��-�� - �� paper (CAN: ��

Metal Clay and Mixed Media Jewelry ��-�-��-��-� �� paper (CAN: ��



Grammy Award–winner Marcus Miller has been a heavy hitter on the scene since his teenage years. Miller has toured, produced, performed, and recorded with Roberta Flack, Grover Washington Jr., Stanley Clarke, Victor Wooten, and David Sanborn. As one of the most talented and innovative musicians of our time, Miller is changing the scene with his approach by incorporating all genres into his music, and he’s beefing up the live music arena to bring the entertainment aspect of jazz back into the mainstream.

“ I’ve found that there are things you can say more clearly with music than you can say with words about the essential qualities of life. I’ve been in countries where I can’t say hello to an audience, but after I’ve finished playing there’s a connection because the music said everything they needed to know about me. The music is so real and primary, it’s an advantage to figuring things out. I’ve figured out that you have to write your own rules to this game. That way, you know when you’re winning. It’s helpful to sit down and say, ‘What is it that I would like to accomplish for myself?’ To live a completely balanced life isn’t everyone’s goal, but it’s mine. And in the context of my own game, I’m winning so far. It’s a beautiful world, and I’m happy with my path.”

—MARCUS�MILLER

profile excerpt:

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National publicity


Online Promotion Cross-promotion on author’s website,

NewFaceofJazz.com

Academic marketing

THE�NEW�FACE�OF�JAZZAn Intimate Look at Today’s Living Legends

and the Artists of Tomorrow

Cicily Janus

The New Face of Jazz is for all those jazz fans who want an in-depth look at who and what is hot on the jazz scene today—not another survey of the history and long-gone legends of yesteryear.

The jazz scene is ho� er than ever, and the jazz community is pas-sionate, eclectic, and inspirational. This book spotlights more than 150 artists, as well as covers venues, festivals, media, and educa-tional programs across America, so that anyone in any part of the country can learn where and how they can see a live jazz concert, hear jazz on the radio, or learn about new artists.

CICILY JANUS is a musician, writer, and passionate supporter of jazz. Currently, she is a jazz instructor at Broadmoor Academy of Music in Colorado Springs, CO, as well as a writer for Downbeat mag-azine. Other writing credits include interviews and reviews in Rocky Mountain Jazz, Opium Magazine, and Outsider Writers. She also began a tri-annual writer’s retreat series in Vail, CO, and Taos, NM.

Music—Jazz (MUS�� x�� pages; � black-&-white photographsISBN-�� -�-��-��-�� paper (Canada: ��)On sale �/��/��

All rights: Crown

01-29summer10bladREV MM AA.indd 2801-29summer10bladREV MM AA.indd 28 11/11/09 8:46:04 AM11/11/09 8:46:04 AM


National Publicity

National Print A� ention

Author interviews out of New York City

Online Promotion: Cross-promotion on author’s website,

WendyHollender.com

Promotion at The College Art Association and The National Arts Materials Trade Association trade shows

Buzz mailing to botanical gardens

BOTANICAL�DRAWING�IN�COLOR

A Basic Guide to Mastering Realistic Form and Naturalistic Color

Wendy Hollender

A thorough immersion in the art of botanical drawing, this book will a� ract both aspiring and more experienced artists seeking scientifi c accuracy and the illusion of -dimension in their botani-cal artwork.

Based on author Wendy Hollender’s classroom demonstrations at the New York Botanical Garden—the largest program of its kind in the world—Botanical Drawing in Color is grounded in the basic principles of drawing as they apply to the botanical forms of plants and fl owers. Colored pencil techniques and color theory are intro-duced to help artists create realistic forms and naturalistic colors. An emphasis is placed on close observation of plants and their life cycle, so that readers can deepen their understanding of the natural world.

WENDY HOLLENDER is the coordinator of botanical art and illustration at the New York Botanical Garden. She teaches bo-tanical art at the New York Botanical Garden, Brooklyn Botanic Garden, Westchester Arts Workshop, and leads workshops in such exotic locations as Trinidad, Block Island, and Hawaii. She is the founder of WH Art & Design, which focuses on her botanical artwork used in a variety of ways by many organizations, including museums, parks, and conservation groups. Wendy exhibits inter-nationally and was awarded a Silver Medal at the Royal Horticul-tural Society of London in �� She is a member of the American Society of Botanical Artists, the Guild of Natural Science Illustra-tors, the Brooklyn Botanic Garden Florilegium, and the New York Botanical Garden Board of Advisors.

Art—Drawing (ART��) 1⁄2 x ��pages; � � full-color illustrations��-�-��-��-�� paper (Canada: ��)On sale /�/��

All rights: Crown

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National publicity


Online Promotion: • Advertising on PDN.com • Photo blogger outreach • Cross-promotion on author’s website,

EllenBoughn.com


MICROSTOCK�MONEY�SHOTS

Turning Downloads into Dollars with Microstock Photography

Ellen Boughn; Foreword by Andres Rodriguez

An industry insider off ers behind-the-scenes secrets to taking microstock images that will stand out, get viewed, and get sold.

The booming young microstock industry has made it possible for amateur photographers—previously shut out of exclusive stock photography—to show and sell their images. Here, microstock guru Ellen Boughn off ers expert advice to help those already using microstock to gain an edge, as well as introduce the millions of Flickr users obsessed with posting and sharing photos to the added bonus of dollars per download.

ELLEN BOUGHN has worked in microstock photography for more than �� years, with experience in nearly every facet of the industry. In �� she founded the innovative stock agency A er-Image, which is now part of Ge� y Images. She was until recently director of content and business development at Dreamstime, the world’s third highest-grossing microstock agency, where she wrote a popular blog. She has also served as executive editor at Corbis; vice president at UpperCut Images, Artville, and Punchstock.com; and senior vice president of visual content at SuperStock. Ellen is a frequent panel member and speaker for the Picture Archive Council of America (PACA), and has lectured the past three years at PhotoPlus Expo. She can be found at www.ellenboughn.com. ANDRES RODRIGUEZ (foreword) is one of the world’s top microstock contributors. A self-taught photographer, he receives �� downloads each month.

Photography—Techniques (PHO��)� 7⁄16 x �; �� pages; �� full-color photographsISBN/EAN: ��-�-��-��-� �� paper (Canada� ��)On Sale �/��/��

All rights: Crown

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ALSO BY BRYAN PETERSON

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National publicity


Online Promotion: • Advertising on Shu� erBug.com and popular

photography websites • Photo blogger outreach • Cross-promotion on author’s website, PPSOP.com


UNDERSTANDING�EXPOSURE��

�RD�EDITIONHow to Shoot Great Photographs with Any Camera

Bryan Peterson

Amphoto’s #� bestselling title of all time, now updated to refl ect the quickly changing world of digital photography.

With more than �� copies sold, Understanding Exposurehas demystifi ed the complex concepts of exposure for hundreds of thousands of amateur photographers. In this �rd edition—refreshedwith current technologies and terms, more than �� new images, an all-new chapter, and exclusive access to a series of free online video tutorials—Bryan Peterson continues “bringing exposure to the masses,” teaching today’s amateur photographers how to free themselves from “auto” to take the images they truly want.

BRYAN PETERSON is a phenomenon in how-to photography, with more than half a million books sold, including Amphoto’s #�bestselling title of all time, Understanding Exposure. He also ranks as one of the bestselling authors in the entire category, from any publisher. A professional photographer and internationally known instructor, he is the author of Understanding Close-Up Photography,Learning to See Creatively, Understanding Digital Photography, Beyond Portraiture, Understanding Shu� er Speed, and Bryan Peterson’s Understanding Photography Field Guide. He is also the founder of the online photography school, The Perfect Picture School of Photography (www.ppsop.com).

Photography—Techniques�1⁄2 x �� pages; �� full-color photographs��-�-��-��-�� paper (Canada: ��)On sale �/��/��

All rights: Crown

Beyond Portraiture ��-�-��-��-� �� paper �CAN� ��

Learning to See Creatively ��-�-��-��-� �� paper �CAN� ��

Understanding Digital Photography ��-�-��-��-� �� paper �CAN� ��

Understanding Shu� er Speed ��-�-��-��-�� paper �CAN� ��



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National publicity


Advertising in Art Materials Retailer magazine

Online Promotion: • Cross-promotion on author’s website,

LissaRankinArt.com

Promotion at The National Art Materials Trade Association and The College Art Association trade shows

Academic marketing

ENCAUSTIC�ARTThe Complete Guide to Creating Fine Art with Wax

Lissa Rankin

The defi nitive guide on creating encaustic art, an ancient medium that is increasingly popular with contemporary fi ne artists.

Encaustic Art serves as the complete resource for artists working with encaustic wax. Featuring step-by-step techniques with easy-to-understand instructions and detailed illustrations, gorgeous examples of encaustic works of art, plus tips and techniques gleaned from interviews and studio visits with more than ��professional artists working with the medium internationally.

A self-taught painter, LISSA RANKIN’s layered, textural abstract paintings, notable for their gestural energy and lyrical movement, have received critical acclaim. Trained as an OB/GYN physician, her art refl ects her interest in the dynamic push and pull of life’s events, such as birth and loss, and her continued work as a phy-sician breathes life into her art. Rankin’s encaustic paintings and sculptures are represented in prestigious galleries and museums in San Francisco, Washington D.C., and Atlanta. During the course of her career, she has developed an international reputation as an expert on encaustic and has been invited by a variety of art schools, conferences, workshops, and artists’ retreats to speak on encaustic art.

Art—Techniques (ART�� 1⁄2 x ��7⁄8; �� pages; �� full-color illustrationsISBN-��/EAN� ��-�-��-��-�� paper (Canada: ��On sale 8/10/2010

All rights: Crown



Promotion at New York Comic-Con and San Diego Comic-Con

National Publicity


Online Promotion: • Outreach to cartooning, art and entertainment media • Advertising on ICv2.com • Cross-promotion on author’s website,

JoeMurrayStudio.com

Academic marketing

CREATING�ANIMATED�CARTOONS�

WITH�CHARACTERA Guide to Cra� ing and Producing Your Own Series

for TV, Web, and Short Film

Joe Murray

This book targets the scores of aspiring cartoon animators out there who are seeking a comprehensive, step-by-step guide to creating characters and the world they live in and what it takes to get their ideas on the screen.

Creating Animated Cartoons with Character was born out of Emmy Award–winning illustrator and animator Joe Murray’s expe-riences with countless aspiring cartoonists—who approached him on his popular website and blog and at speaking engagements—who want to know how to cra a successful animated series and get it on screen. He off ers an in-depth, fully illustrated guide to creating characters and scene and behind-the-scenes looks at his successful series and those of his contemporaries.

JOE MURRAY is an author, illustrator, animator, and fi lmmaker most widely known for his two hit animated television series, Rocko’s Modern Life, which won an Emmy award and has a global fan base in the millions of viewers, and Camp Lazlo, which earned back-to-back Emmys in �� and �� His production studio has been in business for over �� years, producing various projects for print, television, and fi lm

Art—Cartooning (ART��)�7⁄16 x �� pages; �� full-color and �� black-and-white illustrationsISBN/EAN: ��-�-��-��-�� paper (Canada: ��)On sale �/��/��

All rights: Crown

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Bryan Peterson’s Understanding Photography Field GuideBryan Peterson��-�-��-��-�� paper�CAN��

selected backlist

The Polymer Clay CookbookJessica Partain and Susan Partain��-�-��-��-�� paper�CAN��

The Kni� er’s Book of WoolClara Parkes��-�-��-��-�� hardcover�CAN��

Bend the Rules with FabricAmy Karol��-�-��-��-�� paper�CAN��

Photojojo!Amit Gupta with Kelly Jensen��-�-��-��-�� paper�CAN��

DC Comics Guide to Digitally Drawing ComicsFreddie E. Williams II and Brian Bolland��-�-��-��-�� paper�CAN��

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FROM�POTTER�CRAFT



potter craft


www.PotterCraft.com

National Publicity

National Print Outreach to Cra� , Kni� ing and Women’s Media

Promotion at The Cra� & Hobby Association and The National NeedleArts Association Trade Shows

Online Promotion: • Advertising on Ravelry.com • Advertising on Kni� ersreview.com • Advertising on Cra� zine.com • Feature title in Cra� erNews e-newsle� er • Cra� blogger outreach

THE�ART�OF�KNITTED�LACE

With Complete Lace How-to and Dozens of Pa� erns

Po� er Cra�

The perfect book to take kni� ers through the hot summer months—and beyond—The Art of Kni� ed Lace is fi lled with beauti-ful designs. From simple to complex, from a comprehensive lace primer to pa� erns from some of the cra� world’s biggest names, this is a must-have reference and pa� ern book in one.

The introduction to lace section and two pa� erns come from KRISTIN OMDAHL, founder of StyledByKristin.com and the design company Kristin. Her pa� erns have appeared in major publications including Interweave Crochet, Crochet!, Vogue Knit-ting, Knit N Style, and Knit.1. In addition, her designs are featured in many books, including Crochet Me, the Vogue Knitting On The Goseries, and more. Contributors to The Art of Knitted Lace include Lisa Llloyd, Annie Modesi� , Phoenix Bess, Berta Karapetyan, and Melissa Ma� hay.

Cra� s & Hobbies—Kni� ing��1⁄2 x �� 7⁄8; �� pages; � full-color photographs and � black-&-white illustrations��-�-��-��-�� paper (Canada: $� ��)On sale �/�/��

All rights: Crown

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Stitched in Time��-�-��-��-�� (Canada: ��


National Publicity


Outreach to women’s, cra� and sewing media

Online Promotion: • Advertising on Whipup.net • Advertising on Cra ster.org • Feature title in Cra ernews e-newsle� er • Cra blogger outreach • Cross-promotion on author’s website,

RosyLi� leThings.com

EMBROIDERY�COMPANION

Classic Designs for Modern Living

Alicia Paulson

When needle and thread are used to decorate even the humblest of fabrics, something magical happens. Whether charming, sophisticated, or whimsical, embroidering something by hand gives your body and your brain a chance to slow down.

In this follow-up to Stitched in Time, Alicia shares �� of her dream embroidery projects. This gorgeous collection of projects include a Berry Border Pillow, Harvest Apron, Apple Blossom Kerchief, Gingerbread Mobile, and Monogrammed Quilt. Many of the proj-ects are functional, a few are purely decorative, but all of them can be adapted as desired. Organized into three sections—decorative embroidery, counted cross-stitch, and crewelwork—the projects are accompanied by stitch charts, templates, pa� ern pieces, and instructions for fi nishing. Luscious photography and Alicia’s hand-drawn illustrations make this a truly lovely book.

ALICIAPAULSON is a designer with a successful line of hand-made, one-of-a-kind gi s, accessories, crochetwear, and toys, which she sells under her label, Posie: Rosy Li� le Things. She is also the creative force behind the blog Posie Gets Cozy, which receives more than �� hits per month. She has been fea-tured on HGTV and in Country Living, Be� er Homes and Gardens, Creative Home, Romantic Homes, Family Circle Easy Kni� ing, and Bust magazines.

Cra s & Hobbies—Embroidery (CRA��1⁄2 x ��7⁄8; �� pages; �� full-color photographs and �� charts��-�-��-��-�� paper with fl aps (Canada: ��)On sale /��/��

All rights: Crown

ALSO BYALICIA

PAULSON


www.PotterCraft.com


National Publicity


Outreach to cra� , sewing and parenting media

Online Promotion:• Advertising on Cra ster.org and Cra zine.com• Outreach to family/mommy bloggers• Cra blogger outreach• Feature title in Cra ernews e-newsle� er• Cross-promotion on author’s website, SueHavens.com

MAKE�YOUR�OWN�TOYSSew So� Bears, Bunnies, Monkeys,

Puppies, and More

Sue Havens

Turn “Made in China” into “Made in the Living Room.” In Make Your Own Toys Sue Havens helps the home sewer create ador-able so� toys whose look falls somewhere between classic cute and Japanese modern. This highly illustrated book includes bears, bunnies, puppies, and more—many of which feature extensive customization.

The levels of diffi culty are varied, from two-piece toys to fully jointed and posable. And of course every toy has corresponding templates for the home sewer to copy and trace onto fabric. A handful of the toys even come with additional instructions and templates to transform the basic shape from one animal into another!

SUE HAVENS is a Brooklyn-based artist and graphic designer. A graduate of Cooper Union and Bard College, she is currently a fellow in painting for the New York Foundation for the Arts and an instructor at Pra� Institute.

Cra s & Hobbies—Sewing (CRA�� 5⁄8 x � 5⁄8; �� pages; �� full-color photographs and �� two-color illustrations with �� templates��-�-��-��-�� paper (Canada: ��)On sale �/��/��

All rights: Crown

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National Publicity


Outreach to cra� , quilting, sewing and fi ne art/design media

Online Promotion: • Advertising on alternative cra sites including Cra ster,

AngryChicken, WhipUp, Bust • Cra and quilting blogger outreach • Feature title in Cra ernews e-newsle� er • Cross-promotion on author’s website, Quiltsryche.com

DARE�TO�BE�SQUARE�QUILTING

A Block-by-Block Guide to Making Patchwork and Quilts

Boo Davis

Want to cover up with a robot? Is a wiener dog just what’s miss-ing from your couch? The impressive, slightly quirky designs in Dare to Be Square Quilting take quilts into new graphic territory, with pictorial representations that blow away the dusty designs of decades past. And whether you’re a quilting pro or a casual sewer, these motifs are easily achievable since they’re all made of only rectangles and squares.

Quilting today is a lot like kni� ing was about fi ve to ten years ago; it’s an old-time cra shedding its old-timey reputation. Yet there are not many designers creating modern pa� erns for today’s cra -ers—which is all the more reason Boo Davis is an author primed to rock the quilting world. Her designs, which range from skulls to owls to alarm clocks, are a far cry from the traditional designs of years past. Yet all of them draw on simple squares and rectangles, and all are inspired by traditional techniques. So sewers get to learn piecing classics like the Log Cabin and Basketweave while they work.

BOO DAVIS is a designer, illustrator, and the founder of Quiltsrychequilt studio. Her quilts have appeared in Revolver, BUST, HOW, and British Vogue as well as on Boing Boing, UrbanOutfi � ers.com, and Thrillist. As a graphic artist she has received recognition from Print magazine, the Society of Publication Design, and the Society of Professional Journalists, among others.

Cra & Hobbies—Quilting (CRA�� 1⁄2 x �� pages; �� full-color photographs and �� illustrationsISBN/EAN� ��-�-��-��-�� paper (Canada: ��)On sale �//��

British: Howard Morhaim Literary Agency, IncFirst Serial: Crown Translation: Howard Morhaim Literary Agency, Inc

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National Publicity


Outreach to cra� , sewing, parenting and environmental media

Online Promtion: • Advertising on Decor8.com, DIYIdeas.com • Promote with pop culture websites such as

WhipUp.net and DailyCandy.com • Feature title in Cra ernews e-newsle� er • Cra blogger outreach

SIMPLY�SUBLIME�GIFTSHigh-Style, Low-Sew Projects to Make in a Snap

Jodi Kahn

On the heels of the successful Simply Sublime Bags comes a how-to book for creating quick, easy, and stylish no- and low-sew pres-ents for every person on your list.

Simply Sublime Gi� s off ers the secrets to whipping up more than 30 sophisticated-looking gi s quickly and inexpensively. Cra ed with easy-to-fi nd, everyday materials, these clever projects are a breeze to create. Whether it’s a pre� y set of note cards, a stylish wallet, or personalized baby onesies, these projects are as much fun to make as they are to give away.

Clever gi -wrapping ideas are sprinkled throughout the book, underscoring the idea that simple, creative touches can make a present unique and memorable. So before you head to the mall to buy another sweater, tie, or gi card, consider what you can create yourself instead. The results will be simply sublime.

JODI KAHN is a writer and former television producer who has worked on programs such as Late Night with David Le� erman, The Jon Stewart Show, and Dateline NBC. Her articles have appeared in several magazines, including Real Simple, Time Out New York, and online at MSNBC.com. Kahn lives in Larchmont, New York, with her husband and children, where her focus is to add a sense of fl air, fun, and style to our hectic modern lives.

Cra s & Hobbies—Sewing (CRA�� 7⁄16 x �� pages; ��-�� full-color photographs and �� illustrations��-�-��-��-�� paper with fl aps (Canada: ��)On sale �/��/��

All rights: Crown

Simply Sublime Bags��-�-��-��-� �� paper �CAN� ��

ALSO BYJODI KAHN


www.PotterCraft.com

Minnowknits, Too978-1-4000-5248-6$16.95 (Canada: $25.95)

ALSO BYJIL EATON


National Publicity


Outreach to kni� ing, cra� and women’s media

Advertising in Knit Simple magazine

Online Promotion: • Advertising on Ravelry.com • Feature title in Cra ernews e-newsle� er • Cra blogger outreach • Cross-promotion on author’s website, Minnowknits.com • Cross promotion in Knit Simple magazine

JIL�EATON’S�KNITTING�SCHOOL

The Complete Guide to Becoming an Expert Kni� er

Jil EatonAcclaimed knitwear designer and author Jil Eaton off ers a full kni� ing course with 19 essential lessons designed to help new or lapsed kni� ers discover the pleasures of kni� ing. She provides step-by-step technique instruction to take readers from their fi rst stitch to kni� ing stripes, cables, lace, fair isle, pleats, and multitex-tured pa� erns. Each kni� ing lesson features one of her signature quick-to-knit projects for men, women, and children, allowing read-ers to practice their newly learned skills. Chapters are organized according to ability levels, so readers can easily advance at their own pace. Chock-full of photographs, schematics, illustrations, and Jil’s expert tips and kni� ing fi xes, Jil Eaton’s Kni� ing School will help even a novice kni� er master the cra with aplomb.

JIL EATON is an internationally acclaimed knitwear designer, known for designs that uniquely blend classic style with an irre-sistible air of whimsy. She publishes and distributes a collection of hand-kni� ing pa� erns worldwide under the Minnowknits label. She regularly contributes to magazines such as Knit Simple. Her previous books include Puppyknits, A� er Dark, Simple Chic, Big Fish, Li� le Fish, and Minnow Knits.

Cra s & Hobbies—Kni� ing (CRA�� 7⁄16 x �� pages; �� full-color photographs and �� illustrations��-�-��-��-�� paper with fl aps (Canada: ��)On sale �/��/��

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National Publicity


Outreach to entertainment, celebrity, cra� and jewelry media

Online Promotion: • Image ads on google content network using her name

and her company • Advertising on BeadandBu� on.com • Outreach to pop culture/fashion sites such as

FabSugar.com, DailyCandy.com, etc. • Feature title in Cra ernews e-newsle� er • Cross-promotion with author’s website,

DoubleHappinessJewelry.com

Earring kit giveaway

THE�EARRING�STYLE�BOOK

Making Designer Earrings, Copping Celebrity Style, and Ge� ing the Look for Less

Stephanie Wells

Why break the bank for designer earrings, when you can make your own? The Earring Style Book is a stunning collection of ear-ring projects that will inspire the millions of women obsessed with jewelry, to create the same must-have looks seen in major fashion magazines and worn by some of the biggest celebrities.

Stephanie Wells’ Double Happiness jewelry has been regularly spo� ed on A-listers including Oprah, Tyra Banks, Beyoncé, and Rachael Ray. For the fi rst time, the award-winning designer shares the secrets to making �� of her signature earring styles. From simple elegant crystal drops to dramatic chandeliers, readers will have all the tools and instructions they need to create an entire earring wardrobe perfect for any mood and every occasion.

STEPHANIE WELLS is the award-winning designer and owner of Double Happiness Jewelry. Her pieces are prized for their handmade quality and stunning originality, appealing to fashion magazine editors, celebrities, and everyday women the world over. Double Happiness sells to �� stores worldwide, including Nordstrom and Fred Segal. Her line now includes leather hand-bags, evening bags, and hair accessories.

Cra s & Hobbies—Jewelry (CRA�� 5⁄8 x � 5⁄8; �� pages; �� full-color photographs and ��-�� black-&-white illustrations��-�-��-��-�� paper (Canada: ��)On sale �/� /��

All rights: Crown

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A Touch of Glass978-0-307-39391-3$22.95 (Canada: $25.95)

ALSO BYNANCYALDEN

PRAISEFORDIANAKENNEDY�

“For those who love Mexican cuisine, no be� er resource exists.”

—Washington Post

“If the mention of Mexican food in the United States no longer conjures up images of rubbery melted cheese, canned tamales, and taco salads, this is largely a result of [Kennedy’s] eff orts.”

—New Yorker

NEW�IN�PAPERBACK!KNITTING�LIBRARY�ESSENTIALS

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Cra s & Hobbies—Kni� ing (CRA��1⁄2 x ��7⁄8; �� pages; �� full-color photographs and �� -color illustrations��-�-��-��-�� paper (Canada: ��)On sale /�/��

All rights: Crown

CABLES�UNTANGLEDAn Exploration of Cable Kni� ing

Melissa LeapmanFor those who want stylish pa� erns, plus an exhaustive catalog of cable stitches, Melissa Leapman has the perfect book. Inside, there are more than �� garments and more than �� cable stitches.

CONTINUOUS�CABLESAn Exploration of Kni� ed Cabled Knots,

Rings, Swirls, and Curlicues

Melissa LeapmanFor the thousands of kni� ers who have seen, read, and learned from kni� ing’s hardest working author comes another indespensible resource for kni� ing cables. Melissa includes an abundance of step-by-step instructions on general techniques, �� pa� erns, and more than �� cable stitches for closed-ring de-signs—curlicues, rings, swirls, knots, and even intricate Celtic-inspired motifs.

Hot Knits ��-�-��-��-� �� paper (CAN: ��

Cool Crochet ��-�-��-��-� �� paper (CAN: ��

Melissa Leapman’s Kni� ing Beyond Scarves ��-�-��-��-� �� paper (CAN: ��

Color Kni� ing the Easy Way ��-�-��-��-� �� paper with fl aps(CAN: ��

ALSO BY MELISSA

LEAPMAN

MELISSA LEAPMAN is a widely published knitwear designer, whose pa� erns have appeared in every premier needlework publication in the country. She has been a featured guest on DIY’s Kni� y Gri� y, Lifetime TV’s Handmade by Design, Shay Pendray’s Needle Arts Studio on PBS, and HGTV’s Sew Much More. Her knit, crochet, and design workshops are popular nation-wide. Melissa is the bestselling author of other books, too, including Hot Knits, Cool Crochet, Melissa Leapman’s Kni� ing Beyond Scarves, and Color Kni� ing the Easy Way.

Cra s & Hobbies—Kni� ing (CRA��1⁄2 x ��7⁄8; �� pages; �� full-color photographs and �� -color illustrations��-�-��-��-�� paper (Canada: ��)On sale �/��/��

All rights: Crown


www.PotterCraft.com

American Heart Association. . . . . . . . . . . . . . . . ��

American Heart Association Quick & Easy Meals . . . . . . . . . . . . . . . . . . . . . . ��

Apartment Therapy’s Big Book of Small, Cool Spaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Art of Knitted Lace, The . . . . . . . . . . . . . . . . . . . �

Art of Metal Clay, Revised and Expanded, The . . . . . . . . . . . . . . . . . . . . . . . . . . .��

Bags in Bloom * . . . . . . . . . . . . . . . . . . . . . . . . . . . .�

Botanical Drawing in Color . . . . . . . . . . . . . . . . ��

Boughn, Ellen . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Cables Untangled. . . . . . . . . . . . . . . . . . . . . . . . . ��

Cariello, Susan *. . . . . . . . . . . . . . . . . . . . . . . . . . �

Cartoon Cute Animals * . . . . . . . . . . . . . . . . . . . . ��

Ciao Bella Book of Gelato and Sorbetto, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Contemporary Landscape Photography . . . . ��

Continuous Cables. . . . . . . . . . . . . . . . . . . . . . . . ��

Creating Animated Cartoons with Character . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .��

Culinary Careers * . . . . . . . . . . . . . . . . . . . . . . . . . .�

Dare to Be Square Quilting . . . . . . . . . . . . . . . . .��

Davis, Boo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

DIY Art at Home . . . . . . . . . . . . . . . . . . . . . . . . . . .��

Earring Style Book, The. . . . . . . . . . . . . . . . . . . . ��

Eaton, Jil * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Embroidery Companion . . . . . . . . . . . . . . . . . . . .��

Encaustic Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .��

Fast Track Photographer, Revised and Expanded . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Flowers Chic and Cheap . . . . . . . . . . . . . . . . . . . .�

Gavarry, Lola . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .��

Gillingham-Ryan, Maxwell . . . . . . . . . . . . . . . . . . .

Haab, Sherri . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Hansen, Kaye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Hansen, Liv . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Harrison, Barbara. . . . . . . . . . . . . . . . . . . . . . . . . .��

Hart, Christopher * . . . . . . . . . . . . . . . . . . . . . . . . ��

Havens, Sue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Heilman II, Carl. . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Heilman-Cornell, Greta . . . . . . . . . . . . . . . . . . . ��

Hollender, Wendy . . . . . . . . . . . . . . . . . . . . . . . . ��

Hrachovec, Anna . . . . . . . . . . . . . . . . . . . . . . . . . ��

In Fashion * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . �

In the Green Kitchen . . . . . . . . . . . . . . . . . . . . . . . .

Iverson, Annemarie * . . . . . . . . . . . . . . . . . . . . . . �

Janus, Cicily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Jil Eaton’s Knitting School * . . . . . . . . . . . . . . . . . ��

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Kahn, Jodi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Kids’ Cakes from the Whimsical Bakehouse . . .��

Kliman, Todd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .�

Knitting Mochimochi . . . . . . . . . . . . . . . . . . . . . . ��

Leapman, Melissa . . . . . . . . . . . . . . . . . . . . . . . . ��

Li, Yishan * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Lucchesi, Bruno . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Make Your Own Toys. . . . . . . . . . . . . . . . . . . . . . ��

McBride, Anne E. * . . . . . . . . . . . . . . . . . . . . . . . . .�

Microstock Money Shots. . . . . . . . . . . . . . . . . . . ��

Modeling the Figure in Clay, 30th Anniversary Edition . . . . . . . . . . . . . . . . . ��

Mota, Carlos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Murray, Joe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

New Face of Jazz, The. . . . . . . . . . . . . . . . . . . . . .��

Other People’s Rejection Letters * . . . . . . . . . . . .�

Paulson, Alicia. . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Pearce, F. W. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Peterson, Bryan . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Peterson, Valerie . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Petersons’ Happy Hour. . . . . . . . . . . . . . . . . . . . . ��

Photographer’s Lighting Toolbox, The . . . . . . .�

Pierson, Stephanie . . . . . . . . . . . . . . . . . . . . . . . .��

Rankin, Lissa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Sanders, Dane. . . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

Shapiro, Bill * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .�

Shonen Art Studio * . . . . . . . . . . . . . . . . . . . . . . . ��

Simply Sublime Gifts . . . . . . . . . . . . . . . . . . . . . . ��

Smilow, Rick * . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Stoppee, Brian . . . . . . . . . . . . . . . . . . . . . . . . . . . �

Understanding Exposure, 3rd Edition . . . . . . . . ��

Waters, Alice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Wells, Stephanie . . . . . . . . . . . . . . . . . . . . . . . . . ��

What to Do When No One Has a Clue . . . . . .��

Wild Vine, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . �

Zecchin, Danilo. . . . . . . . . . . . . . . . . . . . . . . . . . . . ��

*Books of interest to young readers

author/title index


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Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalogue

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Transcript of Clarkson Potter, Potter Craft, Watson-Guptill Summer 2010 Catalogue