WALTONN IN BANGLADESH

Submitted By:

Dipock Mondal

ID:BBA070360590

Major: Finance

Part - 1

Introduction

1.0 Introduction

Today with technological advancement human race has achieved what few years back where

impossible. Electronic is the source of easier to comport ohuman life. When Electronic was

first introduced in Bangladesh, it was an expensive and fashionable item. Its price has also

gone down considerably and more people in the society can afford it. At present there are

several marketers who are offering their electronics product in the market. Among them

Samsung, Butterfly, Singer, Konka, are most widely known brand. And Walton is one of the

leading electrical and electronics manufacturing company in our national market. Walton

Electronics is basically a Bangladeshi brand with a national image. In Bangladesh it is

targeting the niche market for their home appliance products commencing their marketing

strategy as of their high quality and reasonable products. They do not do their marketing for a

particular group of people; they do their marketing those who has the ability to buy their

products. Since the standard of living of people in our country is going up, everybody is

aware about a brand of a product and wants to buy a qualitative product for a longer period of

time. Walton industry is trying to buildup a better basement with better technology.

Since the real life business situation is always very complex and competitive, every business

has to face the intense competition and those who can successfully operate within this critical

situation can become the blue cheap. To stay and increase the pace in the business track, the

perception and brand awareness is very important.

1.1 Origin of the Report

This report has been made as the course requirement of Internship in BBA course. The topic

for this report has been chosen by my supervisors, organization’s supervisor Mr. Sirajul

Islam, Assistant Managing Director of Walton High-tech Industries Limited and institutional

supervisor Mr. Masum Billah, Assistant professor, Faculty of Business Administration. This

report contains the consumers’ reactions toward Walton electronics they use, and their

satisfaction level about the product.

1.2 Problem Statement and Justification

The behavior of customer in purchasing Walton electronic is unknown. The behavior of

customer in purchasing Walton electronics is unknown because there are many branded

electronics in the market and different consumers prefer different electronics for their

household.

1. Objective of the study:

Identify the need and preference by the customer of Clemon in Bangladesh. Without

objective any mission will not be successful. The objective of our research on “Clemon”

will be following-

To identify the needs and preferences of customer about Walton Electronics. To know the consumers view point about the quality of Walton Electronics. To know how much consumers are price sensitive about Walton Electronics . To know how much consumers are packaging and delivery sensitive about

Walton Electronics. To know the consumers view point about the company image of Walton

Electronics To know how much company image improve in terms of Walton Electronics

distribution. To know the attractiveness Walton Electronics advertisements.

5. Study Methodology:5.1 Types and sources of InformationIt explains sources of data to prepare the proposal; the following sources of data where used:5.2 Primary source of Data:A very primary source of data has been used while preparing this research proposal. Primary data, information is collected as follows;

Communication

Interviews

Surveys/ questionnaires

5.3 Secondary sources of data:

Sales by territory

Sales by consumer type

Prices and discounts

Average size of order by consumer, consumer type, geological area, retailer

and departmental store.

Supplier

Previous sales and profit

Recent previous trends of sales

5.4 The dependent and independent variables are:

Dependent variables:

Needs and preferences

Independent variables:

Price

Quality

Advertising

Distribution

Company image

Part - 2

Company Overview

2.0 Company Overview of WALTON 2.0 Company Overview of WALTON

R.B Refers to Rezvi and BrothersS. M Nurul Alam Rezvi : Managing Director S. M Shamsul Alam : DirectorS. M Ashraful Alam : Director S. M Mahbubul Alam : Director S. M Rezaul Alam : Director

Brand of R.B Group: Walton, Marcel

Products of Walton and Marcel: Refrigerator & Freezer Motorcycle Air conditioner Television (CRT, LCD) DVD Player Microwave & Steam Oven Domestic and Industrial Generator Manganese & Alkaline Battery Upcoming Project: Mobile Phone, Computer LCD Monitor, LED TV, Laptop,

Car etc.

Walton Hi-Tech Industries Ltd. - A sister concern of R.B Group is the pioneer of Television, Refrigerator, Freezer, Air Conditioner and Motorcycle Manufacturing Technology in Bangladesh. R. B. Group is the country's top business Group in electrical and electronics, Automobiles, and Home appliances using the brand name WALTON. The company has been running its business with a great reputation since 1977 Establishment of Walton HIL to Manufacture Refrigerator & Freezer, Air Conditioner and Motorcycle etc. in Bangladesh is a milestone in the path of success and reputation of the brand WALTON. Walton HIL has introduced first advanced research and manufacturing technologies and equipments for household & commercial Refrigerator & Freezer, Motorcycle and Air Conditioner etc. in Bangladesh. Walton HIL is furnished with strong Research & Development (R&D) Division comprising of a large team of dedicated highly skilled engineers & technical personnel from home and abroad.

Walton Hi-Tech Industries Ltd. has its own Mold & Die making section, high precision molds & dies are made by the help of the state-of-the-art VMC, CNC Wire-Cut, EDM etc. machines. The company has three Poly Urethane Foaming Plants, three Thermoforming (Vacuum forming) Units; highly equipped Metal Forming Units with Powder Coating, Nickel-Chrome Plant & Die-Casting Section, and Robot operated Injection Plastic Molding Plant, Highly equipped Test Lab, Printing & Packaging Section etc. Walton HIL always emphasizes on supreme priority in achieving customer satisfaction. The company always ensures product quality and renders the innovative latest technologies in its products. It has a complete experienced professional engineering team combined with both home and abroad to serve the valued customers.

Company Profile:

Company Name: Walton hi-tech industries ltd.

Business Type: Manufacturer, Trading Company

Product/Service(We Sell): Television, Refrigerator, Freezer, Motorcycle

Product/Service(We Buy): Television, Refrigerator, Freezer, Motorcycle

Address: 10,Dilkusha C / A Dhaka-1000

Brands: Walton

Number of Employees: Above 1000 People

Ownership & Capital

Year Established: 2006  

Registered Capital: US$10 Million - US$50 Million

Ownership Type: Corporation/Limited Liability Company

Legal

Representative/Business

Owner:

Walton Hi-Tech Industries Limited  

Trade & Market

Main Markets:

Eastern EuropeAfricaOceaniaMid EastEastern AsiaWestern Europe

Total Annual Sales

Volume:US$5 Million - US$10 Million  

Export Percentage: 91% - 100%  

Total Annual Purchase

Volume:US$5 Million - US$10 Million  

Factory Information

Factory Size: 50,000-100,000 square meters  

QA/QC: No  

No. of Production Lines: Above 10  

No. of R&D Staff: 41 – 50 People  

No. of QC Staff: 51 – 60 People  

Contract Manufacturing: OEM Service Offered   Buyer Label Offered  

2.1 Principles of WaltonPrinciples of Walton

Walton strengthens its CUSTOMERS-to keep them competitive

Walton’ success depends on the success of its customers. It provides its customers with its comprehensive experience and solutions so it can achieve its objectives fast and effectively.

Walton pushes INNOVATION - to shape the future

Innovation is its lifeblood, around the globe and around the clock. It turns its people's imagination and best practices into successful technologies and products. Creativity and experience keep it at the cutting edge.

Walton enhances company VALUE - to open up new opportunities

It generates profitable growth to ensure sustainable success. It leverages our balanced business portfolio, its business excellence and synergies across all segments and regions. This makes it a premium investment for its shareholders.

Walton empower its PEOPLE - to achieve world-class performance

Its employees are the key to its success. It works together as a global network of knowledge and learning. Its corporate culture is defined by diversity, by open dialogue and mutual respect, and by clear goals and decisive leadership.

Walton embraces corporate RESPONSIBILITY - to advance society

Its ideas, technologies and activities help create a better world. It is committed to universal values, good corporate citizenship and a healthy environment. Integrity guides its conduct toward its employees, business partners and shareholders.

2.2 Mission, Vision & Objective ofMission, Vision & Objective of Walton Bangladesh Limited Walton Bangladesh Limited

Mission:

“To grow and increase value by implementing advanced technologies, new products and

services to provide excellent solutions to satisfy customers’ requirements.”

Vision:

“To provide the best solution and equipment to customer.”

Goal:

“To achieve market leadership, profitability, good corporate citizenship and a

sustainable growth.”

Objectives:

“The main objective of the company is to increase the market share in related

diversified products and solutions in Bangladesh and to assure the potential customers

of the quality and durability of the products. Although the products are a bit highly

priced but it is the best bargain that money can buy.”

2.3 Overview of Walton Bangladesh at a glance of Walton Bangladesh at a glance

Walton is one of the leading electrical and electronics manufacturing company in our

national market. Walton electronics is basically a Bangladeshi brand with a national image.

In Bangladesh it is targeting the niche market for their home appliance products commencing

their marketing strategy as of their high quality and reasonable price. They do not do their

marketing for a particular group of people; they do their marketing those who has the ability

to buy their product. Since the standard of living of people in our country is going up,

everybody is aware about a brand of a product and wants to buy a qualitative product for a

longer period of time. Thus, consumer perception and brand awareness for refrigerator is now

become a vital aspect when purchasing a electronics.

Corporate Sales Plan:

Operation Policy:

Corporate sales operation through area wise-

Gulshan

Mirpur

Uttra

Dhanmondi

Motijheel

Mogbazar

Azimpur etc. of Dhaka city.

Operational Hierarchy of corporate Showroom:

Corporate Show room operation policy:

Existing Policy

SOP

-Selling Instrument (Cash, Credit Card, Installment buy, Corporate Agreement, Discount

etc.)

-Operation Schedule (Operation Time, Leave, Payments, Commission etc.)

-Uniform code, Name Tag, Price code.

Jobs of Corporate Team:

Target organization by segment

Meeting Fix up

Introduction Letter

Invitation Letter

Agreement Letter (Enlistment, HR, Personal level)

Offer Letter

Director of corporate sales

Senior manager of corporate sales

Accounts & Stock In charge

Show room Manager

Corporate ExecutiveIn-house ExecutiveService Receive ExecutiveDelivery & Maintenance

Jobs of Corporate Team:

Visiting Card, Latter head pad, Envelope, Product Catalogue, Corporate presentation

E-mail Address, Web site etc.

Clients Database

Periodically Communications (E-mail, SMS, Corporate gift etc.)

Focus or Vision of Corporate Sales Team:

Cover all the area of Dhaka city

Establish all corporate sales point very strongly

Start to job in a new sales point after covering old sales point

The sales point will be covered with a strategic plan

The market share of refrigerator is about 8% which is very poor compare to others in the

television market where 92% of the people have a refrigerator in th

Industry Key Success Factors

Quality of the product should be high with attractive features.

Price should be affordable and competitive

Distribution channels should be recognized

Promotional activities should focus on brand equity and image and it should

have association with lifestyles of local people.

Highly skilled sales force with managerial experience is required to do quality

control.

After sale service and warranty should be provided.

Target Market of Walton Refrigerator in Bangladesh

Upper class

Upper middle class

Middle Class

Lower middle class

Lower classes people

Competitors : competitors can be defined as two way-

Direct competitors

Indirect competitors

In Bangladesh Walton basically do not have any competitors who can compete directly with

them according to their Brand and price. They are the only one Manufacturer in Bangladesh

market and so that they have lots of advantage. But they have many indirect competitors who

are exporting from International Market, competing with them indirectly by having not the

similar quality product in the market but they are offering attractive price with new features.

The names of the competitors are- Samsung, Singer, Toshiba, sharp, konka, Butterfly etc.

some of them are assembled in china at a cheaper cost.

Marketing Strategy:

In Bangladesh it is targeting the mass market for their home appliance products commencing

their marketing strategy as of their high quality and reasonable products. They do not do their

marketing for a particular group of people; they do their marketing those who has the ability

to buy their product. For that they are offering free installment and after sales service. For

refrigerator 5 years sales service without payment.

Promotion:

As for promotional campaign Walton

Distribute the brochures to the customer by going door to door.

Give their advertisements on the TV, Newspaper, and Billboard.

Participate in DITF every year.

Sometimes give mobile phones while purchasing their product.

Arrange many fair in different time period.

2.4 INDUSTRY ANALYSIS: WALTON Electronics

Macroeconomic scenarios

Social

The concept of nuclear family is spreading widely across the country. The number of

workingwoman is increasing day by day. These are the rationale that intensified the need of

home appliances grow more than ever.

Economic

The devaluation of BDT against Euro and USD has created great impact on imports of the

home appliances, which is impeding the growth on sales.

Technological

The growth regarding technology is very rapid. As most of the appliances are imported from

abroad and distributed locally, the quality and standard is very high.

Political

The political environment is not that stable in our country and affecting every business. The

tax policies are changed frequently and also not stable.

2.5 SWOT Analysis of WALTON Electronics

Strengths Opportunities

Wider product range

Strong local presence

Quality products at low price

Comprehensive knowledge

of the total market and client

Good quality and top quality

of products with solution

Using advance high-tech

technology

Because of long term

experience, customers

reliability and loyalty

Efficient after sales service.

Achievement of sales growth

through introduction of new

products.

Increase of sales in major

cities.

Competitors’ weaknesses

offer extra opportunities to

increase sales further.

Introduction of new products

every year.

Weaknesses Threats

Lack of skills men power

Proper monitoring problem

facing in marketing activities

Week distribution Channel

Less organized distribution

Less compliance to market

demand

Lack of after seals service

Transportation problem

Unethical competition

prevailing in the market

Political unrest hamper sales

Entry of more competitors in

the market

Change of customer’s

demand

2.6 SECONDARY DATA RETRIEVAL & ANALYSIS

2.6.1 The Marketing and Management Problem

The data and information gathered through primary and secondary sources indicates few

problem of the product. These problems of the product are directly and indirectly linked to

the company’s marketing and management.

The Marketing problem

The Walton Company has great deal of problem in their marketing part. The problems are

more or less related to the strategies taken by the company regarding product advertisement

and promotion, market segmentation. The marketing problems are concerned with the fact

that the strategy taken by the company is not always well implemented. The problems from

the point of view of marketing are:

Image of the product

Marketing strategies

Market segmentation

The management problem is focused on the facts of one issue. The problem is:

Corporate Culture

2.6.2 Corporate Culture

The Corporate Culture of Walton follows conservative style. The corporate culture of Walton

states that they prefer experienced and aged personal rather then young people. The overall

corporate culture of the company is conservative and they follow it in their recruiting and

promotion in the management sector. This conservative corporate culture has a great

influence on the product image. The company doesn’t encourage a young, fresh new comers

in the management and with that the so-called “Crazy ideas”. But because of this negative

attitude toward the crazy idea the company is lacking in creating new dimension for the

product and promotion

Questionnaire

Respectable Sir/Madam, I’m student of BBA program, Northern University a conducting

survey on “Behavior of customer in case of Purchasing Walton electronic” and would like to know

your views and opinions. Would you mind spending a few minutes to help us by completing

this questionnaire? All of the information you give me will be treated as completely

confidently and it will not be possible for anyone to identify the information you give me

when I write up the report.

1. Do you know Walton electronics?

■ Yes ■ No

2. How can you know Walton electronics?

■ Newspapers ■ Televishion ■ Radio ■ Others

3. Do you have Walton electronics in your home?

■Yes ■No

4. If yes than indicate that what types of electronics in your home?

■TV ■Fridge ■ Generator ■ LED

5. Are you satisfied your purchased product?

■ Yes ■ No

6. What attributes or features would you think most important?

■ Outer Design ■ Price ■ Quality ■ Year grantee

7. Do you think that the price of your electronics is equal as quality?

■Yes ■ No

8. Given below the different price of the product. Please specify which group electronics belongs?

■ Less than 10000 ■ 11000- 20000 ■ 21000-35000 ■ Others

9. Which benefit come first in your mind before purchase the electronics?

■ Style ■ Color ■ Sales After service ■ replacement system

10. By whom you are influenced to buy the product?

■ Family members ■ Friends ■ Colleagues ■ Other

11. From where do u like to purchase the Walton electronics?

■Dealer ■Corporate agent ■ Company outlets ■ others

12. What are the reasons behind purchasing that place?

■ Credit facility■ product availability ■ Negotiable price ■ Other

13. What kind of sales do you prefer most important ?

■Guarantee ■ Warranty ■ Replacement ■ Others

14. The delivery system of R.B GROUP( Walton) is satisfactory?

■ Yes■ No

15. Do you visit the Walton website before purchasing product?

■ Yes ■ No

16. Do you think that the quality of Walton electronic is different from other?

■ Yes■ No

17. Walton electronics is available in the market?

■Yes ■ No

18. Walton electronics is export quality?

■ Yes■ No

19. The price of Walton electronics is reasonable in the market ?

■ Yes■ No

20. Do you think that the advertisements of Walton electronics is different from other?

■ Yes ■ No

21. Walton electronics size (inch, softy) is available?

■ Yes■ No

22. Most customer choose Walton electronics rather than other for there……?

■ Reasonable price■ High quality ■ High performance■ Others

23. The ingredients of Walton electronics is appropriate in on our country?

■ Yes■ No

24. The company image of R.B GROUP (Walton) is high?

■ Yes■ No

25. Overall I am satisfied in the Walton electronics?

■ Yes ■ No

Some personal information of you given below1. Name: ……………………..

2. Age : ■ 15- 20 ■21- 30 ■31- 40 ■ 40 Above

3. Gender: ■ Male ■ Female

4. Occupations: ■ Business man ■ Service holder ■ Teacher ■ Others

5. Monthly income : ■ Less than 15000 ■ 15000-25000 ■ 26000 -35000 ■ 40 above

6. Locations: ■ Dhanmondi ■ Mohammed pure ■ Gulshan ■ Motijjil

Internship Duties And Position:

I have already discussed that the Walton Electronics Bangladesh ltd. I have worked there three months as an internee for the requirement of the internship phase of BBA program under the department of business Administrations of NUB. My respective supervisor Mohammed Masum Billah has provided me a topic “Behavior of customer in case of Purchasing Walton electronic” to work on it . I did not have any specific position so, I did not have any fixed duties in the organization. In the internship period I have worked under a Sales & Marketing also I observed there different types of activities.

In this organization there are four marketing functions. Those are cotttations marketing functions, development function, motivation function and maintenance function of marketors. Actual function of marketing includes planning, recruiting, selection and socialization.

I worked there six day in specific a week. My office hour was 10.00am to 5.00pm. I did not have any post, and that’s why I had to work in different sections, and play different functions.

In my internship period I have learned the following things.

1. In my internship period I have learned properly about Walton electronic in BD.

2. In the competition situation I know how to take a better action.

3. I know how can be offer Walton quotation in different company.

4. In this time I have visit in different company to sales our Walton electronics product.

5. According to code of conduct I have learn the leave policy.

6. I have learned how to make break down salary.

7. how can

Analysis the questions:

Question No 1. How can you know Walton Electronics?

Options RespondentNewspaper 5Television 19Radio 6Other 10Total =40

source of information

13%

47%15%

25%

Newspaper

Television

Radio

Others

Findings Result: According to the table and the graph most of the respondent are Television 47%, 25% of the respondent of others, and 15% are Radio also 13% are Newspaper.

Comments On Findings: there we have show that majority percent of the survey respondent are know the Walton electronics from Television. But Newspaper is not sufficient for source of information’s, so newspaper advertisement should be increase.

Question No 2. what types of electronics in your home?

General findings:

Options Respondent

TV 13

Fridge 14

Generator 7

Others 6

Types of electroncsi

33%

34%

18%

15%

TV

Fridge

Generator

Others

Findings Result: According to the table and the graph most of the respondent are Television 47%, 34% of the respondent of Fridge, and 18% are Generator also 15% are others..

Comments On Findings: Here we have show that the majority respondent have TV. But generator is in week situations so the quality of generators should be increase also proper distribution.

Question No 03. What attributes or fetures would you think most important?

General findings:

Options RespondentOuter design 7Price 9Quality 15Others 9total =40

Important fetures

18%

22%

37%

23%

Outer design

Price

Quality

Others

Findings Result: According to the table and graph most of respondent agree with quality 37%. And 23% are others also 22% are price and 18% are outer design .

Comments on Result: here most survey respondent are agree with the quality . if quality have some problems should be reduce .

Question No 4. Which benefit come first in your mind before purchase the Electronics?

General findings.

Options RespondentStyle 9Color 6Sales after service 15Replacement service 10Total =40

Benefits

23%

15%

37%

25%

Style

Color

Sales after service

Replacement service

Findings Result: According to the table or Graph most of the respondent are sales after service 37% , 25% are replacement system and style are 23% also color are 15%.

Comments of Findings: For the result I can say that the sales after service is the most important for the customer so so if, sales after service have some problem the R.B group should be reduce the problem.

Questions No 5. Given below the different price of the product, please specify which group electronics belongs in your home?

General finding.

Options RespondentLess than 10000 511000-20000 921000-35000 20others 6Total =40

electronics price

23%

49%

15% 0% 13%

Less than 10000

11000-20000

21000-35000

others

Findings Result: According to the table and graph I observed that the respondent are indicate

That the maximum family have 21000-35000 tk product this is 49% and 11000-20000 are 23% and other 15% also less than 10000 are 13%.

Comments of Findings: I have observed that the graph majority family have 20000-35000 taka products so I think respondent are satisfied this types of product. Also I think the the company should be careful in low cost product because this product sale are low.

Question No 1. Walton is most popular electronics in our country

General findings.

Options RespondentStrongly agree 19Agree 11Neither Agree 10DisagreeTotal =40

popularity of electronics

47%

28%

25%0%

Strongly agree

Agree

Nither Agree

Disagree

Graphical Result: According to the table or graph I have observed that the popularity of Walton electronic is so high because strongly agree respondent are 47% , and Agree are 28% also have some Neither agree respondent this are 25%. There have no Disagree respondent.

Comments of the Graph: Walton electronics is most popular electronic in our country , so company should be maintain the popularity be providing the good service and quality.

Questions No 2. Majority family in our country have Walton electronics

General findings:Options RespondentStrongly agree 11Agree 18Neither Agree 8Disagree 3Total =40

Family electronics

28%

44%

20%

8%

Strongly agree

Agree

Nither Agree

Disagree

Graphical Result: According to the graph and table I have seen that the Agreed are 44% and Strongly Agree are 28% and Strongly Agree are 28% also Neither Agree are 20% but there have some Disagree that is 8%.

Comments of Result: Comparing the graph or table show that Walton electronic is most popular electronics in our country.

Question No 03. Most customer choosing Walton electronics rather than for their quality

General Findings:Options RespondentStrongly agree 8Agree 15Neither Agree 12Disagree 5Total =40

Quality

20%

37%

30%

13%

Strongly agree

Agree

Neither Agree

Disagree

Graphical Result: According to the table or graph I have observed that the Quality of Walton electronic popularity is Agreed 37% and Neither Agreed 30% and Strongly Agreed 20% also have some Disagree 13%.

Comments on Result: Comparing the graph I have seen that most customer choosing Walton electronic rather than other for their quality. I think Walton have some extra quality this are our national product and our native company so they provide the best quality product.

Question No 04.Most Customer choosing Walton electronic rather than other for their reasonable price.

Genera finding:Options RespondentStrongly agree 18Agree 11Neither Agree 11DisagreeTotal =40

reasonable price

44%

28%

28%0%

Strongly agree

Agree

Neither Agree

Disagree

Graphical Result: The graph or table show that Walton product are reasonable price so respondent are Strongly Agreed 44% and Agreed are 28% also Neither Agreed are 28% . there have no Disagreed respondent but Agree and Neither Agreed respondent are same .

Comments on Result: Walton electronic price is reasonable from others competitive other because there have height percent of respondent are Strongly Agreed. Also there have no Disagree respondent.

Question No 5.The ingredients of Walton electronics is appropriate.

General findings:Options RespondentStrongly Agree 13Agree 17Neither Agree 10Total =40

Ingredients od electronics

33%

42%

25%

Strongly Agree

Agree

Neither Agree

Graphical Result : Comparing the graph or table I have observed that the Ingredients of Walton electronics is appropriate because there have height percent respondent are Agreed this are 42% and Strongly Agreed are 33% also 25% are Neither Agree but there have no Disagree respondent.

Comments On Result: The ingredients of Walton electronics is appropriate but there have maximum respondent are Agree but have some Neither agree so the company should take steps to reduce Neither Agree people .ingredients should be provide an appropriate waye.

Question No 06. Walton web side information is sufficient before purchasing product.General findings:

Options RespondentStrongly Agree 11Agree 20Neither Agree 9Total =40

Webside informations

28%

49%

23%

Strongly Agree

Agree

Neither Agree

Graphical Results: I observed that the Graph or table I have seen web side in formation is sufficient because there have 49% are Agreed and 28% are Strongly Agreed also 23% are Neither agreed respondent.

Comments On result: Walton web side information is sufficient to buy the product because there have more over the respondent are agree if company can take steps to update the daily information than the people can be know the daily update product.

Question No 07. The company image of R.B group (Walton) is high.General findings:Options OptionsStrongly Agree 12Agree 20Neither Agree 8Total =40

Company Image

30%

50%

20%

Strongly Agree

Agree

Neither Agree

Graphical Result : According to the graph or table I have observed that the company image of R.B group Walton is high because there have agreed respondent are 50% also 30% are Strongly agreed and 20% are Neither agreed.

Comments On Result : The company image of R.B group is high because there have 50% respondent are agree but there have some amount are Neither agree so the company should take to step to more and more high establish company.

Question No 08. Advertisement is available in radio, television newspaper.General findings:Options RespondentStrongly Agree 14Agree 16Neither Agree 10Total = 40

Advrtisement

35%

40%

25%

Strongly Agree

Agree

Neither Agree

graphical Result : According to the graph or table is it observed that the respondent are Agreed 40% and 35% are Strongly agree also 25% are Neither agree .

Comments On Result : Comparing the graph I can say that the advertisement is available in radio television also newspaper but there have some Neither agreed respondent so I think there have little bit problem to advertisement . if the company care it properly than it will better the R.B group.

Question No 09. Walton electronics is 100% in our national products.General findings:Options RespondentStrongly Agree 10Agree 22Neither Agree 8Total =40

100% nationality

25%

55%

20%

Strongly Agree

Agree

Neither Agree

Graphical Result : According to the graph or table I observed that the respondent are 55% Agreed and 25% are Strongly Agree also 20% are Neither agree.

Comments On Result : From the graphical result I can say that Walton is 100% in our national product because there have maximum respondent are agree but there have little bit percent respondent Neither agree that means there have some problem so the company can be provide more and more better service for the customer .

Question No 10. The delivery system of R.B group(Walton) is satisfactory.General findings:Options RespondentStrongly Agree 15Agree 12Neither Agree 13Total =40

Delivery system

37%

30%

33%

Strongly Agree

Agree

Neither Agree

Graphical Result : According to the graph or table I have seen that the Delivery system of R. B group are 37% are Strongly Agree and 30% are Agree also there have 33% of Neither agreed respondent.

Comments On Result: From the graphical result I can say that there have height percentage of respondent are Strongly Agree also second height respondent are Neither Agree so that is easily understood there have problems in that case I think some area provide better service and some area provide low service . the company should take better steps to overcome the problem also should provide equal service.

Question No 11. Overall I am satisfied in the Walton electronic.General findings:Options RespondentStrongly Agree 26Agree 9Neither Agree 5Total =40

Satisfaction

64%

23%

13%

Strongly Agree

Agree

Neither Agree

Graphical Result : According to the graph or table I have seen that the overall the satisfaction level of the respondent are 64% are Strongly agree and 20% are agree and 13 % are neither agree.

Comments On Result : From the graph or table I have seen that the satisfaction level of respondent are high because there have maximum level of respondent are strongly agree but have some Neither agree respondent so the company should be careful to maximum satisfied the customer.

Personal Information’sQuestions No 01. Gender:

Options RespondentMale 28Female 12Total =40

Gender

70%

30%

Male

Female

Questions No 02. AgeGeneral findings;Options Respondent20-26 1025-30 2030-35 735-40 3Total =40

Age of respondent

25%

49%

18%

8%

20-26

25-30

30-35

35-40

Questions No 03. IncomeGeneral findings:

Options RespondentLess than 10000 210000-20000 1020000-30000 1730000-40000 9above 40000 2Total =40

Income Range

5%

25%

42%

23%

5%

lessthan 10000

10000-20000

20000-30000

30000-40000

above 40000

Questions No 04. ProfessionGeneral findings:Options RespondentBusiness 13Teacher 8Service holder 11Others 8

Total =4

0

Profession

32%

20%

28%

20%

Business

Teacher

Service holder

Others

Question No 05. LocationsGenerals findings:Options RespondentMirpur thana 8Mohammed pur 4Jigatola 6Dhanmondi thana 8Moatijheel thana 7Gulshan thana 6Others 1Other =40

Locations

19%

10%

15%20%

18%

15%3%

Mirpur thana

Mohammed pur

Jigatola

Dhanmondi thana

Moatijheel thana

Gulshan thana

Others