Walt Listing Packet

Homeselling ProposalEspecially Prepared For:Prosepctive SellerYour HomeUSA

For Marketing the Property Located at:Your Home

Presented by:Walt Cannon, CRS, GRIBroker AssociatePrudential Kahler REALTORS2401 W. Main StreetRapid City, South Dakota 57702

Office: 605-343-7500home 605-394-8855Cell 605-390-3290Fax 605-343-7686E-mail: [email protected]

Date: December 6, 2012

©2012, BRER Affiliates Inc. An independently owned and operated broker member of BRERAffiliates Inc. Prudential, the Prudential logo and Rock symbol are registered service marks ofPrudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Usedunder license with no other affiliation with Prudential. Equal Housing Opportunity.

December 6, 2012

Prosepctive SellerYour HomeUSA

Dear Seller:

Thank you for the opportunity to discuss the marketing of your property. I understand that selling your house is an important decision for you. My goal is tohelp you sell your property for the highest price attainable, within the time frame thatfits your plans, and to make the homeselling process as efficient, stress-free andsuccessful as possible. The purpose of this Homeselling Proposal is to help you understand the marketingprocess, to acquaint you with the current market activity in this area, and to explainhow Prudential Kahler REALTORS and I can assist you in achieving the sale of yourproperty. My hope is that you will be delighted with the homeselling experience. Again, thank you for allowing me to assist you in the marketing of your property.

Very truly yours,

Walt Cannon, CRS, GRIBroker Associate, REALTOR®

How I can help you

I will apply my knowledge and expertise to achieve the successfulsale of your property. Here is what you can expect from me:

l Your needs, interests and objectives will be my top priority. I will want to learnwhat is important to you, so I can help you attain your real estate goals.

l I will give you reliable information and solid advice so that you can makeinformed decisions. Please don't hesitate to ask questions.

l I will work for your best interests at every stage of the homeselling process,from the development and implementation of a Marketing Plan, through thenegotiation of purchase offers, to the final settlement of the transaction.

l Communication is important. We will want to agree to a system of regularcontacts (whether in person, on the phone, by mail, fax or e-mail) so I cankeep you up-to-date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you will turn to mefor advice on your future real estate needs.

Your needs come firstThe process of marketing and selling your house must match yourobjectives, priorities and needs.

In order to best serve you, I will want to learn more about your plans, so please feelfree to ask questions and share your concerns with me. The following worksheets onthe topics outlined below can help me understand your goals and help us build astrong working relationship:

l The agency laws that may apply as we work together in the marketing andsale of your property.

l The objectives you want to achieve from the sale of your house and thesupport you expect to receive from me.

l How the homeselling process should be tailored to fit the characteristicsof your property.

Walt Cannon, CRS, GRIOffice: 605-343-7500home 605-394-8855Cell 605-390-3290Fax 605-343-7686E-mail: [email protected]

Understanding your expectations

The following questions will help me understand what is mostimportant to you in the sale of your property.

1. Communication. How important is regularcommunication with your real estate professional?What information is important to you? How oftendo you want to be contacted, and what is yourpreferred way of staying in touch?

2. Motivation. Why are you considering selling yourproperty at this time? How far along are you in thehomeselling process (just exploring the possibilityof selling, or definitely committed to putting yourproperty on the market)?

3. Time frame. Is there a certain date by which thesale of this property needs to close? How flexibleare you on this time frame?

4. Relocation assistance. Will you need informationor assistance in moving to a new area?

5. Homeselling decisions. Are there any otherindividuals who will be involved in your propertysale decision? May I please have permission tospeak with them?

6. Price. Do you have specific expectations as to theselling price of your property? If so, what do youbase this figure on? Do you anticipate a certainamount of net proceeds from this sale?

7. Marketing Plan. Are there specific activities youexpect to see included in the marketing of yourproperty?

8. Previous homeselling experience. Have you eversold a house before? If so, how many and howrecently?

9. Positive experiences. What were the mostpositive features of your previous homesellingexperiences? If you have never sold a house before,what would help to make this a positiveexperience?

10. Concerns. Were there any unsatisfactory featuresof your previous homeselling experiences thatyou hope to avoid this time? If you are selling yourfirst house, are there any problems or concernsyou are worried about?

11. Expectations. What are your expectations of meas your real estate professional? What specificservices and support do you look forward toreceiving from me?


Appreciating your property

Each property has special features that may interest buyers.Please tell me about your house.

1. What do you feel are the most appealingfeatures of this property?

2. What features does this property have thatdifferentiate it from other similar properties?

3. What changes or enhancements would yousuggest to make your property as salable aspossible?

4. What do you regard as the most attractivefeatures of the surrounding neighborhood?

5. Do you have any special terms or conditions regarding the sale of your property I shouldbe aware of (e.g., items of personal propertyto be excluded, etc.)?

6. Are you aware of any problems or concernsregarding the property or the neighborhoodthat will need to be disclosed to prospectivebuyers?


Homeselling processSelling a house typically includes many of the following elements.I will be your resource and guide every step of the way.

Initial Consultationl Determine your needs and prioritiesl Review "agency" choices & select appropriate working relationshipl Discuss Marketing Planl Establish Pricing Strategy

Design and Implement Marketing Planl Complete home enhancement recommendationsl Carry out scheduled marketing activitiesl Show the property to brokers and prospective buyersl Communicate with you on a regular basisl Monitor results of marketing activitiesl Modify Marketing Plan and Pricing Strategy as necessary

Review Offer and Reach Agreement with Buyerl Buyer's Real Estate Professional presents offerl Discuss and clarify proposed terms and conditionsl Negotiation; possible counteroffersl Reach final agreement

Complete Settlement Process (per purchase contract)l Deposit of buyer's earnest moneyl Sign documentsl Title search; preliminary title report to buyerl Inspectionsl Removal of remaining contingenciesl Buyer's final walk-through of propertyl Loan funding/balance of funds from buyerl Recording of titlel Relocation of seller; possession of property by buyer

After-sale Servicel Help you find your next home, as neededl Assist you with relocation, as neededl Provide resources for other after-sale homeowner needs


From offer to completed saleWhen our marketing efforts bring a purchase offer, I will:

Negotiate the agreement

l Explain the offer to you and answer your questions.l Help you determine the best course of action by pointing out potential advantages

and disadvantages of the offer and clarifying the choices available to you.l Prepare an Estimate of Net Proceeds based on the proposed price and terms.l Negotiate through the buyer's agent, and handle possible counteroffers, to reach

a final agreement that is favorable to you.

Complete the transaction

l Explain to you in detail all the steps that will occur for a successful closing, andanswer any questions you might have.

l Work with the buyer's broker, settlement officer, title officer and others to helpcoordinate their activities and keep the transaction moving forward.

l Monitor progress of inspections, the buyer's loan and other contingencies ascalled for in the purchase contract. Resolve questions or problems that mightarise, in order to ensure a timely closing.

l Accompany the buyer and buyer's agent during their final walk-through of the property.

l Assist you in handling details required for the completion of the transaction.l Communicate with you on a regular basis so that you can stay informed and as

worry-free as possible.

Follow up after the sale closes

l Confirm that all your real estate-related needs have been met, and provideinformation on service providers you may require.

l Offer relocation assistance, if moving to a new area.l Help you locate a new home if remaining in this area.


How buyers find the homethey purchase

Homebuyers may use several information sources in their searchprocess, but they are most likely to find the home they actuallypurchase through a real estate sales professional.

Source: National Association of REALTORS ® Profile of Home Buyers and Sellers 2010.Due to rounding, percentage distributions may not add up to 100 percent.


Online Seller Advantage®

About 89 percent of home buyers used the Internet as one of theinformation sources in their property search.1 Online SellerAdvantage® (OSA) brings together the collective Brand strength,marketing clout and technological capabilities of Prudential RealEstate and our online network. It's like an open house with millionsof potential buyers, sellers and properties.

l Featured Property StatusYour property will be showcased with an exclusiveFeatured Property status within the Online Advantagesystem and on many of the Web sites in our onlinenetwork.

l Distinctive Sign RiderYour property will be highlighted by a distinctivesign rider with an exclusive Pru ID. When potential homebuyers drive by your property, they can enter the Pru ID into the search box atPrudentialRealEstate.com, Yahoo!, and others to get connected directly to propertydetails and me, your Prudential Real Estate sales professional.

1 Source: The 2010 National Association of REALTORS® Profile of Home Buyers and Sellers


Online Seller Advantage®

Another benefit of OSA is having constant communication andinformation at your fingertips.

l Listing Presentation Reports The OSA Listing Presentation Reports demonstrate precisely the type of Webactivity your property would have experienced on PrudentialRealEstate.com and all the other Web sites in our network, such as:

- How many registered buyers requested to be notified the minute aproperty like yours becomes available through the Multiple ListingService(MLS)

- How many registered buyers are monitoring other listings in yourgeneral area

- How many times yesterday, last week, and last month your property waspresented on search results to prospective buyers

l Daily or Weekly EmailsYou will receive daily or weekly activity emails detailing activity in theneighborhood with new and existing competing listings, including new photosand price or status changes. The email includes information itemizing onlinebuyers' interest level and search behavior specific to your listing. This includeshow many times your property was:

- Included in search results

- Viewed in the one property-per-page view

- Saved in a prospective buyer's online portfolio

These are exclusive benefits that only Prudential Real Estate can deliver.


Important ways to help promoteyour property

By providing peace of mind to prospective buyers, these steps canenhance the salability of your property:

l Written disclosure

A written property disclosure statement will give buyers a clear understandingof this property and the surrounding neighborhood.

l Home warranty

A home warranty can give prospective buyers peace of mind by providingrepair-or-replace coverage of major home operating systems and appliances.

l Professional home inspections

Professional inspections, such as structural, roof and termite, will reveal thecurrent condition of the property.


Understanding market value

Market-sensitive pricing can be the key to maximum marketexposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property's value, basedon:l Location, design, amenities and condition.l Availability of comparable (competing) properties.l Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include:l The price the seller originally paid for the property.l The seller's expected net proceeds.l The amount spent on improvements.

The impact of accurate pricing:l Properties priced within market range generate more showings and offers, and

sell in a shorter period of time.l Properties priced too high have a difficult time selling.


Determining a market-sensitive price

An impartial evaluation of market activity is the most effective wayto estimate a property's potential selling price. A ComparativeMarket Analysis considers similar properties that:

Have sold in the recent pastl This shows us what buyers in this market have actually paid for properties

similar to yours.

Are currently on the marketl These are properties that will be competing with yours for the attention of

available buyers.

Failed to selll Understanding why these properties did not sell can help avoid disappointment

in the marketing of your property.


The dangers of overpricing

An asking price that is beyond market range can adversely affect themarketing of a property.

l Fewer buyers are attracted, andfewer offers received.

l Marketing time is prolonged, andinitial marketing momentum is lost.

l The property attracts "lookers" and helps competing houses lookbetter by comparison.

l If a property does sell above true market value, it may not appraise,and the buyers may not be able to secure a loan.

l The property may eventually sell below market value.


How will buyers see your property?

It is important for a property to make the best possible impressionon prospective buyers. The following can interfere with a buyer'sappreciation of a property:

Exterior

l Clutter

l Lawn needs mowing and edging

l Untrimmed hedges and shrubs

l Dead and dying plants

l Grease or oil spots on the driveway

l Peeling paint

l Anything that looks old or worn

Interior

l Worn carpets and drapes

l Soiled windows, kitchen, baths

l Clutter

l Pet and smoking odors

l Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to remove these distractions can lead to stronger offers from buyers.


Show off your home - every time!

These tips can help your house make the best impression,every time it is previewed by sales professionals or shown toprospective buyers:

Exteriorl Remove toys, newspapers, yard tools and other clutter.l Tidy up; pick up after pets.l Park vehicles in the garage or on the street; leave the driveway clear.l Add color with flowers and potted plants.

Interiorl Make beds; clean up dishes; empty wastebaskets.l Remove clutter throughout; organize closets and cupboards; put away toys.l Set out "show towels" in baths.l Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set

comfortable temperature.l Do quick vacuuming and dusting.l Arrange fresh flowers throughout.l Fire in fireplace (when appropriate).l Turn off television; play soft background music.l Open drapes and shades; turn on lights.


You are the key playeron the homeselling teamNo one has a more important role in the homeselling process thanyou. Here are some ways your participation can contribute to asuccessful sale:

l Maintain the property in ready-to-showcondition.

l Ensure that the house is easily accessible to realestate professionals(lock box and key).

l Try to be flexible in the scheduling of showings.

l When you are not at home, let me know howyou can be reached in case anoffer is received.

l If approached directly by a buyer who is not represented by a real estateprofessional, please contact me. Do not allow them into the property unescorted.

l Remove or lock up valuables, jewelry, cash and prescription medications.

l If possible, do not be present when the property is being shown.

l Securely pen up pets, or take them with you.

l Be cautious about saying anything to buyers or their sales professionals that couldweaken your negotiating position, especially regarding price or your urgency to sell.

l Collect the business cards of real estate professionals who preview and showyour home, and pass them on to me.

l Let me know of any change in the property's condition that would need to bedisclosed to potential buyers.

l Be available to review with me the list price and condition of your propertyif it has not sold in a reasonable period of time.

l Contact me at any time with questions or concerns.


Homeselling Services CommitmentSelling your property is an important decision.As your Prudential Real Estate sales professional, mygoal is to help you sell your property for the highestprice attainable, within the time frame that fits yourplans, and to make the homeselling process as efficientand stress-free as possible.

I commit to you that I will:

¨ Communicate with you in a timelyand efficient manner.

¨ Identify your needs.

- Consult with you to clarify your needs, expectationsand priorities.

- Discuss seller, buyer and dual agency alternatives anddetermine how I can best work with you to achieveyour real estate objectives.

- Answer any questions you might have about thehomeselling process.

¨ Develop and implement an effective Marketing Planfor your property.

- Design a Marketing Plan that is tailored to yourproperty, in order to achieve maximum exposure toprospective buyers.

- Share information about your property with thePrudential Real Estate professionals in my office, andother real estate professionals through the MultipleListing Service (MLS).

- Install the well-recognized Prudential Real EstateFOR SALE sign (where allowed).

- Discuss how open houses may be an effective way toreach potential buyers, and hold open houses as needed.

- Promote your property through effective printadvertising and electronic media.

- Explain how written property disclosure, a homewarranty and professional home inspections canenhance the salability of your property.

- Seek buyers who are pre-qualified or pre-approved bya lending institution, and require financial qualifyinginformation on all buyers submitting offers.

- Communicate with you throughout the marketing process.

¨ Help you determine an effective Pricing Strategy.

- Explain how market value is determined, and discussthe role of market-sensitive pricing in the successfulsale of your property.

- Research and present a Comparative Market Analysisshowing recent real estate activity and trends, to helpyou determine a realistic listing price.

- Discuss financing options that will help attractpotential buyers.

- Prepare a preliminary estimate of your costs andcash proceeds based on the probable selling price andfinancing terms.

- Continue to monitor real estate market activity, and, ifappropriate, recommend price adjustments to keep yourproperty competitive.

¨ Recommend steps to prepare your property for market.

- Identify enhancements that will help your property makethe best possible impression on prospective buyers.

- Advise you how to prepare your property for real estateprofessional previews and buyer showings.

¨ Represent you in negotiations with prospective buyers.

- Review all purchase offers with you, and explain youravailable choices to accept, reject or counter each offer.

- Negotiate in your best interests, including the handlingof counter offers, to reach an agreement that isacceptable to you.

¨ Work to protect your interests through the completionof the transaction.

- Work with the buyer's real estate professional and othersto see that all requirements of the purchase agreement aresatisfied and to help keep the transaction on schedule.

- Keep you informed of the progress of the transaction.

- Follow up on any remaining details after the close ofsale, and provide you with information on relocationassistance or additional services you may need.

¨ Other Services:____________________________________

___________________________________________________

___________________________________________________

___________________________________________________

This is my commitment to you to ensure that I meet all of your expectations in the marketing and sale of your property.

Prepared for: ____________________________________________________________________(Seller Name)

Prepared by: ____________________________________________________________________(Sales Professional Name)

____________________________________________________________________(Company Name)

Date Prepared: ____________________________________________________________________©2012, BRER Affiliates Inc. An independently owned and operated broker member of BRER Affiliates Inc. Prudential, the Prudential logo and Rocksymbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under licensewith no other affiliation with Prudential. Equal Housing Opportunity.


Walt Listing Packet

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