VSPEC social media / Jon Newman
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July 21, 2010
VSPEC Parent Education Conference
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Jon NewmanThe Hodges PartnershipHodges Digital Strategies
[email protected]@jonnew
Facebook.com/jonnewmanjonnewman12.wordpress.com
LinkedInGoogle: Buzz, Gmail
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FOR TWO YEARS WE’VE BEEN TRYING TO ANSWER ONE SIMPLE QUESTION…
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WHAT THE H%^& IS SOCIAL MEDIA?
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#1.Social Media is
HUGE
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Only China and India are larger.
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LAST YEAR THAT NUMBER WAS A MEASLEY 150 MILLION
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THAT’S MORE THAN 6X LAST YEAR’S VOLUME
That is amazing!
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62% of those are on Facebook
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That’s more than double last year’s volume
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That’s twice as many as last year
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13X MORE THAN THE LIBRARY OF CONGRESS
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ONE-THIRD. The number of women ages 18-34 that check Facebook when they first wake…even before going to the bathroom
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That’s 8X last year’s volume
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#2.Social Media is
AWSOME
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#3.Social Media is
OVER?
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… but wait…WHAT? How social media be over?
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#4.It’s not over…it’s just beginning.
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The internet doesn’t
scare me
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Moving Mainstream & Maturing
> Adoption Rates• 500 million users
• 55+ million users
• 50+ million users
> Average Age• 27
• 31
• 40+
• 37
Source: Nielsen Online, Global Index, December 2007-2008; Nielsen Global Faces and Networked Places, 2009
> Trends: •Boomers, and specifically women 54+ are the
fastest growing adopters•Globalization
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3 out of 4 Americans use social technology2/3 of the global internet population visit social networksVisiting social sites is now the 4th most popular online activity—ahead of personal emailTime spent on social networks is growing at 3x the overall Internet rate, accounting for ~10 percent of all internet time Nearly 7 billion text messages are sent every day
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Flicker
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Geolocation
• Foursquare• Yelp• Gowalla• Where
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Geolocation
• Drive traffic through rewards, both online and offline
• Drive traffic during low periods• Encourage positive reviews• Identify key customers and engage• Have fun (games, contests, etc.)
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Online vs. Mobile
Is it better to have a robust website or an app?
Is my Facebook Fan page more important than my website?
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Online vs. Mobile
Are my customers here? Or here?
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QR Code
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Listening
• Google• Twitter• Blog and blog rolls• Free trials: – Radian6– SM2
• Klout• Find key influencers• Find key conversations (blogs, forums, chats)
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Engaging
• Personal• Lead with questions, links, photos, contests,
events, video, discussion topics• Don’t lead with: information repeated
verbatim from websites, newsletters, marketing collateral
• Reward Friends/Fan/Followers• Transparency while learning
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Legal
• Take your lawyer to lunch• Local Resources:• Christopher Gatewood, Threshold Counsel– [email protected]
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Privacy
• Continuing blur between personal and professional
• Platforms changing on a daily basis• What is appropriate?• What is legal?
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“Zuckerberg’s apparent disregard for your privacy is probably not reason enough to delete your Facebook account. But we wouldn’t recommend posting anything there that you wouldn’t want marketers, legal authorities, governments (or your mother) to see” -- Wired
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Some suggestions
• Think before you “represent”• Be genuine, nice• Remember, it’s pretty permanent• Remember, it’s not really private• You are ambassadors of your organization• Consider creating rules of engagement
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Measure? Really?
• Yes, really. – Followers– Friends– Contests– Polls– Events
Engagement
Resources: Radian6, Techrigy/SM2, Facebook, Twitter, The Hodges Partnership
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Live “U”Broadcasting
• Webinars• Video conferencing• Online training• Web applications• Live video streaming
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Advanced Virtual Meetings
•More companies are using Skype and other custom solutions to collaborate across offices
• File-sharing and instant messaging optimizes collaboration
> From Skype…
> …to Telepresence•Advanced telepresence technologies
simulate in-person meetings with high interactivity and richness
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Live “U” broadcasting
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