1. Vodafone ZooZooPresented by:Presented to: Prof. Angshuman Paul 1Vasu Mahajan Saksham Soni Abhay Singh Abhishek Anand

2. 2 3. ZooZoo3 4. ZooZoo Phenomenon4 5. 5 6. STP Analysis Segmentation The urban Common man Urban vs. Rural people Targeting People who would use VAS The urban Common man6 7. Positioning Uniqueness and attractiveness VAS offered by Vodafone7 8. SWOT Analysis STRENGTH Penetration in media as well as social networking sitesWEAKNESS Depiction in the form of a cartoon characterUndermining effect on brand Vodafone Problem faced by rural populationWide media coverage8 9. CONTINUED.. THREATOPPORTUNITY Advertising through zoozoosAds getting lost in marketing warCost benefitGood TRPs for IPL season 29 10. ADVERTISING 30 different advertisements to promote their VAS Magic Box Stock Alerts International Roaming Bhakti Saagar Busy Message10 11. AWARD Won Glitterbox Award from PETA11 12. ConclusionApril 201012 13. 13